人民日报海外版记者 孔德晨 据了解，商务部会同相关部门、地方举办的2026"乐购新春"春节特别活动，涵盖了"好吃""好 住""好行""好游""好购""好玩"6方面内容，打造全域联动、全民乐享的春节消费盛宴。商务部重点监测 的78个步行街（商圈）客流量、营业额比去年同期均有明显增长。各地商圈焕新升级，将文化年味与沉 浸式体验深度融合。春节前后，各地还推出约3万场次各具特色的文旅活动。真金白银直达消费终端， 让政策红利切实转化为民生福利与市场活力。 以旧换新持续释放消费需求。截至2月19日，2026年消费品以旧换新惠及2888万人次，带动销售额 1980.2亿元。其中，汽车以旧换新61.2万辆，带动新车销售额1005.3亿元。智能产品需求旺盛，商务大 数据显示，假期前三天重点平台智能穿戴设备销售额增长19.7%，其中智能眼镜增长2.5倍，智能血糖仪 增长48.6%。海南离岛免税销售较快增长，假期前四天销售额达9.7亿元，增长15.8%。 文旅消费热度高涨 春节期间，文旅市场迎来高峰，服务消费需求集中释放。 同程旅行2月23日发布的《2026春节假期旅游消费盘点报告》（以下简称《报告》）显示，今年春 节假期，"分段 ...

Core Insights - The Chinese consumer market showed strong vitality during the recent Spring Festival, with significant increases in retail and dining sales, driven by government policies and promotional activities [4][5][6] Group 1: Consumer Spending Trends - During the first four days of the Spring Festival, the average daily sales of key retail and catering enterprises increased by 8.6% compared to the same period in 2025 [4] - The government allocated 625 billion yuan for consumer goods replacement subsidies, with 20.5 billion yuan distributed through vouchers and subsidies directly to consumers [5][6] - The "2026 Spring Festival Special Event" included various activities across six categories, enhancing consumer engagement and spending [5] Group 2: Travel and Tourism Insights - The travel market peaked during the Spring Festival, with a 38% increase in air travel compared to the previous year [7] - Popular destinations included Shantou, Fuzhou, and Beijing, with hotel bookings in some areas increasing by over 80% [7][8] - The demand for ice and snow tourism surged, with popular destinations including Harbin and Zhangjiakou [7] Group 3: New Consumption Patterns - New consumption scenarios and business models emerged during the Spring Festival, with technology enhancing traditional cultural experiences [9] - The use of AI in travel planning became a new trend, with a significant portion of inquiries related to transportation and local customs [9] - Cross-border travel saw a notable increase, with long-haul outbound travel products experiencing significant booking growth [10]

川观新闻记者 卢星宇 阆中古城春节期间举行"春节老人赐福"等民俗活动。 达州市突出科技民俗盛宴，渠县"科技盛景，庙会新元"国风庙会融合无人机光影秀、AI机器人互动秀、直升机低空巡景与庙会马戏团，打造沉浸式科技民俗 体验。成都市围绕"九天开出一成都·万户千门入画图——到成都街头走一走"主题，持续开展130余场次主题活动，营造活力满满的新春氛围。 "跟着美食游四川——川味合家欢·传统九大碗接力推介"活动现场。 绵阳市梓潼县二洞村举办的"九大碗"活动，将川味新春与非遗体验完美融合。这场以"跟着美食游四川——川味合家欢·传统九大碗接力推介"为主题的活 动，通过传统"坝坝宴"串联起团圆年味与非遗魅力。现场，狮灯、龙灯等民俗展演轮番登场，两百余桌团圆宴热闹开席。活动创新采用"线下体验+线上直 播"双线模式，全方位展现梓潼乡土年味与非遗技艺。酥饼、梓潼木刻年画等十余项非遗技艺集中展示，村集体经济优质农产品同步亮相，吸引千余名游 客、群众围坐百桌宴，共品地道川味"九大碗"，共享团圆时光。 2月16日，2026年春节假期第二天。除夕阖家团圆之日，全省文旅市场热度延续，近郊游、民俗游、文化体验游，探亲访友、购物等活动成为主流。截 ...

Core Insights - The winter season has seen a surge in creative consumption experiences, blending ice and snow tourism with warm winter activities, leading to significant consumer engagement and spending [3][6]. Group 1: Ice and Snow Tourism - Jilin Province has become a popular destination for ice and snow tourism, offering diverse activities such as ice sculpture viewing and skiing, attracting visitors from various cities [4][5]. - The province hosted over 800 ice and snow events this season, creating more than 400 tourism products aimed at families, children, and cultural experiences, resulting in a 45.1% year-on-year increase in revenue for monitored scenic spots [6]. - During the New Year holiday, Jilin received 8.11 million domestic tourists, generating a total expenditure of 9.1 billion yuan [6]. Group 2: Multi-Experience Offerings - In Nanjing, Jiangsu Province, the combination of hot springs and circus performances has become a popular family destination, with the local tourism area attracting over 1 million visitors annually and generating 150 million yuan in revenue [7]. - Jiangsu plans to host over 6,800 promotional consumption events by 2025, with various new consumption scenarios emerging [8]. Group 3: Culinary Innovations - In Chengdu, Sichuan Province, the unique "flower field hot pot" experience has gained popularity, allowing diners to enjoy hot pot amidst blooming canola flowers, with the flower variety cultivated to bloom earlier [9][10]. - The restaurant industry in Chengdu is projected to reach 142.58 billion yuan in revenue by 2025, reflecting a 5.2% year-on-year growth, while Sichuan's overall restaurant revenue is expected to hit 402.67 billion yuan, growing by 3.7% [10].

Core Viewpoint - The integration of winter consumption trends with creative experiences is driving significant consumer engagement in various regions, showcasing innovative tourism and leisure activities that cater to diverse preferences [1][2]. Group 1: Ice and Snow Tourism - Jilin Province is enhancing its ice and snow tourism offerings, with over 800 events planned this winter, including 400 diverse tourism products aimed at families and cultural experiences [4]. - The province received 8.11 million domestic tourists during the New Year holiday, generating a total expenditure of 9.1 billion yuan, with a 45.1% year-on-year increase in revenue for monitored scenic spots [4]. - Tourists are increasingly engaging in activities such as skiing and ice sculpture viewing, with Jilin's tourism strategy focusing on a comprehensive product system to cater to varying skill levels [3][4]. Group 2: Hot Spring and Entertainment Experiences - In Nanjing, the combination of hot springs and wildlife experiences is attracting families, with the local resort seeing over 100 million yuan in annual revenue and a peak daily visitor count of nearly 20,000 [6]. - The resort has diversified its offerings to include a panda exhibit and circus performances, appealing to younger audiences and families [5][6]. Group 3: Culinary Innovations in Winter - In Chengdu, the unique "flower field hot pot" experience is gaining popularity, allowing diners to enjoy hot pot amidst blooming canola flowers, with the flower season extended to winter [7]. - The city's restaurant industry is projected to reach 142.58 billion yuan in revenue by 2025, reflecting a 5.2% year-on-year growth, driven by innovative dining experiences that blend food with entertainment [8].

Group 1 - The first "Village Sugar Conference" in Chengdu's Pujiang County was successfully held, attracting both tourists and locals to celebrate the festival [2] - During the second day of the New Year holiday, Sichuan's 867 A-level tourist attractions received a total of 4.1 million visitors, generating ticket revenue of 35.84 million yuan, marking increases of 18.93% and 10.71% respectively compared to the same period last year [5] - The top ten attractions in Sichuan included Chengdu Joy City with 141,000 visitors, Dongjiao Memory with 131,000 visitors, and Kuanzhai Alley with 124,000 visitors, among others [5] Group 2 - Ice and snow tourism remains popular, with ski resorts in Aba Prefecture reaching maximum capacity and various winter-themed events attracting large crowds [6] - Short-distance self-driving and nearby excursions are trending, with local hot springs in Mianyang achieving a 100% booking rate [6] - New cultural and tourism activities in Chengdu, such as robot performances and immersive music festivals, are stimulating consumer interest and engagement [7]

Group 1 - The core viewpoint of the articles highlights the significant increase in tourist activity during the New Year holiday period in Sichuan, with a total of 4.1 million visitors and ticket revenue of approximately 35.8 million yuan, marking growths of 18.93% and 10.71% respectively compared to the previous year [3][4][5] - The top ten tourist attractions in Sichuan during this period included Chengdu Dayuecheng, Dongjiao Memory, and Kuanzhai Alley, with visitor numbers reaching 141,000, 131,000, and 124,000 respectively [3] - The popularity of ice and snow tourism is evident, with ski resorts like Qiangren Valley and Jiuding Mountain reaching maximum capacity, and various winter-themed events attracting large crowds [4] Group 2 - The trend of short-distance leisure travel is on the rise, with activities such as self-driving trips and nearby sightseeing becoming increasingly popular among tourists [4] - New tourism experiences and activities are stimulating consumer spending, with over 100 cultural and tourism events launched in Chengdu, including performances and immersive experiences [4][5] - Nighttime cultural and tourism consumption areas are being developed, with events like the "Guochao Fantasy Night" in Mianyang attracting significant visitor interest [5]

Core Insights - The holiday period saw a vibrant tourism market with diverse activities and experiences, reflecting a strong consumer engagement in leisure activities [1][2] Group 1: Tourism and Visitor Statistics - From October 1 to 4, Beijing welcomed a total of 14.234 million visitors [2] - Jiangsu province recorded 38.2533 million visitors in monitored cultural tourism sites during the first four days of the holiday, marking a year-on-year increase of 6.52% [2] - The total consumption in Jiangsu reached 19.039 billion yuan, up by 5.96% year-on-year [2] Group 2: New Experiences and Activities - Various regions introduced innovative tourism experiences, such as "ecological + commercial" consumption scenes in Beijing and a combination of music, technology, and food in Jiangsu [2] - In Shanxi, the ancient architecture tours remained popular, with the Jinci Museum receiving nearly 40,000 visitors daily [1] - Cultural experiences, such as porcelain culture tours in Jiangxi and traditional crafts in Guangdong, attracted significant tourist interest [1]