Group 1 - The "Consumption Season" in the Greater Bay Area, initiated by the Ministry of Commerce, aims to boost consumer confidence and economic vitality through various cultural and consumption activities [1][2] - Guangzhou's new urban consumption brand, "Same Boat Crossing: Cantonese Rhythm Guangzhou," showcases diverse consumption scenarios related to dragon boat culture, enhancing traditional culture's vibrancy and tourism consumption potential [1][2] - The event emphasizes the integration of traditional cultural IP with modern consumption trends, highlighting Guangdong's rich cultural heritage as a competitive advantage in the consumer market [2] Group 2 - The "Consumption Season" focuses on inbound consumption, introducing measures such as increasing the number of tax refund stores for outbound travelers and promoting one-stop services to attract international consumers [2] - Guangzhou is positioning itself as an international consumption center, aiming to enhance its global influence and consumer capacity through a more internationalized consumption environment [2] - The initiative is seen as a crucial step in stimulating economic growth and meeting the public's demand for a better quality of life by expanding consumption scenarios and optimizing the consumption environment [2]

Core Viewpoint - The integration of traditional culture and modern consumption is driving the growth of night-time economy in Xinhua District, with innovative models like "quyi + food" enhancing consumer experiences and boosting foot traffic [1][4]. Group 1: Night-time Economy - The "quyi + food" model in Xinhua District is a successful example of combining traditional culture with modern dining, leading to increased vitality in commercial areas and significant foot traffic growth [1]. - The night market economy and street vendor economy are thriving, with the "edible intangible cultural heritage street" experiencing a 15% increase in night-time foot traffic compared to the same period last year [2]. Group 2: Urban Renewal and Consumer Experience - Xinhua District is focusing on urban renewal to create new consumption and lifestyle scenes, integrating innovation and aesthetics to meet the high-quality, experiential consumption demands of the youth [2]. - The 1957 Creative Park has become a popular destination for young people, featuring a blend of industrial heritage and modern experiences, attracting an average monthly foot traffic of 50,000 visitors [2]. Group 3: Cultural and Culinary Fusion - The combination of traditional performances and local delicacies is creating a unique cultural atmosphere, enhancing the overall consumer experience in the area [1][4]. - Non-heritage handmade stalls are showcasing traditional crafts, attracting attention and engagement from citizens and tourists alike [2][3].