Core Viewpoint - The integration of sports and consumption in Jiangsu is exemplified by the launch of the "Super Shopping Cart" brand, which aims to leverage the popularity of the "Su Super" sports events to boost local consumption and promote Jiangsu brands on a national and global scale [1][4]. Group 1: Brand and Product Promotion - The "Super Shopping Cart" features 979 Jiangsu brands across six categories, including local delicacies, traditional brands, and daily consumer goods, serving as a condensed list of quality products from Jiangsu [1]. - The Jiangsu provincial government is actively promoting these brands through various initiatives, aiming to capture the consumer traffic generated by the "Su Super" events [1][4]. Group 2: Sales and Consumer Engagement - From May 10 to August 6, the sales revenue of key monitored enterprises in Jiangsu reached 5.77 billion, marking a year-on-year increase of 28.4%, with foot traffic also increasing by 28.7% [2]. - Various promotional activities linked to the "Su Super" events have been organized, such as shopping and food experiences, which have successfully engaged consumers and enhanced local brand visibility [2][3]. Group 3: Long-term Strategy and Policy Initiatives - To sustain the momentum generated by the "Su Super" events, the Jiangsu provincial government has introduced four key policy measures aimed at building a support system for national and global sales [4]. - Initiatives include leveraging major trade fairs, enhancing e-commerce collaboration, and establishing mechanisms for local brands to enter commercial complexes, thereby fostering a more integrated approach to consumption and brand promotion [4].

Core Insights - The "Super Shopping Cart" brand launched by Jiangsu's Provincial Department of Commerce aims to leverage the popularity of the "Su Super" sports events to boost local consumption and promote 979 Jiangsu brands nationwide and globally [1][3][6] Group 1: Brand and Product Promotion - The "Super Shopping Cart" initiative includes a diverse range of products from local specialties, old brands, and high-quality goods across six categories, effectively creating a condensed list of Jiangsu's best offerings [3][6] - The initiative is part of a broader strategy to restore and expand consumption in Jiangsu, with the provincial government actively supporting local brands to capitalize on the traffic generated by the "Su Super" events [3][6] Group 2: Sales and Consumer Engagement - From May 10 to August 6, key monitored enterprises in Jiangsu achieved sales of 5.77 billion yuan, marking a year-on-year increase of 28.4%, with foot traffic also rising by 28.7% [4] - Various promotional activities linked to the "Su Super" events have been organized, such as shopping and food experiences, which have successfully engaged consumers and driven sales [4][5] Group 3: Long-term Strategy and Policy Measures - To ensure the sustainability of the "Su Super" traffic, the Provincial Department of Commerce has introduced four major policy measures aimed at building a support system for nationwide and global sales [6] - The strategies include participating in major trade fairs, enhancing e-commerce collaboration, and establishing mechanisms for local brands to enter commercial complexes, thereby fostering a robust ecosystem for Jiangsu's products [6]

Core Viewpoint - The article highlights the rising popularity of puff pastry products in the high-end market, emphasizing their unique visual appeal and strong premium pricing ability, which differentiates brands and showcases production capabilities [3]. Group 1: Market Trends - Puff pastry products are considered a "golden category" in the high-end market due to their versatility and strong pricing power [3]. - The visual value of puff pastry, such as the honeycomb structure and golden color, makes them highly shareable on social media, leading to increased consumer engagement [3]. Group 2: Innovative Products - Cetune Bonniday is noted for its high-quality Danish pastries made with premium Japanese wheat, showcasing rich textures and appealing cross-sections [4]. - Unique offerings include: - Three Chocolate Pastry, which combines three types of flour for enhanced texture and flavor [6]. - Tomato Danish, featuring fresh farm tomatoes for a rustic touch [8]. - Spring Danish, topped with strawberries and custard for a seasonal flavor [10]. - Sweet Potato Danish, which combines sweet potato and pastry for a melt-in-mouth experience [12]. - Asparagus Croissant Sandwich, known for its unique shape and crisp layers [14]. Group 3: Artisan Techniques - The article describes the meticulous three-day preparation process for certain pastries, enhancing their unique flavors and textures [15]. - The Cinnamon Roll is highlighted for its delicate balance of lightness and crispness achieved through 18 layers of dough [17]. Group 4: Unique Flavor Combinations - Boulangerie bottira is recognized for its high-quality French bread, with limited but exceptional offerings [22]. - Notable products include: - Feuillete Crème, a spiral cake with a crispy exterior and rich custard filling [25]. - Coffee Chestnut Croissant Roll, showcasing luxurious ingredients [27]. - Seasonal Strawberry Croissant, featuring homemade strawberry jam and almond cream [29]. Group 5: Cultural Fusion - TENERA introduces innovative products like the Meat Mooncake, inspired by traditional Chinese cuisine, and the Char Siu Bao, reimagined as a puff pastry [58][62]. - The article emphasizes the chef's dedication to balancing flavors between the pastry and fillings, showcasing a blend of culinary traditions [60].