Core Insights - The 2025 China International Service Trade Fair (CIFTIS) showcased a variety of cultural and creative products, highlighting the evolution of the cultural industry from "product output" to "value transmission" [2] - The event attracted a record attendance of 755,000 visitors at Shougang Park from September 10 to 14, marking a new high in visitor numbers [2] Group 1: Event Highlights - The fair featured various engaging cultural exhibitions, including a popular booth by Quanjude that demonstrated the traditional craft of Peking duck preparation [15] - Visitors experienced interactive installations, such as the "one-tap bao" photo machine by China Youth Daily, which allowed them to create commemorative prints [6][7] - The event included large art installations, like the "TWINKLE TWINKLE" character from Pop Mart, which drew significant attention from attendees [9] Group 2: Visitor Engagement - The fair provided immersive experiences that aimed to blend traditional culture with modern consumption, appealing to younger audiences [15] - Attendees actively participated in purchasing cultural products, with some using children's smartwatches for transactions [20] - The event's atmosphere was lively, with numerous visitors engaging with various cultural and creative offerings [2][17][19]

Group 1: High-End Brand Activities for Qixi Festival - Luxury brands are leveraging traditional Chinese culture and local elements to launch unique promotional activities for the Qixi Festival [2][4][12] - LV introduces personalized customization services, allowing consumers to choose colors, fonts, stripes, and embellishments for their bags, enhancing the romantic experience [4] - Prada's advertising campaign features a contemporary narrative that intertwines mythology with modern Shanghai, showcasing new collections through a journey across seven iconic bridges [8][10] Group 2: Specific Brand Initiatives - Balenciaga's Qixi campaign includes a series of portraits and short films shot at Shanghai landmarks, highlighting the contrast between urban life and romantic moments [10] - APM Monaco launches a new Morse code jewelry collection inspired by the ancient "Qixi" tradition, with interactive advertising across over 200 locations in major cities [12] - Loro Piana unveils a limited capsule collection themed around "reunion and love," featuring soft color palettes and a whimsical limited-edition plush toy, emphasizing craftsmanship and emotional expression [14]

Group 1 - The "Consumption Season" in the Greater Bay Area, initiated by the Ministry of Commerce, aims to boost consumer confidence and economic vitality through various cultural and consumption activities [1][2] - Guangzhou's new urban consumption brand, "Same Boat Crossing: Cantonese Rhythm Guangzhou," showcases diverse consumption scenarios related to dragon boat culture, enhancing traditional culture's vibrancy and tourism consumption potential [1][2] - The event emphasizes the integration of traditional cultural IP with modern consumption trends, highlighting Guangdong's rich cultural heritage as a competitive advantage in the consumer market [2] Group 2 - The "Consumption Season" focuses on inbound consumption, introducing measures such as increasing the number of tax refund stores for outbound travelers and promoting one-stop services to attract international consumers [2] - Guangzhou is positioning itself as an international consumption center, aiming to enhance its global influence and consumer capacity through a more internationalized consumption environment [2] - The initiative is seen as a crucial step in stimulating economic growth and meeting the public's demand for a better quality of life by expanding consumption scenarios and optimizing the consumption environment [2]

Core Viewpoint - The integration of traditional culture and modern consumption is driving the growth of night-time economy in Xinhua District, with innovative models like "quyi + food" enhancing consumer experiences and boosting foot traffic [1][4]. Group 1: Night-time Economy - The "quyi + food" model in Xinhua District is a successful example of combining traditional culture with modern dining, leading to increased vitality in commercial areas and significant foot traffic growth [1]. - The night market economy and street vendor economy are thriving, with the "edible intangible cultural heritage street" experiencing a 15% increase in night-time foot traffic compared to the same period last year [2]. Group 2: Urban Renewal and Consumer Experience - Xinhua District is focusing on urban renewal to create new consumption and lifestyle scenes, integrating innovation and aesthetics to meet the high-quality, experiential consumption demands of the youth [2]. - The 1957 Creative Park has become a popular destination for young people, featuring a blend of industrial heritage and modern experiences, attracting an average monthly foot traffic of 50,000 visitors [2]. Group 3: Cultural and Culinary Fusion - The combination of traditional performances and local delicacies is creating a unique cultural atmosphere, enhancing the overall consumer experience in the area [1][4]. - Non-heritage handmade stalls are showcasing traditional crafts, attracting attention and engagement from citizens and tourists alike [2][3].