封面图来源：小红书@宇大傻 近日，蜜雪集团于香港联交所发布公告，公司已与福鹿家（郑州）企业管理有限公司（以下简称"鲜啤福鹿家"）及其股东签订投资协议，以合计2.97亿元 获得鲜啤福鹿家53%股权。此次交易意味着蜜雪集团的版图从茶饮、咖啡拓展至精啤赛道。 值得一提的是，新成员鲜啤福鹿家有着与蜜雪集团一致的"高质平价"特色，均以大众市场为核心战场，这种战略一致性让双方能够共享下沉市场的庞大客 群。 当下，现制鲜啤作为稀缺的蓝海市场品类，市场潜力尚未完全释放。而鲜啤福鹿家作为该赛道的先行者，有望为蜜雪集团带来新的增长动能。在茶饮、咖 啡与鲜啤的全品类平价矩阵下，蜜雪集团正构建多赛道增长的护城河。 1 正式控股"鲜啤福鹿家" 根据公告，蜜雪集团拟向鲜啤福鹿家注资2.97亿元，占其经扩大注册资本的51%；同日，蜜雪集团与独立第三方股东签订股权转让协议，受让其持有的鲜 啤福鹿家经扩大注册资本的2%股权。 在前一项交易完成后，蜜雪集团将合计持有鲜啤福鹿家53%的股权，后者将成为蜜雪集团的非全资附属公司。 公开信息显示，鲜啤福鹿家创立于 2021 年，主打为消费者提供现打现饮的鲜啤产品，有鲜啤、果啤、茶啤、奶啤多个品类。 2 ...

Group 1 - The core point of the news is that Mixue Group has signed an investment agreement to increase its stake in Fresh Beer Fulu Family by investing 285.6 million yuan, acquiring a total of 53% equity in the company, which will become a non-wholly-owned subsidiary of Mixue Group [1] - The investment and equity transfer will result in a post-transaction valuation of Fresh Beer Fulu Family at 560 million yuan, compared to a pre-transaction valuation of 274.4 million yuan, which is within the independent appraiser's valuation range of 244.7 million yuan to 276.6 million yuan [1] - Fresh Beer Fulu Family, established in 2021, operates approximately 1,200 stores as of August 31, 2025, providing fresh beer products to consumers [1] Group 2 - The reason for the acquisition is to expand Mixue Group's product offerings from fruit drinks, tea, ice cream, and coffee to include freshly brewed beer, thereby achieving broader product category coverage [2]

Core Viewpoint - The acquisition of a 53% stake in Fresh Beer Fulu by Mixue Group for 297 million yuan signifies a strategic move into the rapidly growing fresh beer market, which is projected to grow at over 12% annually [1][3][6]. Company Summary - Mixue Group announced the acquisition of Fresh Beer Fulu, enhancing its product offerings from fruit drinks and teas to fresh beer, positioning itself as a comprehensive beverage group [1][3]. - The acquisition consists of a capital increase of 285.6 million yuan for 51% equity and an additional 11.2 million yuan for 2% equity from a third party, making Mixue the controlling shareholder [3]. - Fresh Beer Fulu, founded in 2021, is the first brand in China to receive national certification for "fresh beer" and has established 1,200 stores across 28 provinces, becoming the leading brand in fresh beer chain stores by number of outlets [3][4]. Financial Performance - Fresh Beer Fulu reported a loss of 1.5277 million yuan in 2023 but is expected to turn a profit of 1.0709 million yuan in 2024, indicating a validated business model [4]. Industry Outlook - The Chinese beer industry is transitioning from "volume growth" to "quality growth," with the fresh beer market expected to exceed 80 billion yuan by 2025 and reach 150 billion yuan by 2030, reflecting a compound annual growth rate of 12%-15% [5][6]. - Fresh beer's appeal lies in its preservation of original flavor and experiential consumption, catering to the preferences of Generation Z for freshness, health, and social attributes [7][8]. Challenges and Opportunities - The acquisition faces competition from brands like Taishan Craft Beer and others, which are also targeting the affordable quality segment [11]. - To support a future expansion of 5,000 to 10,000 stores, challenges include supply chain management and standardized operational management at the store level [12]. - Mixue's extensive network of 53,000 stores provides a valuable channel for Fresh Beer Fulu, potentially serving as display and experience venues for the new product line [13][14]. - The existing customer base of 400 million members from Mixue could drive new consumption patterns in the beer segment [15].

Core Viewpoint - The acquisition of a 53% stake in Fulu Family by Mixue Group marks its entry into the fresh beer market, potentially reshaping the landscape of the ready-to-drink beer industry [1][4]. Group 1: Acquisition Details - Mixue Group announced an investment and equity transfer agreement with Fulu Family for approximately 297 million RMB, acquiring a 53% stake [1]. - The transaction consists of two parts: a cash investment of 285.6 million RMB for a 51% stake and a purchase of 2% equity for 11.2 million RMB from the original shareholders [2]. - Following the acquisition, Fulu Family will become a non-wholly owned subsidiary of Mixue Group, with its financial performance consolidated into Mixue's results [2]. Group 2: Market Position and Strategy - Mixue Group aims to diversify its product offerings by entering the fresh beer segment, complementing its existing range of beverages [4]. - Fulu Family, established in 2021, operates a self-built craft beer factory and has a nationwide logistics system, which aligns with Mixue's expansion strategy [4][5]. - The fresh beer products from Fulu Family are priced between 6 to 10 RMB for 500mL, comparable to Mixue's existing beverage prices, facilitating cross-promotion and customer sharing [5]. Group 3: Industry Context - The ready-to-drink tea market is experiencing a slowdown, with growth rates expected to drop from 44.3% in 2023 to 12.4% by 2025, prompting Mixue to seek new growth avenues [7]. - In contrast, the craft beer market in China is rapidly expanding, projected to grow from 20 billion RMB in 2020 to 80 billion RMB by 2024, with a compound annual growth rate exceeding 30% [7]. - The fresh beer market is still in its early stages but is gaining traction due to its fresh taste and diverse flavor profiles, aligning with consumer preferences [7]. Group 4: Competitive Landscape - The entry of Mixue into the fresh beer market may create a new growth path for the industry, but there are concerns about intense price competition from established beer brands [8]. - Major players like Tsingtao Brewery and China Resources Beer are also expanding their fresh beer offerings, which could lead to a price war that may impact profitability across the sector [8].

Core Viewpoint - The article discusses the investment agreement between Mixue Group and Fulu Family, highlighting the strategic expansion into the fresh beer market and the implications of this acquisition for the company's product offerings and financial performance [2][6][10]. Investment Details - Mixue Group plans to invest RMB 286 million to acquire 51% of Fulu Family's expanded registered capital of RMB 6.9017 million, along with an additional RMB 11.2 million for a 2% stake from Zhao Jie, totaling an investment of RMB 297 million for a 53% ownership [6][10]. - Following the completion of this investment and share transfer, Fulu Family will become a non-wholly owned subsidiary of Mixue Group, with its financial results consolidated into Mixue Group's financial statements [6]. Market Expansion - The acquisition allows Mixue Group to diversify its product range from fresh fruit drinks, tea, ice cream, and coffee to include fresh beer, tapping into a growing market segment [10]. - Fulu Family, established in 2021, operates approximately 1,200 stores offering fresh beer products, including classic and innovative fruit beers [8]. Financial Performance - For the first half of 2025, Mixue Group reported revenue of RMB 14.87 billion, a year-on-year increase of 39.3%, with a gross profit of RMB 4.71 billion, up 38.3%, and a net profit of RMB 2.72 billion, reflecting a 44.1% growth [11]. - As of June 30, 2025, Mixue Group's global store count reached 53,014, with a net addition of 9,796 stores compared to the previous year [11]. Strategic Importance - The acquisition of Fulu Family is seen as a critical step in enhancing Mixue Group's product matrix, particularly in the rapidly growing craft beer market, which is projected to expand from RMB 20 billion in 2020 to RMB 80 billion by 2024, with an expected compound annual growth rate exceeding 30% [12].

Core Viewpoint - The company, Mixue Group, has announced its entry into the beer market by acquiring a 53% stake in the fresh beer brand "Xianpi Fulu Jia" for a total of 297 million RMB, marking a significant strategic expansion into a new product category [1][4]. Group 1: Transaction Details - The transaction consists of two parts: an investment of 285.6 million RMB for new registered capital and a share transfer agreement with Zhao Jie for 11.2 million RMB, resulting in a total investment of 297 million RMB for a 53% stake [4]. - The transaction is classified as a related party transaction, as the controlling shareholder's spouse, Tian Haixia, holds a significant stake in the target company [4][5]. - After the completion of the transaction, the target company will become a non-wholly owned subsidiary of Mixue Group, with its financial performance consolidated into the group's financial results [4][5]. Group 2: Business Model and Market Potential - Xianpi Fulu Jia primarily offers fresh beer products priced between 6 to 10 RMB per 500mL, expanding its store network through a franchise model [5]. - As of August 31, 2025, the company plans to operate approximately 1,200 stores across 28 provinces in China, although it reported losses in 2023, with a projected profit of around 1.07 million RMB in 2024 [5]. - Mixue Group aims to diversify its product offerings to include fresh beer, aligning with consumer demand for high-quality, affordable products, and believes that the fresh beer market has significant growth potential due to its unique flavor profile and consumer experience [6].

Core Insights - Mijue Group has signed an investment agreement with Xianpi Fulujia, planning to inject 286 million yuan for a 51% stake, making it a non-wholly owned subsidiary [1][2] - This acquisition aims to expand Mijue Group's product offerings into fresh beer, complementing its existing beverage portfolio of tea, coffee, and ice cream [2][3] Company Overview - Mijue Group is a leading global fresh beverage company with over 53,000 stores worldwide as of June 2025, offering high-quality, affordable products priced around 6 yuan (approximately 1 USD) [2] - Xianpi Fulujia, founded in 2021, specializes in fresh beer products and has become a pioneer in the domestic fresh beer market, with around 1,200 stores across 28 provinces by August 2025 [3][4] Market Potential - The fresh beer market in China is considered a blue ocean opportunity, with significant growth potential as per capita beer consumption remains low compared to Western countries [5] - The trend towards quality, diverse flavors, and consumer experience in beer consumption aligns with the fresh beer offerings of Xianpi Fulujia, which is positioned to capture a larger market share [5] Investment Rationale - The investment reflects Mijue Group's confidence in Xianpi Fulujia's unique business model and competitive advantages, aiming to leverage its supply chain strengths to enhance product offerings [5][10] - The valuation of Xianpi Fulujia was assessed by independent valuers, ensuring fair pricing based on various evaluation methods, with the company's total equity valued between 245 million and 277 million yuan [6][8] Financial Performance - Xianpi Fulujia reported a pre-tax net profit of 1.07 million yuan for 2024, indicating a turnaround from losses in 2023, showcasing improved operational efficiency [10] - The company is focused on brand development and has implemented strategies to reduce operational costs for franchisees, enhancing its market presence [10][11] Synergy and Integration - Mijue Group's extensive supply chain capabilities and operational experience are expected to significantly benefit Xianpi Fulujia in areas such as supply chain management, store operations, and brand development [12][13] - The integration of Mijue Group's resources is anticipated to enhance Xianpi Fulujia's product quality and competitive positioning in the rapidly evolving beverage market [12][13]

Core Insights - Mijue Ice City has acquired a 53% stake in Fresh Beer Fulu Family for approximately 297 million RMB, expanding its product offerings to include freshly brewed beer [1][5] - The investment aligns with Mijue's mission to provide high-quality and affordable products, catering to consumer demand [1] Company Overview - Fresh Beer Fulu Family offers freshly brewed beer priced between 6-10 RMB for 500mL and aims to achieve profitability in 2024 with a projected net profit of 1.071 million RMB [5] - As of August 2025, Fresh Beer Fulu Family has established 1,200 franchise stores across 28 provinces in China [5] Strategic Implications - The acquisition is seen as a significant move for Mijue Ice City to diversify its product range and leverage supply chain advantages in the fresh beer sector [5] - Mijue Ice City plans to enhance its domestic market presence, expand Lucky Coffee franchises, and continue growth in Southeast Asia [5] Financial Performance - As of June 30, 2025, Mijue Group operates over 53,000 stores globally, with 48,281 located in China [5] - In the first half of 2025, Mijue Group reported revenues of 14.87 billion RMB, a year-on-year increase of 39.3%, with product and equipment sales contributing 14.49 billion RMB [5] - The gross margin for product and equipment sales was 30.3%, while the margin for franchise and related services was significantly higher at 82.7% [5]

【今日头条】 恒指公司：将于11月21日宣布2025年第三季度之恒生指数系列检讨结果 智通财经APP获悉，10月2日，恒指公司公告，将于2025年11月21日(星期五)宣布2025年第三季度之恒生 指数系列检讨结果。恒生指数系列的成份股变动将于2025年12月8日(星期一)生效。 供应中断与美联储政策预期推动铜价升至一年多来高点 铜价攀升至一年多来的最高水平，投资者正考量全球供应中断的影响，以及降息有望提振这一工业金属 需求的前景。伦敦金属交易所的铜基准期货价格突破每吨 10.500 美元，为 2024 年 5 月以来首次。自由 港 - 麦克莫兰公司宣布其印尼格拉斯伯格大型铜矿进入不可抗力状态，这只是近期从南美到非洲一系列 供应受阻事件中的最新一起 —— 这些事件为铜价上涨提供了支撑。与此同时，美国民间就业数据进一 步强化了市场对美联储将实施降息的预期。ADP发布的就业报告显示，9 月私人部门就业人数意外下 降。由于美国政府停摆可能导致其他就业数据延迟发布，此次 ADP 报告的重要性进一步提升。 假期出行持续火热 昨天全社会跨区域人员流动量预计近2.9亿人次 【大势展望】 隔夜美股截至收盘，道琼斯工业平均指数 ...

10月1日，蜜雪集团发布公告称，9月30日联交所交易时段后，蜜雪集团已与标的公司及标的公司股东签订投资协议，此次标的公司为福鹿家（郑 州）企业管理有限公司（以下简称"福鹿家"）。 据此，蜜雪集团拟（自行及/或通过其指定附属公司）以向福鹿家注资人民币2.86亿元的方式认购标的公司新增注册资本人民币690.17万元（占其 经扩大注册资本的51%）。同日，蜜雪集团还与赵杰签订股权转让协议，据此，赵杰同意转让及蜜雪集团同意受让福鹿家认缴出资额27.06万元 （占其经扩大注册资本的2%），总代价为人民币1120万元。 由此，蜜雪集团将合计斥资2.97亿元，取得福鹿家53%的股权。待上述投资及股权转让完成后，福鹿家将成为蜜雪集团的非全资附属公司，而其 财务业绩将并入蜜雪集团的财务业绩。 鲜啤福鹿家创立于2021年，主要通过线下门店，为消费者提供现打现饮的鲜啤产品，包括经典鲜啤及果啤等创新款鲜啤。截至2025年8月31日， 鲜啤福鹿家拥有约1200家门店。 谈及收购原因，蜜雪集团在公告中称，该投资后，蜜雪集团的产品品类将从现制果饮、茶饮、冰淇淋和咖啡延伸至现打鲜啤。 对此，鲜啤福鹿家一工作人员表示，此事他个人不便评论，公司 ...