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“门票减法”背后的“消费加法”
Xin Hua Wang· 2025-12-04 00:21
"门票减法"背后的"消费加法" "以前来灵隐寺门票得花75元,现在扫码预约就能免费进,这是实实在在的惠民!"浙江省杭州市灵 隐飞来峰景区入口处,家住杭州的高女士告诉记者。 杭州灵隐寺等景点免费,推动门票经济向综合消费经济转型 近日,杭州西湖风景名胜区发布通告,宣布自2025年12月1日起,灵隐飞来峰景区(含灵隐寺、永 福寺、韬光寺)免票开放,游客可通过线上预约方式进入景区。 这是杭州继2002年西湖免票后又一文化惠民举措。2002年,杭州西湖免费开放,成为全国第一个免 票开放的5A级景区,其"免票+产业融合"的模式被多地借鉴。如今,杭州再次"还景于民",推动文旅行 业从门票经济向综合消费经济转型。 "免门票不等于免管理。"景区工作人员介绍说,景区根据近年大数据设定了每日预约限额:工作日 3.5万人次、双休日5万人次、节假日6.5万人次。"这是综合交通承载、游客舒适度和文物保护需求测算 出的平衡点,既能保证游客的游览体验,也不会给文物和环境带来压力。" 从"门票减法"到"消费加法" 从"还湖于民"到"还寺于民" "免票降低公众了解这一国宝级文物的门槛,让千年石窟造像艺术真正走进大众视野。"浙江省博物 馆吴越国历 ...
浙江诸暨:社区共富市集助力城市夜经济
Xin Hua Wang· 2025-11-09 01:49
Core Insights - The article highlights the establishment of the "Tao You Su Need · Zhu Shi Yun Ji" community co-prosperity market in Zhuji City, Zhejiang Province, which combines long-term and periodic operations to create a flexible market model [2] - This market integrates local specialties, cultural creative products, and interactive experiences, aiming to enhance consumer immersion and drive local economic growth [2] - The initiative leverages foot traffic from various events and concerts to provide a platform for local products, contributing to increased income for local farmers and merchants, and stimulating consumption in sectors like dining, retail, and cultural creativity [2] Summary by Categories Market Structure - The community co-prosperity market employs a combination of "long-term + periodic" and "fixed location + mobile stalls" to create a versatile shopping environment [2] Economic Impact - The market serves as a sales platform for local specialties, promoting income growth for local farmers and merchants, and supporting the development of the city's night economy [2] Consumer Engagement - The market features a blend of unique food offerings, cultural creative products, and interactive experiences, enhancing the overall consumer experience [2]
姑苏青年夜游活动为古城夜经济注入青春动能
Su Zhou Ri Bao· 2025-10-20 00:48
Core Points - The event "Youth Encounter Ancient City Night Walk" was organized to promote youth engagement with the historical city of Suzhou, combining fitness and cultural experiences [1][2] - The activity featured a blend of ancient and modern elements, with participants walking through historical streets and modern commercial areas, enhancing the appeal of Suzhou's night economy [1][2] - The event included various promotional offers for youth, encouraging spending in local businesses and contributing to the vibrancy of the night economy [1] Group 1 - The event was attended by nearly a thousand youth representatives from various organizations, highlighting community involvement [1] - The walking routes were designed to showcase the integration of historical and modern aspects of Suzhou, enhancing the overall experience for participants [1] - Local businesses supported the event by offering exclusive discounts and promotions, which stimulated consumer interest and participation [1] Group 2 - The initiative aims to deepen the emotional connection between youth and the ancient city, fostering a sense of belonging and cultural appreciation [2] - The "walking + consumption" model is seen as a new pathway for developing the night economy, integrating cultural, commercial, and tourism elements [2] - A youth initiative for the protection and preservation of the ancient city was announced, emphasizing the role of young people in cultural heritage [3]
激活经济增长“新引擎” 丹阳缤纷活动亮点纷呈迎游客
Zhen Jiang Ri Bao· 2025-09-28 23:18
Group 1 - The core idea of the articles is that Dan Yang is launching a series of vibrant new consumption scenarios and activities during the National Day and Mid-Autumn Festival, aiming to stimulate holiday consumption as a new engine for economic growth [1][2] - A variety of cultural and tourism activities are being organized, including nearly 20 unique events and five premium tourism routes, to provide diverse and immersive experiences for citizens and tourists [1][2] - The integration of cultural tourism and consumption is emphasized, with the goal of creating memorable holiday experiences that encourage citizens to participate and tourists to return [1] Group 2 - Dan Yang is implementing practical measures to boost consumption, such as distributing over 200,000 yuan in consumption coupons for various local markets and enhancing parking facilities with an additional 3,600 parking spaces to alleviate holiday congestion [2] - A "Worker's Market" will be held from October 1 to 5, featuring over 30 unique stalls and various interactive experiences, aimed at providing a leisure destination for citizens and supporting small entrepreneurs [2] - A special cultural performance event titled "Celebrating National Day and Welcoming Mid-Autumn" will take place on September 30, featuring renowned local artists and activities to enhance cultural consumption and create a festive atmosphere [3]
海南农垦各企业精心准备文旅“大餐”,催热“双节”旅游市场
Hai Nan Ri Bao· 2025-09-28 06:15
国庆遇上中秋,文旅"特种兵"们整装待发。今年长假,来海南农垦玩点新鲜的:开启一场人文与新意交 织的"农场Walk",体验满满松弛感;钻入花果园中看枝叶换新色,与琼岛秋色撞个满怀;高唱儋州调 声,乡音民俗打动人心…… 连日来,海南农垦各企业提前准备、积极筹划,通过推出文创产品、丰富游玩体验、打造特色活动等措 施,着力创新文化旅游产品供给,增强深度服务体验,打响海南农垦旅游品牌,多举措催热"双节"旅游 市场,抢滩文旅消费市场。 玩法上新 探索亲子互动新形式 "双节"长假,要让游客宾至如归,关键在于要让他们玩得好。 提前谋划,让"好供给"精准对接"好需求"。时逢金秋,海南农垦文旅活动好戏连台,优惠福利诚意满 满,为游客打造沉浸式金秋体验。 "我们注意到'双节'假期中,消费群体以自驾游、亲子游的群体为主,跟团游等形式较以往大幅度减 少。"海南农垦旅游集团有限公司(以下简称海垦旅游集团)副总经理孙相涛表示,对于文旅企业而言, 要注意到消费群体的变化,才能及时规划、推进业态提质,"现在游客更加青睐品质化、个性化的定制 游、主题游等。" 为此,海南农垦各企业在深挖旅游资源的基础上,迎合市场热点和产业发展趋势,通过更新基础设 ...