Core Viewpoint - The public offering of Fund of Funds (FOF) has seen a surge in issuance in October, driven by strong sales channels, particularly from China Merchants Bank, which has revitalized the market after a period of decline [1][8][14]. Group 1: Recent Trends in FOF Issuance - In October, the Huatai-PineBridge Yingtai Stable 3-Month Holding (FOF) was launched with a first fundraising scale of 55.77 billion yuan, making it the highest-selling public offering product of the month [1]. - This month marks the fourth public FOF with sales exceeding 20 billion yuan, with notable products including Ping An Yingxiang Multi-Asset 6-Month Holding (28.08 billion yuan) and others [2]. - The surge in "hot" FOF products is attributed to the promotional efforts of China Merchants Bank, which has implemented the "TREE Long-term Profit Plan" to provide a one-stop asset allocation solution [3][4]. Group 2: Performance and Market Dynamics - The FOF market has experienced three development phases since its inception in September 2017, with a significant increase in the number of products but a decline in overall scale from 2022 to 2024 [9]. - As of October 27, 2023, 56 new FOFs have been established this year, totaling 561.24 billion yuan, with 17 products exceeding 10 billion yuan in issuance [10]. - The year has seen a record number of FOFs being liquidated, with 28 products cleared, primarily due to failing to meet the minimum asset threshold [10]. Group 3: Impact of Distribution Channels - The strong promotional efforts by China Merchants Bank have been pivotal in reversing the downturn in the public FOF market, enhancing awareness and acceptance among investors [8][14]. - The "TREE Long-term Profit Plan" categorizes products based on risk and return, allowing for a structured approach to asset allocation [4][5]. - The competitive landscape has intensified as various fund companies seek collaboration with China Merchants Bank, leading to a diverse range of products available for investors [6]. Group 4: Future Outlook - The reliance on distribution channels for FOF sales has raised concerns about the sustainability of this growth model, as it may lead to a focus on marketing over product quality [15]. - The potential for continued growth in the FOF sector hinges on the ability of fund companies to innovate and improve product performance while maintaining strong relationships with distribution channels [15].