县域消费崛起，城乡联动明显。这个黄金周，人流、物流、资金流沿着高铁、高速和即时零售网 络，快速实现了"城—县—乡"全域流动，消费热点由大中城市引领，迈向了城乡联动。凭借3小时高铁 圈的便捷以及独特的旅游体验，不少县城迎来客流高峰；预制菜、健康零食、特色茶饮等返乡团聚商品 销量大增；各地县域商场、综合体焕新升级后人气火爆，家电销售迎来高峰。我国县域国土面积占全国 90%左右，人口比重超50%，是扩大消费的重要增量市场。下一步，应用好绿色消费、智能消费快速普 及的契机，促进县域消费扩容升级。 从更深层次来看，黄金周的消费市场活力，得益于政策"组合拳"发力，释放出巨大的市场潜力。从 节前财政部再派"以旧换新"补贴，到文化和旅游消费月及时启动，再到地方纷纷推出消费券，有效降低 了消费门槛，也提供了更多消费选择。与此同时，我国中等收入群体规模不断扩大，人民美好生活需求 日益增长，消费升级的长期趋势没有改变，都为消费增长提供了坚实的支撑。新供给创造新需求，新需 求牵引新供给，多方发力、良性循环，让消费市场越来越旺。 科技深度赋能，带来消费体验革新。这个黄金周，科技正从多维度赋能消费市场。在零售与居家领 域，能听懂方言的扫 ...

Core Viewpoint - Mianyang is experiencing a consumption upgrade driven by a combination of food, technology, and sports, showcasing a unique local consumption model that enhances consumer experience and stimulates economic growth [2][18]. Group 1: Consumption Growth - From January to July, Mianyang's total retail sales of consumer goods reached 107.219 billion yuan, marking a year-on-year increase of 7.2% [2]. - The "Seeking Taste in Mianyang" service consumption season featured over 30 "food+" events, igniting consumer enthusiasm and enhancing the local food economy [2][4]. - The "Food + Movie + Live Streaming" combination at the "Good Taste Festival" attracted tens of thousands of consumers, generating 3.16 million yuan in sales from a single event [4]. Group 2: Technological Empowerment - The opening of the first regular low-altitude flight route in the Chengdu-Chongqing area has attracted over 20,000 experiences, showcasing Mianyang as a national low-altitude tourism demonstration project [9]. - Mianyang is leveraging its technological advantages to transform traditional venues and develop immersive experiences, with over 40% of digital tourism consumption in the cultural tourism industry [11]. - Nine venues in the city have undergone smart upgrades, leading to a 45% increase in the reception of research teams [11]. Group 3: Sports Integration - Mianyang has introduced the "Sports+" model, integrating sports events with local commerce and tourism, enhancing consumer engagement [16]. - The MYBA Mianyang Basketball Super League featured 13 teams and over 20 matches, promoting local products and experiences during halftime shows [12][16]. - The innovative "commercial district + martial arts" model attracted over 500 martial artists from 15 cities in Sichuan and Chongqing, showcasing Mianyang's vibrant community [16]. Group 4: Future Outlook - Mianyang's consumption upgrade strategy combines food, technology, and sports to create a multi-faceted consumer experience, transitioning from selling products to selling experiences [18]. - The government is actively supporting this transformation by creating consumption seasons and providing subsidies, fostering an environment conducive to innovation and growth [7][18].

Core Insights - Chongqing has been recognized for its innovative consumer scenarios, with three projects selected as typical cases for national consumption upgrades, showcasing the city's efforts in fostering new consumption formats and urban vitality [1] Group 1: Innovative Consumer Spaces - Chongqing is leveraging its unique "8D magical" terrain to create distinctive consumer spaces, such as the "Jiangya Street Cave Heaven," which attracts over 20,000 daily visitors [2] - The transformation of industrial sites into creative spaces, like the North Warehouse Cultural and Creative Park, has resulted in over a million annual visitors and regional income exceeding 100 million [2][4] - The city has developed over 286 consumer scenarios combining mountain trails, unique street districts, and riverside economic belts, leading to a 15%-20% increase in shop rents along these areas [4] Group 2: Technology-Driven Consumer Experiences - Technological advancements are central to Chongqing's consumer scene innovation, with smart stores utilizing robotic arms for a seamless shopping experience [6] - The integration of AR/VR/AI technologies in traditional retail spaces has transformed them into immersive shopping environments, significantly reducing wait times and increasing customer engagement [6] - The introduction of drone delivery services has improved logistics efficiency, with delivery times reduced by 70% for small packages [9] Group 3: Emotional Consumption Trends - Emotional value is emerging as a key driver of consumer behavior, with innovative projects like the "Jiangbei a~platform" attracting significant social media attention and increasing foot traffic to surrounding businesses [10] - Night markets are evolving to focus on emotional resonance rather than just sales, with average transaction values reaching around 50 yuan [11] Group 4: Policy Support for Consumption Growth - The growth of new consumer scenarios in Chongqing is supported by government policies aimed at enhancing consumption quality and expanding market capacity [12] - Initiatives like the "ticket root economy" in Yongchuan District encourage consumer spending by offering discounts based on movie ticket purchases [12] - Recent promotional activities have generated significant sales, with over 700 events in the second quarter alone driving 7 billion yuan in sales [12] Group 5: Future Recommendations - Experts suggest that Chongqing should continue to explore its regional characteristics and integrate online and offline experiences to create distinctive consumer offerings [13]

Core Insights - The Ningxia Pavilion attracted significant attention from buyers at the fifth China International Consumer Products Expo, highlighting the region's commitment to showcasing its products and fostering international connections [4][5][6]. Group 1: Event Overview - The fifth China International Consumer Products Expo took place from April 13 to 18 in Hainan, focusing on various consumption trends such as fashion, technology, health, and green consumption [4]. - Ningxia has participated in all five editions of the expo, showcasing over 600 products from 137 local enterprises, including wine, goji berries, and meat products [5][6]. Group 2: Product Highlights - Ningxia's goji berries, wine, and lamb products were particularly popular, with many attendees queuing to experience them [5][6]. - The Northern Dairy Company introduced its new selenium-rich milk, signing a distribution agreement that could generate over 600 million yuan in annual sales [6]. Group 3: Business Opportunities - The expo serves as a platform for Ningxia to connect with international markets, with companies like Bai Rui Yuan Goji Co. already securing orders from Southeast Asia [5][7]. - The event facilitated over 29 million yuan in intended orders, demonstrating the potential for Ningxia to find collaboration opportunities despite not being the host region [8]. Group 4: Market Trends - The expo highlighted the growing trend of personalized and quality consumption, with consumers increasingly seeking unique and high-quality products [10][11]. - Traditional and innovative approaches are being combined to enhance product offerings, as seen with the integration of modern design in traditional crafts [11]. Group 5: Technology and Innovation - The introduction of new technologies, such as drones and AI devices, at the expo indicates a shift towards tech-enabled consumption, which could create new market opportunities for Ningxia [12][13]. - Companies are leveraging online platforms and influencer marketing to enhance product visibility and sales, with significant sales achieved through live-streaming during the expo [12][13].