文旅融合
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湖南假期文旅市场:山水有新韵 服务见温度
Xin Hua Wang· 2025-10-09 14:05
大型沉浸式山水实景演出《赊月洞庭》现场。(湖南省演艺集团供图) 节庆的欢歌渐次响起,一些沉睡的记忆也被悄然唤醒。对老矿工李杨能而言,这个假期最大的收获是"穿越"回20世纪70年代他所工作的矿区 ——在位于郴州市苏仙区的"711时光小镇",一场以"回到那一年国庆"为主题的活动,通过打造系列沉浸式怀旧场景,再现矿区生活。 从张家界的奇峰秀水到怀化的乡村田园,从长沙热闹的街巷到郴州"苏醒"的工矿遗址……刚刚结束的国庆中秋假期,三湘大地上,多样的节 庆活动与"走心"的服务交织,展现出文旅新活力。 10月4日,游客在张家界国家森林公园黄石寨景区游览(无人机照片)。新华社发(吴勇兵 摄) 在位于郴州市北湖区的仰天湖大草原,韩国游客金民俊感慨:"这趟旅行真是充满了惊喜!"金民俊说,原本他是冲着湖南的自然风光而来, 没想到刚好碰上中国的假期,景区举办了许多活动,他参加了大草原上的派对、篝火晚会,还看了烟花秀。"以前,我们对湖南的张家界更为了 解,但现在郴州在韩国的知名度也越来越高。中国这么大,未来我希望能去更多城市!" 文化与旅游相融合,在山水间激荡出新的火花。 在岳阳,沉浸式夜游项目《今上岳阳楼》假期日均营收45.5万元, ...
各项数据全“开花”,双节期间潍坊青州文旅迎来“大丰收”
Qi Lu Wan Bao Wang· 2025-10-09 12:33
齐鲁晚报·齐鲁壹点 吴昊 通讯员 郝永健 群众文化活动普惠共享 全市各级公共文化服务机构围绕"双节同庆文化惠民"主题,组织开展各类文化活动260余场,让市民游 客畅享文化盛宴。假日期间,青州市文化馆升级"点亮生活"全民艺术普及公益培训,开展"迎中秋 庆国 庆"线下群众文化活动及优秀群众文艺作品线上展播,举办"古艺新生 创享校园"非遗嘉年华;青州市图 书馆策划"青图 青韵漫读"读书会"图书漂流""书香润童心 庆国庆 迎中秋"主题丽萍姐姐绘本故事会、"月 满中秋,礼赞祖国"青图课堂,分别通过绘本讲解、非遗教学,培育儿童爱国情怀与非遗认知;青州市 艺术剧院在云门剧院广场、东夷文化广场、青州古城、王家辇村等多地开展系列文艺演出,并聚焦"盛 世欢歌迎国庆,月满华堂赏艺秋"和抗战胜利80周年开展纪念演出。青州市美术馆集中推出六大主题展 览,为假日文化生活注入了浓厚艺术气息。各镇街"迎中秋 庆国庆"多彩乡村系列文化活动亮点频现、 活力满格。 云门山街道推出"盛世华诞 举国同庆"国庆主题宣传视频,以视听盛宴营造沉浸式节日氛围;王母宫经 济发展区"王母宫花园杯"第五届象棋、乒乓球联赛燃情开赛,选手们在棋盘对弈、球台竞技中迸发运 ...
一个新的玉树
Ren Min Ri Bao· 2025-10-09 12:20
Core Points - The article highlights the significant transformation and development of Yushu, Qinghai Province, following the 2010 earthquake, emphasizing the resilience and efforts of the local community and government support [1][2][3] Group 1: Education and Community Development - Since the earthquake, Beijing has invested a total of 270 million yuan in Yushu's education, resulting in a nine-year compulsory education consolidation rate of 97.05% and a multimedia classroom coverage rate of 99.2% [2] - The relocation of 600 impoverished farmers and herders to the "Happy Community" has improved living conditions and community engagement, with residents actively participating in local initiatives [2] Group 2: Poverty Alleviation and Economic Growth - Yushu has successfully lifted six deeply impoverished counties out of poverty, with 104 deeply impoverished villages also exiting poverty [3] - The local cooperative "Lizhong," established for ten years, has distributed 5.36 million yuan in dividends, showcasing the economic benefits of collective efforts [5] Group 3: Environmental and Agricultural Development - The article notes a significant reduction in yak population by 700,000 since the peak, while the average profit per yak has increased by 1,228 yuan, indicating a shift towards sustainable practices [7][8] - The ecological restoration efforts have led to a forest and grass coverage rate exceeding 67.4%, highlighting the importance of environmental conservation in agricultural development [7] Group 4: Cultural and Tourism Development - Yushu has embraced modernity while preserving its cultural heritage, with over 50 coffee shops and a new pedestrian street reflecting the blend of traditional and contemporary influences [9][10] - The establishment of the "Museum Town" plan in 2023 aims to integrate cultural tourism, with 25 museums already built, showcasing local history and culture [10]
(乡村行·看振兴)福建永安:古韵畲村“晒秋”引客来
Zhong Guo Xin Wen Wang· 2025-10-09 10:54
金秋时节,玉米、辣椒、稻谷等色彩缤纷的农作物晾晒在家家户户的窗台、石阶、屋檐等处,宛如大自 然的调色盘,与古朴的村落相映成趣。 图为游客体验畲族"凤凰 中新网三明10月9日电 (黄中泉 廖美英)眼下,位于福建三明青水畲族乡的柯山畲族村,正迎来一年中最 富诗意的"晒秋季"。 每年丰收 季节晾晒农作物,是柯山畲族村延续已久的传统习俗。赵令熙 摄 柯山畲族村是国家级天宝岩自然保护区内唯一的少数民族社区村,该村传统木质结构房屋依山而筑,层 层叠叠、错落有致。从远处眺望,形似一座小型的"布达拉宫"。 在柯山畲族村,游客们穿梭其间,有的身着畲族精美的"凤凰装"在古宅、古树前拍照留念,有的走进村 里小卖部品茶闲谈,尽情品味畲乡风韵。"古韵畲村洋溢着现代气息,来到柯山不虚此行。"来自三明的 游客陈爱秀感慨道。 柯山畲族村海拔较高,气候宜人。柯山畲族村副主任蓝德煌介绍,国庆中秋假期期间,来村里旅游的游 客比平常多了三倍以上,"露营基地更是天天爆满,旅游总收入突破了15万元。" 近年来,青水畲族乡以文化为魂、生态为本,在柯山畲族村的基础上,创新探索"文旅+工农+商康"多 元融合发展路径,通过盘活古村落资源、打造特色文旅品牌、发展 ...
今年全国歌迷都在给乌鲁木齐打工
Hu Xiu· 2025-10-09 10:33
Core Insights - The recent concert by Dao Lang in Urumqi has significantly boosted cultural tourism, generating over 100 million yuan in consumption [2][10][11] - The event has transformed Urumqi into a vibrant cultural hub, attracting fans from across the country and creating a unique "Dao Lang economy" [4][36] Group 1: Economic Impact - 4 million Dao Lang fans flocked to Xinjiang, leading to a surge in hotel bookings and transportation demands, with hotel orders doubling overnight and airport transfers tripling [10][11][26] - The concert series is expected to drive cultural tourism consumption exceeding 2.5 billion yuan, equivalent to 1.4 times the revenue of the National Day holiday in 2024 for Xinjiang [11][26] Group 2: Cultural Experience - Attendees experienced a blend of music and local culture, with discounts and special offers for concert ticket holders, enhancing the overall visitor experience [4][21] - The concert served as a "cultural explosion," showcasing the region's heritage and transforming Urumqi into a destination for immersive cultural experiences [6][34] Group 3: Audience Engagement - The concert attracted a diverse audience, with a significant portion being young people, while also resonating with older generations, showcasing the cross-generational appeal of Dao Lang's music [16][18] - The event fostered a sense of community, with fans engaging in shared experiences, such as singing along and participating in local traditions [5][20] Group 4: Tourism Development - Urumqi's tourism strategy has evolved, focusing on creating immersive experiences rather than traditional promotional methods, leading to increased visitor engagement and satisfaction [29][34] - The city has implemented various initiatives, such as special bus lines and themed hotel packages, to enhance the visitor experience and promote local attractions [22][23]
滴滴租车:国庆中秋长假订单量激增212% 突破历年峰值
Qi Lu Wan Bao· 2025-10-09 09:30
Core Insights - Didi Chuxing reported a 14% year-on-year increase in average daily ride-hailing demand during the National Day and Mid-Autumn Festival holidays, with significant growth in intercity and long-distance travel [1][2] - The demand for pre-booked rides surged by 58% compared to the period before the holidays, with cities like Guilin and Nanchang seeing increases exceeding 100% [2] - The integration of cultural and tourism activities has led to a notable rise in local travel and ride-hailing services, with family outings and leisure activities driving demand [7][8] Group 1: Ride-Hailing Demand - Daily ride-hailing demand increased by 14% year-on-year during the holidays, with intercity ride demand up by 89% [1][2] - The top five cities for pre-booked ride demand saw increases over 100%, with Guilin leading at 331% [2] - The demand for rides to tourist attractions and transportation hubs rose significantly, with increases of 406% for bus stations and 275% for tourist sites [2] Group 2: Long-Distance Travel - Long-distance ride-hailing demand from users residing over 800 kilometers away increased by 22% year-on-year, with younger generations (00s and 95s) contributing 47% of this demand [2] - Notable increases in ride demand were observed in regions like Xinjiang, Gansu, and Heilongjiang, with growth rates of 87%, 78%, and 74% respectively [2] Group 3: Bus and Group Travel - Intercity bus travel demand surged by 86% compared to the pre-holiday period, transporting over 1 million passengers [3] - Popular bus routes included connections to scenic spots and family visits, with some routes experiencing demand increases over 200% [3] Group 4: Local Leisure Activities - The demand for rides to sports and leisure venues rose by 36% and 35% respectively, while social visits increased by 32% year-on-year [4] - Major cultural events, such as light festivals and music concerts, significantly boosted ride demand, with some events seeing increases over 10 times compared to previous years [4] Group 5: Delivery Services - Didi's delivery service orders grew by 202% year-on-year during the holidays, with cities like Chengdu and Xi'an seeing increases of over 290% [6] - The highest growth in delivery services was noted for flowers, cakes, and pet transportation [6] Group 6: Car Rentals - Car rental orders reached a historical high with a 212% year-on-year increase, and average rental duration was 2.5 days [9] - The demand for electric vehicle charging rose by 44%, indicating a shift towards long-distance travel using electric vehicles [9] Group 7: International Travel - The introduction of visa-free transit policies led to a 139% increase in ride-hailing orders from inbound tourists during the holidays [10] - The demand for rides in popular tourist destinations like Hong Kong and major cities in mainland China surged, with significant interest from travelers from South Korea, the USA, and Singapore [10]
“中国游”带动“中国购”效应凸显 入境消费潜力持续释放
Yang Shi Wang· 2025-10-09 09:06
Summary of Key Points Core Viewpoint - The National Immigration Administration reported a significant increase in inbound and outbound travel during the National Day and Mid-Autumn Festival holiday, indicating a recovery in the tourism sector and a growing trend in international travel. Group 1: Overall Travel Statistics - A total of 16.34 million inbound and outbound trips were recorded nationwide during the holiday, averaging 2.04 million trips per day, which is an 11.5% increase compared to the same period last year [1] - The peak day for travel was October 4, with 2.35 million trips [1] Group 2: Foreign Visitors - Foreign visitors accounted for 1.43 million trips, marking a 21.6% increase year-on-year; 751,000 of these were inbound visitors, with 535,000 entering under visa exemption policies, reflecting increases of 19.8% and 46.8% respectively [3] - The total number of transportation vehicles checked for entry and exit was 744,000, up 11% from last year [3] Group 3: Regional Highlights - In Beijing, over 500,000 trips were recorded, with a flight increase of 11.7% [4] - Hainan saw a 15.1% increase in travel, with 55,100 trips, supported by visa-free policies for citizens from 59 countries [7][9] - Zhuhai reported over 5.4 million trips, a 7% increase, with significant traffic through the Hong Kong-Zhuhai-Macao Bridge [10][12] - Shanghai experienced record highs with 5879 flights and 914,000 travelers, reflecting increases of 10.6% and 19.4% respectively [13][15] Group 4: Economic Impact - Inbound tourism in Beijing generated 1.23 billion yuan in spending, a 54.1% increase, with retail sales in duty-free shops exceeding 22 million yuan, more than doubling year-on-year [6] - Guangzhou's duty-free sales reached 315 million yuan during the holiday, with a 16% increase in sales value for the first three quarters of the year [20][21]
“串游”热正在重塑文旅消费逻辑
Bei Jing Qing Nian Bao· 2025-10-09 08:42
Core Insights - The rise of immersive travel experiences among young Chinese tourists reflects a deeper transformation in consumer behavior, moving from traditional sightseeing to participatory cultural experiences [1][2][3][4] - The trend indicates a shift from ticket-based revenue models to experience-based economies, with a significant increase in travel orders to border cities during the recent holiday period [1][3] Group 1: Travel Trends - Young travelers are increasingly seeking unique, local experiences rather than conventional tourist attractions, as evidenced by their preference for handmade crafts and local markets [2][3] - The demand for immersive cultural experiences is driving a supply-side revolution in the tourism market, with a notable increase in bookings for experiential activities like tie-dye workshops and drone photography [1][3] Group 2: Cultural Integration - The integration of culture and tourism is evolving, with young tourists desiring emotional connections and deeper historical understanding during their travels [3][4] - Innovative practices, such as using AR technology to recreate historical scenes, are transforming traditional tourism models into interactive cultural experiences [3][4] Group 3: Future Directions - The future of the tourism industry will focus on three key areas: utilizing digital twin technology to bring historical artifacts to life, empowering local artisans as experience designers, and creating cultural package offerings that cater to diverse tourist interests [4] - The pursuit of deep experiences is expected to shift the tourism industry from a focus on volume to a focus on meaningful engagement, enhancing the narrative quality of travel experiences [4]
新思想引领新征程丨各地打造文旅融合新场景 假日经济呈现蓬勃气象
Yang Guang Wang· 2025-10-09 08:16
Core Insights - The integration of culture and tourism is seen as a significant opportunity for high-quality development, aiming to establish it as a pillar industry and enhance people's livelihoods [1] - The recent National Day and Mid-Autumn Festival holidays showcased a robust economy, with a notable increase in red tourism and innovative cultural tourism products [1][2] - Various regions are implementing diverse "cultural tourism + technology" initiatives, enhancing visitor experiences through modern technology [2][3] Group 1 - The Chinese government emphasizes the potential of cultural and tourism integration for economic resilience and vitality [1] - The popularity of red tourism has surged, particularly in commemorative sites like the Pingxingguan Victory Memorial Hall, reflecting a deep public interest in historical narratives [1] - The opening of the Guizhou Huajiang Grand Canyon Bridge has attracted numerous visitors, highlighting the fusion of tourism and engineering marvels [2] Group 2 - Innovative cultural tourism activities are being developed, such as the use of AR technology in museums to enhance visitor engagement [2] - Shenzhen is pioneering a "technology + festival" model, integrating AI and traditional culture to create interactive experiences [3] - Major sporting events in Beijing have achieved record ticket sales, contributing to the local economy and enhancing the city's profile as an international event hub [3]
台风难阻出游热 国庆中秋假期广西跨境旅游民俗体验抢眼
Zhong Guo Xin Wen Wang· 2025-10-09 07:53
Core Viewpoint - The tourism market in Guangxi has shown resilience during the National Day and Mid-Autumn Festival holiday despite the impact of typhoons, with cross-border tourism and cultural experiences standing out as key highlights [1][3]. Group 1: Tourism Performance - The tourism sector in Guangxi maintained stable operations during the holiday, effectively responding to the challenges posed by typhoons "Bolaoi" and "Maidam" [1]. - Cross-border tourism emerged as a significant highlight, with the resumption of the flight route from Seoul to Guilin after a two-year hiatus, achieving a seat occupancy rate of over 70% during the holiday [3]. Group 2: Cultural and Recreational Activities - Over 500 key cultural and tourism activities and more than 230 measures to benefit the public were launched during the holiday, focusing on immersive experiences themed around "Family and Country under the Bright Moon" [4]. - Various regions developed themed routes and activities, such as historical experiences in Guilin and intangible cultural heritage events in Yangshuo, enhancing visitor engagement with local traditions [4]. Group 3: New Tourism Trends - New tourism formats like low-altitude flights and rock climbing gained popularity, showcasing the integration of night economy and cultural tourism [4]. - Unique offerings such as cycling in Beihai and ethnic performances in Liu Zhou attracted tourists, highlighting the diversity of experiences available [4].