冰雪经济
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长虹成为国际雪联滑雪大跳台世界杯冠名赞助商
Zheng Quan Ri Bao· 2025-11-21 06:37
本报讯 (记者贾丽)11月21日,记者从国际雪联获悉,2025-2026赛季长虹·国际雪联单板及自由式滑雪 大跳台世界杯将于12月4日至6日在北京首钢园"雪飞天"燃情开赛,赛事赞助商也正式亮相,其中,长虹 成为赛事冠名赞助商。 根据目前的报名情况,本站赛事世界滑雪名将云集,北京冬奥会冠军苏翊鸣、亚冬会单板滑雪男子大跳 台冠军杨文龙、2024-25赛季国际雪联自由式滑雪世界杯克拉根福站女子大跳台冠军刘梦婷等中国名 将,将与来自奥地利的冬奥会单板滑雪大跳台项目双冠王安娜·加塞尔,挪威单板滑雪运动员马库斯·克 莱韦兰等全球20余个国家和地区的百余名顶尖选手展开巅峰对决。 (文章来源:证券日报) 此外,国际雪联2025-2026赛季跳台滑雪世界杯也于今日在曾举办过冬奥会的挪威利勒哈默尔首站起 跳。长虹等企业对一系列顶级冰雪赛事的深度参与,会为品牌与赛事的融合创新提供鲜活样本,助力中 国冰雪经济与体育产业协同发展。 作为国际A类赛事,滑雪大跳台世界杯不仅是全球顶尖滑雪运动员的荣耀竞技场,更是2026年米兰冬奥 会资格积分赛最为关键的赛事。 ...
长虹官宣成为国际雪联滑雪大跳台世界杯冠名赞助商
Zhong Zheng Wang· 2025-11-21 04:09
根据目前的报名情况,本站赛事世界滑雪名将云集,北京冬奥会冠军苏翊鸣、亚冬会单板滑雪男子大跳 台冠军杨文龙、2024-2025赛季国际雪联自由式滑雪世界杯克拉根福站女子大跳台冠军刘梦婷等中国名 将,将与来自奥地利的冬奥会单板滑雪大跳台项目双冠王安娜.加塞尔,挪威单板滑雪运动员马库斯.克 莱韦兰等全球20余个国家和地区的百余名顶尖选手展开巅峰对决。 长虹表示,长虹等企业对一系列顶级冰雪赛事的深度参与,为品牌与赛事的融合创新提供鲜活样本,助 力中国冰雪经济与体育产业协同发展。 中证报中证网讯(王珞)11月21日,长虹官宣成为国际雪联滑雪大跳台世界杯冠名赞助商,2025-2026赛季 长虹国际雪联单板及自由式滑雪大跳台世界杯将于12月4日至6日在北京开赛。 据悉,作为国际A类赛事,滑雪大跳台世界杯不仅是全球顶尖滑雪运动员的荣耀竞技场,更是2026年米 兰冬奥会资格积分赛关键的赛事。 ...
开板了!冰雪经济“热”起来 各地雪场迎来八方雪友
Ren Min Ri Bao Hai Wai Ban· 2025-11-21 01:01
网友热议新雪季开启—— 开板了!冰雪经济"热"起来 对广大滑雪爱好者来说,"开板"是拥抱冬天的独特方式。近日,随着气温下降,新雪季开启,各地雪场 迎来八方雪友。从北国雪原到南海之滨,从天然雪场到室内冰场,冰雪旅游呈现出更加丰富多元的发展 图景。 不少网友留言:"雪场终于营业了,今年我要挨个打卡崇礼所有滑雪场""时隔一年踏上雪道,马上就能 找回这种在滑行中拥抱风雪的快乐""装备已购齐,滑雪新手求带""早早就预订好了民宿,期待体验一 场'冰雪奇缘'"…… 雪友热情高涨 今年河北崇礼的雪季来得格外早。据人民网报道,10月21日,万龙滑雪场正式开板,崇礼2025—2026新 雪季正式拉开帷幕。"崇礼万龙滑雪场开板时间为历年最早,开放雪道数量和可滑行面积为历年开板之 最"的消息在各个雪友微信群里传开,成为滑雪圈子里的新鲜事。 来自北京的滑雪爱好者王岳按捺不住好奇,还没在崇礼滑过雪的他,决定去瞧瞧。"从北京清河站出 发,1个多小时就到达崇礼太子城站。"王岳发现,车站加强了站台引导服务,确保雪具装卸不影响发车 和旅客安全上下车。同时,下车后就有接驳车将游客送至滑雪场。 一进万龙滑雪场,王岳便拉住工作人员问,"听说今年开板, ...
开板了!冰雪经济“热”起来
Ren Min Ri Bao Hai Wai Ban· 2025-11-20 22:56
Core Insights - The winter sports season has officially begun, with ski resorts across China opening early and attracting a surge of visitors, indicating a growing enthusiasm for ice and snow tourism [4][5][6] Group 1: Ski Resort Developments - The Wanlong Ski Resort in Chongli opened its slopes on October 21, marking the earliest start to the ski season in its history, with a record number of open trails and skiing area [5] - Chongli currently has nine ski resorts with a total of 219 trails spanning 178 kilometers, and last season welcomed 5.235 million visitors [5] - New ski season offerings include enhanced entertainment options, family-friendly activities, and various events to attract a diverse range of tourists [5][8] Group 2: Regional Highlights - Xinjiang's ski resorts, including the Urumqi Baiyun Ski Resort, opened in mid-November, with the latter attracting over 8,000 visitors on its first day [6] - The Mohe North Pole Ski Resort in Heilongjiang boasts the longest ski season in China, operating from early November to late April [6] - Inner Mongolia is promoting a winter festival with 159 cultural tourism activities and 48 sports events, enhancing the region's ice and snow tourism appeal [9] Group 3: Economic Impact and Growth - The ice and snow industry in China is projected to exceed 1 trillion yuan by 2025, with significant growth in consumer spending on winter sports [14] - The 2024-2025 winter season is expected to see over 187.5 billion yuan in consumer spending related to ice and snow activities, reflecting a year-on-year growth of over 25% [14] - The Shenzhen Qianhai Ice and Snow World, the largest indoor ski resort globally, has been operational since September, attracting over 5,000 visitors daily [11] Group 4: Innovative Experiences - New attractions and experiences are being introduced, such as the indoor ski resorts in southern China, which allow year-round participation in winter sports [11] - Events like the National Mass Ice and Snow Season in Zhejiang feature diverse activities, including snowboarding and ice sculpture experiences, aimed at engaging a broader audience [12][13] - The integration of cultural elements and modern technology in ice and snow tourism is being emphasized to enhance visitor experiences [9][10]
精细化贴心服务上“新” “冰雪经济”火热文旅市场“热气”升腾
Yang Shi Wang· 2025-11-20 06:04
Group 1 - The direct train service from Beijing to Zhangjiakou Chongli has officially commenced, providing a convenient transportation solution for skiing enthusiasts [1] - The direct train operates from Beijing Capital Airport, Daxing Airport, and Beijing South Station, with two specially planned routes connecting major ski resorts [3] - The buses are designed with larger storage space to accommodate ski equipment, enhancing convenience for travelers [5] Group 2 - In Jilin City, multiple ski resorts have opened for the new snow season, with local departments enhancing services to attract visitors [9] - Jilin City has launched customized transportation services, including dedicated shuttle buses from Changchun Airport to major ski resorts starting November 15 [9] - A fleet of 180 new energy ride-hailing vehicles has been deployed in Jilin City, equipped with specialized ski racks to facilitate the transport of ski gear [11] Group 3 - In Altay, Xinjiang, middle school students will enjoy their first "snow holiday" from December 1 to 5, potentially extending their break to nine days [14] - The "snow holiday" initiative encourages students to participate in various activities, promoting physical and mental well-being [14] - Local tourism departments in Altay are collaborating with ski resorts and hotels to offer discounts and benefits for students during the "snow holiday" [16]
沈阳冰雪游热度跻身全国前十
Liao Ning Ri Bao· 2025-11-20 01:08
旅游业内人士指出,冰雪游热度不仅源于人们对北方雪景的向往,更得益于辽宁日益完善的交通基 础设施。特别是今年9月沈白高铁开通后,一个以沈阳为中心,覆盖北京、长春、大连等主要城市的4.5 小时"冰雪交通圈"已然成型。 冰雪季虽尚未全面开启,辽宁冰雪旅游热度却在悄然升温。近日,美团旅行平台大数据显示,沈阳 跻身全国冰雪游热度前十大目的地,展现强劲的市场吸引力。与此同时,以沈阳为重要枢纽的高铁网络 持续发力,正逐步将过境"流量"转化为本地消费"留量",为辽宁冰雪经济发展注入新动能。 美团旅行近日发布的出行趋势报告显示,11月以来,"冰雪航线"搜索热度持续攀升,相关消费意愿 持续增强。其中,沈阳作为冰雪游的热门目的地,吸引力获得市场认可。 交通格局的升级,激发了本地市民"走出去"的热情,同时带来的庞大过境客流,也为沈阳、大连等 城市创造了绝佳的承接条件。 面对市场机遇,辽宁商家迅速行动,沈阳多家星级酒店与温泉景区正联手打造"滑雪+温泉"的定制 套餐,让游客在体验速度与激情后,享受冬日温暖的舒缓松弛;各大文博场馆和商业综合体也纷纷推出 冰雪主题的夜间展览和民俗市集,以"冰雪+文化"的魅力延长游客的驻足时间;一些本地旅行社 ...
为什么滑雪的人很多,雪场还不赚钱?
Xin Jing Bao· 2025-11-20 00:11
Core Insights - The skiing market in China is experiencing significant growth, with the number of ski visits expected to reach a historical high of 26.05 million in the 2024-2025 season, driven by increased interest post the Beijing Winter Olympics [8][12] - Despite the growth in participation, the skiing market has not yet developed a stable consumer base, with a penetration rate of only 0.85%, compared to over 10% in countries like the US and Japan [12][14] - The ski industry is currently characterized by a price war among ski resorts, leading to significant price reductions for lift tickets, with some prices dropping to as low as 19.9 yuan [15][18] Market Dynamics - The majority of skiers in China are casual participants, primarily seeking a tourism experience rather than developing a long-term skiing habit [10][12] - The ski resorts are facing challenges in positioning themselves, with some targeting high-end consumers while others aim for budget-friendly options, leading to operational difficulties [14][28] - The rapid increase in the number of ski resorts, from 524 in 2018 to 914 in 2024, has intensified competition, with an annual compound growth rate of 9.8% [26][28] Consumer Spending - A significant portion of new skiers start with low-cost options, with nearly one-third spending less than 1,000 yuan annually on skiing [18][20] - However, the total cost of skiing can be substantial when considering additional expenses such as equipment, clothing, transportation, and lessons, with many enthusiasts spending over 10,000 yuan annually [25][23] - The average cost for a single skiing trip, including transportation and accommodation, is estimated to exceed 1,000 yuan, especially for those opting for premium resorts or hiring instructors [20][25] Industry Challenges - Ski resorts face high operational costs, often exceeding 100 million yuan annually, with a limited operational window of 3 to 5 months each year [26][28] - The current trend of aggressive pricing strategies is leading to a "low price, low quality" cycle, making it difficult for resorts to maintain profitability [29] - There is a concern that the rapid expansion of ski resorts may lead to many smaller resorts becoming unsustainable, similar to trends observed in Japan's ski industry [28][29]
为什么滑雪的人很多 雪场还不赚钱?
Xin Jing Bao· 2025-11-19 23:59
Core Insights - The skiing market in China is experiencing a surge in popularity, with the number of ski visits expected to reach a record high of 26.05 million in the 2024-2025 season, driven by the enthusiasm generated post the Beijing Winter Olympics [2][6] - Despite the growth in skier numbers, the majority are casual tourists or beginners, leading to a low penetration rate of only 0.85% in China compared to over 10% in countries like the US and Japan [6][8] - The skiing industry in China is currently characterized by a price war among ski resorts, with ticket prices dropping significantly, making skiing appear affordable for many [10][13] Market Dynamics - The number of ski resorts in China has increased from 524 in 2018 to 914 in 2024, with an annual compound growth rate of 9.8%, intensifying competition in the market [21][23] - Many ski resorts are struggling to maintain profitability due to high operational costs, which can exceed 100 million yuan annually, and a short operational season of 3 to 5 months [21][23] - The current market is divided between high-end and budget ski resorts, with many resorts failing to find a clear positioning, leading to operational challenges [8][21] Consumer Behavior - A significant portion of new skiers start with low-cost options, with nearly one-third spending less than 1,000 yuan annually on skiing, primarily judging the sport's affordability based on ticket prices [13][15] - Hidden costs associated with skiing, such as equipment, clothing, transportation, and lessons, often lead to a much higher total expenditure, with many enthusiasts spending over 10,000 yuan annually [15][17] - The trend of "cheap skiing" is prevalent, but many consumers overlook the cumulative costs that can make skiing an expensive hobby [15][19] Industry Challenges - The rapid expansion of ski resorts has led to concerns about quality and sustainability, with many resorts facing the risk of closure or underutilization due to poor planning and excessive competition [23] - The industry is currently experiencing a "low price, low quality" cycle, where resorts attract customers with low prices but struggle to provide adequate services, leading to dissatisfaction among skiers [23][24] - The long-term success of the skiing market in China hinges on transforming casual visitors into dedicated enthusiasts, fostering a culture of sustained participation in the sport [24]
【明日主题前瞻】内需消费的重要增长点,冰雪产业市场规模快速增长
Xin Lang Cai Jing· 2025-11-19 12:01
Group 1: Ice and Snow Industry Growth - The ice and snow industry in China is expected to reach a market size of 980 billion yuan in 2024, with a year-on-year growth of 10.8%, and is projected to exceed 1 trillion yuan in 2025 [2] - The industry is transitioning from niche sports consumption to mainstream consumption, with travel combined with skiing becoming a new leisure and vacation trend [2] - Companies like Xue Ren Group are leading in manufacturing ice and snow equipment, while Changbai Mountain is upgrading its tourism offerings to include more diverse recreational experiences [2] Group 2: Baidu's AI Business Performance - Baidu reported a total revenue of 31.2 billion yuan for Q3 2025, with core revenue at 24.7 billion yuan, and for the first time disclosed AI business revenue, which grew over 50% year-on-year [3] - AI cloud revenue increased by 33%, while AI application revenue reached 2.6 billion yuan, and AI native marketing service revenue surged by 262% to 2.8 billion yuan [3] - The domestic AI industry is expected to enter a sustainable growth cycle, driven by the demand for self-sufficient technology and advancements in AI chips [3] Group 3: Semiconductor and Memory Market Trends - Xiaomi indicated that the current rise in memory prices is a long-term trend driven by increased demand for HBM due to AI, rather than traditional market fluctuations [4] - The storage industry has entered an accelerated upward cycle, with expectations of significant profit growth for domestic storage module companies by the second half of 2025 [4] - Companies like Shikong Technology are focusing on semiconductor memory products, including memory bars and solid-state drives, with advanced testing capabilities [5] Group 4: Commercial Space and Rocket Technology - Tianbing Technology successfully completed key tests for its "one rocket, 36 satellites" capability, marking a significant milestone in China's commercial space sector [6] - The year 2025 is seen as a pivotal year for validating reusable rocket technology, with several private companies planning their first flights [6] - Companies like Shanghai Port Bay are supporting satellite launches and contributing to satellite internet constellation development [7] Group 5: Lithium Carbonate Supply and Demand - Strong demand has led to a monthly shortage of lithium carbonate, with supply at approximately 115,000 tons and demand at 128,000 tons, resulting in a shortfall of about 13,000 tons [8] - The market outlook for energy storage is optimistic, with significant agreements indicating a sustained growth cycle for China's energy storage industry over the next 3-5 years [8] - Companies like Jiangte Electric have developed an integrated industry chain for lithium salt production, with significant production capacity planned for the coming years [9] Group 6: Liquid Cooling Industry Potential - The liquid cooling industry is expected to experience explosive growth driven by AI demand and supportive policies, with new data centers required to meet specific energy efficiency standards [10] - The penetration rate of liquid cooling technology in global data centers is projected to rise from 10% in 2024 to over 30% by 2025 [10] - Companies like Invid and Keda are positioned to benefit from the growing demand for liquid cooling solutions in data centers [11] Group 7: Solid-State Battery Development - CATL is committed to investing in all-solid-state batteries, with expectations for small-scale production by 2027 [12] - The solid-state battery industry is experiencing rapid advancements, supported by national policies and emerging application demands [12] - Companies like Xian Dao Intelligent are leading in providing comprehensive solutions for solid-state battery production, with increasing orders and customer engagement [12]
华发股份:冰雪世界目前运营状况良好,试营业首月累计接待游客超40万人次
Mei Ri Jing Ji Xin Wen· 2025-11-19 10:31
Core Viewpoint - The operational status of Shenzhen Qianhai Huafa Ice and Snow World is positive, with significant visitor numbers reported during its trial operation phase [1] Group 1: Operational Performance - The ice and snow world received over 400,000 visitors in its first month of trial operation [1] - The highest single-day visitor count reached over 40,000 [1] Group 2: Market Potential - The location near Hong Kong is expected to attract a large number of visitors from Hong Kong and Macau, contributing to stable revenue from the ice and snow economy [1]