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贵州麻江:新风景 “低空+旅游”激发消费新活力
Sou Hu Cai Jing· 2025-06-02 14:09
Core Insights - The launch of the hot air balloon base in Guizhou's Majiang County marks a new chapter in the integration of blueberry tourism and low-altitude cultural travel, enhancing local tourism offerings [1][3][4] Group 1: New Tourism Initiatives - The hot air balloon base combines various functions such as sightseeing, entertainment, and advertising, positioning itself as a new favorite in domestic low-altitude tourism [3] - The base aims to promote green intelligent transportation services and ecological health tourism development in Majiang County [3][4] Group 2: Comprehensive Experience Offerings - The camp integrates flight experiences, educational programs, leisure tourism, and pilot training, serving as a platform for youth exploration and a new market for tourism in Qiandongnan Prefecture [4] - The blueberry ecological tourism area spans 2.83 square kilometers, offering activities like blueberry picking, kite flying, camping, and barbecuing, making it an ideal spot for short trips [4] Group 3: Economic Impact and Future Plans - The introduction of low-altitude sightseeing combined with educational and health-oriented products aims to extend the consumption chain and enhance service efficiency through online reservations and personalized services [4][5] - Future plans include expanding hot air balloon projects to other scenic areas, allowing visitors to discover the beauty of Qiandongnan from a new perspective [4][5] Group 4: Innovative Experiences - The hot air balloon camp has planned multiple flight routes and themed experiences that integrate local cultural festivals, aiming to create a combination of aerial sightseeing and in-depth ground tours [9] - The camp will also offer hot air balloon flight training courses, providing systematic learning and practical flying experience for participants [9][11]
沃飞长空首席市场官兼联合创始人费岚:低空与旅游融合需全产业链协同,构建商业闭环是关键
Bei Jing Shang Bao· 2025-05-28 11:07
Core Viewpoint - The emergence of eVTOL technology is revolutionizing the low-altitude tourism industry by offering significant advantages in operational costs, environmental impact, noise control, and intelligent driving capabilities, thereby injecting new vitality into the cultural and tourism sectors [1][3]. Group 1: eVTOL Advantages - eVTOL technology, empowered by new energy, enables various scenarios such as aerial tours within scenic areas, connections between attractions, and links to transportation hubs and hotels [3]. - Compared to traditional helicopters, eVTOL significantly reduces operational costs and is characterized by its green and low-noise features, overcoming restrictions faced by traditional fuel aircraft in certain scenic spots [3]. - The convenience and economic benefits of eVTOL are making previously inaccessible experiences, such as "infinite scenery at dangerous peaks," more attainable for tourists [3]. Group 2: Industry Challenges - The integration of eVTOL into tourism scenarios to create a complete "manufacturing-operation-consumption" closed loop remains a core challenge for the industry, despite the strong manufacturing capabilities of current eVTOL manufacturers [3]. - Successful commercialization of low-altitude tourism requires collaboration among various stakeholders, including manufacturers, operators, scenic areas, and policy makers, to build suitable economic models and industry environments [3]. - The industry is encouraged to invite more partners to join in early-stage layouts and experience accumulation to promote the transition of "low-altitude + tourism" from technological implementation to large-scale application [3].
财经聚焦丨“低空+旅游”如何激发消费新活力?
Xin Hua She· 2025-05-13 13:48
Core Insights - The integration of low-altitude experiences with tourism is driving new consumption vitality, creating a multi-dimensional experience that enhances the entire tourism consumption chain [1][2][10] Group 1: Low-altitude Tourism Growth - The low-altitude tourism sector is witnessing significant growth, with Sanya's parachuting base experiencing a 70% increase in daily visitors during the recent holiday, and projections indicating over 10,000 visitors in 2024 [2][4] - Various regions are developing low-altitude sightseeing projects, transitioning from niche experiences to mainstream consumption, with examples including helicopter tours in Chongqing and Suzhou [4][10] Group 2: Economic Impact and Projections - The low-altitude economy in China is expected to exceed 850 billion yuan by 2025 and reach 1 trillion yuan by 2026, driven by the development of unique tourism flight routes [4][7] - The introduction of drone light shows has enhanced night-time economies, with cities like Chongqing and Huangshan utilizing drone performances to attract tourists and boost local businesses [5][10] Group 3: Policy Support and Industry Development - Government policies are crucial for the growth of low-altitude tourism, with initiatives including subsidies for tourism flight routes and promotional activities to stimulate consumer spending [7][9] - Local governments are encouraged to integrate low-altitude tourism with other sectors such as hospitality and events, fostering a collaborative ecosystem [9][10] Group 4: Challenges and Future Directions - The low-altitude tourism industry faces challenges such as talent shortages and operational inconsistencies, necessitating regulatory frameworks and industry standards [11][12] - Future development should focus on differentiated competition and leveraging local culture to create unique tourism experiences, alongside technological innovations to reduce costs and enhance service offerings [12]
探寻产业发展“新引擎” | 低空旅游乘风“起飞”
Zheng Quan Ri Bao· 2025-05-07 16:27
Core Insights - The low-altitude tourism sector is experiencing significant growth, driven by increasing consumer interest and supportive policies, with a notable rise in product bookings and experiences like helicopter tours and hot air balloon rides [1][2][3] - The market is projected to reach a scale of 1.5 trillion yuan by 2025 and 3.5 trillion yuan by 2035, indicating a robust future for low-altitude tourism [4] - Despite the growth, the industry faces challenges such as regulatory constraints, high operational costs, and a lack of skilled personnel, which need to be addressed for sustainable development [7][8] Market Trends - During the recent "May Day" holiday, BaDaLing Airport reported a 300% year-on-year increase in visitors, with 16,000 tourists participating in low-altitude activities [2] - The airport anticipates maintaining an average daily reception of over 300 visitors post-holiday, with peak days potentially exceeding 500 [2] - The integration of low-altitude tourism with traditional tourism is creating new business opportunities and enhancing local economies [3][4] Policy and Regulatory Environment - Recent regulations, such as the "Interim Regulations on the Management of Unmanned Aerial Vehicle Flights," are facilitating the growth of low-altitude tourism [1] - Various regions, including Beijing and Guangdong, are actively promoting low-altitude tourism in their policy frameworks, creating a favorable environment for industry expansion [4][8] Industry Innovations - The introduction of eVTOL (electric Vertical Take-Off and Landing) aircraft is a significant milestone, with the first operational certificates issued to companies like EHang and HeFei HeYi [5] - Companies are exploring diverse applications of low-altitude tourism, including educational and agricultural experiences, to cater to a wider audience [9] Challenges and Solutions - The industry must overcome several bottlenecks, including airspace restrictions, high costs of aircraft acquisition and maintenance, and a complex approval process [7][8] - Recommendations for improvement include optimizing the policy environment, innovating operational models, and enhancing talent development to support industry growth [7][8]