海南产经新观察："咖啡产业目前处于风口期" 中新网海南澄迈11月16日电 (陈英清 李宇凡)对于海南岛，蓝天、碧海、阳光、沙滩，是大家所熟知 的。实际上，海南不只有椰风海韵，还有咖啡，以福山咖啡、兴隆咖啡尤为出众。 图为民众与亲朋好友在福山咖啡馆共饮咖啡，谈笑风生。中新网记者 骆云飞 摄 侨缘与烟火气 "福山咖啡的历史，是由爱国华侨开启的。"海南福山咖啡联合有限公司董事长、海南省咖啡协会会长徐 世炳说。 据介绍，1935年，华侨陈显彰将国外带回的咖啡种子引种到福山。上世纪70年代，徐世炳的父亲徐秀义 率先恢复咖啡种植加工，之后申请注册"福山"商标，成立澄迈县福山咖啡联合公司，办起了澄迈县第一 家咖啡加工厂。 在徐世炳看来，福山咖啡的长久发展，核心在于它与本土生活的紧密绑定，蕴含着浓浓"烟火气"。 福山人对咖啡的喜爱，早已融入日常生活，且咖啡消费场景众多。如今，到访福山的80%游客，就是为 喝咖啡、体验海南的"慢生活"而来。 "面对这些挑战，海南咖啡产业既要守住最原始的风味，也要包容年轻客群对多样咖啡口味的需求。"徐 世炳说。 2017年，福山咖啡焙炒技艺被列入海南省第五批省级非物质文化遗产代表性项目名录。徐世 ...

Core Viewpoint - The "Su Shi Life Festival" held during the Dongpo Cultural Tourism Conference in Chengmai County aims to revitalize traditional culture through modern experiences, particularly focusing on coffee culture and the life philosophy of Su Dongpo [3][4]. Group 1: Event Overview - The "Su Shi Life Festival" took place on November 8, 2023, in Fushan Town, Chengmai County, featuring a blend of coffee culture and traditional poetry [3]. - The festival is designed to create immersive cultural experiences, including a creative market, a national style garden party, and a food festival, showcasing the diverse cultural tourism resources of Chengmai [3][5]. Group 2: Cultural Significance - The event seeks to break stereotypes associated with traditional cultural activities, aligning Su Dongpo's love for life and food with the "slow life" concept of coffee culture [4]. - Interactive games themed around Su Dongpo's poetry were popular among visitors, enhancing the cultural experience and engagement [5]. Group 3: Visitor Experience - The festival transformed into a large-scale national style garden party at night, attracting visitors dressed in Song Dynasty attire, creating a unique blend of ancient and modern cultural expressions [6]. - The food festival featured over ten stalls offering local products, including Fushan coffee and handmade crafts, drawing significant interest from attendees [6]. Group 4: Immersive Experience - The Chengmai tourism bureau emphasized the importance of immersive experiences, encouraging visitors to engage with Su Dongpo's culture through activities like wearing traditional clothing and enjoying coffee while listening to poetry [7].

Core Insights - Hainan's Chengmai County is promoting the integration of intellectual sports and cultural tourism, leveraging events like the National Chess Association Master Tournament to attract participants and tourists [2][3] Group 1: Event and Participation - The National Chess Association Master Tournament in Chengmai attracted over 500 participants, with 109 players successfully advancing in rankings [2] - The tournament is structured into 9 rounds, with players grouped by their chess certification levels, including separate categories for men and women [2] Group 2: Infrastructure and Development - Chengmai County's intellectual sports base is part of the National Sports Training Southern Base, emphasizing the importance of cultural tourism infrastructure in event planning [2] - The base includes a competition center, cultural creation hall, and outdoor training areas, catering to various sports including intellectual sports, e-sports, and tech sports [3] Group 3: Tourism and Economic Impact - The Fushan Coffee Cultural Town has received over 700,000 visitors since January, with events like the Coffee Master Championship attracting coffee enthusiasts and participants [3] - Chengmai County has introduced over 220 intellectual sports brand events, aiming to enhance the quality of sports tourism and cultural services [3]

Core Insights - The 2025 China Chengmai International Economic and Trade Fair Agricultural, Cultural, and Tourism Promotion Conference was held to showcase the integration of agriculture, culture, and tourism in Chengmai, highlighting its economic potential and brand influence [2][3] Group 1: Event Overview - The conference focused on five key themes: agarwood, agricultural seed industry, fishery, under-forest economy, and the integration of agriculture, culture, and tourism [2] - The event aimed to build a high-end platform for external cooperation and to display the achievements and potential of Chengmai's agricultural and cultural tourism integration [2][3] Group 2: Industry Significance - Chengmai is recognized as an important industrial base in northern Hainan, with a solid agricultural foundation and notable brands such as Fuxian oranges and Qiaotou sweet potatoes [2] - The region's unique products and industries, including the under-forest economy and aquaculture, provide rich content and consumption scenarios for the integration of agriculture and tourism [2][4] Group 3: Engagement and Promotion - The conference included various activities such as entrepreneur sharing, policy promotion, keynote speeches, and project presentations, which generated significant interest among investors [3] - A showcase area featuring local products and tourism resources attracted considerable attention, allowing attendees to experience the region's rich resources and cultural heritage [3]

Group 1 - The national chess master tournament in Chengmai attracted over 500 participants, with 109 players successfully advancing in ranks [1] - The tournament is part of the National Sports Training Southern Base, which emphasizes the integration of sports events with cultural tourism [1] - The event is designed to enhance the local tourism economy, with a focus on attracting youth participants during holidays [1] Group 2 - The Fushan Coffee Cultural Town has received over 700,000 visitors since January, hosting various events to promote coffee culture [2] - The training base includes facilities for intellectual sports, e-sports, and technology sports, catering to diverse training needs [2] - Chengmai County has introduced over 220 intellectual sports brand events, aiming to enhance the quality of sports tourism and cultural services [2]

Core Viewpoint - The "Good Su Shi" garden party creatively integrates the cultural heritage of the Song Dynasty poet Su Dongpo with the local coffee culture of Fushan, providing a unique holiday experience for visitors through various interactive and cultural activities [1][2] Group 1: Event Highlights - The event features a rich festival atmosphere with a focus on cultural engagement, including a poetry exhibition where visitors can read and recite Su Dongpo's works, creating a dialogue across time [1] - A key highlight is the interactive nature of the event, where visitors receive a beautifully designed "Good Su Shi Garden Handbook" that serves as both a guide and a means to collect stamps for rewards, enhancing visitor participation and stimulating the local economy [1] - The "Moonlight Concert" becomes a focal point of the evening, where professional singers reinterpret Su Dongpo's poetry through modern music, blending classical poetry with contemporary melodies for an auditory feast [1] Group 2: Cultural Significance - The name "Good Su Shi" serves a dual purpose, honoring the literary giant's connection to Hainan while also conveying a sense of comfort and enjoyment that visitors experience amidst the aroma of coffee and poetic ambiance [2] - This event transforms Su Dongpo's cultural IP from a mere historical reference into a vibrant and tangible experience that can be appreciated and enjoyed by attendees [2]

Core Insights - The tourism market in Hainan is experiencing a significant surge during the "May Day" holiday, with hotel bookings increasing by over 20% year-on-year and inbound travel orders rising by 230% [3][4]. Group 1: Tourism Growth - Hainan's tourism market is thriving, with various attractions and cultural activities drawing large crowds and boosting consumer spending [3][4]. - The Fushan Coffee Cultural Town welcomed over 20,000 visitors during the holiday, generating around 5 million yuan in surrounding consumption [4][5]. - The Wuzhishan Red Canyon attracted approximately 23,000 visitors, marking a 46% increase compared to the previous year [6]. Group 2: Diverse Experiences - The holiday showcased a trend towards diverse tourism experiences, with both traditional hotspots and lesser-known attractions gaining popularity [7]. - Hainan launched nearly 100 cultural and tourism activities, combining music, food, and cultural elements to enhance visitor experiences [7]. Group 3: Enhanced Visitor Services - Hainan implemented various initiatives to improve visitor experiences, such as distributing fresh coconuts and offering complimentary drinks at several attractions [9]. - The province's commitment to warm hospitality is evident through numerous "pet guest" actions aimed at making tourists feel welcome [9].

Group 1: Event Overview - The 5th China International Consumer Products Expo (CICPE) is taking place in Haikou, showcasing an increase in domestic and international exhibitors, with the introduction of a new consumer technology exhibition area [5][6] - The event features a variety of food experiences, with 24 domestic and international dining brands and a 40% increase in daily dining capacity [6][9] - The expo includes cultural activities such as the "Taste Buds Without Borders" banquet and a showcase of traditional Chinese snacks, highlighting local culinary offerings [8][12] Group 2: Transportation and Accommodation - Haikou has implemented various transportation measures, including designated routes and over 10,000 parking spaces to facilitate access to the expo [13] - A total of 84 hotels have been selected as key reception hotels, with staff trained to meet international service standards [9] Group 3: Shopping and Promotions - During the expo, Haikou will distribute 16 million yuan in consumer vouchers and host over 100 promotional activities to stimulate consumption [14] - The CDF Haikou International Duty-Free City is offering discounts and special promotions for attendees, including a 15% discount on regular-priced items [15][16]