文旅融合
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从“跟着苹果去旅行”看烟台文旅的“破圈”之道
Qi Lu Wan Bao· 2025-10-16 23:39
Core Insights - The article highlights the transformation of Yantai apples from a local agricultural product to a cultural symbol, integrating music and tourism to enhance the city's appeal and brand identity [1][12][13] Group 1: Apple and Cultural Integration - Yantai apples are not just a fruit but a representation of the city's identity, contributing to a narrative of cultural and tourism integration [1][9] - The city has initiated a unique marketing strategy by combining apples with music, creating a "Apple + Music" model to attract visitors [2][5] - Events like the Huachenyu concert have showcased this integration, where apples were distributed to concert-goers, enhancing the experience and promoting local culture [3][4] Group 2: Community Engagement and Participation - The community actively participated in the "You Are My Little Apple" campaign, with local businesses and residents engaging in welcoming visitors with apples [4][12] - The success of the concert led to a surge in social media engagement, positioning Yantai as a trending travel destination [4][5] Group 3: Expanding the Apple Brand - Yantai has expanded the "Apple +" concept through various events, including music festivals and sports events, further embedding apples into the city's cultural fabric [5][6][8] - The city has seen a rise in themed activities, such as the "Apple City" market, which combines creative installations and performances, creating an immersive experience [6][8] Group 4: Economic Impact and Brand Value - The brand value of Yantai apples has reached 16.437 billion yuan, reflecting its significance in the regional economy and its status as a leading agricultural product in China [13] - The integration of apples into various cultural and tourism activities has stimulated local economic growth, with significant sales reported in apple-related products and experiences [10][12]
去2025天府书展 赴一场秋日书香之约
Si Chuan Ri Bao· 2025-10-16 20:08
Core Viewpoint - The 2025 Tianfu Book Fair, which opened on October 17, has evolved from a traditional book-selling event into a cultural celebration that integrates local culture, reading enthusiasm, and global dialogue, establishing itself as one of China's four major book fairs [7]. Group 1: Event Overview - The Tianfu Book Fair has transitioned from its inception in 2019 with the theme "Love Reading, Enrich Life" to a significant cultural event over six years, emphasizing that it offers more than just books [7]. - This year's fair has expanded its reach to 13 cultural and tourism landmarks, allowing visitors to experience reading in historical and scenic settings, enhancing the immersive experience [8]. Group 2: Cultural Integration - The main exhibition area features a cultural integration zone showcasing local crafts and performances, aiming to provide a condensed experience of Sichuan's cultural richness [8]. - The fair includes a "Cultural and Culinary Street" where visitors can enjoy local delicacies while engaging with literature, creating a tangible connection between reading and local culture [9]. Group 3: Targeted Services - The event has introduced dedicated reading areas for different demographics, including a senior reading zone and a Z-generation reading zone, catering to diverse audience needs [10]. - Over 40 million yuan in vouchers have been distributed to promote reading accessibility, with activities extending to various online and offline platforms [10]. Group 4: International Collaboration - The fair has made strides in internationalization by inviting the Vice President of the Frankfurt Book Fair as a senior advisor and establishing a dedicated area for foreign publications, enhancing access to global literary resources [11]. - The event features a series of cultural exchange activities, including seminars and book promotions, aimed at fostering dialogue between Sichuan culture and the world [11]. Group 5: Regional Participation - Shandong Publishing Group, as the annual guest group, has brought over 1,300 titles that reflect the cultural heritage of Shandong, highlighting the fair's role as a platform for cultural exchange between provinces [12].
1423.81万人次参与,营收11.52亿元!这波是啥吸引了他们……
Sou Hu Cai Jing· 2025-10-16 17:10
Core Insights - The 2025 Minhang Tourism Festival successfully concluded after 28 days, featuring 42 festive activities across five categories, attracting 14.24 million participants and generating a revenue of 1.15 billion yuan, a year-on-year increase of 80% [2] Group 1: Event Highlights - The festival included diverse activities such as urban roaming, shopping, cultural exploration, rural fun, and national style tourism, showcasing a blend of cultural and commercial elements [2] - The Jiangnan Foodie Festival adopted a multi-venue approach, introducing four major venues to create differentiated consumption experiences, resulting in a 150% increase in foot traffic at the main venue and sales reaching 3.22 million yuan, a record high for the business district [2] Group 2: Local Initiatives - Various local districts launched "tourism+" products, such as the "Jazz Magic City" beer festival, which generated nearly 10 million yuan in revenue through exclusive coupons and a combined experience of hotels, food, and sports [4] - The Huacao "Good Go" season automotive consumption festival effectively integrated car exhibitions with local business districts, leading to a total transaction amount of nearly 6 million yuan from local 4S stores [5] Group 3: Innovative Experiences - The Pujiang Country Park International Art Flower Exhibition featured a unique theme, combining immersive IP exhibitions, floral landscapes, and cross-disciplinary art, attracting 130,000 visitors [7] - The 8th Qibao Ancient Town Cultural Festival transformed the town into an immersive theater, utilizing 3D light and shadow art shows to draw over 500,000 visitors [8] Group 4: Cultural Integration - The festival utilized advanced technology and diverse artistic forms to redefine traditional activities, such as the "Chu Wind Fierce" exhibition at the Minhang Museum, which attracted over 50,000 visitors through immersive displays [13] - The "Art To Gather" event at Hongqiao New World showcased over 30 performances, breaking traditional stage boundaries and enhancing visitor engagement [13] Group 5: Future Vision - The festival aimed to create memorable and shareable immersive experiences, responding to public demand for new scenes, consumption, and experiences, promoting a lifestyle where "all areas can be toured, and all seasons are exciting" [14]
走进长征国家文化公园 让长征精神可感可知
Yang Shi Wang· 2025-10-16 07:06
Core Viewpoint - The establishment of the Long March National Cultural Park serves as a spiritual monument, connecting historical revolutionary journeys and promoting tourism and local development through the preservation of red cultural resources [1][3]. Group 1: Red Resource Protection and Development - The Red Resource Protection and Development Center has been established in Jiangxi, focusing on improving living environments and enhancing village appearances around revolutionary sites, leading to increased tourist visits [3][4]. - In Guizhou and Guangdong, over 140 and 40 related historical sites have been restored, attracting numerous tourists and enabling local communities to engage in tourism-related services, thus fostering entrepreneurship and employment [6]. Group 2: Community Involvement and Cultural Transmission - In Sichuan, a detailed plan has been implemented for the protection and management of cultural relics, transforming local residents from observers to active participants in preserving and promoting red stories [8]. - Gansu has created a protection catalog for 5,350 Long March artifacts, effectively narrating the touching stories behind these relics and contributing to the prosperity of local communities [10]. Group 3: Economic Impact of Red Tourism - In Fujian, the promotion of 37 projects related to red culture has led to the creation of the Red Long March tourism route, significantly boosting economic development. Tourist numbers increased from 5.61 million at the end of the 13th Five-Year Plan to 14.05 million by 2024, with tourism revenue rising from 5.5 billion to 12.5 billion yuan [11][13].
从电力数据看国庆中秋双节期间山西文旅消费热潮
Zhong Guo Neng Yuan Wang· 2025-10-16 06:41
Core Insights - The tourism market in Shanxi Province showed strong performance during the National Day and Mid-Autumn Festival in 2025, with electricity consumption reaching 5.4574 million kilowatt-hours, a year-on-year increase of 2.21% [1][7] - Key themes driving tourism included Jin merchant culture, folk experiences, and ancient architecture tours, which significantly boosted visitor numbers and related industry consumption [1][7] Group 1: Jin Merchant Culture - The "Jin Merchant Golden Corridor" (Jinzhong-Linfen-Yuncheng) showcased outstanding performance, with electricity consumption of 970,000 kilowatt-hours, accounting for 18% of the province's tourism electricity consumption [3] - Iconic Jin merchant cultural sites such as Qiao Family Courtyard, Chang Family Manor, and Wang Family Courtyard saw electricity consumption increases of 48.3%, 27.97%, and 19.91% respectively, highlighting the strong tourist appeal of Jin merchant culture [3] Group 2: Folk Culture Experiences - The ancient cities of Datong and Xinzhou experienced significant electricity consumption growth of 157.98% and 30.06% respectively, indicating a rising interest in ancient city tourism [3] - Museums also became a new hotspot, with electricity consumption increases at various museums, including Linfen City Museum (96.33%), Qixian Folk Museum (61.93%), and Datong Museum (21.68%) [3] Group 3: Ancient Architecture - Shanxi's ancient architecture sites, referred to as a "treasure trove," attracted considerable tourist interest, with electricity consumption increases at sites like Xixian Xiaoxitian (80.3%) and Hongtong Guansheng Temple (27.45%) [3] Group 4: Related Industry Consumption - The accommodation and catering sectors recorded electricity consumption of 49.2964 million kilowatt-hours, a year-on-year increase of 11.03% [5] - The wholesale and retail sector saw electricity consumption of 235 million kilowatt-hours, up 38.93%, with charging and swapping services experiencing a dramatic increase of 91.66% [5] - Major commercial areas showed active consumer engagement, with electricity consumption growth rates of 16.71% for Changzhi Wanda and 14.84% for Taiyuan Vientiane City [5] Group 5: Economic Transformation - The electricity consumption data reflects a strong momentum in tourism consumption, indicating Shanxi's transition from a "cultural relic province" to a "tourism powerhouse" [7] - The integration of Jin merchant culture, ancient architectural heritage, and folk traditions is revitalizing tourism and contributing to Shanxi's economic transformation and high-quality development [7]
聚焦文旅融合与生态保护:巴中通江法院发布环境资源白皮书 司法赋能再添新举措
Zhong Guo Jing Ji Wang· 2025-10-15 19:59
Core Viewpoint - The event held by the Tongjiang People's Court aims to enhance the integration of cultural tourism and ecological protection through judicial support, establishing a new collaborative development model of "ecological justice + cultural tourism empowerment" [1] Group 1: White Paper Release - The "Environmental Resource White Paper" released by the Tongjiang People's Court serves as a systematic review of its performance since the implementation of centralized jurisdiction for environmental resource cases in July 2022 [1] - The white paper outlines typical judicial cases, innovative mechanisms, and phased achievements during the centralized jurisdiction period, illustrating the deep implementation of the concept "lucid waters and lush mountains are invaluable assets" in the judicial field [1] Group 2: Public Engagement and Education - The launch of a series of environmental resource promotional activities includes multimedia display screens in the core scenic area of Guangwushan-Nuoshuihe, integrating knowledge dissemination, case display, and AI interaction [3] - This innovative promotional model aims to transform rigorous legal texts into visual and easily understandable content, allowing visitors to learn about ecological law while enjoying the natural scenery, achieving a "learning while touring" effect [3] Group 3: Judicial Innovations and Future Plans - The Tongjiang People's Court has developed a comprehensive ecological judicial protection system through innovative mechanisms, including standardized case handling and the establishment of a cross-departmental collaboration mechanism [5] - Future plans include continuous optimization of judicial services to provide more precise and effective judicial support for the high-quality development of cultural tourism in Bazhong City [5]
铁路网密度是全国的2.7倍 南京都市圈如何便利共享 | 都市圈2.0
Di Yi Cai Jing· 2025-10-15 14:58
Core Insights - Nanjing Metropolitan Area is the first approved national-level metropolitan area in China, encompassing Nanjing and several surrounding cities in Jiangsu and Anhui provinces [1] - The area has established a three-tier operational mechanism for decision-making, coordination, and execution since 2013, with regular meetings and specialized committees focusing on public services [1] - The metropolitan area has developed extensive transportation infrastructure, including nearly 3,000 kilometers of railway, with over half being high-speed rail, and a significant public transportation network [1] Transportation Development - The Nanjing Metropolitan Area has a railway operating mileage of nearly 3,000 kilometers, which is 2.7 times the national average density, with approximately 1,700 kilometers being high-speed rail [1] - There are nearly 600 kilometers of suburban rail transit, and a new rail line from Nanjing to Ma'anshan is expected to open next year [1] - More than 60 bus routes connect cities within the metropolitan area, achieving a 92% bus coverage rate between Nanjing and neighboring counties [1] Healthcare and Emergency Services - A metropolitan appointment registration platform has been established, allowing citizens to book appointments at 110 hospitals, with over 3,700 appointments made [2] - A framework agreement for emergency medical cooperation was signed with Ma'anshan, resulting in 11 cross-province emergency responses with an average response time of under 15 minutes [2] Employment and Social Services - The Nanjing Metropolitan Area launched an online public employment and entrepreneurship service platform, which has evolved into a regional recruitment zone with over 200,000 visits [2] - The area has achieved seamless transfer of employee pension insurance and unemployment insurance between Jiangsu and Anhui provinces [2] Social Governance and Cultural Integration - New police stations have been established to enhance social governance, integrating various law enforcement and judicial resources [3] - The metropolitan area is promoting cultural and tourism integration by creating online travel services and hosting various cultural events and sports competitions [3] - Future plans include developing the "14th Five-Year Plan" to enhance the metropolitan area's role as a model for coordinated urban development and high-quality living [3]
长三角的方言歌曲有多美?十余支团队在金山唱起“四季村歌”
Xin Lang Cai Jing· 2025-10-15 12:30
Core Points - The event "2025 Shanghai 'Four Seasons Village Song' - Autumn Village Song Performance" and the Yangtze River Delta Dialect Song Conference showcased the cultural achievements of rural revitalization in the Yangtze River Delta region [1][3] - The performances featured local folk arts from Shanghai and neighboring provinces, highlighting the unique cultural resources of the Yangtze River Delta [2][6] Group 1 - The event opened with a group song "Welcome to Jinshan," featuring various artistic forms such as solo, group singing, and situational performances [2] - The performances included traditional songs from different areas, such as Jinshanwei's Tian Mountain songs and modern interpretations of folk music, showcasing the diverse cultural heritage of the region [2][6] - The event attracted tourists who appreciated the integration of culture and tourism, enhancing their understanding of the local customs and traditions [6] Group 2 - The event is part of Shanghai's response to the Yangtze River Delta integration development strategy, aiming to enrich the cultural life of the community and strengthen local identity [6][7] - Jinshan District is exploring a unique path for rural revitalization, integrating rural tourism with local culture, and promoting a "Village Song + Tourism" model [7] - The event was organized by various cultural institutions, indicating a collaborative effort to promote cultural exchange and tourism in the region [8]
热力全开迸活力——莆田城厢区激荡“双节”文旅热潮焕新消费场景
Zhong Guo Jin Rong Xin Xi Wang· 2025-10-15 12:10
Core Insights - The article highlights the vibrant cultural and tourism activities in Putian City during the National Day and Mid-Autumn Festival, showcasing the potential of the "holiday economy" to boost local economic vitality and consumer engagement [1][2]. Group 1: Cultural and Tourism Activities - Putian City organized a series of innovative cultural and tourism events, integrating local historical resources and modern experiences to unlock new tourism potential [1]. - Events included the "Wuyang Autumn Fireworks" festival and the "Cai Xiang Cultural Series," featuring traditional performances, food, and interactive activities that attracted large crowds [1][2]. - The city emphasized a five-in-one consumption scenario around the "Wuyang Appreciation" theme, combining viewing, appreciation, tasting, purchasing, and playing [2]. Group 2: Economic Impact - The tourism market saw a significant increase in visitor numbers, exceeding one million during the holiday period, with popular attractions like Jiulong Valley and Shouxixi Park receiving a total of 85,000 visitors [2]. - The Wanda Plaza in Chengxiang District reported over 830,000 visitors during the holiday, with a year-on-year increase of approximately 13.7%, generating sales of 36 million yuan, up by 9.8% [4][5]. - The integration of cultural activities with commercial resources effectively stimulated consumer spending, showcasing the dual empowerment of tourism events and commercial consumption [5]. Group 3: Marketing and Promotion Strategies - The district utilized new media for extensive promotion of events, ensuring broad coverage and attracting tourists from various regions [3]. - The introduction of free shuttle bus services to key attractions facilitated increased visitor flow and supported related industries [2]. - The marketing strategies included themed events and promotional discounts, enhancing consumer engagement and driving sales across multiple sectors [5].
成都、东莞是互补共生的“黄金拼图”,联手有望定义下一代产品
Mei Ri Jing Ji Xin Wen· 2025-10-15 07:31
Core Insights - Chengdu is positioning itself as a hub for the trendy toy industry, leveraging its unique cultural elements and creative potential to attract investment from the Guangdong-Hong Kong-Macao Greater Bay Area [1][2] Group 1: Investment Opportunities - Chengdu's investment environment and opportunities in the cultural and creative industries were highlighted at the "潮玩总动员·2025成都文创产业(粤港澳大湾区)合作对接会" held in Dongguan [1] - The city is inviting Greater Bay Area enterprises to collaborate, emphasizing the complementary strengths of Chengdu as a creative source and Dongguan as a manufacturing hub [2] Group 2: Industry Trends - The trendy toy market in Chengdu has evolved into a "social currency" for Generation Z, showcasing a blend of local culture and modern trends [1] - A recent event in Chengdu attracted over 400,000 visitors, indicating a strong local interest and engagement in the trendy toy ecosystem [1] Group 3: Strategic Development - Chengdu is transitioning its trendy toy industry from a "contract manufacturing" model to a more integrated "creative-design-manufacturing-marketing" approach [2] - The city is investing in new industrial communities and policies to support high-quality development in the digital cultural and creative industries [2]