Workflow
文旅融合
icon
Search documents
杭州景区再启免费模式,带来哪些启示?
Yang Shi Wang· 2025-11-21 06:17
飞来峰景区实行免费政策,有什么样的考虑? 中国旅游研究院院长 戴斌:第一步就是公共服务的属性、职能由谁来担当,应该由中央财政和地方财 政来负担。 其次,景区里有游客,也有当地居民,未来发展方向一定是主客共享。当大门票打开以后,景区成为一 个流量入口,让里面的商家对经营付费,通过税收来进行平衡。 自12月1日起,杭州灵隐飞来峰景区实行免费政策。作为杭州西湖最受欢迎的景点之一、年客流量超千 万人次,灵隐飞来峰景区为何选择在此时免票开放?从西湖到灵隐飞来峰景区,如何看待时隔20多年杭 州在"免票模式"上又迈出的这一步?当景区不再依赖门票收入,又该靠什么来保持长久的吸引力?《新 闻1+1》为您带来解读分析。 杭州西湖风景名胜区灵隐管理处党政办主任 杨尚其:这次免票开放,是西湖景区深化文旅融合、落 实"文化惠民"理念迈出的重要一步。近年来,特别是申遗成功以后,我们围绕飞来峰文化内涵积极打 造"飞来"文旅IP,景区客流量逐年增长,年轻人比例也在上升。但我们跟国内的敦煌石窟、云冈石窟、 龙门石窟、大足石刻的知名度和影响力相比,还是有提升空间的。 这次免票就是希望更多市民、游客在领略西湖自然山水风光的同时,也能有机会"零门槛 ...
“早餐经济”成为吉林延吉文旅融合生动缩影 催生“一冷一暖”新消费场景
Yang Shi Wang· 2025-11-21 02:19
Core Insights - The article highlights the emergence of breakfast culture as a significant aspect of urban tourism and local economy, particularly in Yanji, Jilin, where the water market has transformed into a must-visit destination for tourists [1][9]. Group 1: Breakfast Economy - The breakfast economy is becoming a vital part of the cultural and tourism integration in Yanji, with local businesses upgrading their products and services to cater to increasing tourist demand [9][13]. - The Yanji water market, with over 300 vendors, offers a variety of traditional Korean dishes, such as Jiangmi chicken and rice cakes, which are popular among both locals and visitors [1][4]. Group 2: Tourist Attraction - The water market has evolved from a local procurement market to a national tourist landmark, attracting visitors with its unique culinary offerings and cultural experiences [9][11]. - The market opens at 5 AM, creating a vibrant atmosphere where tourists can enjoy diverse ethnic foods at affordable prices, enhancing the cultural experience [7][9]. Group 3: Business Adaptation - Local vendors are adapting to tourist preferences by modifying traditional recipes and offering take-away options, thus expanding their market reach [11][13]. - Some vendors utilize online platforms for live streaming and sales, integrating online and offline shopping experiences [13]. Group 4: Tourism Promotion - The local government plans to launch tourism consumption vouchers and enhance transportation links to attract more visitors, particularly for the winter tourism season [15]. - The opening of the Shenbai high-speed railway is expected to facilitate access to various winter activities, creating a comprehensive tourism experience that combines culinary delights with winter sports [15].
新民大街“拆围”记
Ren Min Ri Bao· 2025-11-20 22:21
Core Viewpoint - The revitalization of Xinmin Street in Changchun, Jilin Province, transforms it into a vibrant pedestrian area, showcasing historical architecture and enhancing community engagement while reflecting the principle of "People's City Built by the People" [1][2][3]. Group 1: Historical Significance - Xinmin Street, established in the 1930s during the puppet Manchukuo era, features buildings that once housed government offices and later served educational and medical purposes, symbolizing both colonial suffering and the spirit of resistance among the Northeast people [2][3]. - The street's historical buildings are now accessible to the public, serving as leisure spaces and educational sites, thus bridging the gap between history and contemporary life [2][3]. Group 2: Urban Development and Transformation - The renovation project, initiated in February, involved the removal of 3,724 meters of enclosing walls, resulting in the release of 4.5 hectares of green space and the addition of 13 pocket parks, enhancing the street's aesthetic and functional appeal [3][7]. - The project reflects a collaborative effort among various government departments to ensure minimal disruption to local institutions while maximizing public access and engagement [3][7]. Group 3: Economic Impact - By the end of August, Xinmin Street attracted nearly 5 million visitors, generating over 2.7 billion yuan in economic revenue, highlighting its role as a significant cultural and economic hub [6][7]. - The street's revitalization has stimulated surrounding commercial areas, creating a ripple effect that enhances the overall tourism and cultural landscape of Changchun [7][8]. Group 4: Cultural Integration and Future Prospects - The integration of modern technology, such as QR codes for historical information and AR guides, enhances visitor interaction and educational opportunities, making history more accessible [3][6]. - Future plans include developing three tourism routes centered around Xinmin Street, aiming to further enrich local tourism and cultural offerings, thereby sustaining the momentum of revitalization [7][8].
积极拓展文旅融合深度与广度
Jing Ji Ri Bao· 2025-11-20 22:15
Core Insights - The Chinese government emphasizes the deep integration of culture and tourism as a strategic initiative to develop the cultural tourism industry into a pillar sector, which is crucial for optimizing economic structure and enhancing consumer demand during the 14th Five-Year Plan period [1][2] Group 1: Industry Growth and Economic Impact - In 2024, China's cultural industry is projected to achieve a revenue of 19,142.3 billion yuan, with domestic tourist spending reaching 5.75 trillion yuan, reflecting growth rates of 7.1% and 17.1% respectively compared to the previous year [1] - The flourishing cultural tourism sector is driving growth in related industries such as dining, accommodation, transportation, and commerce, becoming a new engine for regional economic development [1] - The development of cultural tourism not only enriches cultural life but also expands domestic demand and promotes employment, serving as a significant force for economic growth and improving people's well-being [1] Group 2: Comparative Analysis and Challenges - Compared to other cultural tourism powerhouses, China's cultural tourism industry lags in both overall scale and its contribution to GDP, with cultural and related industries accounting for only 4.59% and tourism-related industries for 4.24% of GDP in 2023 [2] - Challenges in the development of cultural tourism in China include the need for improved integration mechanisms, deeper integration, and optimized pathways for collaboration between cultural and tourism sectors [2] Group 3: Policy Recommendations and New Business Models - Establishing a joint meeting system to promote the integration of culture and tourism, incorporating this integration into national economic and social development plans, and optimizing supportive policy frameworks are essential for fostering the sector [3] - The focus should be on creating new business models that cater to diverse consumer groups, such as the elderly, families, and younger generations, by innovating cultural tourism products that align with segmented consumer preferences [3] - Promoting cross-industry integration, such as "culture + tourism" and "cultural tourism + various industries," will help create diverse new consumption scenarios and products [3] Group 4: Technological Innovation - The integration of digital technologies like the Internet, IoT, cloud computing, big data, AI, and 5G is crucial for reshaping the cultural tourism landscape and driving innovation in content production [4] - Emphasizing the application of digital technology in the cultural tourism sector can enhance the convenience, experience, communication, and intelligence of cultural tourism products, leading to an overall increase in productivity [4]
湖南省衡山县:推进文旅融合,激活区域发展新动能
Ren Min Ri Bao· 2025-11-20 21:41
Core Viewpoint - Hunan Province's Hengshan County is leveraging the opportunity to accelerate the construction of the Greater South岳 Hengshan Tourism Economic Circle, transitioning from a "borrowed light" to a "shining" role in tourism, and evolving from a "geographical hinterland" to a "value hub" in regional development [1] Strategic Upgrade - Hengshan County has historically played a "channel" role in the provincial tourism landscape, despite having notable attractions like Mount Heng and the Xuanzhou National Forest Park [2] - Under the strategic guidance of constructing the Greater South岳 Hengshan Tourism Economic Circle, Hengshan County is breaking through its limitations through systematic planning and development [3] Path Expansion - Transportation is crucial for development, with nine expressway entrances facilitating effective connections between attractions and the highway network, significantly reducing travel times to key sites [4] - Projects serve as the foundation for cultural tourism development, with the Hengshan渡·湘江渡口民俗文化印象体验地 creating a new space for cultural experience, leisure consumption, and ecological sightseeing [4] - The county is enhancing its regional influence by hosting the third Hengyang Tourism Development Conference, which is a key move in promoting cultural tourism integration [4] Development Efficiency - Hengshan County is transforming from a "regional supporting role" to a "value engine," with the establishment of a "10-minute traffic circle" and a network of nine expressway entrances [6][7] - The county's tourism has shifted from a "channel economy" to a "customer retention economy," with flagship projects driving this transformation [7] - From January to October, Hengshan County received 5.0267 million visitors, marking a strong performance in the "customer retention economy" [7]
热词看未来|丰富高品质旅游产品供给
Xin Hua Wang· 2025-11-20 13:03
《中共中央关于制定国民经济和社会发展第十五个五年规划的建议》提出,推进旅游强国建设,丰富高品质旅游产品供给,提高旅游服务质 量。 文旅融合夯实发展根基 "十四五"时期,我国旅游业产品供给、服务质量持续优化,国内居民出游人次、总花费保持较高增长速度。文旅融合深入推进,"以文塑旅、 以旅彰文"的双向赋能为文旅产业培育新动能、塑造新优势。"文旅+百业""百业+文旅"释放带动效应,成为激发文旅消费、拉动综合消费、带 动增加就业的重要引擎。 落实《建议》有关部署,加快建设旅游强国,要从旅游供给入手,释放旅游新需求,发挥科技赋能作用,通过文旅深度融合,产生更多旅游新 产品、新业态、新空间、新场景和新功能,让"诗和远方"进一步点亮人民群众美好生活,让文化更有力赋能经济社会发展。 11月15日,游人在四川省巴中市光雾山旅游区赏景。新华社发(付海旭摄) 10月4日晚,在浙江省金华市武义县花田美地景区,精彩的无人机表演为游客呈现了一场视觉盛宴。新华社发(张建成摄) 编导:龙泠宇 包装:胡心懿、李思睿 近年来,河南省洛阳市充分挖掘历史文化资源,不断打造文旅新业态与消费新场景。这是5月20日,游客在龙门石窟游玩(无人机照片)。新 华 ...
一组通信数据告诉你 天水这条“黄金大道”有多火爆
Zhong Guo Xin Wen Wang· 2025-11-20 08:51
青年北路百货大楼至新华路十字路段,因道路两旁种满银杏树,每年11月份银杏树叶黄了的时候,道路 上铺撒银杏树叶,行走其间,头顶是金灿灿的"天空",脚下是软绵绵的"金色地毯",仿佛身处黄金般的 天地之间,成为很多摄影爱好者、"网红"和市民打卡拍照的地方。 除了接入人次之外,根据甘肃移动官方通信数据显示,近一周内,"黄金大道"移动网络流量也呈现爆发 式增长。周边站点日均流量达5294.6GB,环比增长69.7%;日均话务量为515.3Erl,增幅36.4%。这些数 字不仅反映出游客数量的激增,也体现出用户在拍照、直播、视频分享等高清内容传播方面的活跃度, 生动印证了"黄金大道"作为新晋网红地的超高人气与传播力。 为了确保"黄金大道"网络质量,甘肃移动天水分公司组建了网络保障团队,除了对该区域话务量、流 量、速率等18项指标进行毫秒级监测,动态调配资源,还针对秦腔展演、露天音乐会等夜间活动,实 行"错峰优化"策略,提前3小时预调度,采用载波聚合技术拓宽网络承载容量,利用超级上行提供高速 率和低时延,将上行速率提升40%,为现场直播、视频上传、语音通话等核心业务提供网络支撑。 据甘肃移动官方通信数据,近一周内,"黄金大 ...
呼和浩特荣登“2026中国100目的地榜”
Nei Meng Gu Ri Bao· 2025-11-20 07:01
近日,携程旅行网发布"2026中国100目的地榜",呼和浩特凭借独特的自然人文资源光荣上榜。此 外,老牛湾黄河大峡谷旅游区、内蒙古博物院、昭君博物院等知名景点,登上大众点评"2025必玩榜"。 "双榜"齐上,说明呼和浩特正以独特魅力吸引着全国游客的目光。春季踏青赏花、夏季草原避暑、 秋季喜观红叶、冬季冰雪狂欢,四季各有玩法。还有皮薄馅足的烧卖、鲜香四溢的手把肉,烟火气十足 的烤串,草原美食的粗犷与细腻交织,成为游客最深的味蕾记忆。 天气渐冷,呼和浩特冬季旅游正迎来"破圈"机遇。近年来,呼和浩特依托得天独厚的冰雪资源,持 续挖掘冰雪场景的多样性,推动冰雪旅游与民俗文化、节庆活动深度融合,让"冷资源"释放"热效应"。 马鬃山滑雪、哈素海冬捕、托克托黄河流凌、敕勒川冰雪嘉年华……"冰雪+文化"的多元产品矩阵,不 断满足游客的差异化需求。 另外值得关注的是,2026年2月6日至12日举办的第二届CBA俱乐部杯决赛已落户呼和浩特。这场 国家级体育赛事,不仅能为冰雪季注入竞技活力,更将吸引全国篮球迷汇聚青城,掀起冬季文旅新浪 潮。届时,呼和浩特将以更丰富的体验、更优质的服务,迎接八方来客,共赴一场多彩浪漫的冰雪之 约。 ...
渝东南地区将上演“最炫民族风”促文旅融合发展
Zhong Guo Xin Wen Wang· 2025-11-20 06:42
编辑:郭晋嘉 武陵山区(渝东南)土家族苗族文化生态保护区于2014年获批国家级文化生态保护实验区,2025年6月正 式成为重庆首个国家级文化生态保护区。经多年深耕,渝东南地区交出了一份亮眼的文化保护答卷。 如今,该区域汇聚各级非物质文化遗产代表性项目1397项、代表性传承人1810人,更培育出99个非遗工 坊,带动1.7万余人就业,"非遗+旅游""非遗+乡村振兴"的创新模式遍地开花;全国重点文物保护单位4 个、中国传统村落109个、中国少数民族特色村寨23个、中国历史文化名镇4个、国家5A级旅游景区4 个、国家级旅游度假区2个……文旅融合的实践让区域古老文化焕发新生。这一切成果,都将在展演中 集中呈现。 值得一提的是,本次展演面向市民免费开放。其间,多个区县文化馆将带来丰富多彩的创新节目,唱出 生活的甜蜜与乡村新貌、讲述老百姓身边的英雄故事、展现浓郁的地域风情,带领观众见证非遗传承的 鲜活力量,读懂渝东南地区的文脉相连。(完) 来源:中国新闻网 渝东南地区将上演"最炫民族风"促文旅融合发展 中新网重庆11月20日电 (记者 钟旖)乌江蜿蜒,武陵叠翠,一场集结渝东南文化瑰宝的盛宴即将刮起"最 炫民族风"。记者2 ...
做好“苏超夺冠”后半篇文章 推动泰州人文“三水”高质量发展
Yang Zi Wan Bao Wang· 2025-11-20 05:19
值得一提的是,今年紧扣"苏超"赛事,"泰州文旅"抖音号、视频号优化改版,发布短视频1100余条,全年播放量超过10亿次,抖音粉丝量从2.9万增至40.6 万,增长量位居全省文旅抖音号首位。为做好"苏超夺冠"后半篇文章,该市商务局相关负责人介绍,将以"苏超流量"撬动消费增量。打造"赛事+消费"融 合模式,推出"泰享消费.足球大集""苏超来泰.早茶吃嗨"等特色活动,布局120个大屏观赛点,带动周边商业消费,把赛事热度转化为消费热情。 兴化市委常委、宣传部长陈林峰会上在介绍该市深挖各行业、各领域文化元素相关情况后,特地给全球游客带来了游兴化文旅大礼包:冠军球队终生免费 尊享,每次最多可带一支足球队阵容(11人)同行;全球游客姓名中含"兴""化"任一字可免费畅游;所有昭苏游客对应享受兴化景区长期免票特权。 泰州市文广旅局局长周焕祥介绍,泰州擦亮"梅郎故里、戏曲圣地"品牌,连续举办17届梅兰芳艺术节,组建泰州梅兰芳京剧团,建成63家"泰有戏"小剧 场。丰富文化供给,开展"百梅争艳""茉莉花开.家门口赏好戏"等文艺演出活动,"十四五"期间发放"文化惠民券"资金3500余万元,每年组织开展"戏曲进 乡村""四季村晚"等演出 ...