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消费市场进入深度调整期
Bei Jing Shang Bao· 2025-07-14 15:52
尽管传统消费增速放缓,但新消费动能正在快速成长,主要体现在三个方面:数字消费蓬勃发展;绿色 消费理念深入人心;国潮消费崛起显著。本土品牌在服装、美妆、电子产品等领域市场份额持续提升。 展望未来,消费市场正处于结构调整的关键期。这一转型既是从商品到服务的转变,也是从传统到新兴 的升级,既是挑战,也是机遇。通过政策与市场的双轮驱动,持续释放消费潜力,将为经济高质量发展 注入新动能。在这一过程中,需要政府、企业、消费者等多方主体协同发力,共同推动消费市场健康可 持续发展,为构建新发展格局提供坚实支撑。 长期以来,社会消费品零售总额(以下简称"社零额")是观察消费市场的主要指标,其增速曾长期高于 GDP增长。但近年来,伴随GDP增速放缓,我国社零额增速出现持续放缓趋势。今年1-5月的数据显 示,在以旧换新等一系列提振消费政策的支持下,全国社零额增速出现明显回升,但北京等大型城市的 社零额增速依然呈现放缓趋势、甚至下降情况。这一现象背后反映的是经济发展阶段的变化和消费结构 的深层次转型。 随着居民收入水平提高和消费观念转变,服务消费在总消费中的占比不断提升。教育、医疗、养老、文 化、旅游等服务性消费正成为新的增长点。 ...
央行等六部门发文提振和扩大消费 家电以旧换新、家装厨卫“焕新”等领域迎利好
Sou Hu Cai Jing· 2025-06-24 11:53
Group 1 - The core viewpoint of the news is the issuance of the "Guiding Opinions on Financial Support for Boosting and Expanding Consumption" by six Chinese government departments, aimed at enhancing consumer capacity and stimulating consumption [1] - The Opinions propose 19 key measures across six areas, including enhancing consumer capacity, expanding financial supply in consumption sectors, and optimizing the consumption environment [1] - The focus is on increasing financial support for key consumption areas, such as promoting the replacement of old goods and providing credit support for recycling and upgrading essential consumer goods [4] Group 2 - There is an emphasis on strengthening financial support for green and smart home appliances, optimizing approval processes, and improving service quality [5] - The Opinions encourage financial innovation to support new consumption models, including digital, green, and health consumption, and promote collaboration between financial institutions and merchants [5] - The policy is expected to alleviate financing pressures for enterprises, lower consumer purchase thresholds, and highlight the importance of the home improvement industry in expanding domestic demand and promoting consumption [5]
三展联动升级全城“次元”生态 预计吸引超百万观众 首届上海国际动漫月七月四日开启
Jie Fang Ri Bao· 2025-06-21 01:53
记者 张熠 昨天下午,记者从新闻发布会上获悉,首届上海国际动漫月活动将首次实现CCG EXPO(中国国际 动漫游戏博览会)、Bilibili World(哔哩哔哩线下嘉年华)与ChinaJoy(中国国际数码互动娱乐展览 会)三大动漫游戏展会联动,以"漫动City,High翻一夏"为主题,于7月4日至8月10日掀起二次元狂 欢。 每年暑期来上海参加二次元展会,已经是不少二次元粉丝的固定行程。其中最为知名的三大动漫游 戏展会,当数ChinaJoy、Bilibili World与CCG EXPO。首届上海国际动漫月将促进文旅商体展深度融 合。 据悉,动漫月将全景式展示三大动漫节展盛况,首次限量发售"三展联动"套票——"魔都次元通行 证",发行"次元数字消费券",联动沪上15大商圈、主题酒店及特色场景,推出系列次元新空间、 CityWalk沉浸式动漫街区等打卡活动。三大顶级漫展的联动不仅是规模的叠加,更是生态的整合与升 级,将展现上海打造"全球次元文化新地标"的雄心与实力。 "去年CCG EXPO走入商圈,和上海动漫企业联动;今年我们希望通过展会的孵化,发现下一个 Labubu,或者下一个《黑神话:悟空》。"上海炫动 ...
首届上海国际动漫月七月四日开启
news flash· 2025-06-21 00:57
Core Insights - The first Shanghai International Animation Month will integrate three major events: CCG EXPO, Bilibili World, and ChinaJoy, under the theme "Manga City, High Summer" from July 4 to August 10 [1] - The event aims to showcase the grandeur of the three animation festivals and will offer a limited edition "Manga City Pass" and "Digital Consumption Coupons" [1] - The collaboration of these top-tier animation exhibitions represents not only a scale increase but also an ecological integration and upgrade, highlighting Shanghai's ambition to become a new global cultural landmark for animation [1] Event Details - The event will feature immersive activities such as CityWalk animation districts and various themed experiences across 15 major shopping areas and hotels in Shanghai [1] - The "Manga City Pass" will provide access to all three events, enhancing the overall visitor experience [1] - The initiative reflects a strategic move to consolidate the animation and gaming industry in Shanghai, promoting cultural tourism and economic growth [1]
多地打出提振消费“组合拳” 上市公司积极探索新增长空间
Zheng Quan Ri Bao· 2025-06-08 17:15
Group 1 - The central government has issued a "Special Action Plan to Boost Consumption," which aims to enhance domestic demand and strengthen the domestic circulation of the economy [1] - Local governments are actively implementing various measures to stimulate consumption, with Shenzhen proposing 39 specific actions and Shanghai focusing on international consumption center development [1] - The impact of digital economy and AI innovations on the consumption industry chain is becoming evident, with local plans incorporating initiatives to promote AI and digital consumption [1] Group 2 - The combination of local policies to boost consumption is significant for expanding domestic demand, providing new growth opportunities for related industries [2] - Companies are encouraged to leverage these policies through technological innovation and upgrading business models to create new consumption scenarios [2] - Retail companies like Wangfujing are adapting to market changes by developing shopping center formats and enhancing consumer experiences [2] Group 3 - Companies in the consumer electronics sector, such as Suzhou Qingyue Optoelectronics, are focusing on market policy and demand changes to capitalize on policy benefits and technological innovations [3] - The support from policies allows companies to contribute to the growth of the consumer market through smart manufacturing upgrades and exploring new market segments [3] - The emergence of new consumption formats and models is expected to solidify and enhance the expansion of the consumer market [3]
确保“双过半” 河南亮出经济发展新“底牌”
今年一季度,河南省GDP同比增长5.9%,较去年同期、去年全年分别加快1.2个、0.8个百分点,工业、 投资、消费等指标增速均快于去年同期、高于全国,顺利实现了"开门红",扛起了经济大省挑大梁重 任。 值得一提的是,作为经济大省、人口大省,内需是河南的巨大优势,也是更好发挥挑大梁作用的底气所 在。据了解,河南正在制定提振消费专项行动实施方案。那该方案将重点从哪些方面发力? "我们谋划推出了文旅消费繁荣行动,持续放大'老家河南''行走河南、读懂中国'品牌效应,加力把文旅 热转变为消费热,同时部署实施农村消费促进行动,加快破解消费'最后一公里'难题,全面激活农村消 费市场。"河南省发展改革委党组成员、副主任李新国表示,提振消费既要考虑短期需要,也要考虑长 期趋势,持续打好政策组合拳,有效解决消费可持续增长问题。 不仅如此,该实施方案还将加力扩围消费品以旧换新,推动汽车、家电、家居等产品消费扩量提质,大 力发展托育、养老、家政等服务消费,积极培育数字消费、低空消费等新增长点;坚持以优质供给引领 和创造更多消费新需求,深入实施服务业新供给培育工程,聚焦新零售、新餐饮、新文娱、新社会服务 四大领域,着力打造内容丰富、品 ...
新业态、新场景推陈出新,一季度消费迎来“开门红”
Hua Xia Shi Bao· 2025-04-17 09:29
华夏时报(www.chinatimes.net.cn)记者 张智 北京报道 消费不仅关系民生福祉,也关系经济发展。 正在召开的消博会近几天捷报频传,带着新品亮相中国的外国品牌,有不少正在计划在中国开新店,并 已经签下新订单。在当前风雨飘摇的国际环境下,跨国品牌投资的信心只增不减。 一方面,市场销售稳步回升,一季度消费逐月回升。其中,3月份的社会消费品零售总额增长5.9%,比 1—2月份加快1.9个百分点。分项数据显示,一季度,限额以上单位通讯器材类商品零售额同比增长 26.9%,文化办公用品类增长21.7%,家用电器和音像器材类增长19.3%,家具类增长18.1%,仅这四项 就拉动社会消费品零售总额增长1.4个百分点。 另一方面,在"两新""两重"政策支撑下,相关消费品保持两位数增长,反映出市场销售状况不断好转。 其中,消费品以旧换新政策持续发力,耐用品消费维持良好增势。 "3月通讯器材类消费同比增速加快2.4%至28.6%,为2021年11月以来的最高值;家用电器和音效器材类 消费同比增速提升24.2%至35.1%;汽车类消费同比增速由负转正,3月汽车类消费同比增加5.5%,同比 增速较1—2月提升9.9% ...