Core Viewpoint - The article discusses the emotional connection between a child and the restaurant chain Xibei, highlighting the impact of recent negative publicity on customer trust and loyalty [1][10]. Group 1: Article Summary - The article features a 7-year-old child named Maomao who has been eating at Xibei since the age of 2. Due to recent negative news, Maomao's mother suggested not visiting Xibei, which led to Maomao's emotional reaction [1][7]. - Maomao's insistence on going to Xibei reflects a deeper bond formed over five years, emphasizing that dining at Xibei is more than just a meal; it represents trust and a routine in their family life [7][12]. Group 2: Company Response - In response to the negative publicity, Xibei launched a promotional campaign called "Xibei Invites You to Dinner," offering customers a 100 yuan dining voucher for in-store consumption, valid at all locations [12][15]. - The initiative aims to thank customers for their support and to reinforce the brand's commitment to quality and customer satisfaction [15].

Core Viewpoint - The recent controversy surrounding the pre-made dishes at Xibei has escalated, involving the marketing consulting company "Hua Yu Hua" and its founder Hua Shan, who publicly supported Xibei's founder Jia Guolong while criticizing Luo Yonghao as a "network black mouth" [1][2]. Group 1: Incident Overview - The "pre-made dishes controversy" began on September 10 when Luo Yonghao claimed on social media that his meal at Xibei consisted mostly of pre-made dishes [2]. - Jia Guolong responded the next day, asserting that Xibei does not serve any pre-made dishes and announced plans to sue Luo Yonghao, leading to a series of exchanges between the two [2]. - Hua Shan, the founder of Hua Yu Hua, defended Xibei and criticized Luo Yonghao, stating that Xibei is a company dedicated to quality and that Jia Guolong would not tolerate such slander [2][3]. Group 2: Hua Yu Hua's Background - Hua Yu Hua, founded in 2002 by brothers Hua Shan and Hua Nan, provides marketing consulting services and has been working with Xibei since 2013, making it their first client in the restaurant sector [4]. - The average annual consulting fee for their services to Xibei is over 6 million yuan, totaling more than 60 million yuan over ten years [5]. - Hua Yu Hua has worked with various well-known brands across different sectors, including internet, food and beverage, and seasoning industries, creating popular advertising campaigns [5]. Group 3: Legal and Financial Issues - Hua Yu Hua has faced multiple penalties for advertising violations, including a fine of 1 million yuan in 2017 for an ad that damaged national dignity and interests [6][7]. - The company was also penalized in 2021 for misleading advertising related to a food product, resulting in a fine of 20,000 yuan [7]. - Additionally, Hua Yu Hua has been accused of design plagiarism in 2020, leading to public backlash [7]. Group 4: Related Business Ventures - Besides managing Hua Yu Hua, the founders also hold significant shares in Du Ke Culture, which was established in 2006 and went public in 2021 [8]. - Du Ke Culture has experienced declining performance since its IPO, with revenue dropping from 519 million yuan in its first year to an estimated 406 million yuan in 2024, reflecting a 6.61% year-on-year decline [8]. - The net profit of Du Ke Culture peaked at 67.36 million yuan in 2021 but has since turned into losses, with a reported loss of 3.28 million yuan in 2023 [10].

Core Viewpoint - The controversy surrounding "pre-made dishes" is expanding within the industry, particularly affecting the Green Tea restaurant chain, which has recently removed its "no pre-made dishes" signage from its storefronts, raising questions about its food sourcing practices [1][3][4]. Group 1: Company Practices - Green Tea restaurant has been found to have removed its "no pre-made dishes" signage, with staff unable to confirm when this occurred [1][3]. - The restaurant's external takeaway packaging previously indicated "no pre-made dishes," but this has now been obscured [3]. - Green Tea Group's prospectus reveals partnerships with 205 third-party food processing companies, allowing them to reduce upfront investment costs and improve operational efficiency by outsourcing much of the food preparation [4][6]. Group 2: Consumer Reactions - Consumer sentiment is divided regarding the use of pre-made dishes, with some feeling that the lack of disclosure infringes on their right to know [4]. - The restaurant promotes its signature dishes as "made to order," while simultaneously relying on a central kitchen to enhance service efficiency and reduce costs [4][6]. Group 3: Financial Performance - Green Tea Group reported a revenue of 2.29 billion RMB for the first half of the year, a 23.1% increase year-on-year, with a net profit of 233.9 million RMB, up 34% [7][8]. - The company attributes its revenue primarily to restaurant operations and takeout services, supported by a digital and standardized business model [8]. Group 4: Market Impact - Following the controversy, the stock price of Green Tea Group fell by 1.43%, reflecting broader market concerns about the pre-made dish sector, which saw declines in several related companies [9][10].

Core Insights - The controversy surrounding "Xibei pre-made dishes" is spreading within the industry, with some restaurants like Green Tea removing signs that claim "no pre-made dishes, freshly made" [1][3] - Green Tea Restaurant has faced scrutiny regarding the use of pre-made dishes, particularly after a report last year revealed that a dish priced at 38 yuan was made from pre-made ingredients without proper labeling [3] - The company has recently released its first half-year report since going public, showing a revenue of 2.29 billion yuan, a year-on-year increase of 23.1%, and a net profit of 251 million yuan, up 40.4% [3] Company Actions - Green Tea Restaurant has removed its "no pre-made dishes" signage from some locations, indicating a shift in its marketing strategy [1][3] - In contrast, Haidilao has begun labeling certain dishes as "partially pre-processed" on its menu, reflecting a more transparent approach to ingredient sourcing [4][5] Market Reaction - As of September 18, the pre-made dish sector has seen a decline of 0.56%, with specific stocks like Jiahe Foods dropping approximately 6% and Delisi falling over 3% [6]

Core Viewpoint - The incident involving Luo Yonghao's comments on Xibei's use of pre-prepared dishes has sparked significant public attention and debate regarding consumer rights and transparency in the restaurant industry [1][2]. Group 1: Consumer Rights and Expectations - Consumers assert their right to know whether the dishes they are consuming are freshly prepared or pre-prepared, supported by consumer protection laws [1]. - Many consumers do not oppose pre-prepared dishes per se but are against paying a premium for dishes that are not freshly made without their knowledge [2]. Group 2: Industry Response and Opportunities - Xibei's decision to adjust its cooking processes to prepare dishes on-site is a direct response to consumer demands for transparency and quality [3]. - The planned adjustments include popular dishes like "Children's Meal Beef Braised Rice" and "Pork Chop with Sauerkraut," which will now be made fresh, aligning with consumer expectations [3]. - The recent draft of national food safety standards emphasizes the need for transparency regarding the use of pre-prepared dishes in restaurants, indicating a shift towards greater accountability in the industry [3]. Group 3: Technological Adaptation - Many restaurants have begun live-streaming their kitchens to showcase the cooking process, enhancing consumer trust through transparency [4]. - This trend of kitchen live-streaming allows consumers to witness the preparation of their meals, fostering a stronger connection between consumers and the restaurant industry [4]. Group 4: Industry Transformation - The pre-prepared dish controversy presents an opportunity for the restaurant industry to improve and adapt to changing consumer expectations [5].

"生意我可以不做，但是非黑白，我必须要说清楚。""我生意可以不做，但官司一定要打。"西贝创始人 贾国龙在"预制菜风波"中的这番表态，充满"西北汉子"的血性，也略带企业家的悲情。问题在于，官司 打得赢吗？公道讨得回来吗？ 耐人寻味的是，当西贝遭遇此次舆情时，于东来最初发声力挺西贝，贾国龙还回应"真心见真心"。但随 着舆情发展，于东来又迅速删除了相关内容并将账号设为私密。这种摇摆不定的态度，恰恰说明了情绪 化应对的不可持续性，也说明意气用事不是解决方案。 官司可以不打，生意却一定要做，而且还要做得更好。笔者认为，持续做好生意，需要的不是快意恩仇 的江湖意气，而是"反躬自省"的态度和以诚待人的坚持。 尽管开局不利，但西贝仍有机会扭转局面。比如，耐心倾听、虚心接受那些真正的消费者的质疑，学习 吸取业内先进的经验教训；比如，顺应市场和消费者需求，借鉴老乡鸡的做法，对产品进行更细致的分 类和标注。是现炒现卖就是现炒现卖，是中央厨房预制就是中央厨房预制，是工厂预制就是工厂预 制……不要再去纠缠概念，回归到西贝"如何提供更好产品和服务""如何让消费者更加满意"的品牌议 题，才是更明智的选择。 其实，在这场风波中，双方争论的根 ...

Core Viewpoint - The ongoing controversy surrounding Xibei's use of pre-prepared dishes has escalated, with founder Jia Guolong planning to sue Luo Yonghao, who has publicly questioned the authenticity of Xibei's menu offerings [1][2]. Group 1: Company Actions - Jia Guolong stated that starting from September 12, all 370 Xibei locations will allow customers to observe the preparation process of any dish, ensuring compliance with hygiene standards [2]. - Xibei has launched a "Luo Yonghao Menu" featuring 13 dishes, with one exclusive to Beijing, and it is being offered at regular prices without discounts [1][2]. Group 2: Legal and Public Response - In response to Jia Guolong's lawsuit plans, Luo Yonghao has announced a reward of 100,000 yuan for anyone who can provide evidence that Xibei uses pre-prepared dishes [2].