报告基于2025年《财富》世界500强等榜单，选取四大洲76家能源企业开展可持续品牌价值评估。评估 结果显示，国家电网有限公司、壳牌公司、沙特阿美公司位居2025年世界能源企业可持续品牌价值前三 甲。 报告提出八大研究发现： 1、全球可持续品牌强度均值812，同比增长1.6%； 8、媒体增加对能源企业的正面报道。 基于上述发现，报告提出五点启示和建议： 12月29日，2025第三届可持续品牌研讨会在北京成功举办，研讨会由清华大学国家形象传播研究中心与 责扬天下（北京）管理顾问有限公司联合主办，聚焦企业可持续品牌发展和品牌价值提升，展开深度对 话与思想碰撞，共同探讨企业如何通过可持续品牌建设，在可持续品牌价值提升中发挥引领作用。 清华大学新闻与传播学院副院长、经济传播中心主任、教授杭敏在致辞中提到，当今可持续品牌已成为 企业国际形象升级的战略抓手，且企业可持续品牌建设对提升国家的负责任大国形象至关重要。中国国 际公共关系协会副会长、中华全国新闻工作者协会原书记处书记王冬梅致辞认为，可持续品牌建设正成 为各国企业品牌发展的新方向，将成为中国企业破局国际传播困境的新机遇。 会上，清华大学国家形象传播研究中心与责扬天 ...

Group 1: CCER Methodology and Renewable Energy Regulations - The Ministry of Ecology and Environment released six new methodologies for CCER, bringing the total to 19, focusing on diverse areas such as building energy efficiency and agricultural waste treatment [2] - The new regulations on renewable energy consumption expand the assessment from electricity to non-electric sectors like heating and hydrogen production, creating clear market demand for related industries [3] Group 2: Renewable Energy Development and Carbon Market - China's renewable energy installed capacity is projected to account for 86% of the country's new power generation capacity in 2024, indicating a significant shift towards clean energy [4][5] - The national carbon market has achieved a milestone with over 1 trillion yuan in cleared transactions and a trading volume of 732 million tons, reflecting its effectiveness in promoting emissions reduction [8] Group 3: International Climate Cooperation and Corporate Sustainability - Despite the U.S. withdrawal from the Paris Agreement, major economies like China and the EU continue to uphold their emission reduction commitments, indicating a resilient international climate governance framework [6] - The launch of the "2025 Corporate Sustainable Brand Xi'an Initiative" emphasizes the importance of integrating sustainability into brand strategy, highlighting the growing significance of ESG standards in corporate competitiveness [10][11]

Core Points - 24 Chinese companies made a collective commitment at the UN Palace in Geneva to create sustainable businesses and brands [1][5] - The initiative, known as the "Vision for Sustainable Brands," was presented to UNCTAD Deputy Secretary-General Pedro Moreno [2][8] - The participating companies, with a total revenue exceeding 3.6 trillion RMB in 2024, aim to provide sustainable solutions for global economic and social development [4][8] Group 1: Commitment and Participation - The event was attended by notable figures such as Haier Group's CEO Zhou Yunjie and other industry leaders, who expressed their support through video messages [2][3] - The initiative represents a significant first for Chinese enterprises to collectively voice their commitment to sustainability on an international platform [8] - The companies involved include both leading giants like CATL and Longi Green Energy, as well as innovative SMEs [6][8] Group 2: Strategic Focus - The "Vision for Sustainable Brands" outlines five key areas for companies to focus on: integrating sustainability into corporate strategy, establishing responsible business operations, leveraging technological innovation, enhancing product and service sustainability, and incorporating sustainability into brand building [8][12] - The initiative aims to transform sustainability from a marketing strategy into a core component of business operations [11][12] Group 3: Action Plan and Guidelines - The Geneva Vision Initiative provides a systematic action plan for Chinese companies, addressing the lack of clear definitions and guidelines for creating sustainable brands globally [11][12] - The initiative is supported by the China Standardization Association and aims to create a comprehensive guide for sustainable brand creation [12] Group 4: Market Dynamics and Consumer Trends - Global consumer awareness of sustainability has increased, making it a critical factor in purchasing decisions [17] - The shift towards sustainability is seen as essential for Chinese companies, especially those looking to expand internationally, as it enhances brand image and competitiveness [17][18] Group 5: Long-term Vision and Collaboration - The initiative is positioned as a long-term strategy for companies to adapt to global challenges and seize opportunities in sustainability [15][18] - The SBBC plans to facilitate further collaboration and learning among participating companies to enhance their sustainable practices [14]

Core Viewpoint - The high-level dialogue on "Creating Sustainable Business and Brands" held in Geneva marks a significant step towards a more sustainable, inclusive, and resilient global economy, with a focus on the vision initiative for sustainable branding launched by 24 Chinese enterprises [1][2]. Group 1: Event Overview - The event was co-hosted by the United Nations Conference on Trade and Development (UNCTAD), the United Nations Sustainable Standards Forum, and the China National Standardization Administration [1]. - High-level representatives from international organizations, including the UN and WTO, attended the event, emphasizing the importance of sustainable branding [1]. Group 2: Initiative Details - The "Creating Sustainable Brand" vision initiative was officially launched, with 24 Chinese companies signing on, including notable firms such as Anta Group, Huaxi Bio, Longi Green Energy, Bosideng, Hengtong Group, Wuliangye, Haier Group, and Chery Automobile [1]. - The initiative aims to promote environmental, social responsibility, and corporate governance principles among enterprises, encouraging collaboration with domestic and international partners [1]. Group 3: International Recognition - UNCTAD Deputy Secretary-General Pedro Manuel Moreno praised the initiative as visionary and a crucial step towards a sustainable global economy [1]. - WTO Deputy Director-General Zhang Xiangchen highlighted that creating sustainable brands is not only a business strategy but also a pathway for economies to engage more deeply in global development [1][2].

Core Points - The "Vision Initiative for Creating Sustainable Brands" was officially launched during a high-level dialogue at the 80th anniversary of the United Nations, emphasizing the importance of sustainable business practices [1][3] - The initiative aims to transform sustainability into a competitive advantage and innovation driver for companies, aligning with the United Nations Sustainable Development Goals (SDGs) [7][11] Group 1: Initiative Overview - The initiative was co-hosted by UNCTAD, UNFSS, and the China Standardization Association, with participation from various representative enterprises in China [3] - The initiative received strong support from attendees, highlighting the commitment of Chinese businesses to responsible innovation and transparency [7] Group 2: Corporate Participation - Notable companies that signed the initiative include Anta Group, CATL, LONGi Green Energy, Haier Group, JD Group, Midea Group, Chery Automobile, and others, indicating broad industry support [11] - The initiative reflects a shift in corporate strategy, where sustainability is now seen as a fundamental aspect of survival and growth rather than just an added benefit [11] Group 3: Future Actions - The SBBC plans to collaborate closely with the voluntary sustainable standards platform to release guidelines and frameworks for sustainable brand creation [9] - A global case collection will be initiated to identify best practices in integrating sustainability into business growth and value creation [9]