文旅融合
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这个冬天吉林文旅“上大分”,是时候重温“抗联精神”了
3 6 Ke· 2025-12-01 02:18
Core Viewpoint - The article discusses the transformation of Changchun, Jilin Province, focusing on the newly opened Xinmin Street, which highlights the region's historical and cultural significance while promoting tourism and local economy through a blend of cultural and natural attractions [2][4][12]. Group 1: Cultural and Historical Significance - Xinmin Street, once hidden behind walls, has been revitalized to showcase its historical architecture and cultural heritage, attracting both tourists and locals [4][7]. - The street has become a symbol of Jilin's effort to confront its historical pain and promote cultural tourism, with over 2.76 million visitors recorded by October [4][12]. - The province's cultural revival is linked to the "Anti-Japanese" spirit, which is being integrated into tourism strategies to enhance visitor experiences [13][18]. Group 2: Tourism Development Strategies - Jilin Province is shifting its tourism strategy from resource-driven to culture-driven, emphasizing the importance of historical narratives in attracting visitors [18][20]. - The province has developed various themed tourism products, such as "Red + Research" and "Red + Performance," to leverage its rich revolutionary history [20][22]. - The integration of cultural elements into winter tourism, such as immersive experiences related to the Anti-Japanese resistance, is a key focus for the upcoming snow season [23][30]. Group 3: Economic Impact and Future Prospects - The revitalization of Xinmin Street has stimulated local commerce, benefiting surrounding shopping districts and enhancing the overall economic vitality of Changchun [4][12]. - Jilin's unique cultural narrative, combined with its natural resources, positions it favorably in the competitive tourism market, allowing it to stand out as a destination [27][28]. - Improved transportation infrastructure, such as the Shenyang-Baicheng high-speed railway, is expected to increase accessibility and attract a broader range of tourists interested in both cultural and natural experiences [28][30].
“十五五”目标@奋斗者|丰富高品质旅游产品供给 让文旅焕发新生机
Xin Hua She· 2025-12-01 01:11
10月28日发布的《中共中央关于制定国民经济和社会发展第十五个五年规划的建议》提出,推进旅游强国建设,丰富高品质旅游产品供给,提高 旅游服务质量。 11月26日,游客在Y783次"悠享龙江·银旅号"旅游列车上体验剪纸。新华社记者 张涛 摄 "十四五"时期,我国旅游业产品供给、服务质量持续优化,国内居民出游人次、总花费保持较高增长速度。文旅融合深入推进,"以文塑旅、以旅 彰文"的双向赋能为文旅产业培育新动能、塑造新优势。 11月22日,在丽香铁路动车组列车上,东南亚游客与身着民族服饰的乘务员一同跳舞。新华社发(杨紫轩摄) [ 责编:杨煜 ] 9月8日,歌手在东风韵小镇为游客表演。新华社记者 彭奕凯摄 编导:房宽、鲍佳艺 记者:曾维 摄像:王相博、赵云伟 新华社音视频部制作 通过文旅深度融合,产生更多旅游新产品、新业态、新空间、新场景和新功能,让"诗和远方"进一步点亮人民群众美好生活,让文化更有力赋能 经济社会发展。 ...
“十五五”目标@奋斗者丨丰富高品质旅游产品供给 让文旅焕发新生机
Xin Hua She· 2025-12-01 01:04
10月28日发布的《中共中央关于制定国民经济和社会发展第十五个五年规划的建议》提出,推进旅游强国建设,丰富高品质旅游产品供给,提高 旅游服务质量。 通过文旅深度融合,产生更多旅游新产品、新业态、新空间、新场景和新功能,让"诗和远方"进一步点亮人民群众美好生活,让文化更有力赋能 经济社会发展。 11月26日,游客在Y783次"悠享龙江·银旅号"旅游列车上体验剪纸。新华社记者 张涛 摄 "十四五"时期,我国旅游业产品供给、服务质量持续优化,国内居民出游人次、总花费保持较高增长速度。文旅融合深入推进,"以文塑旅、以旅 彰文"的双向赋能为文旅产业培育新动能、塑造新优势。 11月22日,在丽香铁路动车组列车上,东南亚游客与身着民族服饰的乘务员一同跳舞。新华社发(杨紫轩摄) 9月8日,歌手在东风韵小镇为游客表演。新华社记者 彭奕凯 摄 记者:曾维 ...
海南强基焕新优化旅游生态
Jing Ji Ri Bao· 2025-11-30 22:02
作为我国唯一的热带岛屿省份,海南不仅拥有碧海蓝天、雨林繁茂的自然风光,还凝聚着海洋文化、侨 乡文化等丰富多彩的人文底蕴。近年来,海南通过加快基础设施改造升级、丰富旅游特色产品供给等方 式,不断提高文旅产业软实力,着力打造世界一流旅游目的地,推动旅游业逐渐成为海南自由贸易港着 力发展的四大主导产业之一。今年1月至10月,海南共接待游客总人数8493.11万人次,同比增长8.3%; 游客总花费1817.45亿元,同比增长9.6%。其中,接待入境过夜游客110.71万人次,同比增长29.5%。 白沙黎族自治县的"白沙大院"农文旅融合示范项目,集雨林度假、黎乡风情、茶旅体验于一体,是旅游 公路上众多复合型旅游驿站之一。"白沙大院不仅仅是一个酒店民宿,游客还能体验传统黎族表演、茶 文化,黎族黎锦编织等项目。"驿站所在的牙叉镇新高峰村驻村第一书记陶艮坤说。 业态推陈出新 来到澄迈县福山咖啡文化风情镇,既能品味香浓咖啡、品尝鲜嫩烤肉,又能欣赏艺术画展、制作精美陶 瓷。"风情镇增设了美术馆、陶瓷艺术中心、烤肉餐厅等多种业态,为游客提供了更丰富的体验。"福山 咖啡文化风情镇工作人员王强告诉记者,2024年,园区营收1.4亿元, ...
(文化中国行)千年徽杭古道从商贸动脉到文旅热土
Zhong Guo Xin Wen Wang· 2025-11-30 08:20
Core Viewpoint - The ancient Huizhou-Hangzhou Road has transformed from a commercial artery into a cultural and tourism hotspot, reflecting a shift in its significance over time [1]. Group 1: Historical Significance - The Huizhou-Hangzhou Road, established during the Tang Dynasty, spans approximately 25 kilometers and is recognized as the third major ancient road in China after the Silk Road and the Tea Horse Road [1]. - Historically, the road facilitated the trade of salt, tea, and mountain goods, serving as a vital route for merchants like Hu Xueyan to expand their businesses [1]. Group 2: Tourism Development - Recent initiatives by the Anhui provincial government aim to leverage local advantages to develop a comprehensive tourism sector, positioning cultural tourism as a pillar industry [1]. - The road has seen a significant increase in visitor numbers, particularly during holidays, with a diverse demographic including hiking enthusiasts, families, and educational groups [2]. Group 3: Local Economic Impact - Local businesses, such as guesthouses and restaurants, have flourished due to the influx of tourists, with over 120 farmhouses established along the road [2]. - Traditional foods and local specialties have become popular among visitors, effectively converting tourism traffic into tangible benefits for local residents [2]. Group 4: Broader Context - The revival of the Huizhou-Hangzhou Road is part of a larger trend of ancient road revitalization across China, with over 100 ancient paths identified in the Huizhou region alone [3]. - The "Walking Ancient Roads" initiative, launched by four provinces, aims to collaboratively enhance regional branding and promote historical tourism [3].
江西吉安青原区:文旅融合绘新景 消费引擎助振兴
Xin Hua Wang· 2025-11-30 02:30
Core Insights - Qingyuan District is actively promoting its cultural tourism through various events, including the upcoming Wulin Conference and traditional martial arts invitation competition, which will attract martial arts enthusiasts and stars from across the country [1] - The district has seen a significant increase in tourism, with 3.11 million visitors and a total tourism revenue of 2.487 billion yuan in the first three quarters of 2025, reflecting a year-on-year growth of 4.3% and 7.48% respectively [2] Group 1: Tourism Development - Qingyuan District is leveraging its rich cultural resources to create a new tourism consumption engine, focusing on rural revitalization and cultural tourism prosperity [1] - The district has preserved 367 ancient buildings from the Ming and Qing dynasties in Meipi Ancient Village, showcasing a blend of historical architecture and cultural heritage [1] - The district has secured 32.6 million yuan in funding for the protection of traditional villages, aiming to enhance the cultural quality of ecological tourism [1] Group 2: Innovative Tourism Products - Qingyuan District is innovating across the entire tourism value chain, including product, service, and marketing, to meet new market demands [2] - The Luling Bay Fireworks Theme Park utilizes advanced technology such as 5G and 8K holographic projection to create a cultural landmark project, combining a 40-minute performance with a fireworks show [2] - The district promotes a collaborative development model involving government guidance, market operation, and community participation, with significant investments from various enterprises [2] Group 3: Future Goals - The district aims to transform from "check-in tourism" to "immersive experiences" by enhancing scene innovation, agricultural-tourism integration, and marketing strategies [3] - Qingyuan District plans to continue upgrading its cultural tourism offerings to achieve high-quality development and establish itself as a nationally recognized cultural tourism benchmark [3]
3.62亿元交易额收官!2025三亚国际婚纱时尚周成文旅消费新引擎
Sou Hu Cai Jing· 2025-11-29 14:02
Core Insights - The third China Sanya International Wedding Fashion Week concluded successfully, achieving a total transaction volume of 362 million yuan, attracting over 50 million online and offline engagements, and positioning Sanya as an "international wedding tourism destination" through the integration of fashion and tourism [1]. Group 1: Industry Influence and Scale - The exhibition area of this year's fashion week exceeded 10,000 square meters, a 50% increase from the previous year, featuring 60 top-tier domestic and international wedding dress and accessory brands [5]. - The event attracted thousands of professional buyers from over 10 countries in Southeast Asia and Japan, increasing international trade influence by 30% compared to previous editions [7]. Group 2: Phenomenal Promotion through Island Scenery - Leveraging Sanya's coastal resources, 22 high-end fashion shows were held across three themed venues, with the "Aerial Fashion Moment" on Wuzhizhou Island becoming a viral sensation, generating over 200 million views on social media [13]. - The concurrent "Dreaming for a Thousand Years" exhibition at the Sanya CBD Cultural and Art Center attracted over 20,000 visitors, transforming the event from a professional exhibition into a city-wide cultural event [17]. Group 3: Activation of Consumer Chains through Star Power and Cross-Industry Collaboration - The "Star of the Day" model maintained high engagement levels, with celebrities and international KOLs driving over a 10% increase in sales for wedding-related duty-free packages [23]. - Six high-end hotels collaborated to offer themed nights and complimentary services to over 10,000 attendees, enhancing visitor experience and generating over 10 million yuan in integrated consumption revenue [23]. Group 4: Industry Synergy and Cultural Expansion - The event established a deep collaboration with the Hainan International Film Festival, expanding cultural consumption through themed screenings and fan interactions [31]. - As a core pillar of Sanya's happiness industry, the fashion week successfully integrated global wedding resources, establishing multiple award categories to enhance Sanya's reputation as an "international wedding tourism destination" [32].
向首都“吆喝”名城冬日魅力,扬州热办文旅招商推介会暨冬季文旅消费推广季活动
Yang Zi Wan Bao Wang· 2025-11-29 11:09
Core Points - The event held in Beijing showcased the winter charm and investment value of Yangzhou through various forms such as cultural tourism promotion, project displays, cooperation agreements, and themed markets [1][3] - Yangzhou aims to accelerate the attraction and construction of cultural tourism projects, striving to build an international cultural tourism city with "cultural prosperity and tourism co-prosperity" [3] Project Promotion - The event featured performances and highlighted Yangzhou's cultural and ecological advantages, promoting key projects like the North City Moat Cultural Tourism Cluster Phase II and the immersive Tang-style scenic area "Great Canal Boat" [3][5] - The promotion emphasized Yangzhou's status as a "World Food Capital," showcasing winter culinary delights such as Yangzhou breakfast and classic Huaiyang dishes, which serve as a strong attraction for tourists [5] Signing Ceremony - The event announced over 200 unique winter cultural tourism activities planned from December 2025 to February 2026, along with the distribution of 15 million yuan in cultural tourism consumption vouchers for visitors [7] - Multiple cooperation projects were signed, covering areas such as cultural tourism project collaboration, customer source delivery, and promotional synergy [7]
冰雪大世界,期待游客一来再来
Ren Min Ri Bao· 2025-11-29 09:06
数据来源:文化和旅游部 11月25日,随着20万立方米存冰陆续运抵园区,第二十七届哈尔滨冰雪大世界冰建工程正式启动。 在冰雪大世界工作8年来,我亲眼见证这片冰雪天地从单纯的冰雕展会变为家喻户晓的文旅地标。尤其 是2024年元旦假期"尔滨"出圈后,这些忙碌又开心的日子令我印象深刻。 还记得天寒地冻的天气,客流激增,超级冰滑梯前排起长队。为了解决排队保暖问题,我们团队连 着一周,顶着严寒连夜赶建300米长的防风暖棚,棚壁还布上冰雪摄影作品给游客解闷。今年春节假 期,我们在排队区支起锅煮饺子,姜茶和热水管够。 我们还安排了35人的客服团队24小时守着电话,及时处理游客的咨询和投诉。一名游客不小心与孩 子走散,现场服务人员立刻联系客服中心,第一时间启动广播,志愿者和全园服务团队一起帮忙,5分 钟内就找到了孩子。后来这名游客寄来感谢信说,"在异乡感受到了温暖的力量",让我们觉得所有付出 都值了。这些点点滴滴的小事,让"冰雪虽冷,真情火热"的理念深深扎根在我们每个团队成员心中。 想让游客愿意一来再来,仅靠服务好还不够,活动和体验也得跟上。我们转变思路,把黑龙江的特 色文化和科技互动融进冰雪项目之中,将冰版画等非遗技艺通过 ...
峨眉山A:将开展2025年股东回馈活动 可享七项福利
Zhong Zheng Wang· 2025-11-29 08:34
Group 1 - The core idea of the news is that Emei Mountain A is launching a shareholder return activity in 2025 to enhance shareholder engagement and showcase its cultural and ecological tourism resources [1] - The shareholder return activity will take place from December 1, 2025, to January 31, 2026, excluding national holidays, and is open to individual shareholders holding 500 shares or more, as well as representatives from corporate shareholders [1] - The activity will offer various benefits including tickets, cable cars, hotels, hot springs, skiing, tea, and cultural products [1] Group 2 - Emei Mountain A is focusing on the integration of culture and tourism, infrastructure upgrades, and digital transformation to elevate its status from a traditional scenic area to a world-class tourism benchmark [2] - The company aims to diversify its revenue streams beyond traditional ticket and cable car sales by implementing an integrated marketing and cross-industry approach [2] - Emei Mountain A is expanding its business segments to include ticket sales, cable cars, hotels, tea, big data operations, cultural media, and travel agencies, transitioning to a diversified industry development model [2] Group 3 - To achieve its goal of becoming a globally renowned tourist destination, Emei Mountain A is investing over hundreds of millions in hardware upgrades through the "Three Stations and One Road" project [3] - The project includes the construction of three major stations and the completion of the scenic section of the Sichuan Zero Road, facilitating closed-loop tourism traffic [3] - Emei Mountain A has been advancing its digital transformation for over 20 years and is now entering a new phase of deep integration with AI, achieving a collaborative upgrade across multiple dimensions [3]