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味蕾经济
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为吃鸡排奔一座城,值吗?
3 6 Ke· 2025-10-15 11:35
Core Insights - The rise of food-centric tourism is transforming cities into culinary hotspots, with local delicacies becoming key attractions for travelers [1][2] - The concept of "饭张力" (food appeal) reflects a shift in tourism from sightseeing to experiential dining, emphasizing the social and cultural connections food provides [2][3] - The tourism industry is evolving from a focus on resources to an emphasis on experiences and lifestyle, driven by consumer demand for unique and immersive culinary experiences [7][9] Group 1: Food as a Tourism Driver - Cities are increasingly recognized for their local food offerings, with examples like "鸡排哥" in 景德镇 becoming landmarks that attract visitors [1] - The combination of "美食+美景" (food and scenery) is becoming a core strategy to stimulate consumer spending, as tourists seek immersive experiences rather than mere sightseeing [2][3] - The social aspect of food consumption is highlighted, as dining experiences serve as a medium for social interaction and cultural expression [3] Group 2: Economic Impact and Trends - Key metrics indicate a growth in foot traffic and sales in monitored commercial areas, with foot traffic increasing by 8.8% and sales up by 6.0% [2] - The traditional tourism model is shifting from a linear chain of attractions to a networked ecosystem centered around food, enhancing local economies [6] - The emergence of "味蕾经济" (taste economy) is reshaping the flow of tourists, with non-traditional areas gaining popularity due to their culinary offerings [4][6] Group 3: Future Directions - The tourism industry is expected to integrate technology, culture, and rural revitalization into culinary experiences, creating new business models [8][9] - Strategies for future development include content-driven operations, experiential spaces, and community engagement through food-related activities [7][9] - The potential for AR and VR technologies to enhance the dining experience by providing immersive cultural narratives is being explored [9]
“双节”餐桌上新 一起沉浸式感受大国粮仓的“底气”→
Group 1: Agricultural Production and Technology - The autumn harvest in Heilongjiang, China's largest grain-producing province, is underway, showcasing over 200 million acres of farmland with advanced technology such as drones and autonomous harvesters [3][5] - The "6-step fresh" technique implemented by large rice producers in Heilongjiang has reduced field losses by approximately 5% and significantly improved rice quality [5] - The processing of rice involves a meticulous journey from low-temperature drying to high-barrier aluminum packaging, ensuring freshness [6] Group 2: Supply Chain and Logistics - The new grain transportation system initiated by COFCO Group and China Railway Group aims for rapid response in the logistics of autumn grain, utilizing "iron-water combined transport" for seamless operations [10] - The national grain supply system is in "holiday mode," ensuring sufficient reserves and efficient distribution, with summer grain storage exceeding 100 million tons [13][15] - Advanced technology in food processing facilities allows for continuous operation, with a daily output of 400 tons of rice, supported by government policies and technological advancements [8] Group 3: Consumer Trends and Market Dynamics - The holiday dining experience has evolved, with a focus on diverse and innovative food offerings, reflecting the growth of the "taste economy" [25][32] - In Luoyang, new creative pastries incorporating local peony flowers are being introduced, showcasing the integration of cultural elements into food products [26][28] - The food processing industry in Shandong can produce over 600 different deep-processed products from wheat, indicating a trend towards diversification in food offerings [30]
每逢佳节倍“尝”新、大国粮仓“底气”足 沉浸式感受饭碗里的新变化
Yang Shi Wang· 2025-10-02 07:16
Core Viewpoint - The article highlights the vibrant food supply chain during the Mid-Autumn and National Day festivals in China, showcasing advancements in agricultural technology and logistics that ensure food quality and availability for consumers. Group 1: Agricultural Production - The autumn harvest in Heilongjiang, China's largest grain-producing province, covers over 200 million acres, showcasing a significant scale of production [3] - In the Beidahuang area, drones and autonomous harvesters are used to document the ongoing harvest, emphasizing the efficiency and scale of operations [5] - The production line in Heilongjiang processes 400 tons of rice daily, operating continuously to meet demand [12] Group 2: Supply Chain and Logistics - A digital platform connects the agricultural fields to processing factories, ensuring real-time monitoring of rice quality and freshness [7] - The transportation of new grain from Northeast China began at the end of September, with a focus on rapid and safe logistics through partnerships between major food companies and railways [16] - The total amount of summer grain stored exceeds 100 million tons, with a notable increase in the quality of stored grains [18] Group 3: Technological Integration - Advanced technology is utilized in food processing, with automated systems enhancing efficiency in sorting and packaging [21][22] - The integration of IoT and digital retail systems allows for 24-hour fresh delivery of various food products, improving supply chain responsiveness [23] Group 4: Consumer Trends and Economic Impact - The article discusses the evolution of festive dining, moving beyond traditional dishes to a diverse array of new culinary offerings, reflecting the growth of the "taste economy" [26] - In Luoyang, innovative pastry products incorporating local cultural elements are being developed, showcasing the intersection of tradition and modern consumer preferences [29][30] - The food industry is experiencing a transformation driven by consumer demand, with a focus on quality and variety in food offerings [31]