当下消费已经从过去的"千人一面"，走向了今天的"千人千面"。当大众市场被无数个细分领域解构，新 消费趋势与消费动向不断涌现。曾博伟将眼光投向了宠物经济。"宠物旅游正变得越来越火热。去年我 们与美团联合发布的报告中就已关注到这一'新玩法'。如今，越来越多的景区、酒店甚至商场，都会特 别注明对宠物开放。"曾博伟表示，携带宠物出游的群体在旅游市场中的比重正逐渐增大，这个细分市 场的增长速度非常快，潜力巨大。 中国旅游协会休闲度假分会副会长曾博伟。 对于"新消费与好生活"的核心矛盾与本质思考，曾博伟认为《格调：社会等级与生活品味》一书中对社 会等级与生活品味关系的探讨与上述议题恰好契合。书中提到，不同社会等级对"品位"的定义截然不同 ——高收入群体可能以"袖口磨出缝、带线头"为格调，而保龄球被视为中产的"低品位"选择。"这本书 的译者在后记中引用了法国思想家罗兰·巴特的一句话，我深有同感。罗兰·巴特认为，'好生活'是'有一 定的钱，但不必太多；有一定的权力，但也不必太多'。因此，我认为未来的'好生活'，其核心应该是拥 有更多的闲暇。" 新消费浪潮正悄然重塑我们的日常。它早已超越购物行为本身，成为关乎生活方式、价值认同 ...

一群人一群狗一起玩 带宠物旅行，成了一门生意 在上海，一只名叫"奥利奥"的边牧犬至少有10个同品种犬的旅行搭子。它们曾伴随主人坐上飞机，到遥 远的草原或海滩上尽情奔跑。 第三方咨询机构"全球市场分析"预测，中国的宠物旅游服务市场将大幅增长，"频繁旅行的千禧一代和Z 世代，在重塑市场方面发挥着关键作用"。 旅行路上，从解决麻烦到发展宠物友好 一些创业者是从自己遇到的"麻烦"里嗅到机会的。 重庆的郭磊在2019年之前从事电视节目编导工作，假期里，他带宠物犬自驾游，却发现进入酒店、景 区、餐厅、公共交通工具等都有困难。"我们已经把它当成自己的家人一样，所以出去玩肯定希望能带 上它。" "养宠家庭需要一场不被拒绝的旅行。"李梦奇说。 2009年，孟瑾是上海一家旅行社的新人，利用公司的大巴资源，她得以解决小区宠物主集体出行时的交 通问题，尝试组织短途宠物旅游活动。后来，活动规模逐渐扩大，她通过社群公开招募成团。 7年后，孟瑾决定正式创业。这期间，她亲历了携宠旅游市场的发展。酒店逐渐开始向宠物开放，更多 公共场所探索"宠物友好"。2016年左右，旅行发车点附近的商场关注到这个特殊的旅行团，请她召集养 宠人士，参与商场的" ...

带着宠物旅行的需求早已被创业者捕获。一家直接以"宠物旅行"命名的海外公司早在1998年成立。2009 年，孟瑾开始以宠物主人身份组织旅行团。南京宠物旅行社"拾宠记"的老板李松涛在2015年开始创业， 只是当初，"（从业）20年的老导游都没听说过这个行业"。 《白皮书》指出，2024年有18.7%的宠物主在宠物出行上有消费。多位创业者向中青报·中青网记者表 示，携宠旅游市场近两年发展势头强劲。95后创业者李梦奇坦言，无论是"宠物进客舱"航线激增，还是 大型连锁酒店纷纷入局"宠物友好"，"都是在给它（携宠旅行）真正的爆发期作铺垫"。 第三方咨询机构"全球市场分析"预测，中国的宠物旅游服务市场将大幅增长，"频繁旅行的千禧一代和Z 世代，在重塑市场方面发挥着关键作用"。 在上海，一只名叫"奥利奥"的边牧犬至少有10个同品种犬的旅行搭子。它们曾伴随主人坐上飞机，到遥 远的草原或海滩上尽情奔跑。 "伴旅 作为旅行的组织者，携宠出行品牌"爱宠游"创始人孟瑾发现，宠物的交好让原本不认识的主人们也形成 了交往圈子，到下次成团报名，"一只边牧可以号召10只边牧"。 PawTrust"在浙江省杭州市桐庐县组织"人宠激情漂流之旅"。 ...

Core Insights - A pet travel revolution is emerging, with significant demand from pet owners willing to spend substantial amounts on travel experiences for their pets [1] - The pet travel industry is forming a complete ecosystem, including high-speed rail pet transportation, flights with "pet cabins," pet-friendly hotels, and specialized travel agencies [1] - The market for pet travel is projected to be worth billions, driven by over 70 million pet owners who prefer to travel with their pets rather than leaving them at home [1] Industry Developments - The cost of a single pet travel experience can reach up to 20,000 yuan, yet demand continues to exceed supply [1] - The trend includes various travel options, from local self-driving trips to interprovincial travel, highlighting a shift in consumer behavior towards inclusive family travel [1] - The pet travel market is rapidly evolving into a new multi-billion yuan market, indicating strong growth potential [1]

Core Insights - The pet economy in China is experiencing significant growth, with the urban pet consumption market expected to exceed 300 billion yuan in 2024 and potentially surpass 400 billion yuan by 2027, reflecting a strong growth potential in the sector [1][7] Market Trends - There is a notable shift in the role of pets from functional companions to family members, driven by the rise of "self-economy" and "emotional consumption" [1] - The demand for pet-related services, including travel, photography, and fitness, is increasing, indicating a consumption upgrade in the pet industry [1][3] Pet Travel Market - The introduction of pet transportation services by railways and airlines has made traveling with pets more accessible, with high demand observed during peak travel seasons [3][5] - The average spending on pet travel can range from 3,000 yuan to 20,000 yuan per trip, indicating a lucrative market opportunity [5][6] Supply Challenges - Despite the growing demand for pet travel, there are significant supply-side challenges, including transportation limitations, accommodation difficulties, and inconsistent standards across tourist attractions [4][8] - The pet tourism industry is primarily composed of small, startup companies that are still developing stable service offerings [8][9] Investment Landscape - The pet industry has seen a decline in investment activity since 2021, with a significant drop in financing events, particularly in the pet tourism sector [12][13] - Established pet companies in food and healthcare sectors are more likely to attract investment due to their scalability and standardization, while pet tourism is viewed as better suited for smaller, self-sustaining businesses [12][13]

Core Insights - The "pet economy" is driving a surge in pet-friendly travel options during the summer, becoming a new growth point in tourism in China [1][2] - Customized services such as pet-friendly hotels and travel routes are being developed to cater to the increasing demand from pet-owning families [1][2] Group 1: Market Trends - Pet-friendly travel experiences are gaining popularity, with a noticeable increase in bookings for pet-friendly accommodations during the summer [1] - The consumer demographic for pet travel primarily consists of the elderly, who are seeking to reduce separation anxiety from their pets during travel [1][2] - The market for pet-related services is expected to expand, with projections indicating that urban pet spending will reach 300.2 billion RMB by 2024 [2] Group 2: Consumer Behavior - Pet owners are willing to spend significant amounts on pet care, with some individuals estimating annual expenditures in the tens of thousands of RMB [2] - The emotional value and unique companionship provided by pet travel experiences are key factors driving the popularity of this trend [2] - The social aspect of traveling with pets allows pet owners to connect with others, enhancing the overall experience [2] Group 3: Industry Implications - The rise in pet-friendly travel reflects a growing societal need for emotional connection and companionship, addressing feelings of loneliness among certain demographics [3] - The increasing number of pet-friendly attractions is expected to further stimulate the pet services market, leading to more specialized offerings [3] - The development of new travel services and models to accommodate pets is anticipated to become a new trend in China's cultural and tourism consumption [3]