人民网北京12月17日电 （记者郝帅）16日，市场监管总局召开2025年四季度例行新闻发布会。 会上，有记者提问，近期，总局就《互联网平台反垄断合规指引》向社会公开征求意见，其中回应 了"二选一"等公众关注的问题。该指引预计将于何时正式出台？下一步，总局将采取哪些具体措施，确 保这些规定从"纸面"落到"地面"，切实保障消费者和中小商家的合法权益？ 王秋苹介绍，良法善治，重在落实。为确保《指引》落地见效，将重点做好3个方面的工作：一是"送政 策上门"，讲清楚、说明白。通过专题培训、简明解读等方式，帮助企业准确理解、自觉合规。二是"听 企业心声"，畅渠道、解难题。建立常态化沟通机制，加强行业指导，做到精准预警、防微杜渐。三 是"亮监管利剑"，零容忍、强震慑。坚决查处各类垄断行为，加大曝光力度，切实维护市场公平。 王秋苹表示，市场监管部门将持续推动《指引》落实，助力平台企业合规经营，让公平竞争成为平台经 济的鲜明底色，为构建健康有序的平台生态提供坚实保障。 市场监管总局新闻发言人、新闻宣传司司长王秋苹表示，为促进平台经济规范健康发展，根据《中华人 民共和国反垄断法》等规定，总局正积极推进《互联网平台反垄断合规指引》 ...

Core Points - The State Administration for Market Regulation (SAMR) released the "Antitrust Compliance Guidelines for Internet Platforms (Draft for Comments)" on November 15, seeking public feedback. The draft aims to provide clear behavioral guidelines for platform operators and responds to societal expectations [1][2] - The draft emphasizes promoting innovation and healthy development in the platform economy, which relies on a fair competitive market environment. It outlines potential antitrust compliance risks and encourages platform operators to enhance their antitrust compliance management [1] - The draft identifies new types of monopoly risks across eight scenarios, urging platform operators to conduct platform rule reviews and algorithm screenings, thereby establishing a comprehensive compliance management system [1][2] Summary by Sections Purpose and Objectives - The draft aims to foster innovation and healthy development in the platform economy by ensuring a fair competitive environment. It seeks to prevent and address monopolistic behaviors, enhancing the overall competitive level and development quality [1] Compliance Management - The draft suggests that antitrust compliance management institutions should be responsible for coordinating and advancing compliance efforts. Platform operators are encouraged to establish dedicated compliance management bodies or assign relevant departments to fulfill these responsibilities [2] - It promotes the establishment of a risk closed-loop management mechanism, including compliance reporting, training, assessment, supervision, and information technology support to ensure effective compliance management [2]

Core Viewpoint - The article discusses the significance of the "Internet Platform Antitrust Compliance Guidelines" in promoting fair competition and preventing monopolistic behaviors within the digital economy, emphasizing the need for compliance among platform operators to protect the interests of various stakeholders [2][13]. Group 1: Importance of Compliance - The compliance of platform operators is crucial to prevent violations of the Antitrust Law, which is essential for maintaining the legitimate rights of stakeholders and promoting the healthy development of the platform economy [2][5]. - The complexity of antitrust compliance for internet platforms arises from their dual-market nature, leading to higher compliance costs and the need for tailored compliance frameworks [2][3]. Group 2: Guidelines Overview - The "Guidelines" establish a compliance framework that includes risk identification, risk management, and compliance assurance, aiming to create an "immune system" for platform operators to prevent monopolistic risks [2][3]. - The Guidelines incorporate both deductive and inductive reasoning, focusing on typical scenarios where antitrust compliance risks may arise, thus providing a clearer understanding for platform operators [4][7]. Group 3: Risk Management and Compliance Mechanisms - The Guidelines outline a structured approach to risk management, emphasizing the need for platforms to conduct risk assessments and implement preventive measures across all business processes [8][9]. - Specific risk management responsibilities are detailed, including the need for platforms to establish compliance management institutions and utilize information technology to integrate compliance into daily operations [9][10]. Group 4: Internal Measures and Innovation - The article highlights the importance of regular platform rule reviews and algorithm screenings as essential internal compliance measures to mitigate antitrust risks [11][12]. - The Guidelines encourage platforms to proactively address potential monopolistic behaviors through transparent and fair algorithm practices, ensuring compliance with competition principles [12]. Group 5: Contribution to Global Governance - The Guidelines contribute to global discussions on digital competition governance by addressing common concerns regarding new forms of monopolistic risks, showcasing China's approach to platform regulation [4][13]. - By providing actionable compliance guidance, the Guidelines aim to enhance the international competitiveness of China's digital economy while promoting fair competition within the market [13].

Core Viewpoint - The State Administration for Market Regulation has released a draft of the "Antitrust Compliance Guidelines for Internet Platforms" to solicit public opinions, aiming to help platform operators identify, assess, and prevent antitrust compliance risks [1] Summary by Relevant Sections Antitrust Compliance Guidelines - The guidelines are designed to assist platform operators in recognizing and managing antitrust compliance risks, clarifying behavioral boundaries, stabilizing market expectations, and boosting development confidence [1] Risk Identification - The guidelines provide eight examples of antitrust compliance risks for platform operators, including: - Algorithm collusion between platforms - Organizing platform operators to reach monopoly agreements - Unfair high pricing by platforms - Selling below cost - Blocking or banning users - "Choose one from two" practices - "Lowest price on the entire network" claims - Differential treatment by platforms [1] Encouragement for Self-Assessment - Platform operators are encouraged to proactively conduct risk assessments and self-checks based on the examples provided in the guidelines to avoid the mentioned antitrust compliance risks [1]

Core Viewpoint - The State Administration for Market Regulation has released the "Antitrust Compliance Guidelines for Internet Platforms (Draft for Comments)" to guide internet platform companies in managing antitrust compliance and promoting innovation and healthy development in the platform economy [1][2]. Group 1: Antitrust Compliance Guidelines - The draft encourages platform operators to conduct platform rule reviews and algorithm screenings to strengthen antitrust compliance risk management [1]. - It emphasizes the need for compliance screenings to focus on core algorithm models that affect traffic and pricing, including pricing algorithms, recommendation systems, and sorting logic [1]. - A dynamic monitoring mechanism is to be established to examine whether traffic distribution has discriminatory designs and unfair trading orientations [1]. Group 2: Algorithm Screening and Platform Rules - Effective algorithm screening by platform operators can identify potential monopolistic risks, ensuring that algorithm operations align with fair competition principles [1]. - The combination of algorithm screening and platform rule reviews forms a critical defense against antitrust compliance risks, limiting the powers of platform operators as managers [1]. - The guidelines propose specific measures for addressing unfair rules and opaque algorithms that may lead to complex commission structures and dynamic pricing mechanisms [2]. Group 3: Global Implications - The guidelines reflect a Chinese approach to platform rule reviews and algorithm screenings, showcasing China's experience in platform economy governance to the world [2].

Core Viewpoint - The State Administration for Market Regulation (SAMR) has released a draft of the "Antitrust Compliance Guidelines for Internet Platforms" for public consultation, aiming to promote innovation and healthy development in the platform economy [1]. Group 1: Purpose and Nature of the Guidelines - The draft is designed to enhance antitrust compliance management for platform operators, providing clear guidance on compliance responsibilities [1]. - It is not a legally binding document but serves as a specialized compliance guideline [1]. Group 2: Content and Implementation - The draft outlines basic principles for platform operators to strengthen antitrust compliance management and details risk identification factors and specific risk control measures [1]. - It aims to protect the legitimate rights and interests of relevant parties, maintain fair market competition, and promote the standardized and healthy development of the platform economy [1]. Group 3: Risk Identification - To assist platform operators in identifying antitrust compliance risks, the draft includes examples of eight types of risks related to various platform activities, such as data transmission, algorithm application, service pricing, search ranking, recommendation display, traffic distribution, and subsidy offers [1].

Core Points - The State Administration for Market Regulation (SAMR) has drafted the "Antitrust Compliance Guidelines for Internet Platforms (Draft for Comments)" to support platform operators in effectively preventing antitrust compliance risks and enhancing management mechanisms [1][2] - The guidelines aim to protect the legitimate rights and interests of relevant parties, maintain fair market competition, and promote the healthy development of the platform economy [1] Group 1 - The SAMR is seeking public feedback on the draft guidelines, with a deadline for submissions set for November 29, 2025 [1] - Feedback can be submitted through the SAMR website, via email, or by mail to the designated address [1] Group 2 - The draft guidelines are based on the "Antitrust Law of the People's Republic of China" and other legal provisions [1] - The guidelines are part of a broader effort to ensure compliance and foster a competitive market environment for internet platforms [1]