这是新消费智库第 2 6 6 5 期文章 新消费导读 二 级 新 消 费 的 市 场 ， 很 久 没 这 么 燥 热 了 ！ 港 股 以 潮 玩 为 代 表 的 新 消 费 公 司，借着今年港股这把火，硬是把消费又拽回了主流的聚光灯下。 作者 ：龙猫君 编辑：竺天 审核： Single 来源：新消费智库 喝奶茶、玩潮玩、买黄金，这条新消费主线，让沉寂已久、半死不活的市场，透出一种 " 死了又没死透 " 的魔幻感。我这按捺不住的嘴啊， 又想出来胡喷几句了。喷得好不好，赞叹随意！ 第一大特征，也是核心引擎：情绪品牌力！ 今天我就喷一个主题： 这逐渐回魂的新消费，凭什么能用一套和几年前截然不同的定义，杀回主流商业视野？为 什么 我笃信这回是真 · 新 消费的崛起，而且是一波能持续二十年的大浪潮？ 真·新消费的脊梁： 情绪品牌力（五级能量跃迁） 还记得 2021 年那波资本催熟的新消费泡沫吗？有人给新消费贴标签：新流量、新技术、新审美、新制造。听着工整漂亮？可惜，全是 无用 的定义。 生产思想或文字，终极目标就一个：拿来即用，无需解释！上面那些定义，听着高大上，实则无法用于实战。 气势磅礴的排比背后，是思想 的懒惰 ...

洞见 （ DJ00123987 ） —— 不一样的观点，不一样的故事， 3000 万人订阅的微信大号。点击标题下蓝字 " 洞见 " 关注，我们将为您提供有价值、有意思的 延伸阅读。 作者：洞见Moon 笨可以理解，蠢不能原谅。 ♬ 点上方播放按钮可收听 洞见主播素年锦时朗读音频 《逻辑思维与诡辩》中，讲过一个故事。 有人因为邻居通宵打麻将，被严重影响到了睡眠。 他上门去讨公道：你们这样通宵达旦、吵吵嚷嚷地打麻将，严重影响别人休息，知不知道？ 可邻居却反咬一口说："你半夜来敲门，也打扰了别人。还有你家厕所的水管流水声太大，能不能不用厕所？" 为什么邻居理亏，他还能辩上三分？ 因为诡辩型人格的人，最喜欢强词夺理，无理狡辩。 他们经常违反逻辑规律，作出似是而非的推论，为荒谬的言行辩解。 谁与这样的人交往，就是谁的灾难。 在心理学中，有个概念叫" 病理性诡辩 "。 指的是不管别人说什么，都要反驳一通，以此来提升自己的存在感和价值感。 这位男子继续抬杠：这是片面，荒谬的，并不是所有的水都能喝。例如你如果在水里掺上氰化钾，这水就绝对不能喝。 医生解释：我并没有放毒药嘛。你放心！ 这样的人，在现实生活中并不少见。 比如我们 ...

Core Insights - The article discusses the evolving consumer psychology of young people, particularly those born in the 90s and 00s, highlighting their unique purchasing behaviors and preferences for emotional value over practicality [3][5][11] - It emphasizes the importance of brands establishing emotional connections with consumers, moving beyond traditional marketing strategies to engage with the emotional needs of the younger demographic [4][8][9] Group 1: Young Consumer Behavior - Young consumers are increasingly drawn to personalized and niche products, with trends like Lolita fashion becoming mainstream, reflecting a shift towards the acceptance of subcultures [3][5] - Emotional consumption is on the rise, with brands like Nike and Adidas adapting their marketing strategies to create deeper emotional connections with consumers [4][11] - The difference in consumer logic between generations is evident, with older consumers prioritizing practicality and brand reliability, while younger consumers focus on emotional value and identity representation [5][11] Group 2: Brand Strategies - Brands are encouraged to redefine their identity and marketing strategies to resonate with the emotional needs of consumers, moving from a fixed image to a more flexible and open approach [8][9] - Successful brands like Pop Mart and Jellycat have capitalized on emotional branding by creating products with personality and stories, allowing them to maintain consumer loyalty despite higher price points [5][11] - The need for brands to adapt to rapidly changing consumer preferences is critical, requiring a balance between maintaining core values and being responsive to market trends [9][12]

参观毛泽东同志旧居，听讲解员介绍"毛主席开的菜园"。"当年毛泽东同志等老一辈革命家在延 安，住窑洞、吃粗粮、穿布衣，用'延安作风'打败了'西安作风'。"考察期间，习近平总书记由衷感叹。 读懂百年大党 学习关记 共产党人拥有人格力量 才能赢得民心 新华社国内部出品 "我们党作为马克思主义执政党，不但要有强大的真理力量，而且要有强大的人格力量。真理力量 集中体现为我们党的正确理论，人格力量集中体现为我们党的优良作风。"2012年11月16日，习近平总 书记在十八届中共中央政治局第一次会议上如是强调。 人格力量事关民心所向。 在抗战最艰苦的时期，南洋爱国华侨陈嘉庚来到延安。此前，重庆的推杯换盏、铺张景象令他极度 失望："国家前途深可忧虑"。在延安，毛泽东同志用自己种的白菜、豆角来招待客人。陈嘉庚断 定："中国的希望在延安。" 2022年10月，党的二十大闭幕不到一周，习近平总书记带领新当选的二十届中共中央政治局常委瞻 仰延安革命纪念地。 党的十八大后，在河北阜平吃大盆菜，在福建古田同基层官兵一起吃红米饭……考察调研时的一餐 一饭，处处彰显节俭朴素的优良作风。 "延安作风"，正是中国共产党人格力量的鲜明体现。在物质极 ...

洞见 （ DJ00123987 ） —— 不一样的观点，不一样的故事， 3000 万人订阅的微信大号。点击标题下 蓝字 " 洞见 " 关注，我们将为您提供有价值、有意思的延伸阅读。 事不避难，义不逃责。 ♬ 点上方播放按钮可收听洞见主播周周朗读音频 心理学家杨俊清说：看人，要看人格，而不是看性格。 你认识一个人，他热情、幽默。可一旦发生冲突，你就会发现——他情绪失控、不讲边界，翻 脸如翻书。 这种人，就是典型的人格不稳定。 性格，是一个人表现出来的样子，是可以演出来的。而人格是一个人真实的本质，被生活一戳 就露出来的。 作者：洞见muye 性格是"看起来好相处"，人格才是"值不值得信任"。 性格好的人不一定值得深交，人格稳定的人才真正让人安心。 一个人值不值得深交，就看以下几点，最能暴露出真实的人格。 对弱者的态度 陀思妥耶夫斯基曾说："如果你想看清一个人的灵魂，不要看他如何对待强者，而要看他如何 对待弱者。" 人，往往在面对弱者时，才会展现出自己最真实的模样。 可他有个很不好的行为，就是每次去吃饭，他对服务员的态度都很不友好。 有好几次，我劝他态度好点，他却毫不在意地说："他就这个层次，他干的就是这活。" ...

Core Insights - The article emphasizes that understanding a person's fears is crucial to understanding their personality, suggesting that fears serve as a key to self-discovery [1][9] - It highlights the deep psychological connection between fear and personality, indicating that core fears often develop in early childhood through interactions with primary caregivers [1][7] Fear-Personality Patterns - Avoidant personality is characterized by an extreme fear of rejection and negative evaluation, leading to social withdrawal [2] - Obsessive personality exhibits a profound fear of chaos and uncertainty, resulting in unhealthy fixation on order and control [3] - Dependent personality fears facing life alone, which drives excessive seeking of approval and support from others [4] - Narcissistic personality appears fearless but harbors a pathological fear of vulnerability and lack of admiration [5] Self-Exploration and Growth - The process of exploring one's fears is described as a profound journey of self-discovery, where confronting fears can lead to personal growth and integration [7][9] - Recognizing and understanding fears can enhance empathy and improve relationship quality, as it allows for deeper insights into others' behaviors and motivations [8] Psychological Insights - The article discusses how fear can act as a "navigation system" for personality, directly linking to fundamental value systems and self-perception [7] - It suggests that acknowledging and exploring fears requires significant courage, which ultimately leads to a more authentic understanding of oneself and others [9]

Core Viewpoint - The article discusses the differences between precise interventions in psychological counseling and universal guidance in public communication, highlighting the importance of tailored approaches for individual psychological issues while advocating for more accessible language in public discourse [1][4]. Group 1: Psychological Counseling - Psychological counseling aims to help individuals, like the case of a 12-year-old boy, establish healthy psychological boundaries and express their needs [1]. - Counselors use precise language and Socratic questioning to challenge irrational beliefs and help clients differentiate between real consequences and imagined threats [2]. - Experimental behavior training is employed to encourage clients to practice expressing their needs in a safe environment, thereby reshaping their understanding of self-expression [2]. Group 2: Public Communication - Directly applying counseling language in public spaces can lead to misunderstandings and negative outcomes, such as creating crises in parent-child relationships [3]. - Public communication should utilize universal language that is empathetic and relatable, helping parents understand their children's emotional needs without labeling them negatively [3]. - The article emphasizes the need for public discourse to focus on basic psychological knowledge and positive guidance, avoiding absolute suggestions and allowing for flexibility [4].

访谈，令人印象最深刻的是关于"为人""人格"等论说：人生必先立其大，"而最大的莫过于人品"；"人 有人格，文有文格，无'格'，说得越多、写得越多，就越让人厌倦"；"要相信善的力量。诚与善里面， 才有真学问、才有真文学"。这些观点强调人格锤炼和道德勇气，作者相信现代文学的成果并非只在"文 学"，"人格"才是写作之树上的珍贵果实。在碎片化的数字时代，重申人格、文德，发人深思。 作者强调文体的内核是思想，作家的人格、趣味和思想是影响文体价值高低的重要因素。在《文体也是 作家思想的呈现》一文中，作者开宗明义："文学的自觉其实就是文体的自觉"，继而又揭示了"文体是 为思想赋形的，它甚至能照见作家思想的全貌"。古人说"文如其人"，这种说法在现代常被自足的文体 观解构，让文体重新连接作家的思想和人格，确是本书作者的创造。作者文学批评的文体性也一向为人 称道，体现的不仅是修辞自觉，更是思想自觉。 作者提出"写作的最终成果是创造人格、更新生命"。"现代"是作者批评的底色，他强调现代小说应有自 我省思和理性精神，呼唤小说"从'自我'这个茧里走出来，重构'自我'与'世界'的关系"。作者的"现代"思 辨，还将中国传统的道德人格说融入 ...

Core Insights - The AI industry is undergoing a significant transformation, shifting focus from model parameters and speed to practical application and user integration [1][2] - The concept of "AI landing capability" is emerging as a new benchmark for competition, emphasizing the need for AI to solve real-world problems rather than just showcasing technical prowess [2][3] Group 1: Industry Trends - The global AI industry is at a critical turning point, moving from "thinking" to "acting," indicating a need for AI to transition from theoretical capabilities to practical applications [2] - The diminishing returns of merely competing on model size and algorithm precision highlight the importance of models that can effectively address user needs [2][3] Group 2: Hardware Evolution - Hardware is evolving from a mere shell for models to a personalized extension of AI, becoming essential for integrating AI into daily life [1][3] - The rise of "personalized hardware" is crucial for AI to become a tangible presence in users' lives, enabling frequent interaction and maximizing AI's potential [4][5] Group 3: Strategic Initiatives - Honor's CEO proposed breaking down three critical loops: scene loop, performance loop, and trust loop, to ensure AI is user-friendly, efficient, and reliable [5][6] - The collaboration between Honor and China Mobile aims to deepen the integration of AI into everyday scenarios, showcasing the importance of hardware as the first point of contact for AI services [6][7] Group 4: Future Outlook - Honor plans to launch the Magic V5, which will embody advanced AI capabilities, positioning it as a leading AI smartphone [7] - The future of AI competition will favor those who can seamlessly integrate technology into users' daily experiences, creating a complete ecosystem of interaction [7]

这个时代，不缺老师，缺的是有信仰、有磁场、有系统打法的"人格教育者" 在中国的知识培训产业里，名师层出不穷，讲台之上光芒万丈，流量平台百家争鸣。 但真正能从"讲得好"走向"被信任"，再走向"代表一个时代教育价值"的人，屈指可数。 豹变商学创始人张大豆说过一句话： "一个老师能讲好一堂课靠技巧，但一个老师能影响一代人，靠的是人格。" 豹变出名师，不是因为单纯的技巧，而核心在于构建每个老师不可替代的IP战略系统。 它也是一所"人格IP的深度工坊"，也是无数头部名师背后的系统打法供应中心。 今天我们看到，中国最有影响力的一批名师、培训品牌操盘者，都曾走进豹变： 蓝蒂蔻的Gina老师 汇成的周文强老师 巨海的成杰老师 胜者教育的张益鸣老师 闲者教育的长卿老师 人格频率学的今心老师 图形心理学的木春老师 情感导师唐唐姐 等等 还有无数正在崛起的新一代幸福老师、商业老师、家庭教育老师、心理学老师、创业教练等…… 他们有一个共同选择——走进豹变，重塑IP。 培训老师的"下一步进化"，不是再多讲几门课，而是成为"教育品类的代表性人格IP"。 因为他们知道，在一个"表达爆炸"的时代，只有人格能打动人，只有系统能走得远。 为什么 ...