9月16日，日本大阪世博会中国馆内洋溢着浓郁的川蜀风情和酒文化氛围，"2025日本大阪世博会中国馆 高级合作伙伴"五粮液（000858）在此成功举办"品牌主题日"的系列活动。 当天，五粮液还在日本大阪"新龍吟"餐厅举行授牌仪式，该餐厅正式成为五粮液海外第二家授权餐厅。 9月13日至23日，"五粮液主题日"营销活动还同步在东京五粮液大酒家和大阪"新龍吟"餐厅开展，通过 特色菜单、品鉴互动等形式，为消费者带来沉浸式美酒美食体验。 生动诠释品牌理念，创新营销实现情感共鸣 从主题展陈、定制礼赠，到授牌海外体验餐厅、多城联动品鉴，五粮液通过"高站位、深内涵、强互 动"系列动作，向世界展示中国白酒的深厚底蕴与文化自信，再度成为世博会舞台上闪亮的"中国符 号"。 持续闪耀世博会舞台，五粮液打造精彩好玩的主题日活动 世博会历来是各国展示文化、科技与创新的国际平台，至今已有170余年历史。早在今年4月大阪世博会 开幕后，五粮液便亮相大阪世博会中国馆。9月16日"五粮液主题日"期间，五粮液再次带来令人眼前一 亮的互动体验和系列精彩活动。 活动当天，五粮液核心产品、文化系列产品与多个富含四川文化特色的艺术装置精彩亮相中国馆五粮液 ...

Core Insights - The Boao Forum for Asia 2025 Annual Conference is held in Hainan from March 25 to 28, focusing on multilateralism and global governance to promote common development [1] - Wuliangye, as a strategic partner, emphasizes its role in fostering cooperation and cultural exchange through its participation in the forum [2][5] Group 1: Wuliangye's Role and Contributions - Wuliangye has been a partner of the Boao Forum for seven years, using its products to create cultural connections and facilitate dialogue among participants [2][5] - The company showcases its unique tasting method and products at the forum, enhancing the cultural experience for attendees [3] Group 2: Industry Challenges and Opportunities - China's baijiu exports are currently limited, accounting for only 2.4% of the global export market, with major markets concentrated in Southeast Asia [6] - Wuliangye aims to expand its international presence by aligning with global standards and enhancing its product offerings across various markets [6] Group 3: Future Vision and Cultural Exchange - Wuliangye is committed to promoting cultural exchange and understanding through participation in global events, enhancing the visibility of Chinese baijiu [7] - The company plans to continue its support for the Boao Forum, focusing on collaboration, innovation, and inclusive development [7]