文化迎新活动同步精彩上演。宜春市图书馆亲子手工、美术馆新年版画、博物馆元旦专题展等系列活 动，以及高安舞狮、樟树"金马贺岁"喜乐会等民俗活动，让游客在休闲度假中触摸宜春千年文脉，提升 文旅体验的获得感。 客源结构呈现新变化，除南昌、长株潭、武汉等周边3小时交通圈城市占比超65%外，长三角、珠三角 等地区客流明显增长，占比提升至20%以上。游客群体中，85后至00后年轻群体占比超60%，家庭亲子 游、中老年康养游群体占比亦稳步提升，多元产品体系满足了不同年龄段需求。 为保障市场平稳运行，宜春市各文旅部门实行24小时值班值守，开展"九小"场所消防整治、景区森林防 火排查等行动，联合多部门对A级景区、星级饭店等重点场所及特种设备、食品安全等进行全面排查， 确保文旅市场安全有序。（亚静） 中国发展网讯 2026年元旦假期，宜春文旅市场火爆十足，三天假期内，当地举办特色文旅活动100多 场，接待游客数和旅游收入均创新高，文旅消费市场实现开门红。 元旦假期，宜春市以温泉为核心、冰雪为亮点，叠加多元新业态与特色文化活动，实现热度与品质双提 升。作为宜春文旅的"王牌"，温泉与冰雪业态表现尤为亮眼。明月山温汤、铜鼓汤里等温泉度 ...

Core Insights - The popularity of "hot spring tourism" in Guangdong has surged due to cold weather, with Enping City being a key destination, experiencing a peak in visitor numbers during the New Year holiday [1] - Enping's hot spring hotel bookings increased by 16% year-on-year, with 90% of guests coming from the Pearl River Delta cities [1] - The hot spring industry is evolving through modernization and diversification, appealing to younger demographics and families [1] Group 1 - Enping hot spring hotels were fully booked during the New Year holiday, with family guests primarily from the Pearl River Delta, particularly from the Guangzhou-Foshan area, accounting for 55% of visitors [1] - The unique appeal of Enping hot springs has attracted out-of-province tourists, such as those from Lanzhou, who are drawn by promotional offers and favorable weather conditions [1] - The "hot spring+" model integrates emotional value into experiences, with themed events like "999 balloons countdown" significantly boosting hotel occupancy rates by 40% on New Year's Eve [1] Group 2 - Innovative projects have been introduced by businesses, including activities like hot spring volleyball and surfing, enhancing the visitor experience [2] - DIY herbal bath experiences allow guests to customize their own herbal formulas, promoting wellness in a unique setting [2] - The "hot spring + motorcycle travel" trend has attracted a significant number of motorcycle enthusiasts to the area [2]

Group 1 - The core viewpoint of the news is that during the New Year's Day holiday in 2026, major ports like Shanghai and Beijing experienced a peak in inbound and outbound passenger flow, indicating a recovery in travel activity [1][3]. - On the first day of the New Year's holiday, Shanghai Pudong International Airport saw a continuous stream of travelers processing their entry and exit procedures [1]. - Data shows that during the New Year's holiday, Shanghai port is expected to handle 322,000 passenger trips, a year-on-year increase of 17.8% [3]. Group 2 - In 2025, Shanghai port processed over 5.6 million inbound foreign travelers, marking a nearly 40% year-on-year increase [3]. - The number of foreign travelers entering Shanghai using visa exemptions and the 240-hour transit visa policy reached 3.286 million, accounting for 58% of total inbound foreign travelers [3]. - Beijing port also saw growth, with over 21.4 million inbound and outbound travelers in 2025, a 17.4% increase year-on-year, reaching the highest annual volume since 2020 [3]. Group 3 - On January 2, 2026, the national railway is expected to send 12.6 million passengers, with plans to add 785 passenger trains [6]. - The national civil aviation sector anticipates transporting 1.85 million passengers on January 2, a 19% year-on-year increase [11]. - Waterway transport is expected to send 820,000 passengers, reflecting a 46.65% increase compared to the same period in 2025 [11]. Group 4 - The holiday travel mainly consists of short-distance self-driving trips for family visits and local tourism [9]. - Due to snowfall, some sections of national and provincial highways in seven provinces have implemented proactive closure measures [9]. - Various service measures have been adopted by transportation departments to facilitate travelers during the holiday [4].

Group 1: Winter Tourism Trends - The winter tourism season is characterized by both ice and snow sports experiences and warm getaway destinations, with lesser-known "treasure cities" seeing a rise in popularity [1] - From October to March-April, hot springs are highlighted as the best experience season, with Hunan's Huai Tang Town receiving significant attention [1] Group 2: Huai Tang Hot Springs - Huai Tang Hot Springs has over 2,000 years of history and is recognized as one of China's three major high-temperature composite hot springs, alongside Taiwan's Beitou and Tibet's Yangbajing [3] - The town has seen a surge in hotel occupancy rates, exceeding 70%, with a total of 1.5 million visitors received this year [1][3] Group 3: Camping Economy in Fu'an - The camping economy in Fu'an is thriving, leveraging local ecological resources to attract visitors to enjoy nature [6] - In Xi Tan Town's Shangwan Village, the area remains lush even in winter, with various outdoor activities available for families and friends [6] - Local initiatives have enhanced visitor experiences, including free parking and camping equipment rentals, which have also boosted sales of local agricultural products [8] Group 4: New Tourism Offerings - The region has introduced new tourism offerings such as RV camps, family-friendly parks, and coffee leisure spots, providing diverse travel options for visitors [10]