Core Viewpoint - The integration of sports and consumption in Jiangsu is exemplified by the launch of the "Super Shopping Cart" brand, which aims to leverage the popularity of the "Su Super" sports events to boost local consumption and promote Jiangsu brands on a national and global scale [1][4]. Group 1: Brand and Product Promotion - The "Super Shopping Cart" features 979 Jiangsu brands across six categories, including local delicacies, traditional brands, and daily consumer goods, serving as a condensed list of quality products from Jiangsu [1]. - The Jiangsu provincial government is actively promoting these brands through various initiatives, aiming to capture the consumer traffic generated by the "Su Super" events [1][4]. Group 2: Sales and Consumer Engagement - From May 10 to August 6, the sales revenue of key monitored enterprises in Jiangsu reached 5.77 billion, marking a year-on-year increase of 28.4%, with foot traffic also increasing by 28.7% [2]. - Various promotional activities linked to the "Su Super" events have been organized, such as shopping and food experiences, which have successfully engaged consumers and enhanced local brand visibility [2][3]. Group 3: Long-term Strategy and Policy Initiatives - To sustain the momentum generated by the "Su Super" events, the Jiangsu provincial government has introduced four key policy measures aimed at building a support system for national and global sales [4]. - Initiatives include leveraging major trade fairs, enhancing e-commerce collaboration, and establishing mechanisms for local brands to enter commercial complexes, thereby fostering a more integrated approach to consumption and brand promotion [4].

Core Insights - The "Super Shopping Cart" brand launched by Jiangsu's Provincial Department of Commerce aims to leverage the popularity of the "Su Super" sports events to boost local consumption and promote 979 Jiangsu brands nationwide and globally [1][3][6] Group 1: Brand and Product Promotion - The "Super Shopping Cart" initiative includes a diverse range of products from local specialties, old brands, and high-quality goods across six categories, effectively creating a condensed list of Jiangsu's best offerings [3][6] - The initiative is part of a broader strategy to restore and expand consumption in Jiangsu, with the provincial government actively supporting local brands to capitalize on the traffic generated by the "Su Super" events [3][6] Group 2: Sales and Consumer Engagement - From May 10 to August 6, key monitored enterprises in Jiangsu achieved sales of 5.77 billion yuan, marking a year-on-year increase of 28.4%, with foot traffic also rising by 28.7% [4] - Various promotional activities linked to the "Su Super" events have been organized, such as shopping and food experiences, which have successfully engaged consumers and driven sales [4][5] Group 3: Long-term Strategy and Policy Measures - To ensure the sustainability of the "Su Super" traffic, the Provincial Department of Commerce has introduced four major policy measures aimed at building a support system for nationwide and global sales [6] - The strategies include participating in major trade fairs, enhancing e-commerce collaboration, and establishing mechanisms for local brands to enter commercial complexes, thereby fostering a robust ecosystem for Jiangsu's products [6]