宠物旅游

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新百亿赛道!带“毛孩子”周游世界
Mei Ri Jing Ji Xin Wen· 2025-10-12 02:35
从高铁宠物托运到航班推出"宠物客舱"服务,宠物友好酒店一房难求,再到专业旅行社设计专属路线, 一条完整的宠物旅游产业链正在形成。单次旅行花费高达2万元,却依然供不应求。 这背后是超过7000万养宠人群的强劲需求。他们不再满足于把宠物寄养在家,而是希望带着"家人"一起 看世界。从周边自驾到跨省旅行,从草原奔跑到海滩嬉戏,宠物出游正催生一个全新的百亿级市场。 每经记者|舒冬妮 每经编辑|舒冬妮 您愿意花多少钱带"毛孩子"看世界?答案可能是上万元。如今,一场围绕宠物的旅游革命正在悄然兴 起。 ...
高铁托运不够用,多家航司推“宠物进客舱” 花2万元带毛孩子看世界,正催生下一个百亿市场
Mei Ri Jing Ji Xin Wen· 2025-09-30 13:29
编者按 借用毕马威《2025年中国宠物市场报告》的话:在"悦己经济"与"情感消费"崛起的宏观背景下,宠物经 济正以不可忽视的增速重塑中国宠物消费市场格局。2024年,我国城镇宠物(犬猫)消费市场规模超过 3000亿元,预计至2027年有望突破4000亿元。宠物正逐步从"功能性伴侣"向"家庭成员"的角色转变,反 映出我国宠物经济具有强劲的增长潜力。 不可否认,宠物消费市场规模不断增长。尤其是近两年,一场围绕宠物的消费升级,正蔓延到方方面 面:宠物走进越来越多的商场,越来越多的养宠人选择带宠物一起旅游、给宠物拍写真、让宠物健身上 学…… 相对于宠物食品、宠物医疗等传统行业,一些关于宠物的新兴行业也不断涌现,所有和"人"相关的生意 都正在"宠物"身上重做一遍。近日,《每日经济新闻》记者聚焦宠物经济新蓝海,看养宠人如何带"毛 孩子"过国庆中秋长假,并推出系列报道;记录下这些新服务形态折射出的中国家庭结构与情感满足方 式变迁,以及在这一过程中涌现的机遇、挑战与无限可能。 抢不到票,根本抢不到票。国庆中秋长假前夕,9月27日至30日,北京到杭州连续4天的宠物托运都没有 票了,北京到上海的热门车次也显示,宠物托运仓位已满。 ...
“它经济”暑期催热携宠游
Zhong Guo Xin Wen Wang· 2025-07-10 14:05
Core Insights - The "pet economy" is driving a surge in pet-friendly travel options during the summer, becoming a new growth point in tourism in China [1][2] - Customized services such as pet-friendly hotels and travel routes are being developed to cater to the increasing demand from pet-owning families [1][2] Group 1: Market Trends - Pet-friendly travel experiences are gaining popularity, with a noticeable increase in bookings for pet-friendly accommodations during the summer [1] - The consumer demographic for pet travel primarily consists of the elderly, who are seeking to reduce separation anxiety from their pets during travel [1][2] - The market for pet-related services is expected to expand, with projections indicating that urban pet spending will reach 300.2 billion RMB by 2024 [2] Group 2: Consumer Behavior - Pet owners are willing to spend significant amounts on pet care, with some individuals estimating annual expenditures in the tens of thousands of RMB [2] - The emotional value and unique companionship provided by pet travel experiences are key factors driving the popularity of this trend [2] - The social aspect of traveling with pets allows pet owners to connect with others, enhancing the overall experience [2] Group 3: Industry Implications - The rise in pet-friendly travel reflects a growing societal need for emotional connection and companionship, addressing feelings of loneliness among certain demographics [3] - The increasing number of pet-friendly attractions is expected to further stimulate the pet services market, leading to more specialized offerings [3] - The development of new travel services and models to accommodate pets is anticipated to become a new trend in China's cultural and tourism consumption [3]