银行 1.国有大行黄金积存业务再提门槛 2026年元旦过后，工商银行公告，自2026年1月12日起，将对个人客户积存金业务风险承受能力等级进 行调整。调整之后个人客户风险承受能力等级达到C3-平衡型及以上才能购买积存金。2025年11月，建 设银行月积存金额起点金额调整为1200元，并以10元整数倍递增。据了解，2025年以来，中信银行、宁 波银行、中原银行等多家先后将黄金相关业务准入等级上调至C3-平衡型或与之对应的级别，反映出银 行业在黄金市场高位震荡背景下，加强风险提示和投资者保护。【新京报】 2.50万亿存款到期潮来袭 据华泰证券测算，今年1年期以上定期存款到期体量达50万亿元，集中于2年期、3年期存款，这部分存 款到期量预计均在20万亿以上，5年期大致在5-6万亿。分银行类型来看，预计国有行存款到期规模最 大，体量大致在30—40万亿。华泰证券研报则提到，到期存款主要流向四个方向，首先是偿还存量房 贷，但数量有限；其次，通过理财、分红险、"固收+"等诸多途径进入股市，流入量级取决于股市表 现；转投理财、货基等，会带动理财等对债券的需求；最后，接受新的低利率环境，继续续作存款。 【时代周报】 3.20 ...

"如果有短期内用不上的钱，可以试试这款储蓄型保险。"一位银行客户经理近期向记者介绍保险产品。 记者在走访多家银行网点时发现，储蓄型保险正成为银行客户经理大力推销的产品。这一现象既反映了 低利率背景下，储蓄型保险提供长期锁定收益的优势，又折射出银保渠道重新崛起的趋势。 事实上，近期记者在走访银行网点时，已有多位客户经理向记者推荐了带有储蓄功能的保险产品，包括 增额寿险、护理险、分红险等。客户经理推荐的核心卖点在于，存款利率不断下调，部分长期限定期存 款、大额存单也已下架，储蓄型保险能够锁定长期收益，利率也有一定的优势。 业内人士表示，上市险企在战略上高度重视银保渠道，随着头部险企进一步扩大合作银行覆盖面、推动 银保合作模式深化，以及银保队伍销售能力提升，银保渠道业绩有望延续较高增长态势。 银行力推储蓄型保险 近日，在农业银行北京市大兴区某网点，银行理财经理向记者推荐了一款增额寿险。她向记者介绍，该 保险是一款储蓄型保险，在首年一次性缴纳10万元保费后，保单的现金价值随保单年度增长而增加。保 单利益演示表显示，保单现金价值在第四年增至10.72万元，折算年化单利为1.79%。此后十几年里，保 单现金价值呈现加速增 ...

● 程竹 李蕴奇 "如果有短期内用不上的钱，可以试试这款储蓄型保险。"一位银行客户经理近期向记者介绍保险产品。 记者在走访多家银行网点时发现，储蓄型保险正成为银行客户经理大力推销的产品。这一现象既反映了 低利率背景下，储蓄型保险提供长期锁定收益的优势，又折射出银保渠道重新崛起的趋势。 业内人士表示，上市险企在战略上高度重视银保渠道，随着头部险企进一步扩大合作银行覆盖面、推动 银保合作模式深化，以及银保队伍销售能力提升，银保渠道业绩有望延续较高增长态势。 银保渠道驱动险企业务增长 银行客户经理热衷于推销保险，折射出银保渠道正成为保险行业增长的重要引擎。业内人士表示，银行 除了具有广泛的网点覆盖和深厚的客户信任优势，还通过代销储蓄型保险产品满足客户的长期稳健增值 需求。未来，随着头部险企进一步扩大合作银行覆盖面、推动银保合作模式深化以及银保队伍销售能力 提升，银保渠道业务收入有望延续较高增长态势。 中金公司研究部保险行业首席分析师毛晴晴认为，储蓄型保险产品和银行存款都具有保值增值的储蓄功 能。二者不同之处在于，储蓄型保险能够在牺牲流动性的前提下，给予投保人更长期的保证收益。在低 利率环境下，居民通过牺牲流动性换取 ...

Group 1 - The article highlights the shift in residents' savings behavior from traditional bank deposits to non-bank financial markets due to declining interest rates, with a notable decrease in bank deposit growth for the first time this year [1][3][27] - The People's Bank of China reported that household deposits have fallen below seasonal growth for two consecutive months, while deposits in non-bank financial institutions reached a record high in August, indicating a migration of savings towards investment products like securities and funds [1][27] - The article discusses the generational differences in financial strategies, with older generations favoring traditional savings and younger generations exploring diverse investment options, reflecting a broader trend of adapting to low-interest environments [3][9][10] Group 2 - The decline in interest rates is exemplified by the reduction of five-year fixed deposit rates from 4% to 1.3%, significantly impacting the returns for savers [5][6] - The article notes that many individuals are now seeking higher-yielding financial products, such as "fixed income plus" bank wealth management products, which combine fixed income assets with equities to enhance returns while managing risk [13][17] - The increasing popularity of ETFs among younger investors is highlighted, as they seek to diversify their portfolios and achieve better returns in a low-interest-rate environment [24][29] Group 3 - The trend of "deposit migration" is supported by data showing a decrease in the growth rate of household and corporate time deposits, as well as increased activity in the capital markets, such as a 29% rise in average daily trading volume in A-shares [27][28] - The article emphasizes that the low-interest-rate environment serves as a push factor for deposit migration, while the performance of capital markets provides a pull factor, driving residents to seek higher returns [28][29] - The ongoing changes in residents' risk preferences and investment behaviors are influenced by macroeconomic conditions and the performance of various asset classes, indicating a gradual shift in financial strategies [29][30]

Economic Overview - In 2024, China's GDP is projected to exceed 130 trillion yuan, reaching 134.9 trillion yuan, with a year-on-year growth of 5.0% at constant prices [2] - The insurance industry is experiencing a significant recovery, with original insurance premium income expected to be approximately 5.7 trillion yuan, reflecting a year-on-year increase of 5.7% [2] Consumer Insights - A report indicates that nearly 60% of consumers have an annual family insurance premium exceeding 8,000 yuan, and 76% plan to adjust their insurance configurations in the next two years, increasing their premium budgets [2] - Approximately 30% of consumers have increased their investments in savings insurance due to changes in the investment environment, making insurance the second most favored wealth management tool after bank wealth management [2][6] Young Consumers' Behavior - The 95 post-90s generation has become the most concerned about mental health issues, with nearly half expressing worries, significantly higher than other age groups [3] - The online insurance purchase rate among the 95 post-90s generation reached 84% in 2024, surpassing the 85 post-90s generation, indicating a shift in consumer habits [4] Insurance Product Trends - The demand for savings-type insurance is increasing, with 29% of consumers planning to invest more in these products, contrasting with only 2% increasing real estate investments [6] - The insurance industry is evolving from a risk management tool to a combination of "protection + wealth management," becoming a crucial part of asset allocation for consumers [7] Regulatory and Market Dynamics - The "National Ten Articles 3.0" policy emphasizes the need for the insurance industry to meet growing insurance protection and wealth management demands, highlighting the importance of wealth preservation and inheritance planning [7] - The introduction of innovative products like annuities and increasing competition in wealth management are enhancing the attractiveness of insurance as a defensive financial tool [8]

Core Viewpoint - The current research value of the predetermined interest rate for ordinary life insurance products in China is 2.13%, and if it remains below 2.25% in the next quarter, a reduction in the predetermined interest rate is expected, leading to increased premiums for critical illness insurance and decreased returns for long-term savings insurance products [1][2]. Group 1: Predetermined Interest Rate Impact - The current predetermined interest rate research value of 2.13% is 37 basis points lower than the upper limit of 2.5% [2]. - If the predetermined interest rate research value remains below 2.25% next quarter, it will trigger a mechanism to lower the maximum predetermined interest rate for new products [2]. - Analysts predict that if the predetermined interest rate is adjusted to 2.25%, it may further drop to 2% in the fourth quarter due to ongoing low interest rates [2]. Group 2: Critical Illness Insurance - The reduction in the predetermined interest rate will significantly impact long-term insurance premiums, particularly for critical illness insurance [3]. - It is anticipated that premiums for children's critical illness insurance will increase more than those for adults due to longer insurance periods and greater compounding effects [3]. - The product structure for critical illness insurance may evolve to either simplify coverage to lower premiums or offer a combination of mandatory and optional coverage for consumer choice [3]. Group 3: Savings Insurance - The reduction in the predetermined interest rate will also affect the returns on long-term savings insurance products such as increasing death benefit life insurance and annuities [4]. - A case study shows that for a certain increasing death benefit life insurance product, a drop in the predetermined interest rate from 2.5% to 2.0% results in a significant decrease in cash value over time, with losses of over 48,000 yuan after 40 years for a 1 million yuan premium [5]. - Analysts believe that the competitiveness of traditional insurance products will decline, highlighting the sales potential of participating insurance products [5]. Group 4: Participating Insurance - While the guaranteed returns of participating insurance will decrease with the drop in predetermined interest rates, the actual returns may not necessarily follow suit [6]. - Insurance companies may increase investments in equity assets to potentially generate higher returns for policyholders, despite the risk of zero dividends in extreme cases [6]. - Consumers are advised to review historical dividend performance and consult professional insurance advisors for optimal product selection [6].

Core Viewpoint - The personal marketing system reform in the life insurance industry has become a focal point, driven by the recent notice from the National Financial Regulatory Administration, indicating a significant transformation in the industry [1][2]. Group 1: Industry Changes - The traditional individual insurance marketing model is no longer suitable for today's Chinese life insurance market, which is transitioning from acquiring new customers to deepening engagement with existing customers [1][2]. - The individual insurance channel, once a backbone of growth, is facing unprecedented challenges due to economic cycles, structural issues, and tightening regulations [1][2]. - The shift from a quantity-focused approach to a quality-focused approach is evident, with regulatory changes emphasizing the need for professionalization and compliance in the insurance sales process [2][3]. Group 2: Product and Sales Dynamics - The decline in the guaranteed interest rate for traditional life insurance products has diminished their attractiveness, leading to a shift towards more complex products like annuities and dividend policies, which are harder to sell [3][4]. - The introduction of the "reporting and operation integration" mechanism aims to align product pricing assumptions with actual costs, reducing short-term arbitrage opportunities and increasing compliance requirements for sales agents [3][4]. - The insurance sales landscape is evolving from merely selling policies to providing comprehensive solutions that cover the entire lifecycle of clients, necessitating a more professional sales force [4][5]. Group 3: Marketing Model Transformation - The regulatory notice calls for a transformation of insurance sales personnel from traditional sales roles to professional insurance consultants, focusing on long-term client relationships and needs [5][6]. - Leading companies like China Life and Taikang Life are actively promoting initiatives to cultivate high-performing, professional agents capable of wealth management and risk assessment [5][6]. - Taikang's HWP model integrates insurance consulting, medical care, and financial planning, addressing the needs of high-net-worth clients and moving away from traditional sales methods [6][7]. Group 4: Channel Competition and Growth - The reform of the individual insurance channel is reshaping the competitive landscape, with banks and intermediaries also undergoing regulatory changes [8][9]. - The bank insurance channel is experiencing rapid growth, with significant increases in premium income, indicating a shift towards a more sustainable and value-driven approach [9][10]. - Smaller insurance companies and intermediaries are expected to gain market share as they leverage their competitive advantages in providing personalized and differentiated services [10][11]. Group 5: Future Outlook - The ongoing reform in the individual insurance marketing system is expected to optimize the industry ecosystem in the long term, despite short-term challenges [11][12]. - Companies that successfully implement professionalization and provide high-quality services are likely to emerge as winners in the evolving market landscape [11][12].

Core Viewpoint - The phenomenon of "pension prevention from children" is becoming increasingly common among the elderly, reflecting a shift from the traditional belief of "raising children for old age" to a more self-reliant approach in financial management [2][3][6]. Group 1: Changing Attitudes Towards Elderly Financial Management - Many elderly individuals are now concealing their financial status from their children, viewing their savings as personal resources for retirement and medical expenses [3][4]. - The shift in mindset is evident among different generations, with older generations recognizing that having children does not guarantee support in old age, leading to proactive financial planning [4][19]. - Insurance sales have seen a rise in demand from the elderly, who often purchase policies without their children's knowledge, indicating a desire for financial independence [5][20]. Group 2: Strategies for Concealing Wealth - Elderly individuals are employing various strategies to hide their financial assets, such as spreading savings across multiple banks and using cash transactions to avoid leaving a digital trail [14][15]. - Some elderly people even resort to fabricating stories about their financial situations to maintain control over their assets and avoid conflicts with their children [11][13]. - The trend of "pension prevention from children" is characterized by a growing reluctance among the elderly to share their financial resources, driven by fears of dependency and family disputes [6][19]. Group 3: Generational Financial Misunderstandings - There is a notable disconnect between the financial perspectives of the elderly and their children, with the former viewing savings as essential for their own security, while the latter see it as inheritance [21]. - This generational gap in understanding financial responsibilities can lead to conflicts within families, as children may expect financial support from their parents [21][22]. Group 4: Cultural and Societal Influences - The decline of traditional filial piety and the inadequacy of social security systems are significant factors contributing to the rise of the "pension prevention from children" phenomenon [23][27]. - Urbanization and the shift to nuclear families have resulted in many elderly individuals feeling isolated and unsupported, prompting them to retain their financial resources [24][25]. - The lack of adequate social welfare, especially in rural areas, exacerbates the situation, as many elderly individuals are left to fend for themselves without sufficient institutional support [28][30].