Group 1 - Novo Nordisk's market value has decreased by over 50% from its peak a year ago, primarily due to competitive pressures from Eli Lilly's GLP-1 drug, tirzepatide, which has shown superior weight loss efficacy compared to semaglutide [1][3] - Novo Nordisk has made significant investments in weight loss therapies, including a recent collaboration with Septerna to develop oral small molecule drugs for obesity and type 2 diabetes, with a potential deal value of up to $2.2 billion, including a $200 million upfront payment [1][3] - In March, Novo Nordisk entered into a $1 billion licensing agreement with Lexicon Pharmaceuticals for a drug targeting obesity and related metabolic disorders, and also acquired global rights for a three-target agonist weight loss drug from China National Pharmaceutical for up to $2 billion [3] Group 2 - Both Novo Nordisk and Eli Lilly are focusing on next-generation weight loss drugs, including oral formulations, with Novo Nordisk emphasizing its historical innovation in obesity and diabetes treatment [3][4] - The U.S. regulatory agency has accepted Novo Nordisk's application for the oral version of semaglutide, which, if approved, will be the first oral GLP-1 weight loss therapy [4] - Novo Nordisk is also exploring digital health solutions for obesity management, recently partnering with Ping An Health Technology to create a comprehensive service model for obesity management and public health education [4]