当家长还在为孩子远离手机而庆幸时，孩子们却早已用"小天才"手表丈量起自己的社交"身价"。据封面 新闻报道，儿童手表的社交功能被众多中小学生滥用，甚至滋生出代养号、刷赞、账号租赁等灰色交易 乱象。 "儿童安全手表"的主要功能是定位和通话，然而，报道涉及的儿童手表却加入了"轻触加好友"社交机 制，并推出"主页点赞数"的功能。在"小天才圈"孩子们看来，点赞数越高，越能带来成就感和圈内认 可。小天才大搞"儿童社交"功能，突破了商业伦理的底线，将为未成年人带来多方面的不良影响。 第一个方面问题是，诱导式的"儿童社交"功能助长孩子的虚荣攀比心理。报道中，一名12岁的儿童表 示，为了冲级，他曾在暑假期间每天花费4～6小时活跃在手表社交圈中。为了获得"大佬"的尊称，一些 孩子将本该用于学习、运动和真实互动的时间，浪费在只为满足虚荣心的社交攀比上。显而易见的是， 儿童手表简单地以点赞数量，作为社交成果的指标，并不利于未成年人形成正确的社交观。一个人 的"朋友"并不是越多越好，"点赞之交"也无法带来真正的友谊。 第二个方面的问题是，小天才社交灰色产业链贻害无穷。令人担忧的是，围绕手表的"主页圈"，还出现 了卖号、开小店、给别人拍 ...

Core Viewpoint - The article discusses the complex social dynamics and commercial activities surrounding the "小天才" (Little Genius) children's smartwatch, highlighting issues such as virtual transactions, social status, and the prevalence of scams and cyberbullying among its young users [2][5][33]. Group 1: Social Dynamics - The "小天才" smartwatch has become a status symbol among children, with users needing a significant number of likes (starting from 600,000) to be recognized as "大佬" (big shots) in the community [3][4]. - The community is primarily composed of children from affluent families, with many parents being professionals such as civil servants or academics [4][5]. - The culture surrounding the smartwatch has led to a social hierarchy where children without the device may feel excluded from peer groups [5][17]. Group 2: Commercial Activities - Young users engage in various commercial activities, including selling "bot" services to artificially inflate likes on their profiles, with some earning substantial amounts during peak seasons [6][7]. - The market for virtual goods related to the smartwatch is thriving, with transactions for accounts with high likes being common, and services for account management and content creation being offered [10][12]. - The article notes that the "小天才" ecosystem has fostered a form of "light entrepreneurship" among children, creating a unique marketplace driven by social media dynamics [13][33]. Group 3: Risks and Challenges - The article highlights the risks associated with the smartwatch's social network, including scams, cyberbullying, and exposure to inappropriate content, which have become prevalent issues [5][33]. - Young users often engage in risky behaviors, such as sharing personal information and participating in online harassment, reflecting a lack of understanding of the consequences [18][33]. - The article mentions that regulatory measures are being considered to address these issues, as the original purpose of the smartwatch—to ensure safety and communication—has been overshadowed by its entertainment features [34][35]. Group 4: Market Position - "小天才" holds a dominant position in the children's smartwatch market, with a market share of 35.3% and a year-on-year growth of 47.6%, significantly outpacing industry averages [22]. - The brand's success is attributed to its unique social features that differentiate it from competitors, making it a preferred choice among children and parents alike [9][24]. - The article notes that the increasing complexity of the social dynamics and commercial activities surrounding the smartwatch may lead to further challenges in maintaining a healthy ecosystem for its young users [35].

Core Viewpoint - The article discusses the rise of the "Little Genius" smartwatch among children, highlighting its social features that have created a unique social circle for kids, which operates largely outside parental supervision [5][10][17]. Group 1: Product Features and Market Position - The "Little Genius" smartwatch has become a popular choice for children due to its social functionalities, which are seen as more appealing than traditional features like calling and location tracking [10][19]. - As of the first half of 2025, "Little Genius" smartwatches are projected to capture 35.3% of the Chinese children's smartwatch market, significantly ahead of competitors like Huawei, which holds only 12.2% [29]. Group 2: Social Dynamics and User Behavior - The social aspect of the "Little Genius" watch allows children to create private circles, where they can interact and compete for social status through likes and followers, similar to social media dynamics [11][12][19]. - Children are reportedly spending significant time on these devices, with some dedicating 5-7 hours daily to engage in social activities, indicating a shift in how children perceive and use technology [13][20]. Group 3: Risks and Concerns - The article raises concerns about the safety of children in these social circles, as there are reports of inappropriate behavior and exploitation within the "Little Genius" community [21][27]. - There is an emerging gray market around the "Little Genius" ecosystem, where children are targeted for scams related to buying likes and followers, indicating a lack of oversight and potential for exploitation [32][35][40].

Core Viewpoint - The article discusses the success of the children's smartwatch brand "小天才" (Xiao Tian Cai), led by Jin Zhi Jiang, who has created a social ecosystem for children that drives parents to purchase the product, highlighting the unique business strategy of appealing to children's social needs while ensuring parental approval [3][4][29]. Group 1: Market Position and Strategy - Xiao Tian Cai has become a dominant player in the children's smartwatch market, with a market share projected to reach approximately 35% by 2024, surpassing competitors like Huawei and Xiaomi, which together hold about 25% [29]. - The brand's strategy focuses on creating a social network among children, where the smartwatch serves not just as a communication tool but as a status symbol, fostering a sense of belonging and peer recognition [15][20]. - Jin Zhi Jiang's approach involves understanding the separation between the buyer (parents) and the user (children), leading to a product that satisfies both parties' needs [10][8]. Group 2: Product Features and User Engagement - The smartwatch includes features like "微聊" (micro chat) for exclusive communication among users, creating a closed social circle that enhances user engagement [15][16]. - Unique design elements, such as the ability to "碰一碰" (tap to add friends) and gamified elements like a points system, encourage children to interact and compete, further embedding the product into their social lives [19][22]. - The points system has evolved into a form of currency among children, with a market exchange rate that has inflated from 10 points to 150-200 points for 1 RMB, indicating a strong engagement and value perception among users [23][24]. Group 3: Business Philosophy and Legacy - Jin Zhi Jiang's business philosophy is influenced by his mentor, Duan Yongping, emphasizing the importance of understanding market needs and innovating accordingly, as seen in the historical success of products like 小霸王 (Little Tyrant) and 步步高 (Bubugao) [31][45]. - The continuous product iteration strategy, akin to Apple's model, ensures that children feel the need to upgrade to the latest version, thus maintaining a cycle of repeat purchases [26][28]. - The article highlights the broader implications of this business model, suggesting that it reflects a deeper understanding of children's social dynamics and the evolving landscape of consumer behavior in the digital age [50].