□ 本报记者 王梦然 流量要"接住"，更要"留住"。为让"苏超"流量转化为"苏品苏货"的长期竞争力，省商务厅同步推出四大 政策举措，构建"销全国、卖全球"的支撑体系。在"走出去"方面，将依托进博会、消博会等平台，结 合"苏新消费"四季活动，在重点城市举办"苏品苏货"推介会，推动品牌与头部平台、连锁超市合作；内 外贸一体化上，组织企业参加国内外展会，畅通线上线下（300959）双渠道；电商赋能层面，深化与头 部平台合作，优化入驻流程、降低门槛，还将举办"苏品苏货直播节"，邀请知名主播助力企业数字化转 型；线下则建立商业综合体与本地品牌的协同机制，优先支持"苏品苏货"品牌入驻，鼓励设专区、办展 销会，发放消费券激活线下消费。 从体育赛事IP到消费品牌IP，"苏超"正在改写江苏消费的叙事方式。当"为球而来"的体育迷变身消费参 与者，当979个"苏品苏货"品牌借助赛事流量打开新市场，"苏品苏货超级购物车"不仅装满了江苏好 物，更装着江苏消费高质量发展的新路径。接下来，随着"苏超嘉年华"1800余场促消费活动的推进，以 及"一市一主题"城市品牌矩阵的构建，江苏制造与新型消费的融合将更加深入，为服务双循环新发展格 局提供 ...

企业更是主动"蹭流量"，把"赛场热度"变成"品牌热度"。7月5日"苏超"赛事当天，南京老字号桂花鸭电商团队直 接在现场架起抖音直播间，"南京队进球送桂花鸭""鸭腿10元 / 袋""入会领10元券"的福利不断，当晚吸引超10万网 友涌入，最高4300人同时在线；与此同时，门店部在奥体西门对面的银杏里街区设摊，200 多盒盐水鸭、鸭棒骨 迅速售罄。7月19日傍晚6点，苏州综合健身馆西广场化身"万人观赛厅"，"时味苏州"专区上，老字号采芝斋的摊 位前更是香气扑鼻，师傅们现场支起平底锅，热油滋滋作响，刚出锅的肉月饼冒着热气，队伍排了近10米长，其 中三成订单来自上海、无锡等周边城市的球迷。 流量要"接住"，更要"留住"。为让"苏超"流量转化为"苏品苏货"的长期竞争力，省商务厅同步推出四大政策举 措，构建"销全国、卖全球"的支撑体系。在"走出去"方面，将依托进博会、消博会等平台，结合"苏新消费"四季 活动，在重点城市举办"苏品苏货"推介会，推动品牌与头部平台、连锁超市合作；内外贸一体化上，组织企业参 加国内外展会，畅通线上线下双渠道；电商赋能层面，深化与头部平台合作，优化入驻流程、降低门槛，还将举 办"苏品苏货直播节" ...

Core Viewpoint - The article highlights the rising popularity of puff pastry products in the high-end market, emphasizing their unique visual appeal and strong premium pricing ability, which differentiates brands and showcases production capabilities [3]. Group 1: Market Trends - Puff pastry products are considered a "golden category" in the high-end market due to their versatility and strong pricing power [3]. - The visual value of puff pastry, such as the honeycomb structure and golden color, makes them highly shareable on social media, leading to increased consumer engagement [3]. Group 2: Innovative Products - Cetune Bonniday is noted for its high-quality Danish pastries made with premium Japanese wheat, showcasing rich textures and appealing cross-sections [4]. - Unique offerings include: - Three Chocolate Pastry, which combines three types of flour for enhanced texture and flavor [6]. - Tomato Danish, featuring fresh farm tomatoes for a rustic touch [8]. - Spring Danish, topped with strawberries and custard for a seasonal flavor [10]. - Sweet Potato Danish, which combines sweet potato and pastry for a melt-in-mouth experience [12]. - Asparagus Croissant Sandwich, known for its unique shape and crisp layers [14]. Group 3: Artisan Techniques - The article describes the meticulous three-day preparation process for certain pastries, enhancing their unique flavors and textures [15]. - The Cinnamon Roll is highlighted for its delicate balance of lightness and crispness achieved through 18 layers of dough [17]. Group 4: Unique Flavor Combinations - Boulangerie bottira is recognized for its high-quality French bread, with limited but exceptional offerings [22]. - Notable products include: - Feuillete Crème, a spiral cake with a crispy exterior and rich custard filling [25]. - Coffee Chestnut Croissant Roll, showcasing luxurious ingredients [27]. - Seasonal Strawberry Croissant, featuring homemade strawberry jam and almond cream [29]. Group 5: Cultural Fusion - TENERA introduces innovative products like the Meat Mooncake, inspired by traditional Chinese cuisine, and the Char Siu Bao, reimagined as a puff pastry [58][62]. - The article emphasizes the chef's dedication to balancing flavors between the pastry and fillings, showcasing a blend of culinary traditions [60].