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呼伦贝尔市推动“冷资源”变“热产业”
Nei Meng Gu Ri Bao· 2025-10-09 02:00
Core Viewpoint - Hohhot City is accelerating its autumn and winter tourism development through a collaborative effort among various departments, focusing on tourism planning, events, commercial support, and market regulation [1] Group 1: Tourism Development Initiatives - The Municipal Bureau of Culture and Tourism has outlined an overall layout for autumn and winter tourism, introducing 4 themed tourism routes and 69 unique cultural and tourism activities [1] - The city plans to issue tourism consumption vouchers in three batches and continuously provide tourism subsidies to unleash consumer potential [1] Group 2: Sports and Events Integration - The Municipal Sports Bureau announced 74 events covering ice and snow sports and public entertainment, detailing the venue planning for the 2025-2026 public ice and snow season [1] - The initiative aims to promote the deep integration of "sports + culture and tourism" [1] Group 3: Commercial Support and Market Regulation - The Municipal Bureau of Commerce will issue multiple batches of commercial consumption vouchers to support the linkage between commerce and tourism [1] - The Municipal Market Regulation Bureau will collaborate with the Culture and Tourism Bureau and public security departments to ensure a positive consumer experience and maintain market order [1] Group 4: Collaborative Efforts and Future Goals - This press conference marks a significant achievement in Hohhot City's early planning for autumn and winter tourism since August, indicating a coordinated effort among various districts and departments [1] - Under the leadership of the city's tourism development leadership group, departments are collectively showcasing their commitment to transforming and upgrading the cultural tourism industry, aiming to establish a top domestic ice and snow tourism destination [1]
“京西福地门头沟”区域品牌发布,多条精品文旅线路首发
Xin Jing Bao· 2025-09-16 06:52
Group 1 - The core viewpoint of the news is the launch of the regional brand "Jingxi Fudi Mentougou" by the Mentougou District of Beijing, which includes various cultural and creative products and themed tourism routes [1][2] - The brand's slogan "Jingxi Fudi Mentougou" embodies the idea of "Five Blessings Arriving at the Door," highlighting the district's identity and cultural significance [1] - The promotional video features five major "blessings" sections: ecological resources, ancient villages and temples, cultural heritage, livability, and development, showcasing Mentougou's dual characteristics as a cultural highland and ecological oasis [1] Group 2 - The event introduced a clever English slogan "Mentougou, Meant to Go!" to promote the brand internationally [2] - Mentougou District has established a supportive environment for international business, including 4A-level scenic spots and star-rated hotels that accept foreign card payments [2] - The district is implementing a strategy focused on ecological development, cultural promotion, and technological advancement, positioning itself as a significant growth area in the new development pattern of Beijing [2]
哈尔滨香坊区:持续释放夏季文旅消费潜力
Zhong Guo Jing Ji Wang· 2025-08-18 04:22
Core Viewpoint - Harbin Xiangfang District is leveraging summer tourism opportunities by implementing eight major actions to enhance its cultural and tourism brand, aiming to boost market competitiveness and consumer potential in the summer tourism market [1][2] Group 1: Summer Tourism Initiatives - The district has launched the "Summer Encounter Xiangfang" initiative, creating seven themed tourism routes that integrate local historical buildings, ice sports centers, rural areas, museums, and ecological parks [1] - The themes include European style, summer ice and snow, rural seasons, red culture, cool summer retreats, beer summer activities, and self-driving camping [1] Group 2: Cultural Product Supply Actions - The "Fashion Xiangfang" initiative focuses on enhancing cultural offerings through community cultural festivals, public dance training, and art exhibitions, enriching local cultural life [1] - The district is establishing the first non-heritage research center in a star-rated hotel and promoting themed activities like "Travel with Intangible Heritage" [1] - Development of trendy national tide products and cultural creative products is encouraged to increase visibility and influence [1] Group 3: Sports Events Empowerment - The "Dynamic Xiangfang" initiative includes various sports events such as five-a-side football and youth basketball leagues, utilizing indoor venues for national ice hockey championships and training camps [1] - Chess competitions and other sports events are also organized to promote a nationwide fitness trend [1] Group 4: Consumer Scene Cultivation - The "Renew Xiangfang" initiative innovates tourism consumption models by integrating resources from 76 cinemas, cultural tourism, and commercial entities to create a "Ticket Root+" mechanism [2] - Development of nighttime cultural tourism economy is emphasized, with activities like beer festivals at night markets to enhance visitor experiences [2] Group 5: Tourism Service Quality Improvement - The "Enjoy Xiangfang" initiative focuses on upgrading tourism services and promoting new cultural tourism products such as luxury camping sites and immersive stage plays [2] - Continuous improvement of tourism infrastructure, including signage, visitor centers, and parking facilities, is prioritized to enhance the overall tourist experience [2] - The district is also enhancing regulatory measures to ensure a safe and compliant tourism environment [2]
活力中国调研行丨 一砖一瓦皆故事 看百年老街如何焕新
Yang Shi Xin Wen Ke Hu Duan· 2025-07-23 12:52
Core Viewpoint - The revitalization of Xinmin Street in Changchun, a historical cultural street, has successfully transformed it into a vibrant area with a mix of traditional and modern attractions, enhancing both cultural appreciation and economic activity [2][19]. Group 1: Project Overview - The Xinmin Street historical and cultural district protection and enhancement project was initiated this year, with the street reopening recently [2]. - The street, which is 1,445 meters long and a national key cultural relic protection unit, features various cultural performances and activities [2][9]. - Since its reopening on July 5, the street has attracted 1.0843 million visitors, generating an economic income of 534 million yuan [9]. Group 2: Business and Economic Impact - 29 unique shops have opened along the street, including 13 first stores in Northeast China, offering a blend of traditional crafts and modern consumer experiences [4]. - A coffee shop reported selling over 800 cups in one morning, indicating high foot traffic and demand [5]. Group 3: Cultural and Historical Significance - The Changchun History and Culture Museum, located in a renovated historical site, emphasizes interactive experiences for visitors, enhancing their connection to the city's history [7]. - The project aims to make historical buildings more accessible and visible to the public, fostering a deeper appreciation for local heritage [12][18]. Group 4: Urban Development and Infrastructure - The project has released 4.5 hectares of public space by removing barriers and enhancing accessibility, aligning with the principle of "protection first" [14][16]. - New pocket parks and improved public spaces have been created, providing areas for relaxation and community engagement [10][18]. Group 5: Community Engagement and Services - The initiative has included community feedback in its planning, ensuring that the upgrades meet the needs of local residents [26]. - Amenities such as solar-powered charging benches and accessible pathways have been introduced, enhancing the overall user experience [24][22]. Group 6: Broader Urban Strategy - The revitalization of Xinmin Street is part of a larger effort in Changchun to enhance 18 historical cultural districts, promoting both tourism and local commerce [28]. - The project reflects a commitment to making history tangible and accessible, contributing to the city's cultural and economic vitality [30].
历史可阅读、文化可感知、业态可活化……百年老街焕新颜 文旅与商业活力迸发
Yang Shi Wang· 2025-07-23 03:42
Core Viewpoint - The revitalization of Changchun's Xinmin Street, a historical cultural street, aims to enhance its cultural significance while promoting tourism and local economy through various innovative services and public space improvements [1][21]. Group 1: Project Overview - Xinmin Street, established in 1933 and spanning 1,445 meters, is a national key cultural heritage site [1]. - The street reopened recently as part of a historical cultural district protection and enhancement project initiated in 2025 [1]. - The project emphasizes "protection first" while promoting "open sharing and people-oriented" principles [15]. Group 2: Economic Impact - Since its reopening on July 5, the street has attracted 1.0843 million visitors, generating an economic income of 534 million yuan [7]. - The revitalization has led to a record daily footfall of 280,000 visitors, enhancing the cultural and commercial vibrancy of the area [21]. Group 3: Community Engagement and Features - The project includes 29 unique shops, with 13 being the first of their kind in Northeast China, featuring traditional crafts and immersive art spaces [4]. - Public spaces have been expanded, releasing 4.5 hectares for community use, including 13 pocket parks [17][20]. - The street now offers amenities like solar-powered charging benches and accessible pathways, creating a shared community space [25]. Group 4: Cultural and Historical Significance - The street features historical buildings from the Puppet Manchukuo era, which have been repurposed for modern use [13]. - The project aims to make history accessible and engaging for the public, allowing for a tangible connection to the past [26]. Group 5: Urban Planning and Infrastructure - The street's infrastructure has been improved, including widening pedestrian paths from 3 meters to 6 meters and enhancing drainage systems [23]. - The meticulous management of the renovation process ensures ongoing maintenance and community satisfaction [23][26].