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重庆缘何成为首店“引力场”
Sou Hu Cai Jing· 2025-04-06 02:35
Core Insights - The emergence of new flagship stores in Chongqing reflects the city's strong consumer power and favorable business environment, positioning it as a leading city for flagship store development in China [2][4][5] Group 1: Flagship Store Economy - Chongqing has seen a significant increase in flagship stores, with 892 new stores established in various sectors, including fashion and dining [4] - The city has hosted over 120 flagship launch events in the past three years, indicating a robust strategy to attract new brands [4] - In 2024, Chongqing is expected to welcome over 80 new flagship stores, further solidifying its status as a preferred location for brands [4] Group 2: Consumer Power - Chongqing's social retail sales are projected to reach 1.57 trillion yuan in 2024, with a year-on-year growth of 3.6%, ranking second among major international consumer cities [6] - High consumer spending is evident, with flagship stores like BASEMENT FG attracting over 20,000 daily visitors and achieving annual sales exceeding 100 million yuan [6] - The presence of affluent young consumers in Chongqing is driving demand for high-end brands, as seen with brands like ANN ADELMAN targeting this demographic [6] Group 3: Business Environment and Policy Support - The Chongqing government has introduced policies to support the flagship store economy, including financial incentives for brands and event organizers [8] - The city is actively developing commercial spaces and enhancing core business districts to attract more flagship stores [9] - Ongoing efforts to improve service levels and support for businesses aim to ensure that flagship stores not only enter the market but also thrive in the long term [8]
国际消费中心城市培育建设蹄疾步稳
Jing Ji Ri Bao· 2025-03-31 00:38
Group 1: Core Initiatives for International Consumption Center Cities - The recent release of measures to support the cultivation of international consumption center cities emphasizes eight key tasks aimed at accelerating the development of cities like Shanghai, Beijing, Guangzhou, Tianjin, and Chongqing [1] - Shanghai has launched the "First Release Shanghai 3.0" policy to enhance the environment for global product launches, focusing on exhibition support, customs facilitation, and financial incentives [3] - Guangzhou is actively promoting the integration of commerce, tourism, and culture to enhance consumer engagement and has introduced the "New Eight Scenic Spots of Consumption" to attract visitors [4][7] Group 2: Specific Developments in Shanghai - Shanghai hosted nearly 3,000 brand launch events last year, with 1,269 new stores opened, marking a 28% year-on-year increase [1] - The "First Release Shanghai" initiative will feature significant brand exhibitions, including the global premiere of Loro Piana's exhibition in March [2] - The city aims to optimize the approval process for launch events, implementing a "one-time approval" system to improve administrative efficiency [3] Group 3: Guangzhou's Strategic Plans - Guangzhou has established a comprehensive policy framework to support its goal of becoming an international consumption center, including plans for the period from 2022 to 2025 [5][6] - The city is focusing on revitalizing traditional brands and enhancing cross-border e-commerce capabilities to attract global brands [6] - Future plans include creating a hub for high-end consumer brands and promoting local products globally through major exhibitions [7] Group 4: Tianjin's Development Efforts - Tianjin has implemented a multi-dimensional consumption development system since being designated as a national pilot city, with a goal to exceed 500 billion yuan in retail sales by 2025 [9] - The city has introduced innovative consumption scenarios and financial incentives to stimulate consumer spending [9] - Efforts are underway to enhance product branding in various manufacturing sectors and promote local specialties [10]