发布会上，市文旅广局明确秋冬季旅游总体布局，不仅推出4条主题旅游线路与69个特色文旅活 动，还计划分三个批次投放旅游消费券，持续发放旅游补贴以释放消费潜力。市体育局同步公布74项涵 盖冰雪运动、大众娱乐的赛事活动，详解2025—2026年大众冰雪季场地规划，推动"体育+文旅"深度融 合。市商务局则通过多批次商贸消费券发放，助力商贸与文旅联动发展；市市场监管局表示将联合文 旅、公安等部门协同发力，保障游客消费体验，维护市场秩序。 据悉，此次发布会是呼伦贝尔市自8月提早谋划秋冬季旅游工作的重要成果，标志着各旗市区及相 关部门已形成联动合力。在市旅游发展领导小组统筹下，各部门通过官方平台集中发声，全面展现推动 文旅产业转型升级、打造国内一流冰雪旅游目的地的决心，为今年秋冬季旅游"出圈出彩"筑牢基础。 日前，呼伦贝尔市召开秋冬季旅游新闻发布会，市文旅广局、体育局、商务局、市场监管局等多部 门负责人共同出席，围绕秋冬季旅游规划、活动赛事、商贸支持及市场监管等核心内容，为当地秋冬季 旅游发展按下"加速键"。 ...

Group 1 - The core viewpoint of the news is the launch of the regional brand "Jingxi Fudi Mentougou" by the Mentougou District of Beijing, which includes various cultural and creative products and themed tourism routes [1][2] - The brand's slogan "Jingxi Fudi Mentougou" embodies the idea of "Five Blessings Arriving at the Door," highlighting the district's identity and cultural significance [1] - The promotional video features five major "blessings" sections: ecological resources, ancient villages and temples, cultural heritage, livability, and development, showcasing Mentougou's dual characteristics as a cultural highland and ecological oasis [1] Group 2 - The event introduced a clever English slogan "Mentougou, Meant to Go!" to promote the brand internationally [2] - Mentougou District has established a supportive environment for international business, including 4A-level scenic spots and star-rated hotels that accept foreign card payments [2] - The district is implementing a strategy focused on ecological development, cultural promotion, and technological advancement, positioning itself as a significant growth area in the new development pattern of Beijing [2]

Core Viewpoint - Harbin Xiangfang District is leveraging summer tourism opportunities by implementing eight major actions to enhance its cultural and tourism brand, aiming to boost market competitiveness and consumer potential in the summer tourism market [1][2] Group 1: Summer Tourism Initiatives - The district has launched the "Summer Encounter Xiangfang" initiative, creating seven themed tourism routes that integrate local historical buildings, ice sports centers, rural areas, museums, and ecological parks [1] - The themes include European style, summer ice and snow, rural seasons, red culture, cool summer retreats, beer summer activities, and self-driving camping [1] Group 2: Cultural Product Supply Actions - The "Fashion Xiangfang" initiative focuses on enhancing cultural offerings through community cultural festivals, public dance training, and art exhibitions, enriching local cultural life [1] - The district is establishing the first non-heritage research center in a star-rated hotel and promoting themed activities like "Travel with Intangible Heritage" [1] - Development of trendy national tide products and cultural creative products is encouraged to increase visibility and influence [1] Group 3: Sports Events Empowerment - The "Dynamic Xiangfang" initiative includes various sports events such as five-a-side football and youth basketball leagues, utilizing indoor venues for national ice hockey championships and training camps [1] - Chess competitions and other sports events are also organized to promote a nationwide fitness trend [1] Group 4: Consumer Scene Cultivation - The "Renew Xiangfang" initiative innovates tourism consumption models by integrating resources from 76 cinemas, cultural tourism, and commercial entities to create a "Ticket Root+" mechanism [2] - Development of nighttime cultural tourism economy is emphasized, with activities like beer festivals at night markets to enhance visitor experiences [2] Group 5: Tourism Service Quality Improvement - The "Enjoy Xiangfang" initiative focuses on upgrading tourism services and promoting new cultural tourism products such as luxury camping sites and immersive stage plays [2] - Continuous improvement of tourism infrastructure, including signage, visitor centers, and parking facilities, is prioritized to enhance the overall tourist experience [2] - The district is also enhancing regulatory measures to ensure a safe and compliant tourism environment [2]

Core Viewpoint - The revitalization of Xinmin Street in Changchun, a historical cultural street, has successfully transformed it into a vibrant area with a mix of traditional and modern attractions, enhancing both cultural appreciation and economic activity [2][19]. Group 1: Project Overview - The Xinmin Street historical and cultural district protection and enhancement project was initiated this year, with the street reopening recently [2]. - The street, which is 1,445 meters long and a national key cultural relic protection unit, features various cultural performances and activities [2][9]. - Since its reopening on July 5, the street has attracted 1.0843 million visitors, generating an economic income of 534 million yuan [9]. Group 2: Business and Economic Impact - 29 unique shops have opened along the street, including 13 first stores in Northeast China, offering a blend of traditional crafts and modern consumer experiences [4]. - A coffee shop reported selling over 800 cups in one morning, indicating high foot traffic and demand [5]. Group 3: Cultural and Historical Significance - The Changchun History and Culture Museum, located in a renovated historical site, emphasizes interactive experiences for visitors, enhancing their connection to the city's history [7]. - The project aims to make historical buildings more accessible and visible to the public, fostering a deeper appreciation for local heritage [12][18]. Group 4: Urban Development and Infrastructure - The project has released 4.5 hectares of public space by removing barriers and enhancing accessibility, aligning with the principle of "protection first" [14][16]. - New pocket parks and improved public spaces have been created, providing areas for relaxation and community engagement [10][18]. Group 5: Community Engagement and Services - The initiative has included community feedback in its planning, ensuring that the upgrades meet the needs of local residents [26]. - Amenities such as solar-powered charging benches and accessible pathways have been introduced, enhancing the overall user experience [24][22]. Group 6: Broader Urban Strategy - The revitalization of Xinmin Street is part of a larger effort in Changchun to enhance 18 historical cultural districts, promoting both tourism and local commerce [28]. - The project reflects a commitment to making history tangible and accessible, contributing to the city's cultural and economic vitality [30].

Core Viewpoint - The revitalization of Changchun's Xinmin Street, a historical cultural street, aims to enhance its cultural significance while promoting tourism and local economy through various innovative services and public space improvements [1][21]. Group 1: Project Overview - Xinmin Street, established in 1933 and spanning 1,445 meters, is a national key cultural heritage site [1]. - The street reopened recently as part of a historical cultural district protection and enhancement project initiated in 2025 [1]. - The project emphasizes "protection first" while promoting "open sharing and people-oriented" principles [15]. Group 2: Economic Impact - Since its reopening on July 5, the street has attracted 1.0843 million visitors, generating an economic income of 534 million yuan [7]. - The revitalization has led to a record daily footfall of 280,000 visitors, enhancing the cultural and commercial vibrancy of the area [21]. Group 3: Community Engagement and Features - The project includes 29 unique shops, with 13 being the first of their kind in Northeast China, featuring traditional crafts and immersive art spaces [4]. - Public spaces have been expanded, releasing 4.5 hectares for community use, including 13 pocket parks [17][20]. - The street now offers amenities like solar-powered charging benches and accessible pathways, creating a shared community space [25]. Group 4: Cultural and Historical Significance - The street features historical buildings from the Puppet Manchukuo era, which have been repurposed for modern use [13]. - The project aims to make history accessible and engaging for the public, allowing for a tangible connection to the past [26]. Group 5: Urban Planning and Infrastructure - The street's infrastructure has been improved, including widening pedestrian paths from 3 meters to 6 meters and enhancing drainage systems [23]. - The meticulous management of the renovation process ensures ongoing maintenance and community satisfaction [23][26].