Core Insights - The Spring Festival is becoming an important cultural experience for foreign tourists in China, with a significant increase in bookings using non-Chinese passports for domestic flights, showing over 20% year-on-year growth [1] - Major inbound travel destinations in China include Wuhan, Shanghai, Beijing, Guangzhou, Shenzhen, and Chengdu, with Wuhan being highlighted for its unique cultural offerings [1] Group 1: Tourist Demographics - The top countries sending tourists to China during the Spring Festival include South Korea, Vietnam, Singapore, Australia, Indonesia, and Canada [2] - Notably, there has been a 9-fold increase in visitors from Argentina, and over 2-fold growth in bookings from European countries such as the Netherlands, Spain, and the UK [2] Group 2: Tourist Preferences - Foreign tourists in Wuhan prefer independent travel experiences, often utilizing transit visa policies for longer stays, and are increasingly interested in authentic local experiences rather than just sightseeing [2] - Key attractions in Wuhan include the Yellow Crane Tower and East Lake, along with local delicacies like hot dry noodles and Zhou Hei Ya, which draw global visitors [2] Group 3: Cultural Experiences - Wuhan's "experiential transformation" of traditional culture is a key factor in attracting foreign tourists, with the Yellow Crane Tower serving as a cultural landmark [3] - The "Night on the Yellow Crane Tower" immersive light and shadow performance has become a must-see for foreign visitors, alongside other popular activities such as plum blossom viewing, lantern festivals, and riding the air tram [3] - The integration of modern technology, exemplified by the Optics Valley air tram, enhances the traditional cultural experience, making it a significant draw for inbound tourism [3]

Core Viewpoint - In 2025, Sichuan has become a preferred destination for Thai tourists, with a significant increase in their numbers, driven by favorable travel policies, cultural attractions, and shopping opportunities [3][4][7]. Group 1: Tourist Statistics and Trends - In 2025, Sichuan border inspection stations recorded over 1.72 million foreign entries and exits, with Thai tourists numbering approximately 389,000, marking a year-on-year increase of 75.4% [4][6]. - Sichuan's travel agencies received over 9,000 Thai tourists in 2025, indicating a substantial rise in visitor numbers compared to previous years [5][6]. - Popular tourist spots among Thai visitors include Jiuzhaigou, Bifengxia, and the Chengdu Panda Base, with a notable increase in visits to trendy locations like Kuanzhai Alley and Daguan Glacier [5][6]. Group 2: Travel Experience and Preferences - Thai tourists exhibit diverse travel styles, from young travelers engaging in shopping sprees to older groups seeking in-depth cultural experiences [5][6]. - The average shopping expenditure per Thai tourist in Chengdu exceeds 1,000 yuan, particularly during winter when many purchase winter clothing [6][8]. Group 3: Travel Policies and Accessibility - The implementation of the mutual visa exemption agreement between China and Thailand since March 1, 2024, has significantly boosted Thai interest in traveling to China [7][8]. - Chengdu's proximity to Thailand, with direct flights to Bangkok and Chiang Mai taking only about 2 to 3 hours, enhances its appeal as a travel hub [7][8]. Group 4: Shopping and Payment Facilities - Chengdu offers a seamless shopping experience for Thai tourists, with over 180 tax refund shops and the ability to receive immediate refunds on purchases [8][9]. - The city supports various payment methods, including foreign bank cards and multiple international e-wallets, facilitating easy transactions for Thai visitors [9][10]. Group 5: Cultural Appeal - Sichuan's rich culinary offerings, such as hotpot and Mapo tofu, have become increasingly popular among Thai tourists, reflecting a growing cultural exchange [10].

转自：经济日报 1月11日，重庆市沙坪坝区磁器口古镇，来自俄罗斯的游客在拍照打卡。 2025年，重庆边检总站共查验出入境外籍旅客76万余人次，创历史新高。 孙凯芳摄（中经视觉） （来源：经济日报） ...

Core Insights - The Wulingyuan District in Zhangjiajie is projected to receive 1.0076 million inbound tourists by 2025, marking a year-on-year growth of over 25% and achieving a record high with visitors from 183 countries and regions, an increase of 15 from the previous year [1] Group 1: Tourism Growth and Development - The inbound tourism market in Wulingyuan is thriving, benefiting from an expanding "visa-free" network and the allure of the "Avatar" film series filming locations, making it a popular destination for international travelers [1] - The district is enhancing its tourism offerings by upgrading products and services, transitioning from "convenient check-ins" to "deep immersion" experiences, with new attractions and international events planned throughout the year [2] Group 2: Marketing and International Collaboration - Wulingyuan is actively building a global marketing matrix, collaborating with international tourism platforms to enhance its digital sales system and promote its unique attractions, including the "Avatar" experience [3] - The district is participating in overseas promotional activities and fostering partnerships with foreign regions to optimize its visitor demographics and increase the number of international tourists [3] Group 3: Night Tourism and Cultural Experience - To enrich the nighttime experience for inbound tourists, Wulingyuan is developing a high-quality night economy along the scenic riverside, integrating natural landscapes with light technology and offering diverse cultural experiences [3] - The district is creating a vibrant atmosphere with various entertainment options, including drone light shows and local artisan markets, allowing visitors to engage with the unique local culture [3] Group 4: Future Plans and Strategic Focus - Wulingyuan aims to continue its transformation into a world-class tourist destination by focusing on smart, international, and human-centered upgrades, targeting Southeast Asian and European markets with customized high-end products [4]

Core Insights - The upcoming 2026 Spring Festival holiday, described as the "longest Spring Festival in history," is driving significant demand in the travel market, with a notable increase in flight bookings and search interest [3][4]. Group 1: Flight Booking Trends - As of January 9, 2026, domestic flight bookings for the Spring Festival have exceeded 3 million, with a daily average increase of approximately 20% compared to the same period last year [4]. - Flight bookings for the 2026 Spring Festival have surged by 63% compared to 2025, with cities like Chengdu, Hangzhou, and Chongqing experiencing search interest growth between 50% and 80% [4][5]. - The travel market is entering a peak booking period, with travel agencies in Chengdu preparing for the "Spring Festival + winter vacation" season [4]. Group 2: Travel Preferences and Trends - There is a rising trend in self-driving travel, with the domestic self-driving market remaining active since the 2025 National Day holiday, driven by the extended 9-day holiday and accumulated travel demand [4]. - Tourists are increasingly favoring combined travel modes such as "flight/train + car rental," with popular destinations including Guangzhou, Chengdu, and Sanya [5]. Group 3: Inbound Tourism Developments - Despite the Spring Festival being a traditionally slow season for inbound tourism, Chengdu ranks fourth among the top 10 cities for inbound tourism in China, indicating a growing market potential [6]. - Travel agencies are launching new products aimed at international tourists, such as cultural experiences in Chengdu during the Spring Festival, to stimulate inbound tourism growth [6][7]. - The source markets for inbound tourists are expanding beyond traditional regions to include countries like Vietnam, Thailand, and the Philippines, indicating a diversification in tourist demographics [7].

眼下，黑龙江"入境游"市场持续火爆，得益于免签政策红利的持续释放，很多外国人选择到中国旅游、购物。 据黑龙江出入境边防检查总站统计，今年1月1日至9日，黑龙江口岸出入境游客9.1万余人次，较去年同期增长43.8%，"入境游"迎来开门红。 0:00 一大早，黑河水运口岸旅检大厅已是人头攒动，大批外国游客等待入境，开启"中国游"。 越南籍旅客 明诗：这是我第一次来到哈尔滨，我很喜欢雪乡，想去看一看，这里很漂亮。 面对客流高峰，黑龙江出入境边防检查总站强化出入境查验流程优化，开展便民服务宣传，加强口岸安全管控，保障中外旅客出行安全有序、高效顺畅。 俄罗斯籍游客 娜塔莎：我们从哈巴罗夫斯克来中国旅游。我们对于新推出的政策非常高兴，让我们可以通过免签政策来中国做客，非常感谢你们。 黑河出入境边防检查站执勤三队副队长 张磊：今年以来，黑河旅检口岸出入境游客持续增长，每天都在4000人左右，最近一周，出入境游客2.7万余人次。 而随着冰雪季的到来，到哈尔滨赏冰玩雪成为跨境旅游新热潮，240小时过境免签、单向免签政策的推出，吸引了很多东南亚游客专程到哈尔滨旅游。 据哈尔滨出入境边防检查站介绍，哈尔滨机场近期新增哈尔滨至越南胡 ...

人民财讯1月11日电，眼下，黑龙江"入境游"市场持续火爆，得益于免签政策红利的持续释放，很多外 国人选择到中国旅游、购物。据黑龙江出入境边防检查总站统计，今年1月1日至9日，黑龙江口岸出入 境游客9.1万余人次，较去年同期增长43.8%，"入境游"迎来开门红。 ...

世界旅游联盟不久前发布的《2024—2025跨境旅游消费趋势研究报告》显示，外国游客入境停留时间持 续变长，1天至3天短期旅行的比例不断下降，入境游市场持续升温，恢复至2019年九成以上水平。这一 现象说明，签证通关、消费支付、购物退税等政策红利不断释放，我国入境游市场呈现增温态势，"游 在中国""购在中国""食在中国"成为国际新时尚、新趋势。 入境游是文旅消费的重要组成部分，更是我们与国际文化交流互动的有效渠道，有望在拉动消费增长、 优化消费供给结构、改善服务贸易与城市能级的同时，打造"中国名片"，彰显我国开放包容、繁荣稳 定、多元友爱的国际大国形象。党的二十届四中全会明确提出"提升入境游便利化国际化水平"，为"十 五五"时期我国入境游高质量发展指明了方向。 近年来，我国入境游迅速走强，呈现出两个鲜明特点：一方面，传统文化"走红"全球，各国来华游客文 化体验升级，入境游从"打卡观光"向"沉浸体验"升温；另一方面，吃、住、行、游、购、娱呈现融合趋 势，各地推出多项融合消费新场景，推出入境"乐游卡"等多种助游新模式，带动入境游市场持续回暖。 从国际情况看，2024年以来各发达经济体持续优化签证政策、做好旅游服务 ...

Core Insights - The supermarket in Shanghai's Jing'an District has transformed into a popular destination for South Korean tourists since the implementation of the visa-free policy between China and South Korea, becoming a unique feature in Shanghai's inbound tourism market [1] Group 1: Tourist Attraction - The initial attraction stemmed from a high-value bag of macadamia nuts priced at half the cost in South Korea, which was shared on Naver, a South Korean social platform, leading to increased foot traffic from tourists [3] - The supermarket has topped the list of must-visit places for South Korean tourists on a certain internet platform, indicating its rising popularity [3] Group 2: Shopping Preferences - The shopping list of South Korean tourists is highly concentrated and distinctive, featuring items such as small bottles of Jiangxiaobai, Guolifang, Three Squirrels macadamia nuts, Little Yellow Duck egg rolls, Oreo cookies, and cilantro-flavored instant noodles [3] - A themed T-shirt reading "I Love Shanghai" has also gained unexpected popularity, with an average monthly sales exceeding 800 pieces, becoming a favored souvenir for tourists [3] Group 3: Service Enhancements - To capitalize on the influx of inbound tourism, the supermarket has optimized various aspects including products, services, and payment methods to create a welcoming experience for South Korean visitors [5] - The store has designated a special area for Korean tourists, provided bilingual signage, and established a dedicated checkout lane for them, supporting popular payment methods like Kakao Pay and UnionPay [5] - The supermarket is the first in Shanghai to offer an immediate tax refund service upon purchase, in collaboration with the Bank of China, allowing for a 9% instant tax refund on purchases over 200 yuan, with 90% of the service aimed at South Korean tourists [5]

Group 1 - Harbin is experiencing a significant increase in inbound tourism, with a 77.9% growth in foreign visitors and an 88.1% increase in consumption, showcasing its potential as a leader in the ice and snow economy [2] - The city is attracting diverse international tourists who are willing to spend on immersive experiences, such as ice sculpture making and winter fishing, with customized tours averaging daily expenditures exceeding 2000 yuan [2] - Smaller cities like Dali, Xishuangbanna, and Zhanjiang are emerging as new tourist destinations, capitalizing on unique cultural experiences and reimagined settings, with average visitor stay durations reaching 4.3 days, double that of larger cities [2] Group 2 - Local governments are innovating cultural experiences, such as integrating traditional performances into local settings and utilizing VR technology to enhance visitor engagement, leading to a high repurchase rate of 62% among foreign tourists [3] - Authentic and interactive experiences are key themes in the growing interest of international visitors, as they engage in local activities like bargaining in markets and exploring culinary delights [3] - The essence of the booming inbound tourism is rooted in the global curiosity about Chinese lifestyles, with tourists expressing excitement about the unpredictability of daily experiences in China [3]