Core Viewpoint - The strategic partnership between Huitongda Network and Zhangmen Media Group aims to enhance brand development, product innovation, and channel integration through the establishment of Henan Zhanghui Supply Chain Management Co., Ltd [2][4][6] Group 1: Company Overview - Zhangmen Media Group has over a decade of experience in advertising marketing services and online brand operations, positioning itself as a leader in internet content production and management [4] - The group has successfully transformed from Jiangsu Zhangmen Network Technology Co., Ltd into one of the first full-domain MCNs in China, holding a leading position in the internet content sector [4] - It operates over 20 established self-owned brands across six core areas, including cosmetics, apparel, food and beverage, pet products, and home appliances [4] Group 2: Strategic Collaboration - The partnership is seen as a crucial element in Huitongda's self-owned brand strategy, with significant potential for collaboration in product development, advertising, and brand co-creation [6] - Huitongda Network has built a strong foundation in the lower-tier market over the past decade, aiming to leverage this partnership for mutual empowerment and enhanced efficiency in product and service distribution [6] - The establishment of Henan Zhanghui Supply Chain Management Co., Ltd represents a tangible outcome of the strategic collaboration, focusing on innovative supply chain models in the new retail environment [6]

Core Insights - The Chinese beauty market is expanding, leading to a transformation in the supply chain, which is now a core component of brand competitiveness [1] - Consumers demand not only speed but also product diversity, pushing supply chain companies to innovate continuously [1] - The integration of supply chains with digital intelligence systems is seen as a potential "invisible engine" to attract consumers [1] Supply Chain Role Evolution - The supply chain has shifted from a backend support role to a "frontline connection" between brands and consumers, with logistics speed, flexibility, and differentiated experiences becoming crucial for purchase decisions [2] - The rise of live-streaming sales has intensified consumer demands for logistics speed and product differentiation, necessitating rapid adjustments in inventory and packaging [2] - L'Oréal China reports that 99% of its national orders can be delivered within 2.4 days, with some core cities achieving same-day delivery, thanks to smart warehousing and AI integration [2] Intelligent Supply Chain Operations - The image of a smart operations center during peak shopping events illustrates the efficiency of AI-driven inventory management and rapid order fulfillment [3] - For beauty companies, building a more intelligent and market-responsive supply chain is essential to winning consumer loyalty [3] Collaborative Innovation in Supply Chain - The diverse consumer demands in the Chinese beauty market require supply chains to focus on innovation and differentiation, beyond just cost and efficiency [4] - L'Oréal is establishing efficient collaboration mechanisms with local and international partners to integrate various suppliers' technological advantages into a comprehensive supply chain solution [4] - Chinese companies are transitioning from "OEM" to "innovation" through digital R&D ecosystems and AI quality inspection, thanks to collaborations with multinational firms [4] Supply Chain as a Driver of Innovation - The supply chain is not only a production support mechanism but also a vital force in product development and innovation [5] - In a rapidly changing consumer environment, the supply chain is described as a "symphony of connections" linking consumers, beauty ecosystem partners, and global markets [5]