Core Viewpoint - The article highlights a significant opportunity emerging from the government's new consumption policy aimed at enhancing the adaptability of supply and demand in consumer goods, with a focus on innovation and quality improvement in the market [1][3]. Group 1: Policy Implementation - The State Council has introduced an implementation plan to enhance the adaptability of supply and demand in consumer goods, which includes multiple key tasks such as accelerating the layout of new fields, promoting efficient manufacturing models, and integrating artificial intelligence [1][3]. - The plan sets clear targets, aiming to form three trillion-level consumption sectors and ten billion-level consumption hotspots by 2027, with a focus on high-quality development and increased contribution of consumption to economic growth [1][3]. Group 2: Industry Focus - The plan emphasizes key industries such as smart connected vehicles, smart home products, consumer electronics, modern textiles, food, and green building materials, aiming to create a hundred iconic products and a hundred innovative enterprises [5][6]. - The automotive sector, particularly in new energy vehicles, has shown strong growth, with October sales reaching 1.715 million units, a 20% year-on-year increase, marking a significant milestone in the market [5]. Group 3: Consumer Demand and Manufacturing - The article discusses the importance of flexible manufacturing to meet personalized consumer demands, highlighting the need for high-quality, small-batch, and specialized products [6][14]. - The plan proposes the promotion of efficient response manufacturing models, including flexible and customized production, to better align with consumer preferences [6][14]. Group 4: Artificial Intelligence Integration - The plan advocates for the application of artificial intelligence across the entire consumer goods industry, aiming to enhance product development efficiency and innovation through tools like generative AI and 3D digital design [8][10]. - AI is expected to play a crucial role in understanding consumer needs, providing customized products and services, and improving the overall shopping experience [11][12]. Group 5: Lifecycle Consumption - The plan addresses the needs of different consumer demographics, including children and the elderly, promoting the development of high-quality, intelligent products tailored to these groups [15]. - The focus on "lifecycle consumption" reflects a shift from merely meeting basic needs to creating quality living experiences, indicating a broader trend in consumer behavior [15].

Core Viewpoint - The article highlights a significant opportunity emerging from the government's new consumption policies aimed at enhancing the adaptability of supply and demand in the consumer goods sector, with a focus on innovation and quality improvement [1][3][15]. Group 1: Policy Implementation - The State Council has introduced a comprehensive implementation plan to enhance the adaptability of consumer goods supply and demand, which includes five key areas and 19 specific tasks [3][4]. - By 2027, the plan aims to establish three trillion-level consumption sectors and ten hundred-billion-level consumption hotspots, optimizing the supply structure of consumer goods [1][3]. Group 2: Innovation and Technology - The plan encourages enterprises to create demand through innovative supply, marking a shift from passive adaptation to proactive leadership in economic development [4][5]. - Focus areas include smart connected vehicles, smart home products, consumer electronics, and green building materials, with initiatives to develop a hundred flagship products and innovative companies [5][6]. Group 3: Consumer Demand and Market Trends - Data shows that from January to October, the total retail sales of consumer goods reached 412.169 billion yuan, growing by 4.3%, with a 2.9% year-on-year increase in October [6]. - The article emphasizes the need for flexible manufacturing to meet personalized consumer demands, addressing the mismatch between diverse consumer needs and supply capabilities [6][14]. Group 4: Artificial Intelligence Integration - The plan promotes the application of artificial intelligence across the entire consumer goods industry, enhancing product development efficiency and market responsiveness [8][10]. - AI is expected to drive the creation of customized products and services, improving consumer experience and interaction efficiency [11][12]. Group 5: Lifecycle Consumption - The plan aims to expand the supply of unique and new products, focusing on green products, rural consumption upgrades, and health-oriented innovations [14]. - It highlights the importance of catering to the needs of different demographic groups, including infants, students, and the elderly, aligning with the concept of "lifecycle consumption" [14][15].

21世纪经济报道记者周潇枭 见习记者张旭 北京报道 当市场抱怨消费不足时，一个巨大商机已浮出水 面。国家正通过切换解法，进一步发掘消费潜力，满足人们更高水平的消费需求。 11月14日，国常会部署增强消费品供需适配性进一步促进消费政策措施后，具体方案迎来落地。11月26 日，工信部、商务部等六部门联合印发《关于增强消费品供需适配性进一步促进消费的实施方案》（以 下简称《方案》）。 《方案》部署了多项重点任务，包括加快布局新领域新赛道、推广高效响应制造新模式、强化人工智能 融合赋能等。《方案》提出，到2027年，消费品供给结构明显优化，形成3个万亿级消费领域和10个千 亿级消费热点，打造一批富有文化内涵、享誉全球的高品质消费品。到2030年，供给与消费良性互动、 相互促进的高质量发展格局基本形成，消费对经济增长的贡献率稳步提升。 知名经济学家、国研新经济研究院创始院长朱克力向21世纪经济报道记者分析称，《方案》最大亮点在 于系统性与操作性并重，一方面提出5方面19项任务，覆盖技术、产品、市场、场景、环境全链条，避 免"头痛医头"；另一方面明确到2027年形成3个万亿级消费领域等目标，给出清晰预期。 朱克力指出：" ...