直播电商监管
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市场监管总局等部门:制定出台《直播电商监督管理办法》 严格规范直播电商经营行为
Zheng Quan Shi Bao Wang· 2025-12-24 09:57
人民财讯12月24日电,市场监管总局等部门印发《网售工业产品质量安全专项治理行动方案(2025— 2027年)》,其中指出,建立健全法规制度体系。制定出台《网络销售产品质量监督抽查实施办法》, 细化网售产品的抽查方式,明确抽样程序和样品确认等要求。制定出台《直播电商监督管理办法》,明 确直播电商平台、直播间运营者、直播营销人员服务机构和直播营销人员等主体的行为规范和法律责 任,严格规范直播电商经营行为。 ...
直播电商迎来强监管
Ren Min Ri Bao· 2025-12-03 20:08
Core Insights - The rapid growth of the digital economy has made live-streaming e-commerce a significant shopping channel for consumers, but it also raises concerns about irregular practices and misleading marketing [2] - The National Market Supervision Administration has intensified regulation of live-streaming e-commerce to address issues such as false marketing and price irregularities, aiming to create a fair and orderly market environment [2][3] Regulatory Measures - The regulatory body will implement a tiered and graded supervision approach, clarifying platform responsibilities and enhancing enforcement against significant cases with national impact [3] - There will be a focus on cross-regional command and coordination to tackle major cases in live-streaming e-commerce, establishing an integrated regulatory mechanism for online and offline monitoring [4] - A penetrating regulatory approach will be adopted to address the complex legal relationships among participants in live-streaming e-commerce, enabling comprehensive monitoring and analysis of related illegal activities [4] Local Initiatives - Local market supervision departments are exploring tailored regulatory and service paths, such as Shanxi's compliance guidelines and Shandong's targeted monitoring of advertising and product quality [4] Institutional Innovations - The National Market Supervision Administration is set to release a new regulatory framework for live-streaming e-commerce, defining responsibilities and establishing a comprehensive system for compliance and oversight [5] - The administration emphasizes the dual focus on strict enforcement and proactive service to support platforms and businesses in risk prevention and compliance [5]
国元证券晨会纪要-20251201
Guoyuan Securities2· 2025-12-01 02:11
Core Insights - The report highlights a slowdown in global merchandise trade growth as indicated by the World Trade Organization [4] - The U.S. online consumption during Black Friday reached a record high of $11.8 billion [4] - The European Central Bank President Lagarde stated that interest rates are at a reasonable level [4] - OPEC+ has agreed to maintain the overall oil production of the group unchanged until 2026 [4] - The proportion of single-person households in South Korea has surpassed 36% for the first time [4] - China's National Bureau of Statistics reported that the manufacturing PMI for November was 49.2%, while the non-manufacturing business activity index was 49.5% [4] - The total social logistics volume in China for the first ten months reached 293.7 trillion yuan, reflecting a year-on-year increase of 5.1% [4] - The top 100 enterprises in China acquired land worth 847.8 billion yuan from January to November, marking a year-on-year growth of 14.1% [4] - New regulations for live-streaming e-commerce are expected to be introduced [4] - The AI industry in Beijing is projected to exceed 450 billion yuan this year [4] Economic Data - The Baltic Dry Index closed at 2560.00, up 3.23% [5] - The Nasdaq Index closed at 23365.69, up 0.65% [5] - The CME Bitcoin futures price was 91500.00, up 1.27% [5] - The Dow Jones Industrial Average closed at 47716.42, up 0.61% [5] - The ICE Brent Crude Oil price was 63.19, down 0.24% [5] - The London Gold price closed at 4218.55, up 1.48% [5] - The U.S. Dollar Index was at 99.44, down 0.11% [5] - The Hang Seng Index closed at 25858.89, down 0.34% [5] - The Shanghai Composite Index closed at 3888.60, up 0.34% [5] - The Shenzhen Composite Index closed at 2453.81, up 0.96% [5]
直播电商监管新规出台在即 市场监管总局构建行业全方位制度体系
Chang Jiang Shang Bao· 2025-12-01 00:45
Core Viewpoint - The rapid development of the digital economy has made live e-commerce a significant driver of consumption and economic growth, but it also faces issues such as false advertising, after-sales difficulties, and data fraud. The new regulatory framework aims to establish a comprehensive system for managing responsibilities among all parties involved in live e-commerce [1][2]. Group 1: Regulatory Framework - The State Administration for Market Regulation (SAMR) and the National Internet Information Office have developed the "Live E-commerce Supervision Management Measures," which will soon be officially released [1]. - The new regulations aim to define the responsibilities of all parties involved in live e-commerce, moving the industry towards a more standardized and legally compliant phase of "high-quality development" [1][2]. Group 2: Industry Characteristics and Challenges - Live e-commerce features a distinct separation of "people, goods, and scenes," complicating the resolution of disputes as consumers often struggle to identify responsible parties [2]. - The SAMR plans to enhance the regulatory framework by establishing an integrated supervision mechanism that includes both online detection and offline investigation [2][3]. Group 3: Regulatory Innovations - The SAMR will implement a "layered and graded supervision" approach and a "penetrating supervision" system to improve governance capabilities in the live e-commerce sector [3]. - The focus of competition in live e-commerce is expected to shift from mere traffic and lowest prices to supply chain capabilities, service quality, and brand reputation as the regulatory framework matures [3].
早知道:国家航天局设立商业航天司;取款超5万不再需要登记
Sou Hu Cai Jing· 2025-11-30 23:57
人民财讯12月1日电,央行召开打击虚拟货币交易炒作工作协调机制会议;央行、科技部等部门联合召 开科技金融统筹推进机制第一次会议;证监会剑指财务造假,发行人+中介机构被同步追责;工信部: 依法依规治理动力和储能电池产业"内卷式"竞争;11月份我国制造业PMI升至49.2%;国家航天局设立 商业航天司,持续推动商业航天高质量发展;直播电商监管新规拟出台;取款超5万不再需要登记;主 要产油国宣布维持明年头三个月暂停增产计划。 ...
市场监管总局:通报一批直播电商典型案例
Zhong Zheng Wang· 2025-11-29 05:10
吴东美介绍,今年以来,市场监管总局坚持问题导向,聚焦社会各方反映强烈的直播虚假营销、假 冒伪劣等问题,组织开展直播电商突出问题专项整治,依法严厉查处各类违法违规行为。前期,市场监 管总局已集中发布了三批23件直播电商典型案例,今天继续发布第四批7件典型案例,目的就是持续释 放严打违法、保护合法的鲜明信号,充分发挥以查促改、以案促治的震慑作用,维护公平、有序、诚信 的直播电商市场环境。 对于下一步市场监管部门在创新直播电商领域监管机制方面的部署,吴东美称,直播电商监管涉及 直播电商平台、直播间运营者、直播营销人员及其服务机构等多方主体,人、货、场分离,交易链条 长,涉及区域广,参与主体的法律关系复杂,给监管工作带来重大挑战。市场监管部门将进一步加强系 统化监管、跨区域监管、穿透式监管,着力提升直播电商行业治理能力和水平。 一是强化分层分级层级对应监管。二是强化跨区域指挥调度。三是强化穿透式监管。针对直播电商 行业人、货、场分离的特点,总局将继续加强对跨区域重大案件的指挥调度,强化信息共享和协同配 合,建立健全"线上发现、线下追查,线下发现、线上管控"的直播电商一体化监管机制,推动全链条打 击,实现源头治理。市场 ...
如何创新直播电商领域监管机制?市场监管总局:系统化、跨区域、穿透式
Sou Hu Cai Jing· 2025-11-29 01:46
市场监管总局网监司副司长吴东美。封面新闻记者 戴云 摄 一是强化分层分级层级对应监管。针对电商平台跨域跨界经营的特点,市场监管部门将进一步合理划分平台监管职责,统筹运用提级管辖、指定管辖等机 制,进一步加大监管执法力度。总局将坚决依法查处具有全国影响的直播电商重大案件,支持省级市场监管部门特别是直播电商主体较为集中地区监管部 门积极主动作为,形成治理合力,确保直播电商行业整治取得可感可及的标志性成果。 二是强化跨区域指挥调度。针对直播电商行业人、货、场分离的特点,总局将继续加强对跨区域重大案件的指挥调度,强化信息共享和协同配合,建立健 全"线上发现、线下追查,线下发现、线上管控"的直播电商一体化监管机制,推动全链条打击,实现源头治理。 封面新闻记者 戴云 11月28日,市场监管总局召开直播电商监管专题新闻发布会,网监司副司长吴东美在会上表示,直播电商监管涉及直播电商平台、直播间运营者、直播营 销人员及其服务机构等多方主体,人、货、场分离,交易链条长,涉及区域广,参与主体的法律关系复杂,给监管工作带来重大挑战。市场监管部门将进 一步加强系统化监管、跨区域监管、穿透式监管,着力提升直播电商行业治理能力和水平。 三 ...
市场监管总局:将坚决依法查处具有全国影响的直播电商重大案件
Sou Hu Cai Jing· 2025-11-28 20:17
二是强化跨区域指挥调度。针对直播电商行业人、货、场分离的特点,总局将继续加强对跨区域重大案 件的指挥调度,强化信息共享和协同配合,建立健全"线上发现、线下追查,线下发现、线上管控"的直 播电商一体化监管机制,推动全链条打击,实现源头治理。 三是强化穿透式监管。针对直播电商参与主体法律关系复杂的特点,指导平台经济活跃地区市场监管部 门开展直播电商穿透式监管试点,加强对主体、客体和行为的监测监管和穿透分析,实现对关联违法主 体的一并追查,对重点风险商品的溯源管理,对关联违法行为的系统查处,推动直播电商监管模式和手 段变革创新。市场监管总局将加强对试点工作的跟踪指导支持,及时总结推广应用行之有效的经验做 法,形成与直播电商特点相适应的制度措施和工作机制。 红星新闻首席记者 吴阳 ▲创意配图 据图虫创意 吴东美介绍,市场监管部门将进一步加强系统化监管、跨区域监管、穿透式监管,着力提升直播电商行 业治理能力和水平。 一是强化分层分级层级对应监管。针对电商平台跨域跨界经营的特点,市场监管部门将进一步合理划分 平台监管职责,统筹运用提级管辖、指定管辖等机制,进一步加大监管执法力度。总局将坚决依法查处 具有全国影响的直播电商 ...
氪星晚报|雷军:未来5年,人形机器人将大面积在小米工厂上岗;淘宝闪购将全面取消超时扣款,以正向激励提升骑士保障与用户体验;美永久停止接收所谓第三世界移民
3 6 Ke· 2025-11-28 12:27
Group 1: Company Developments - MINISO LAND's flagship store in Shanghai achieved sales exceeding 100 million yuan within 9 months, with monthly sales surpassing 16 million yuan, setting a global record for store sales [1] - Xiaomi's founder Lei Jun announced that humanoid robots will be widely deployed in Xiaomi factories over the next five years, indicating a significant shift towards AI integration in traditional industries [2] - Yuanqi Forest and a local high-tech development company established a new food science research company with a registered capital of 100 million yuan, focusing on scientific research and technology development [3] Group 2: Industry Trends - Taobao Shanguo is expanding its policy to eliminate penalties for delivery delays across 60 cities, aiming to enhance rider safety and user experience through positive incentives [2] - Weibo announced an upgrade to its hot search list to improve public and diverse content representation, with a clear division of content categories [4] - Amazon is entering the Indian banking sector by offering new consumer loan services, having acquired a non-banking financial institution earlier this year [5] Group 3: Regulatory and Market Changes - The People's Bank of China and other regulatory bodies released a new management method for customer due diligence, effective from January 1, 2026 [8] - The Shanghai government is promoting the integration of the marine industry with artificial intelligence, focusing on smart ships and underwater robotics [8] - New regulations for live-streaming e-commerce are set to be introduced by the market regulatory authority, aimed at enhancing oversight in the sector [10]
9000多万粉丝主播“太原老葛”涉嫌虚假宣传,被罚560万元
Xin Jing Bao· 2025-11-28 10:51
Core Viewpoint - The State Administration for Market Regulation (SAMR) has intensified oversight of live e-commerce, highlighting multiple cases of illegal activities such as false advertising and price fraud, with significant penalties imposed on violators [1][2][3] Group 1: Regulatory Actions - The SAMR held a press conference to announce a series of typical cases in live e-commerce, addressing issues like false advertising, price fraud, trademark infringement, and non-compliance by platforms [1] - Shanxi Lao Ge Trading Co., Ltd. was fined a total of 5.6 million yuan for engaging in false advertising and price fraud through a live streaming platform, promoting over 30 products with exaggerated claims [1][2] - The Shanxi Provincial Market Supervision Bureau has established a special task force to monitor and investigate cases related to the popular live streamer "Taiyuan Lao Ge," who has over 90 million followers [2] Group 2: Monitoring and Compliance - The Shanxi Provincial Market Supervision Bureau has developed a new regulatory model for live e-commerce, including the issuance of compliance guidelines that clarify the responsibilities of various stakeholders [3] - The bureau upgraded its online transaction monitoring system to enhance its capabilities, implementing a dual-driven model of "self-inspection + third-party monitoring" to improve oversight [3] - In 2023, the market supervision system in Shanxi has handled 68 cases related to live e-commerce, effectively maintaining market order in the industry [3]