Core Viewpoint - The exhibition "Starry Sky and Treasures of the People" showcases over 300 cultural relics, highlighting the development of cultural exchange and coexistence among various Chinese ethnic groups [1] Group 1: Exhibition Overview - The exhibition is held at the Central University for Nationalities Museum and features more than 300 items, presented through text, multimedia, and other exhibits [1] - It is organized into eight units based on cultural ecological regions, creating a narrative system that illustrates the production, lifestyle practices, and cultural creations of different ethnic groups in specific ecological environments [1] Group 2: Visual and Thematic Elements - The visual core of the exhibition includes shared dragon and phoenix symbols among ethnic groups, along with inscriptions of "China" on ceremonial vessels, creating a stunning imagery that reflects the grandeur of civilization [1] - The exhibition aims to convey the idea of cultural unity and diversity, encapsulated in the phrase "the rivers converge to pay homage, the stars illuminate civilization" [1] Group 3: Accessibility - The exhibition will be a permanent display, allowing visitors to make reservations for visits through the official WeChat account of the Central University for Nationalities Museum [1]

Core Viewpoint - Wuliangye's "He Mei Night 2025" event showcases the brand's cultural heritage and aims to enhance its corporate image while promoting urban cultural dissemination [1][3]. Group 1: Event Overview - The "He Mei Night 2025" event, held on December 18 in Yibin, is part of Wuliangye's 29th "12·18 Consensus Building and Sharing Conference" series [3]. - The event featured a strong lineup of performances and immersive experiences, highlighting Wuliangye's brand spirit of "He Mei" [1][4]. Group 2: Cultural and Artistic Elements - The event's central theme, "He Mei Coexistence," integrated local cultural elements from Yibin, known as "China's Liquor Capital," creating a blend of historical and contemporary aesthetics [4]. - Performances included popular songs across generations, fostering emotional connections among diverse audience members [4][5]. Group 3: Audience Engagement and Experience - Attendees included distributors, partners, industry guests, and consumers, emphasizing the concept of a "shared destiny" between the brand and its stakeholders [5]. - The immersive experience allowed audiences to appreciate the unique charm of Wuliangye's "He Mei" culture, with one young attendee noting the event's blend of classic and innovative elements [5]. Group 4: Future Plans and Broadcast - The event will be broadcast on December 30 at 19:30 on CCTV Variety Channel (CCTV-3) and other platforms, continuing Wuliangye's strategic partnership with the Central Radio and Television Station [7]. - In 2024, the event achieved over 4.63 million views during its new media live broadcast, indicating strong audience engagement [7]. - Wuliangye plans to maintain its focus on innovation and cultural depth, aiming to enhance brand reputation and urban image through diverse storytelling [7].

Core Viewpoint - The eighth China International Import Expo (CIIE) showcases China's commitment to openness and cooperation, with Wuliangye participating as a key partner, emphasizing the brand's cultural heritage and modern relevance [1][3]. Group 1: Event Overview - The CIIE serves as a significant platform for global economic engagement with China, highlighting the importance of mutual benefits in international trade [1]. - Wuliangye has been a consistent participant in the CIIE for eight years, aligning its brand philosophy with the expo's theme of "harmonious coexistence" [1][3]. Group 2: Wuliangye's Presentation - Wuliangye's upgraded cultural experience center features an immersive design that blends traditional and modern elements, symbolizing the brand's journey from Yibin to the world [1][2]. - The exhibition includes a narrative of Wuliangye's history and product experiences, showcasing its ancient brewing wisdom through interactive displays [2]. Group 3: Interactive Engagement - The event features themed interactive activities, such as "Five Moves of Youth," which engage attendees through fun quizzes and tasting sessions, promoting a vibrant atmosphere [3]. - Wuliangye continues to innovate with its cultural products, including the "He Mei Wu Zhou" series, which integrates diverse cultural elements to promote harmony and friendship across borders [3]. Group 4: Industry Context - The ongoing CIIE amidst global economic challenges reflects the vitality of the Chinese market and reinforces the consensus on free trade and mutual benefit [3]. - Wuliangye exemplifies a national brand's role in fostering international trade cooperation and cultural exchange through its participation in the CIIE [3].

Core Points - The "Thousand Miles Together" art exhibition, hosted by the Australian Fujian Friendship Association, opened in Sydney on October 19, 2023, attracting around 200 guests from local political, business, cultural, and expatriate communities [1] - The exhibition features over 240 artworks from more than 80 artists of diverse cultural backgrounds, emphasizing the theme of "Harmony and Coexistence," which symbolizes the harmony between people, nature, culture, and society [2] - Lin Jinxian, the president of the Australian Fujian Friendship Association, highlighted the role of art in inspiring thoughts and nourishing the soul, transcending cultural and temporal boundaries, and conveying the essence of life through emotional resonance [4]

Core Insights - The article highlights the successful hosting of the "Wuliangye Theme Day" at the 2025 Osaka World Expo, showcasing the brand's cultural heritage and confidence in Chinese liquor [1][2][4] Group 1: Event Overview - Wuliangye, a major Chinese liquor brand, held a series of activities at the China Pavilion during the Osaka Expo, emphasizing Sichuan culture and liquor traditions [1][2] - The "Wuliangye Theme Day" included interactive experiences and a licensing ceremony for the "Shinryugin" restaurant, marking it as Wuliangye's second authorized overseas restaurant [1][4] Group 2: Cultural Representation - The event featured artistic installations reflecting Sichuan culture, including bamboo weaving and giant panda elements, promoting the theme of "harmonious coexistence" [2][3] - A multimedia exhibition titled "Wuliangye Museum" showcased the brand's history, ecological advantages, and craftsmanship, enhancing visitor engagement through interactive elements [3][4] Group 3: Marketing Strategy - Wuliangye's marketing activities extended beyond the expo, with simultaneous events in Tokyo and Osaka, offering unique dining experiences and interactive promotions [4][5] - The opening of a new Wuliangye restaurant in Singapore further expands the brand's global presence, featuring a modern Chinese aesthetic and a focus on Cantonese cuisine [5][6] Group 4: Brand Philosophy - The brand's activities at the expo align with its long-standing cultural philosophy of "harmonious coexistence," aiming to promote Chinese liquor and culture on an international stage [5][6] - Wuliangye has a historical connection with world expos, having participated since 1915, and continues to leverage these platforms to enhance cultural exchange and brand visibility [6]

Core Insights - The Boao Forum for Asia 2025 Annual Conference is held in Hainan from March 25 to 28, focusing on multilateralism and global governance to promote common development [1] - Wuliangye, as a strategic partner, emphasizes its role in fostering cooperation and cultural exchange through its participation in the forum [2][5] Group 1: Wuliangye's Role and Contributions - Wuliangye has been a partner of the Boao Forum for seven years, using its products to create cultural connections and facilitate dialogue among participants [2][5] - The company showcases its unique tasting method and products at the forum, enhancing the cultural experience for attendees [3] Group 2: Industry Challenges and Opportunities - China's baijiu exports are currently limited, accounting for only 2.4% of the global export market, with major markets concentrated in Southeast Asia [6] - Wuliangye aims to expand its international presence by aligning with global standards and enhancing its product offerings across various markets [6] Group 3: Future Vision and Cultural Exchange - Wuliangye is committed to promoting cultural exchange and understanding through participation in global events, enhancing the visibility of Chinese baijiu [7] - The company plans to continue its support for the Boao Forum, focusing on collaboration, innovation, and inclusive development [7]