清晨，云峰屯堡石板巷锣声急促，四川游客樊倩和家人穿着古装，置身于古色古香的屯堡建筑中，化身为剧情角色，与NPC互动解谜，在探寻故事真相的过 程中，感受六百年屯堡文化的独特魅力。 这并非古装剧拍摄，而是云峰屯堡景区沉浸式剧本杀的现场。 目前，景区由贵旅集团旗下贵州风景旅游发展有限公司运营。谈及景区亮点，12月29日，云峰景区市场营销部副部长严翠平称推出的沉浸式剧本杀项目颇具 吸引力。 云峰屯堡景区位于安顺市以东15公里西秀区七眼桥镇，是国家AAAA级旅游景区，这里密布着保存完好的明代屯堡村寨，其中云山屯为全国重点文物保护单 位。 为吸引更多游客，景区团队想到了当下流行的沉浸式剧本杀，把厚重的明朝屯堡文化，变成可参与、可互动的游戏。 "我们想通过角色扮演、任务探索等方式让游客深度体验屯堡文化，推动景区实现从观光型向体验型的升级。"严翠平说。 漫步古巷，各式各样的特色店铺沿两侧有序铺开。踏入旅拍店，云纹圆领袍、凤纹马面裙等明代华服整齐陈列；文创店内，以地戏面具、屯堡石雕为灵感设 计的书签、胸针、香囊等小物件，为游客提供可以带走的"屯堡记忆"。 如果说民宿满足了深度文化体验者，那么景区里的"云峰浔境露营基地"，则瞄准 ...

探班会现场（12月29日摄）。新华网发（云南广播电视台 供图） 12月29日，2026云南省春节文艺晚会媒体探班会在滇池之畔举行。本次春晚以"金马踏春 和和美美"为主题，深度融合"金马碧鸡"承载的 云南历史人文底蕴，叠加马年奔腾奋进的美好期许，持续擦亮"有一种叫云南的生活"IP。 今年云南春晚突破传统舞台形式，不设主持人，创新采用"1个舞台+ N个场景"的录制方式，让内容成为核心叙事载体。主会场设于西双 版纳14000平方米的全景式水景舞台，融合智能水幕、交互激光、三维威亚等前沿技术，打破时空界限，构建出一个景致流转、虚实相生 的"云南梦幻空间"，观众将在光影交错中沉浸体验"始于烟火，归于山水"的云南诗意之美。 本次晚会共策划30余个节目，原创作品占比超过六成，涵盖歌曲、舞蹈、戏曲、杂技等多种艺术形式。在内容编排上，以"春夏秋冬"四 季为脉络，将云南的治愈风光、多彩文化和潮流活力具象呈现。演员阵容涵盖国内艺人、演员，更汇聚了国家级、省级非物质文化遗产代表 性传承人，以及扎根田间地头的农民歌手与正能量网红达人，不同群体携手登台，用最质朴的情感讲述云南故事，传递边疆民族团结的温 情。 2026云南省春节文艺晚会由 ...

Group 1 - The travel market is expected to show characteristics of "having fun and doing more" during the New Year's holiday in 2026, with a significant increase in consumer travel willingness [1] - Popular long-distance routes such as Shenzhen-Harbin, Beijing-Kunming, and Beijing-Xishuangbanna are seeing a surge in travelers, with numbers exceeding those on December 31 [1] - Cities with unique features like "immersive experiences," "nearby micro-vacations," and "high-cost performance ski resorts" are emerging as unexpected popular destinations for the New Year's holiday [1] Group 2 - The trend of "new entrants expanding and main players upgrading" is evident, with a 130% year-on-year increase in bookings from travelers born after 2005, indicating strong growth potential among younger demographics [2] - Travelers aged 1990-1999, known as the "post-90s," represent 40% of New Year's holiday bookings, with an average order value increasing by 17% year-on-year, reflecting a willingness to pay for high-quality services and experiences [2] - Hotel bookings in popular areas for New Year's Eve, such as Changsha, Xi'an, and Chongqing, have seen significant year-on-year growth, with some locations experiencing increases of up to 5 times [2]

Core Viewpoint - The article discusses the auction of an 8% equity stake in Mai Ji Culture Communication Co., Ltd., owned by Beijing Pusi Investment Co., Ltd., highlighting the company's financial struggles and recent operational challenges [1][6]. Group 1: Auction Details - The auction is for an 8% equity stake in Mai Ji Culture, with a starting price of 107,400 yuan and an assessed value of -166,620 yuan [1][2]. - The auction is being conducted by the Dalian Intermediate People's Court, with a required deposit of 10,000 yuan and a bidding increment of 1,000 yuan [1][2]. Group 2: Company Background - Beijing Pusi Investment Co., Ltd. was established in December 2009, with a registered capital of 20 million yuan, and is fully owned by Wang Sicong [4][6]. - The company has previously managed assets exceeding 1 billion USD and invested in nearly 80 projects, including Panda Interactive Entertainment and Hero Interactive [6][7]. Group 3: Mai Ji Culture's Performance - Mai Ji Culture, which entered the market in 2019, initially gained popularity with its immersive interactive game dramas but has faced significant operational issues, including mass layoffs and store closures in 2024 [6][8]. - Following a strategic financing round in 2022, the company's ownership structure diversified, with the largest shareholder holding 52.2% of the equity [6][7]. Group 4: Broader Context - The article notes that this is not the first asset sale by Wang Sicong in 2024, as he previously exited management of another company, indicating ongoing financial pressures [8]. - The article also mentions Wang Sicong's involvement in a new venture, Huanju Commercial, which focuses on immersive entertainment and has plans for significant investments in tourism projects [9][11].

（央视财经《天下财经》）在江苏南京，各大商圈以"沉浸式体验"为核心，通过举办各类主题活动促进文 旅融合，让城市消费活力持续迸发。 在江苏南京秦淮区的门东历史文化街区，记者看到，为了迎接即将到来的新年，工作人员正在紧锣密鼓地 搭建新场景，包括摆放花灯、打造演出舞台等。巡游队伍也更换了服饰，编排了新的表演内容。 编辑：王昕宇 江苏南京某商业综合体推广经理 张澄洁：在年末这个消费热潮的节点，我们为大家提供了餐饮、零售、 体验等全方位的优惠活动，还为大家准备了6小时免费停车、免费抽奖等优惠活动，预计能够为超10万人 次的消费者提供高性价比的体验。 据了解，从现在开始到元旦假期结束，南京多家商业综合体都将适时采取延时营业等举措。跨年夜当晚， 南京全市预计开展60余场商圈与文旅主题活动。 转载请注明央视财经 与此同时，南京一些大型商业综合体，也在发力年末消费市场。在一家商场，记者看到，这里打造了多处 沉浸式互动场景与游乐空间，吸引更多亲子客流。 这几天，在门东历史文化街区，平均每天来这里的游客，都有五六万人次，相比往常增加约10%。在一家 销售特色糕点伴手礼店铺，记者看到，商家推出了不少新品礼盒。 ...

Group 1 - The consumption market is experiencing a surge as the New Year approaches, with many restaurants in Shanghai seeing high demand for "New Year’s Eve dinners" [1][3] - A restaurant in Shanghai reported that reservations for New Year’s Eve dinners are nearly full, indicating a significant increase in customers seeking festive dining experiences [3][4] - Young consumers are particularly drawn to the emotional resonance and ambiance of dining experiences, favoring restaurants with unique decor and scenic locations, such as riverside views [4] Group 2 - In Nanjing, various commercial districts are promoting "immersive experiences" through themed activities to enhance cultural and tourism integration, boosting consumer engagement [7][10] - The historical cultural district in Nanjing is preparing for the New Year by creating new scenes and performances, attracting an average of 50,000 to 60,000 visitors daily, which is a 10% increase compared to usual [8] - Major commercial complexes in Nanjing are implementing extended operating hours and hosting over 60 themed events on New Year’s Eve to stimulate year-end consumer spending [10] Group 3 - The cultural and creative product market in Beijing is witnessing a surge in new offerings, particularly those featuring zodiac themes and local cultural elements, which are popular among consumers [10][12] - The most popular items in Beijing's cultural product market are refrigerator magnets related to the Temple of Heaven, accounting for 80% of total sales [12][14] - Products associated with Beijing's cultural landmarks and traditional themes are particularly favored, indicating a strong consumer interest in local heritage [14][17]

"当前，各地各部门正通过'政策引流'与'业态融合'双管齐下，持续推动冬季文旅市场升温。"洪勇表 示。 国研新经济研究院创始院长朱克力对《证券日报》记者表示，今年冬季文旅消费有望迎来"量质齐升"的 旺盛态势，成为全年消费增长的重要引擎。从需求端看，元旦的短途休闲、春节的家庭团聚游、寒假的 研学旅行需求集中释放，叠加"旅游迎春休闲过年""欢乐冰雪旅游季"等全国性活动，家庭游、亲子游、 冰雪游、民俗游将成为消费热点，跨省跨区域旅游热度预计持续走高。 那么，各地各部门如何进一步推动冬季文旅消费升温？朱克力认为，需构建"供给提质、政策赋能、服 务优化"的三维推进体系，全方位激活市场潜力。 近日，全国各地以"冰雪+""温泉+""文化+"等融合模式为抓手，积极创新多元化冬季文旅消费新业态， 通过资源整合、活动创新与政策赋能，丰富游客体验，激发市场活力。多元化供给让冬季旅游告别"淡 季"标签，焕发出全新生机。 例如，贵州统筹省内9个市州策划推出超600项系列文旅活动，围绕温泉、滑雪、民俗、南部阳光带等核 心资源，精心打造6大特色旅游产品，发布贵州冬季10大特色主题线路；辽宁"九九消费季"活动自12月 16日起持续至明年3月1 ...

Core Insights - The company is closely monitoring consumer trends such as the "reward economy" and the surge in concert events, actively positioning itself in the commercial performance sector [1] - The company plans to leverage advanced technologies from national-level events (e.g., Winter Olympics, Asian Games) to create competitive immersive experiences, such as the "Chang Sisi Panoramic Immersive Cross-Border Concept Solo Concert" scheduled for May 20, 2025 [1] - The company is enhancing content innovation and brand synergy, exemplified by the "12 Tenors China Tour" set for October 12, 2025, which integrates global classics with traditional Chinese melodies to boost brand influence and promote other consumer-facing business developments [1] - The company aims to transition its business model from "passive acceptance" to "active planning" for concert projects, continuously meeting consumer demand for high-quality cultural experiences [1]

Core Viewpoint - The article discusses the launch of the "影翎 Antigravity A1" drone by影石, highlighting the controversy surrounding its sales data and market performance, while emphasizing the potential for the product to redefine user experience in the consumer drone market [1][2][3]. Group 1: Market Context and Challenges - The consumer drone market is facing a significant challenge, with the global civil drone market projected to grow at a compound annual growth rate (CAGR) of 24.14% from 2019 to 2024, while the consumer segment lags behind with a CAGR of only 15.24% during the same period [6]. - Despite the slower growth in the consumer drone market, there remains a strong interest in aerial photography, indicating that the demand for drones has not diminished [8]. - The high learning curve associated with operating traditional drones has limited the expansion of the user base, as many potential users find the skills required to operate drones daunting [9][11]. Group 2: Product Innovation and User Experience - The A1 drone aims to lower the operational barriers for users, allowing for a more accessible aerial photography experience by integrating features like first-person view flying and simplified controls [17][21]. - Weighing only 249 grams, the A1 allows users in many regions to operate it without needing a flight license, thus broadening its potential user base [18]. - The product combines immersive flying experiences with advanced features, such as AI-assisted editing, which alleviates the pressure of composition during flight [18][23]. Group 3: Sales Performance and Market Potential - Within 48 hours of its launch in China, the A1 generated over 30 million yuan in sales, indicating a strong initial market acceptance for this new category of panoramic drones [3][26]. - Compared to影石's average daily sales of over 24 million yuan in the first three quarters of the year, the A1's launch performance exceeded expectations [27]. - Given that over 70% of影石's revenue typically comes from international sales, there is significant growth potential for the A1 in foreign markets, suggesting a promising future for影石's growth strategy [29].

Group 1 - The core idea presented by IMAX China CEO Meng Danqing focuses on the collaboration between IMAX and museums or science centers, emphasizing how to make static culture come alive and the integration of technological immersion with cultural experiences [2][3] - IMAX's unique advantage lies in providing immersive experiences rather than just storytelling, transforming knowledge into experiences and information into narratives that engage audiences deeply [2] - An example highlighted is the IMAX cinema at Liaoning Science and Technology Museum, where 45% of the audience during the screening of "Zootopia 2" were from outside the city, indicating a trend where people travel specifically for the IMAX experience [2] Group 2 - Meng Danqing stressed that the key to collaboration is the combination of technology and content, requiring high-quality technology, core intellectual properties (IP), and professional creators [3] - IMAX is committed to developing content by engaging with cultural tourism sites and science museums, creating a complete narrative loop [3] - To ensure authentic and immersive content, IMAX cameras have been used in extreme environments, including following NASA into space, diving into the ocean, and climbing Mount Everest [3]