12月4日至6日，2025-2026 赛季长虹・国际雪联单板及自由式滑雪大跳台世界杯将在北京首钢园"雪飞天"燃情开赛，赛事赞助商也随赛事官宣正式亮相，其 中，长虹成为赛事冠名赞助商。 作为国际A类赛事，滑雪大跳台世界杯不仅是全球顶尖滑雪运动员的荣耀竞技场，更是2026年米兰冬奥会资格积分赛最为关键的赛事。 此外，国际雪联2025-2026赛季跳台滑雪世界杯也于今日在曾举办过冬奥会的挪威利勒哈默尔首站起跳。长虹等企业对一系列顶级冰雪赛事的深度参与，会 为品牌与赛事的融合创新提供鲜活样本，助力中国冰雪经济与体育产业协同发展。 免责声明：此文内容为本网站刊发或转载企业宣传资讯，仅代表作者个人观点，与本网无关。文章不构成投资建议，仅供读者参考，并请自行核实相关内 容。 根据目前的报名情况，本次赛事世界滑雪名将云集，北京冬奥会冠军苏翊鸣、亚冬会单板滑雪男子大跳台冠军杨文龙、2024-2025赛季国际雪联自由式滑雪 世界杯克拉根福站女子大跳台冠军刘梦婷等中国名将，将与来自奥地利的冬奥会单板滑雪大跳台项目双冠王安娜·加塞尔，挪威单板滑雪运动员马库斯·克莱 韦兰等全球20余个国家和地区的百余名顶尖选手展开巅峰对决。 ...

Group 1 - The ice and snow economy in China is experiencing significant growth, with ski resorts in Beijing preparing for the new snow season by starting snowmaking operations [1] - The National Alpine Skiing Center in Beijing is utilizing 44 fixed and 54 mobile snowmaking machines, covering a total area of 125,000 square meters, with operations expected to be completed by the 22nd [1][3] - Ski resorts are enhancing their offerings, including extending the length of beginner ski trails and expanding experience areas, while also opening 13 professional ski trails in an orderly manner [3] Group 2 - The Jun Du Mountain Ski Resort in Beijing is introducing pet-friendly services, including a pet boarding area and a dedicated snow play area for pets [5] - Ski equipment sales are peaking as the winter season approaches, with a focus on personalized gear, particularly in Beijing's largest ski equipment sales hub [6] - Retailers have entered a high-frequency restocking mode, with an average of more than two restocks per week to meet demand, and a notable increase in younger consumers, including children aged 6-10 [8] Group 3 - Domestic brands are seeing significant sales growth, with high-quality and differentiated products becoming increasingly popular among consumers [10]

本报讯 （记者贾丽）11月21日，记者从国际雪联获悉，2025-2026赛季长虹·国际雪联单板及自由式滑雪 大跳台世界杯将于12月4日至6日在北京首钢园"雪飞天"燃情开赛，赛事赞助商也正式亮相，其中，长虹 成为赛事冠名赞助商。 根据目前的报名情况，本站赛事世界滑雪名将云集，北京冬奥会冠军苏翊鸣、亚冬会单板滑雪男子大跳 台冠军杨文龙、2024-25赛季国际雪联自由式滑雪世界杯克拉根福站女子大跳台冠军刘梦婷等中国名 将，将与来自奥地利的冬奥会单板滑雪大跳台项目双冠王安娜·加塞尔，挪威单板滑雪运动员马库斯·克 莱韦兰等全球20余个国家和地区的百余名顶尖选手展开巅峰对决。 （文章来源：证券日报） 此外，国际雪联2025-2026赛季跳台滑雪世界杯也于今日在曾举办过冬奥会的挪威利勒哈默尔首站起 跳。长虹等企业对一系列顶级冰雪赛事的深度参与，会为品牌与赛事的融合创新提供鲜活样本，助力中 国冰雪经济与体育产业协同发展。 作为国际A类赛事，滑雪大跳台世界杯不仅是全球顶尖滑雪运动员的荣耀竞技场，更是2026年米兰冬奥 会资格积分赛最为关键的赛事。 ...

根据目前的报名情况，本站赛事世界滑雪名将云集，北京冬奥会冠军苏翊鸣、亚冬会单板滑雪男子大跳 台冠军杨文龙、2024-2025赛季国际雪联自由式滑雪世界杯克拉根福站女子大跳台冠军刘梦婷等中国名 将，将与来自奥地利的冬奥会单板滑雪大跳台项目双冠王安娜.加塞尔，挪威单板滑雪运动员马库斯.克 莱韦兰等全球20余个国家和地区的百余名顶尖选手展开巅峰对决。 长虹表示，长虹等企业对一系列顶级冰雪赛事的深度参与，为品牌与赛事的融合创新提供鲜活样本，助 力中国冰雪经济与体育产业协同发展。 中证报中证网讯(王珞)11月21日，长虹官宣成为国际雪联滑雪大跳台世界杯冠名赞助商，2025-2026赛季 长虹国际雪联单板及自由式滑雪大跳台世界杯将于12月4日至6日在北京开赛。 据悉，作为国际A类赛事，滑雪大跳台世界杯不仅是全球顶尖滑雪运动员的荣耀竞技场，更是2026年米 兰冬奥会资格积分赛关键的赛事。 ...

网友热议新雪季开启—— 开板了！冰雪经济"热"起来 对广大滑雪爱好者来说，"开板"是拥抱冬天的独特方式。近日，随着气温下降，新雪季开启，各地雪场 迎来八方雪友。从北国雪原到南海之滨，从天然雪场到室内冰场，冰雪旅游呈现出更加丰富多元的发展 图景。 不少网友留言："雪场终于营业了，今年我要挨个打卡崇礼所有滑雪场""时隔一年踏上雪道，马上就能 找回这种在滑行中拥抱风雪的快乐""装备已购齐，滑雪新手求带""早早就预订好了民宿，期待体验一 场'冰雪奇缘'"…… 雪友热情高涨 今年河北崇礼的雪季来得格外早。据人民网报道，10月21日，万龙滑雪场正式开板，崇礼2025—2026新 雪季正式拉开帷幕。"崇礼万龙滑雪场开板时间为历年最早，开放雪道数量和可滑行面积为历年开板之 最"的消息在各个雪友微信群里传开，成为滑雪圈子里的新鲜事。 来自北京的滑雪爱好者王岳按捺不住好奇，还没在崇礼滑过雪的他，决定去瞧瞧。"从北京清河站出 发，1个多小时就到达崇礼太子城站。"王岳发现，车站加强了站台引导服务，确保雪具装卸不影响发车 和旅客安全上下车。同时，下车后就有接驳车将游客送至滑雪场。 一进万龙滑雪场，王岳便拉住工作人员问，"听说今年开板， ...

新华社记者 许 畅摄 游客在内蒙古自治区兴安盟阿尔山市鹿角湾森林牧场参加冰雪趣味运动。 王 正摄（人民图片） 滑雪爱好者在位于吉林省吉林市的中旅松花湖度假区滑雪。 对广大滑雪爱好者来说，"开板"是拥抱冬天的独特方式。近日，随着气温下降，新雪季开启，各地雪场 迎来八方雪友。从北国雪原到南海之滨，从天然雪场到室内冰场，冰雪旅游呈现出更加丰富多元的发展 图景。 不少网友留言："雪场终于营业了，今年我要挨个打卡崇礼所有滑雪场""时隔一年踏上雪道，马上就能 找回这种在滑行中拥抱风雪的快乐""装备已购齐，滑雪新手求带""早早就预订好了民宿，期待体验一 场'冰雪奇缘'"…… 雪友热情高涨 今年河北崇礼的雪季来得格外早。据人民网报道，10月21日，万龙滑雪场正式开板，崇礼2025—2026新 雪季正式拉开帷幕。"崇礼万龙滑雪场开板时间为历年最早，开放雪道数量和可滑行面积为历年开板之 最"的消息在各个雪友微信群里传开，成为滑雪圈子里的新鲜事。 来自北京的滑雪爱好者王岳按捺不住好奇，还没在崇礼滑过雪的他，决定去瞧瞧。"从北京清河站出 发，1个多小时就到达崇礼太子城站。"王岳发现，车站加强了站台引导服务，确保雪具装卸不影响发车 和 ...

Group 1 - The direct train service from Beijing to Zhangjiakou Chongli has officially commenced, providing a convenient transportation solution for skiing enthusiasts [1] - The direct train operates from Beijing Capital Airport, Daxing Airport, and Beijing South Station, with two specially planned routes connecting major ski resorts [3] - The buses are designed with larger storage space to accommodate ski equipment, enhancing convenience for travelers [5] Group 2 - In Jilin City, multiple ski resorts have opened for the new snow season, with local departments enhancing services to attract visitors [9] - Jilin City has launched customized transportation services, including dedicated shuttle buses from Changchun Airport to major ski resorts starting November 15 [9] - A fleet of 180 new energy ride-hailing vehicles has been deployed in Jilin City, equipped with specialized ski racks to facilitate the transport of ski gear [11] Group 3 - In Altay, Xinjiang, middle school students will enjoy their first "snow holiday" from December 1 to 5, potentially extending their break to nine days [14] - The "snow holiday" initiative encourages students to participate in various activities, promoting physical and mental well-being [14] - Local tourism departments in Altay are collaborating with ski resorts and hotels to offer discounts and benefits for students during the "snow holiday" [16]

旅游业内人士指出，冰雪游热度不仅源于人们对北方雪景的向往，更得益于辽宁日益完善的交通基 础设施。特别是今年9月沈白高铁开通后，一个以沈阳为中心，覆盖北京、长春、大连等主要城市的4.5 小时"冰雪交通圈"已然成型。 冰雪季虽尚未全面开启，辽宁冰雪旅游热度却在悄然升温。近日，美团旅行平台大数据显示，沈阳 跻身全国冰雪游热度前十大目的地，展现强劲的市场吸引力。与此同时，以沈阳为重要枢纽的高铁网络 持续发力，正逐步将过境"流量"转化为本地消费"留量"，为辽宁冰雪经济发展注入新动能。 美团旅行近日发布的出行趋势报告显示，11月以来，"冰雪航线"搜索热度持续攀升，相关消费意愿 持续增强。其中，沈阳作为冰雪游的热门目的地，吸引力获得市场认可。 交通格局的升级，激发了本地市民"走出去"的热情，同时带来的庞大过境客流，也为沈阳、大连等 城市创造了绝佳的承接条件。 面对市场机遇，辽宁商家迅速行动，沈阳多家星级酒店与温泉景区正联手打造"滑雪+温泉"的定制 套餐，让游客在体验速度与激情后，享受冬日温暖的舒缓松弛；各大文博场馆和商业综合体也纷纷推出 冰雪主题的夜间展览和民俗市集，以"冰雪+文化"的魅力延长游客的驻足时间；一些本地旅行社 ...

Core Insights - The skiing market in China is experiencing significant growth, with the number of ski visits expected to reach a historical high of 26.05 million in the 2024-2025 season, driven by increased interest post the Beijing Winter Olympics [8][12] - Despite the growth in participation, the skiing market has not yet developed a stable consumer base, with a penetration rate of only 0.85%, compared to over 10% in countries like the US and Japan [12][14] - The ski industry is currently characterized by a price war among ski resorts, leading to significant price reductions for lift tickets, with some prices dropping to as low as 19.9 yuan [15][18] Market Dynamics - The majority of skiers in China are casual participants, primarily seeking a tourism experience rather than developing a long-term skiing habit [10][12] - The ski resorts are facing challenges in positioning themselves, with some targeting high-end consumers while others aim for budget-friendly options, leading to operational difficulties [14][28] - The rapid increase in the number of ski resorts, from 524 in 2018 to 914 in 2024, has intensified competition, with an annual compound growth rate of 9.8% [26][28] Consumer Spending - A significant portion of new skiers start with low-cost options, with nearly one-third spending less than 1,000 yuan annually on skiing [18][20] - However, the total cost of skiing can be substantial when considering additional expenses such as equipment, clothing, transportation, and lessons, with many enthusiasts spending over 10,000 yuan annually [25][23] - The average cost for a single skiing trip, including transportation and accommodation, is estimated to exceed 1,000 yuan, especially for those opting for premium resorts or hiring instructors [20][25] Industry Challenges - Ski resorts face high operational costs, often exceeding 100 million yuan annually, with a limited operational window of 3 to 5 months each year [26][28] - The current trend of aggressive pricing strategies is leading to a "low price, low quality" cycle, making it difficult for resorts to maintain profitability [29] - There is a concern that the rapid expansion of ski resorts may lead to many smaller resorts becoming unsustainable, similar to trends observed in Japan's ski industry [28][29]

Core Insights - The skiing market in China is experiencing a surge in popularity, with the number of ski visits expected to reach a record high of 26.05 million in the 2024-2025 season, driven by the enthusiasm generated post the Beijing Winter Olympics [2][6] - Despite the growth in skier numbers, the majority are casual tourists or beginners, leading to a low penetration rate of only 0.85% in China compared to over 10% in countries like the US and Japan [6][8] - The skiing industry in China is currently characterized by a price war among ski resorts, with ticket prices dropping significantly, making skiing appear affordable for many [10][13] Market Dynamics - The number of ski resorts in China has increased from 524 in 2018 to 914 in 2024, with an annual compound growth rate of 9.8%, intensifying competition in the market [21][23] - Many ski resorts are struggling to maintain profitability due to high operational costs, which can exceed 100 million yuan annually, and a short operational season of 3 to 5 months [21][23] - The current market is divided between high-end and budget ski resorts, with many resorts failing to find a clear positioning, leading to operational challenges [8][21] Consumer Behavior - A significant portion of new skiers start with low-cost options, with nearly one-third spending less than 1,000 yuan annually on skiing, primarily judging the sport's affordability based on ticket prices [13][15] - Hidden costs associated with skiing, such as equipment, clothing, transportation, and lessons, often lead to a much higher total expenditure, with many enthusiasts spending over 10,000 yuan annually [15][17] - The trend of "cheap skiing" is prevalent, but many consumers overlook the cumulative costs that can make skiing an expensive hobby [15][19] Industry Challenges - The rapid expansion of ski resorts has led to concerns about quality and sustainability, with many resorts facing the risk of closure or underutilization due to poor planning and excessive competition [23] - The industry is currently experiencing a "low price, low quality" cycle, where resorts attract customers with low prices but struggle to provide adequate services, leading to dissatisfaction among skiers [23][24] - The long-term success of the skiing market in China hinges on transforming casual visitors into dedicated enthusiasts, fostering a culture of sustained participation in the sport [24]