Core Viewpoint - The eighth China International Import Expo (CIIE) showcases China's commitment to openness and cooperation, with Wuliangye participating as a key partner, emphasizing the brand's cultural heritage and modern relevance [1][3]. Group 1: Event Overview - The CIIE serves as a significant platform for global economic engagement with China, highlighting the importance of mutual benefits in international trade [1]. - Wuliangye has been a consistent participant in the CIIE for eight years, aligning its brand philosophy with the expo's theme of "harmonious coexistence" [1][3]. Group 2: Wuliangye's Presentation - Wuliangye's upgraded cultural experience center features an immersive design that blends traditional and modern elements, symbolizing the brand's journey from Yibin to the world [1][2]. - The exhibition includes a narrative of Wuliangye's history and product experiences, showcasing its ancient brewing wisdom through interactive displays [2]. Group 3: Interactive Engagement - The event features themed interactive activities, such as "Five Moves of Youth," which engage attendees through fun quizzes and tasting sessions, promoting a vibrant atmosphere [3]. - Wuliangye continues to innovate with its cultural products, including the "He Mei Wu Zhou" series, which integrates diverse cultural elements to promote harmony and friendship across borders [3]. Group 4: Industry Context - The ongoing CIIE amidst global economic challenges reflects the vitality of the Chinese market and reinforces the consensus on free trade and mutual benefit [3]. - Wuliangye exemplifies a national brand's role in fostering international trade cooperation and cultural exchange through its participation in the CIIE [3].

主办方代表、澳大利亚福建乡情联谊会会长林锦姗在开幕式上致辞（图片由主办方提供） 主办方代表、澳大利亚福建乡情联谊会会长林锦姗在开幕式上表示，艺术能够启迪思想、滋养心灵，跨 越文化与时代的界限，在情感共鸣中传递生命的真谛。艺术是创新思维的体现，也是对美好生活的追求 与向往。 责编：李磊、卢思宇 澳大利亚福建乡情联谊会举办"千里共婵娟"艺术展（图片由主办方提供） 人民网悉尼10月20日电 由澳大利亚福建乡情联谊会主办的2025"千里共婵娟"艺术展19日在悉尼开幕， 吸引来自当地政商界、文化界及侨界的约200位嘉宾出席。 本届"千里共婵娟"艺术展以"和美共生"为主题，寓意人与人、人与自然、文化与社会之间的和谐与共 生。展览共展出240余幅艺术作品，汇聚了80多位来自不同文化背景的艺术家参展。这些艺术家以艺术 为共同语言，通过作品传递对和平、美好与共生的深切向往。 ...

Core Insights - The article highlights the successful hosting of the "Wuliangye Theme Day" at the 2025 Osaka World Expo, showcasing the brand's cultural heritage and confidence in Chinese liquor [1][2][4] Group 1: Event Overview - Wuliangye, a major Chinese liquor brand, held a series of activities at the China Pavilion during the Osaka Expo, emphasizing Sichuan culture and liquor traditions [1][2] - The "Wuliangye Theme Day" included interactive experiences and a licensing ceremony for the "Shinryugin" restaurant, marking it as Wuliangye's second authorized overseas restaurant [1][4] Group 2: Cultural Representation - The event featured artistic installations reflecting Sichuan culture, including bamboo weaving and giant panda elements, promoting the theme of "harmonious coexistence" [2][3] - A multimedia exhibition titled "Wuliangye Museum" showcased the brand's history, ecological advantages, and craftsmanship, enhancing visitor engagement through interactive elements [3][4] Group 3: Marketing Strategy - Wuliangye's marketing activities extended beyond the expo, with simultaneous events in Tokyo and Osaka, offering unique dining experiences and interactive promotions [4][5] - The opening of a new Wuliangye restaurant in Singapore further expands the brand's global presence, featuring a modern Chinese aesthetic and a focus on Cantonese cuisine [5][6] Group 4: Brand Philosophy - The brand's activities at the expo align with its long-standing cultural philosophy of "harmonious coexistence," aiming to promote Chinese liquor and culture on an international stage [5][6] - Wuliangye has a historical connection with world expos, having participated since 1915, and continues to leverage these platforms to enhance cultural exchange and brand visibility [6]

Core Insights - The Boao Forum for Asia 2025 Annual Conference is held in Hainan from March 25 to 28, focusing on multilateralism and global governance to promote common development [1] - Wuliangye, as a strategic partner, emphasizes its role in fostering cooperation and cultural exchange through its participation in the forum [2][5] Group 1: Wuliangye's Role and Contributions - Wuliangye has been a partner of the Boao Forum for seven years, using its products to create cultural connections and facilitate dialogue among participants [2][5] - The company showcases its unique tasting method and products at the forum, enhancing the cultural experience for attendees [3] Group 2: Industry Challenges and Opportunities - China's baijiu exports are currently limited, accounting for only 2.4% of the global export market, with major markets concentrated in Southeast Asia [6] - Wuliangye aims to expand its international presence by aligning with global standards and enhancing its product offerings across various markets [6] Group 3: Future Vision and Cultural Exchange - Wuliangye is committed to promoting cultural exchange and understanding through participation in global events, enhancing the visibility of Chinese baijiu [7] - The company plans to continue its support for the Boao Forum, focusing on collaboration, innovation, and inclusive development [7]