| | ■特定对象调研 □分析师会议 | | --- | --- | | 投资者关系活动 | □媒体采访 □业绩说明会 | | 类别 | □新闻发布会 □路演活动 | | | □现场参观 □其他 | | 参与单位名称 | 深圳辰锋科技创业投资有限公司、中财招商投资集团有限公司、葡萄牙商业 | | | 银行股份有限公司广州代表处、招商证券股份有限公司 | | 时间 | 2025 年 7 月 2 日 14:00-15:00 | | 地点 | 公司会议室 | | 上市公司接待人 | 董事会秘书吴小霜女士 | | 员姓名 | 证券事务代表 谢海桐女士 | | 投资者关系活动 | 交流主要内容包括： | | | 董事会秘书介绍了公司发展历史、公司经营模式及公司主营业务等情况，并进 | | | 行交流。 | | | 1、公司产品品类未来的增速和发展空间？ | | | 【回复】公司将在继续提升原有主要产品品类销量的基础上，积极推动新型 | | 主要内容介绍 | 拉环盖和调味品盖、应用于其他领域的包装产品等产品品类的拓展。 | | | 在上市之前，公司主要生产包装饮用水的瓶盖，品类较少，通过并购翔 | | | 兆科技和开拓新 ...

Summary of Water Sheep Co. Conference Call Company Overview - **Company**: Water Sheep Co. (水羊股份) - **Core Brand**: Yi Fan (一帆单品) - **Industry**: Beauty and Personal Care Key Points Performance and Growth Expectations - Yi Fan single product did not meet expectations in 2024, but Q1 2025 shows recovery with expected growth of over 10% year-on-year, aiming for an annual growth rate exceeding 20% [2][5] - Profit margins are expected to improve year-on-year due to optimized marketing strategies, shifting from celebrity endorsements to other advertising methods [2][4] Product Diversification - The company is expanding its product categories, moving from reliance on CP series (60%-70% of sales) to include new categories like sunscreen and creams, which are performing well [2][6] - This diversification is seen as a way to mitigate risks and enhance overall profitability [2] Offline Channel Development - Water Sheep Co. is investing heavily in offline channels, which currently account for about 10% of sales, with plans for continued expansion [2][7] - New stores, such as the Zhang Yuan image store and locations in SKP and Wulin Yintai, have been profitable, with expectations for offline channel growth exceeding 20% for the year [2][7] Brand Strategy and Performance - The Yuni Fang brand experienced a decline in 2024 but is being repositioned for 2025, targeting lower-tier markets with promising early results indicating a significant reduction in losses, potentially achieving breakeven [2][8] - The PA brand has completed global ownership acquisition and is positioned in the light luxury segment, with good brand assets and potential for revenue growth in 2025 [2][9] - RV brand has already generated profits, and the company plans to refine its positioning and develop products suited for Chinese consumers [2][9] Agency Business Insights - The agency business generated approximately 2.6 billion yuan in revenue in 2024, impacted by the spin-off of Johnson & Johnson's health division, leading to a decline in related agency business [2][10] - Despite a decrease in agency revenue, the introduction of new brands has stabilized overall income, with a net profit margin of about 3% [2][10] Overall Financial Outlook - The company anticipates a significant rebound in profits for 2025, with expectations of reaching over 200 million yuan in profit, supported by the recovery of various brands [2][3][11] - Water Sheep Co. is currently valued relatively low in the beauty industry, presenting a high safety margin and potential for investors [2][14] Emerging Brands and Market Trends - The Misty Bright Drink brand has shown excellent sales performance on Douyin, with potential positive contributions to overall profits if sales continue to grow [2][13] - Smaller brands like VAA and HBS are also showing promising trends, contributing to the overall improvement in company performance as they mature [2][9] Conclusion Water Sheep Co. is strategically repositioning its brands and diversifying its product offerings while expanding its offline presence. The company is expected to recover from previous losses and achieve significant profit growth in 2025, making it an attractive investment opportunity in the beauty and personal care sector.

Group 1 - The company achieved a revenue of 1.212 billion yuan in 2024, a year-on-year decrease of 7.12%, and a net profit attributable to shareholders of 302 million yuan, down 17.61% year-on-year [1] - In Q4 2024, the company reported a revenue of 266 million yuan, a year-on-year decline of 9.64%, and a net profit of 43 million yuan, down 22.15% year-on-year [1] - The gross profit margin for 2024 was 50.37%, an increase of 0.41 percentage points year-on-year, while the net profit margin was 25.20%, a decrease of 3.10 percentage points year-on-year, primarily due to increased expenses during the SGM investment phase [1] Group 2 - The company is actively expanding overseas opportunities by acquiring the assets of Danish SGM, enhancing its international sales channels to achieve efficient service in key markets [2] - Danish SGM is a globally recognized company in architectural and stage lighting, with products used in notable projects such as the LV headquarters in Paris and Universal Studios in Orlando [2] - The company expects net profits attributable to shareholders to reach 332 million yuan, 391 million yuan, and 451 million yuan in 2025, 2026, and 2027 respectively, with corresponding price-to-earnings ratios of 13, 11, and 9 times [2]