Group 1 - The core issue raised is whether the personal brand (IP) of founders serves as a solid beacon for their brand or as a potential time bomb due to public scrutiny and personal controversies [1][2] - The article distinguishes between "Persona" (a crafted public image) and "Character" (the true essence of a founder), emphasizing that while Persona can be a fragile illusion, Character is built on genuine values and actions [3][7] - The article highlights the risks associated with a poorly managed Persona, which can lead to a "persona collapse" when discrepancies between public image and personal actions are revealed [6][10] Group 2 - The discussion includes the relevance of personal ethics (private morality) in shaping a founder's IP, noting that in today's environment, the lines between public and private ethics are increasingly blurred [12][13] - The article categorizes the impact of personal ethics issues on a founder's IP into three levels: high relevance (devastating impact), medium relevance (significant brand damage), and low relevance (minor image issues) [14] - Strategies for managing the balance between personal ethics and public image include setting realistic public expectations, embracing authenticity over perfection, and maintaining a clear boundary between personal and public life [15][25] Group 3 - The article outlines three levels of founder IP: the "resentful IP" characterized by uncontrolled personality flaws, the "expert IP" at the crossroads of Persona and Character, and the "leader IP" representing the ultimate victory of true Character [18][19][20] - It emphasizes that successful founders like Lei Jun have built their IP on the foundation of their business achievements rather than creating an empty persona [21][22] Group 4 - The article concludes with three safety rules for founders aiming to build their IP: embrace authenticity, keep personal matters private, and prepare for potential negative exposure [24][26][27]

洞见 （ DJ00123987 ） —— 不一样的观点，不一样的故事， 3000 万人订阅的微信大号。点击标题下 蓝字 " 洞见 " 关注，我们将为您提供有价值、有意思的延伸阅读。 事不避难，义不逃责。 ♬ 点上方播放按钮可收听洞见主播周周朗读音频 心理学家杨俊清说：看人，要看人格，而不是看性格。 你认识一个人，他热情、幽默。可一旦发生冲突，你就会发现——他情绪失控、不讲边界，翻 脸如翻书。 这种人，就是典型的人格不稳定。 性格，是一个人表现出来的样子，是可以演出来的。而人格是一个人真实的本质，被生活一戳 就露出来的。 作者：洞见muye 性格是"看起来好相处"，人格才是"值不值得信任"。 性格好的人不一定值得深交，人格稳定的人才真正让人安心。 一个人值不值得深交，就看以下几点，最能暴露出真实的人格。 对弱者的态度 陀思妥耶夫斯基曾说："如果你想看清一个人的灵魂，不要看他如何对待强者，而要看他如何 对待弱者。" 人，往往在面对弱者时，才会展现出自己最真实的模样。 可他有个很不好的行为，就是每次去吃饭，他对服务员的态度都很不友好。 有好几次，我劝他态度好点，他却毫不在意地说："他就这个层次，他干的就是这活。" ...

访谈，令人印象最深刻的是关于"为人""人格"等论说：人生必先立其大，"而最大的莫过于人品"；"人 有人格，文有文格，无'格'，说得越多、写得越多，就越让人厌倦"；"要相信善的力量。诚与善里面， 才有真学问、才有真文学"。这些观点强调人格锤炼和道德勇气，作者相信现代文学的成果并非只在"文 学"，"人格"才是写作之树上的珍贵果实。在碎片化的数字时代，重申人格、文德，发人深思。 作者强调文体的内核是思想，作家的人格、趣味和思想是影响文体价值高低的重要因素。在《文体也是 作家思想的呈现》一文中，作者开宗明义："文学的自觉其实就是文体的自觉"，继而又揭示了"文体是 为思想赋形的，它甚至能照见作家思想的全貌"。古人说"文如其人"，这种说法在现代常被自足的文体 观解构，让文体重新连接作家的思想和人格，确是本书作者的创造。作者文学批评的文体性也一向为人 称道，体现的不仅是修辞自觉，更是思想自觉。 作者提出"写作的最终成果是创造人格、更新生命"。"现代"是作者批评的底色，他强调现代小说应有自 我省思和理性精神，呼唤小说"从'自我'这个茧里走出来，重构'自我'与'世界'的关系"。作者的"现代"思 辨，还将中国传统的道德人格说融入 ...