Core Viewpoint - The "Su Super" league has become a significant economic driver for the city, with low ticket prices attracting a large audience and boosting local service industries [6][5]. Group 1: Match Results and Team Performance - In the eighth round of the "Su Super," the results were: Lianyungang 2:3 Taizhou, Suqian 0:1 Wuxi, and Yancheng 5:0 Changzhou. Changzhou has yet to score a goal or win a match this season [1]. - The Changzhou team expressed their understanding of fans' disappointment and acknowledged the need for improvement in tactics and training [2][3]. Group 2: Fan and Community Support - The team thanked fans for their unwavering support, highlighting their presence during matches and emotional investment despite the team's struggles [2]. - Community support has been crucial for the team's growth, with various stakeholders contributing to the development of local football [2][4]. Group 3: Economic Impact of "Su Super" - The "Su Super" league has generated significant economic activity, with a reported service revenue of 379.6 billion yuan across tourism, dining, and sports sectors, marking a 42.7% year-on-year increase [6]. - The league's low ticket prices have made it accessible, encouraging participation and engagement from a diverse audience, including amateur players from various professions [6]. Group 4: Future Plans and Development - The team plans to enhance training management and tactical strategies to improve performance in upcoming matches, aiming for a more competitive edge [3][4]. - A three-year action plan for high-quality football development in Changzhou will focus on youth training and overall team strength [3][4].

Core Viewpoint - The construction of the Jinpu New District Ice and Snow Sports Public Fitness Center marks a significant development in the region's winter sports infrastructure, aimed at enhancing the area's capacity to host major events and promote winter tourism [1][2] Group 1: Project Overview - The Jinpu New District Ice and Snow Sports Public Fitness Center is located in Dalian, covering an area of 340,000 square meters, and will include facilities for curling, cross-country skiing, and general skiing [1] - The center is designed to accommodate multiple ice sports, including curling, ice hockey, figure skating, and short track speed skating, making it a versatile venue for both professional events and public fitness activities [1] - The project is part of the key initiatives for the 2028 "Fifteenth Winter" Games, with an expected annual visitor capacity exceeding 200,000 [1] Group 2: Economic and Infrastructure Impact - The construction of the center fills a gap in the cultural, sports, and tourism integration in the Jinpu New District and initiates the development of the coastal tourism belt in the Puwan Economic Zone [2] - Jinpu New District officials emphasize the importance of high-standard project construction while also enhancing the supporting service systems for events, including accommodation and dining facilities [2] - The project aims to leverage the brand effect of the events to focus on the "ice and snow+" characteristic industrial chain, positioning the region as a new engine for winter tourism in Northeast China [2]

Group 1 - The "Su Super" event has significantly boosted the local economy, with service revenue reaching 37.96 billion yuan in the first half of 2025, a year-on-year increase of 42.7% [1] - Out of the total service revenue, the share of payments from non-local tourists in the travel and dining sectors accounted for 28.8% and 19.7%, respectively [1] - The integration of sports and tourism is evolving from a simple combination to a deep integration, driving economic growth in the industry chain [1] Group 2 - The sports industry in China began its explosive growth in 2014, with a target to exceed 5 trillion yuan by 2025, as outlined in government policies [2] - The "Su Super" model exemplifies how football events can be deeply integrated into urban culture, promoting tourism and consumption [2] - Other regions are inspired by the success of "Su Super" and are exploring similar sports-tourism integration models, such as "Xiang Super," "Chuan Super," and "Yue Super" [3]

城市是赛事的"赛场"，赛事是城市的"秀场"。第十五届全国运动会不仅是一场竞技体育的巅峰对决，更是广州展 示城市形象、促进文旅消费的重要窗口。 如何将体育"流量"变为文旅"留量"？广州通过推出全运之年精品旅游线路、美食打卡地、系列演艺活动和全民体 育活动，串联起比赛场馆与广州文化地标，让游客在观赛之余，深度体验广州的文化底蕴，打造"观赛+旅游"消费 新场景。 十五运"氛围"组上线 推动"激情全运"融入生活 随着十五运会日益临近，广州多地赛事宣传氛围日渐浓厚。广州塔、中信广场、北京路步行街等广州城市地标集 体"换装"，为十五运会亮灯。吉祥物"喜洋洋""乐融融"的身影遍布大街小巷，全民迎全运的浓厚氛围溢出屏幕。 有轨电车、公交巴士、候车亭装饰全面焕新，突破单一功能属性，成为集全运宣传、城市形象展示于一体的文化 窗口。2024年底，广州地铁便选取10个车站打造倒计时打卡点，让市民在搭地铁的同时就能为运动盛会打气助 威。 有轨电车、公交巴士装饰焕然一新，打造全运主题"移动风景线" 。 在距离第十五届全国运动会开幕倒计时200天之际，"全运号"主题列车在海珠有轨电车正式上线。这列穿梭于广州 城市中轴线的"全运号"有轨电车 ...

Core Viewpoint - The "Foshan La Liga - Yunan Night" cultural and sports integration event showcases the rich cultural heritage and tourism resources of Yunan County, contributing to the cultural and economic development of the Guangdong-Hong Kong-Macao Greater Bay Area [2][4][40]. Cultural Integration - The event features a variety of performances, including traditional and modern art forms, highlighting the unique cultural and folk customs of Yunan County [3][4]. - The program is divided into three main chapters: "Fireworks in the World," "A Piece of Land," and "Rural Codes," blending tradition with modernity to engage the audience [8][9]. - Performances include traditional dances such as the "Maolong Dance" and "He Lou Dance," which received enthusiastic responses from the audience [12][14][16]. Economic Development - The event promotes local agricultural products, particularly the "nuclear-free yellow skin" fruit, enhancing its visibility and market reach [22][28]. - A total of 300 boxes of yellow skin and related products were distributed during the event, aiming to boost local agricultural sales [28]. Sports Integration - The "San Shui La Liga" football league serves as a platform for showcasing Yunan's cultural heritage, with traditional performances interspersed during the matches [29][30]. - The event is seen as a breakthrough for cultural and sports integration in Yunan County, with plans to leverage sports events to attract visitors and enhance cultural tourism [34][39]. Future Development - Yunan County aims to continue deepening cultural and sports integration, creating impactful brand events that promote local heritage and tourism [44][45]. - The initiative is expected to inject new vitality into the region's economic development and cultural dissemination, setting a new model for cultural and tourism integration [42][46].

Group 1: Economic Performance - Liaoning's tourism industry has shown significant growth, with a 17.81% increase in visitor numbers and a 16.92% rise in tourism revenue from January to June [1] - The integration of cultural, sports, and tourism sectors is being emphasized as a strategic pillar for economic development [1] Group 2: Event and Experience Innovation - The province has hosted 53 concerts and music festivals, enhancing the immersive experience for attendees and boosting online tourism revenue by nearly 7 times during events [2] - The launch of the Shenyang Urban Tourism Distribution Center represents a new innovation in the "tourism+" model, improving transportation efficiency to key tourist sites [3] Group 3: Demographic Trends and Market Potential - Changes in population structure have led to new demands in the tourism market, with a focus on family travel, personalized experiences for younger demographics, and wellness tourism for the elderly [3] - The development of senior-friendly tourism products and services is gaining momentum, reflecting the growing "silver economy" in the region [3] Group 4: Policy Support and Consumer Trends - Recent policies aimed at boosting inbound tourism and enhancing consumer experiences have led to a 44.72% increase in inbound tourist numbers and a 47.03% rise in spending [4] - The younger generation, particularly those born in the 1980s, 1990s, and 2000s, now constitutes over 70% of the tourist demographic, indicating a shift in consumer behavior [4] Group 5: Cultural Promotion and International Influence - The promotion of cultural symbols like "Hongshan Culture" and participation in international tourism fairs have enhanced Liaoning's cultural profile [5] - Predictions suggest that Shenyang and Dalian will be among the top tourist destinations in China this summer, reflecting the growing appeal of Liaoning [5]

Group 1: Core Insights - The "village brand" sports events, such as "village volleyball" and "village basketball," are gaining popularity across various regions, reflecting a vibrant scene of national fitness [4][5][8] - The "village volleyball" event in Wenchang, Hainan, has expanded from 20 teams in 4 cities to 32 teams across 11 cities, indicating significant growth and community engagement [5][6][7] - The "village basketball" event in Su Bei County, Gansu, attracted over 500 players and coaches, showcasing the increasing interest in modern sports alongside traditional activities [8][9] Group 2: Economic Impact - The "village volleyball" event has drawn over 1.2 million spectators since its inception in 2023, generating approximately 5 billion yuan in tourism revenue [7] - The local economy benefits from these events, with vendors reporting significant sales, such as a food stall earning nearly 6,000 yuan in one night [6] - The "village basketball" event in Su Bei County brought in over 30,000 tourists, contributing 2.17 billion yuan to local tourism revenue [10] Group 3: Community Engagement - The "village volleyball" event fosters local pride, with teams named after local delicacies and industries, enhancing community identity [6] - In Su Bei County, community involvement is evident, with residents actively participating in event preparations and beautification efforts [9][10] - The use of volunteers from various backgrounds, including local villagers, highlights the community's commitment to supporting these sports events [10]

Core Insights - The "Su Super" league has significantly boosted tourism and hospitality consumption in Jiangsu, with hotel and travel orders increasing by 149% and 103% respectively over the weekend of July 19-20 [1] - Various cities in Jiangsu, particularly Nantong, have implemented free admission to attractions to attract visitors, resulting in a 160% increase in hotel and travel orders in Nantong compared to the previous weekend [3] - Other cities like Suzhou, Yangzhou, Wuxi, and Taizhou also saw substantial increases in hospitality orders, with growth rates of 133%, 142%, 281%, and 116% respectively [4] Tourism and Hospitality Impact - Nantong's attractions, including the Nantong Forest Wild Animal Park, offered free admission, leading to a 306% increase in group purchase orders on Douyin [3] - Suzhou, Yangzhou, Wuxi, and Taizhou reported significant increases in hotel accommodation spending, with Suzhou at 56%, Yangzhou at 131%, Wuxi at 124%, and Taizhou at 126% [4] - The overall hospitality sector in Jiangsu is experiencing a surge due to the "Su Super" events, with various promotional activities enhancing visitor engagement [8] Marketing and Engagement Strategies - Douyin Life Services has launched initiatives like "Discover Treasure Xuzhou" to promote local attractions and engage audiences [7] - Major shopping districts in Jiangsu have set up large screens to broadcast matches, drawing crowds and increasing in-store consumption [8] - The "Follow Su Super to Explore Jiangsu" campaign aims to integrate sports with local tourism, enhancing the overall economic impact of the league [8]

Core Insights - Jiangsu Province has launched its first batch of cultural, sports, and tourism consumption incentive projects for 2025, with a total funding of 11.76 million yuan allocated to 25 projects, covering various sectors such as concerts, cultural performances, and new tourism formats [1] - The initiative aims to enhance the integration of cultural and tourism sectors, fostering growth in consumer demand and expanding the local economy [1][8] - The funding is designed to be easily accessible, encouraging market confidence and promoting innovative cross-sector collaborations [1][8] Group 1: Project Highlights - The Global Dinosaur City Lantern Festival at the Dino Water Town attracted 1.413 million visitors and generated over 30 million yuan in sales, earning a financial reward of 500,000 yuan due to exceeding 10 million yuan in sales [2] - The "Dance in Jiang Hai" event in Nantong attracted 60,000 visitors and generated nearly 4 million yuan in sales, resulting in a 200,000 yuan financial reward for the Nantong Square Dance Association [2] - The 2025 Wuxi Marathon set a record with 429,000 registrations and generated over 500 million yuan in economic benefits, receiving a financial reward of 960,000 yuan [4] Group 2: Policy Impact - The financial rewards are aimed at enhancing the quality and scale of events, creating unique city-specific IPs, and stimulating regional consumption [3] - The policy encourages collaboration between government and enterprises, optimizing service delivery and maximizing the effectiveness of public resources [4][8] - The initiative includes performance indicators such as the proportion of out-of-province visitors and consumption effects, promoting deeper integration of culture, sports, tourism, and commerce [8] Group 3: Future Directions - The Jiangsu government plans to continue implementing proactive fiscal policies to enhance consumer project development and improve the consumption environment [8] - Ongoing tracking of policy effectiveness will focus on consumption data, visitor flow, and industry impact rates to refine funding allocation [8] - Collaboration among various departments will be essential to create a favorable consumption and business environment, driving quality improvements in the cultural and tourism sectors [8]

这个周末的足球精彩纷呈：世俱杯决赛切尔西"爆冷"3：0干脆利落击败夺冠大热门大巴黎；东亚杯中国队连输日韩，特别是对日本队的比赛， 现场观众只有1661人的报道，尤引人关注。 比赛截图 不同于中国队的尴尬，国内的草根足球却像星星之火，呈现燎原之势！ 这边苏超战火未熄，那边赣超战鼓又起！ 7月12日，2025年江西省城市足球超级联赛(简称"赣超")战火点燃!在揭幕战中，东道主南昌队坐镇八 一体育场迎战景德镇队，共有14521名球迷现场助威（创江西业余足球赛事纪录），最终两队0比0握手言和。 中国草根足球赛事的起初，要归根于前几年开始兴起的贵州省榕江县村超比赛，现在从西南边陲到东南沿海，一场以城市之名发起的草根足球 联赛浪潮正席卷全国。笔者以为，这绝非简单的体育赛事复制，而是地方政府以绿茵场为舞台，精心布局的一盘经济文化大棋。当"文旅+体育"的 融合战略遇上大众蓬勃的精神文化需求，"超"字辈联赛的井喷，正成为中国经济发展到新阶段的生动注脚。 表象来看，当前各地文旅部门正将绿茵场化身新经济引擎，他们试图踢出"文体旅"融合加速度。这些冠以城市之名的联赛，本质上是地方政府 激活消费的战场。比如苏超将江苏大地各知名品牌，如 ...