8 月 23 日，UFC 格斗之夜在上海燃情开赛。距离 2019 年深圳站，UFC 已时隔六年重返中国内地。开票当 天， 1.3 万张门票在不到 1 分钟内瞬间售罄，现场热度可见一斑。UFC 总裁 Dana White 也表示，未来将计划 在中国举办更高级别的赛事。 近年来，随着张伟丽、李景亮等中国选手的崛起，UFC 在国内的关注度持续攀升。放眼全球，UFC 的影响力 同样节节高升。就在上个月，派拉蒙与 UFC 达成了一项为期七年、总价值 77 亿美元的转播协议，平均每年转 播费用高达 11 亿美元。相比上一份 ESPN 合同每年 5.5 亿美元，新协议价格直接翻倍。第三方数据显示， UFC 的转播价值已跻身美国体育赛事前十，虽与 NBA、NFL 仍有差距，但已逼近 MLB、大学橄榄球等传统 赛事。根据《华尔街日报》报道，明年美国独立 250 周年庆典期间，UFC 甚至将在白宫草坪举办比赛。 UFC，全称 Ultimate Fighting Championship（终极格斗冠军赛），起源于 20 世纪 90 年代美国。与 NBA、英 超、F1 等联盟制赛事不同，UFC 采用运动员直接与赛事主办方签约的模式， ...

Group 1 - The "Su Super" league has gained significant popularity, with a record attendance of 43,617 at a match, indicating strong local interest in the event [2] - Ticket prices have surged from 10 yuan to hundreds or even thousands due to high demand, reflecting the economic impact of the league [4] - The league has driven tourism and consumption in Jiangsu, with 12.41 million visitors and a total spending of 4.693 billion yuan during the Dragon Boat Festival, leading to a 14.63% increase in intercity tourism spending [4] Group 2 - A surge in stock prices for companies related to sports, with Jinling Sports up 104.04% and other related stocks also seeing significant increases [4] - Major e-commerce platforms like Alibaba and JD.com are leveraging the league's popularity for marketing, with JD.com announcing a strategic partnership with "Su Super" [6][11] - The competition among delivery platforms has intensified, with significant increases in order volumes and marketing activities tied to the league [11][15] Group 3 - The sponsorship landscape for "Su Super" has evolved, with sponsorship prices rising from 800,000 yuan to 3 million yuan per seat, attracting a diverse range of sponsors including national brands [16][17] - Early sponsors relied on traditional marketing methods, while newer entrants are utilizing more interactive and meme-based marketing strategies to engage younger audiences [17][18] - The league's marketing success is reflected in the high engagement on social media platforms, with significant traffic and discussions around the league [23][24]

Core Viewpoint - The "Su Super" league has become a significant commercial opportunity for various internet companies, particularly those within the Alibaba ecosystem, as they engage in sponsorship and marketing strategies to enhance their brand visibility and consumer engagement [1][5]. Group 1: Sponsorship and Partnerships - Alibaba's brands, including Taobao Flash Sale, Alipay, and Huabei, have announced sponsorships for three "Su Super" teams, indicating a strategic move to integrate sports marketing with their business models [1][5]. - The total number of sponsors for "Su Super" has reached 26, including major players like JD.com and Xiaomi, showcasing the growing interest from tech companies in this sports league [5][6]. Group 2: Marketing Strategies - JD.com has signed an agreement to become the official strategic partner of "Su Super," focusing on innovative marketing strategies that combine sports, e-commerce, and food delivery services [5][6]. - Various promotional activities have been launched, such as special discounts and giveaways tied to match outcomes, aimed at driving consumer engagement through the e-commerce platform [6][7]. Group 3: Brand Storytelling and Consumer Engagement - The sponsorships allow brands to connect with local fans and create marketing narratives that resonate with the audience, enhancing brand loyalty and user acquisition [6][7]. - The competition between teams, such as the upcoming match between Changzhou and Xuzhou, is being leveraged as a marketing opportunity to generate buzz and attract consumer attention [7].