春糖求变 八方商贾汇蓉城 年年春糖年年新 锦江宾馆地段共享单车"告急"!3月23日，第96届全国糖酒商品交易会即将在成都世纪城新国际会展中心揭幕。连 日来，随着越来越多的参会客商云集成都，不少糖酒会的布展酒店外，出现了共享单车供不应求的情况。 3月22日，未申请到展位的展商，选择在酒店办展，在凯宾斯基酒店分会场，洽谈区挤满了客商。 （记者 郝飞 摄） 骑着单车"赶场"成为今年糖酒会期间的一道风景，也从一个侧面体现出糖酒会迅速接纳新生事物的能力。善于吐 故纳新，让糖酒会持续焕发出强大的生命力。 云集 近3000家参展企业 来自江西的赵洋是第一次到成都参加糖酒会，主要是"来开开眼界"。他是郎酒的经销商，早早通过糖酒会官方平 台进行了资料登记。今年糖酒会专业观众"首日免票"的待遇让他很期待。 赵洋不知道的是，为了满足他的期待，糖酒会的工作人员刘西已忙得有一个多星期没有回家。看着办公桌上崭新 的一摞摞参展证，他感到了满满的成就感。这数以万计的参展证将通过各种渠道送到参会专业观众手中。 与"老项目中的新人"不同，从泡菜行业跨界餐饮行业的孙临渊，带着自热火锅、方便火锅而来，他们的产品很受 旅游食品、自驾游食品经销商欢迎。 ...

Core Viewpoint - The current liquor industry, particularly the baijiu sector, is undergoing a deep adjustment period, which presents both challenges and opportunities for companies like Wuliangye [1]. Group 1: Market Research and Strategy - Wuliangye Group's Chairman, Zeng Congqin, led a market research initiative in cities such as Hanzhong, Xi'an, Yinchuan, and Lanzhou [1]. - The company aims to scientifically balance five key relationships: "short-term and long-term," "supply and demand," "existing and incremental," "co-construction and sharing," and "development and safety" [1]. Group 2: Collaboration and Support - Wuliangye emphasizes the importance of working closely with distributors to create a shared destiny and mutual success [1]. - The company is committed to optimizing policies and enhancing service capabilities to ensure that core products maintain a balance between volume and price [1]. Group 3: Focus on Distributor Returns - Wuliangye is dedicated to ensuring that distributors receive reasonable returns, aiming to foster a harmonious and symbiotic relationship within the industry [1].

Core Insights - The 2025 APEC Business Leaders Summit will be held in South Korea from October 28 to 31, with Wuliangye participating as a "Platinum Sponsor" and "Designated Baijiu Partner" [1] - Wuliangye aims to showcase its commitment to sustainable development and cultural exchange through its participation in the summit [2][4] Group 1: Event Participation - Wuliangye's chairman was invited to participate in various activities during the APEC summit, highlighting the company's role in international dialogue [1] - The company has been involved in APEC activities for seven consecutive years, emphasizing its dedication to promoting Chinese culture and sustainable practices [2][4] Group 2: Cultural and Brand Promotion - At the "Asia-Pacific Sustainable Business Night" dinner, Wuliangye set up a cultural exhibition to convey its "Harmony and Beauty" philosophy through artistic narratives and immersive experiences [2] - The exhibition featured core products and creative items, attracting significant attention from attendees [2] Group 3: Market Expansion and Engagement - Wuliangye launched the "Five Senses Micro-Intoxication" pop-up event in Seoul, introducing its products to the local youth through interactive experiences [3] - The product "29° Wuliangye - First Encounter" achieved sales of over 100 million yuan within 60 days of its domestic launch, indicating strong market potential [3] Group 4: International Strategy - Wuliangye has been actively participating in high-profile international platforms to enhance its global presence and promote Chinese Baijiu culture [4] - The "Harmony Global Tour" has reached 18 countries and regions, focusing on cultural exchange and immersive consumer experiences [4] - The company aims to continue fostering cultural resonance and sustainable practices on the global stage, enhancing its brand narrative and international dialogue [4]

Core Insights - The article highlights the successful hosting of the "Wuliangye Theme Day" at the 2025 Osaka World Expo, showcasing the brand's cultural heritage and confidence in Chinese liquor [1][2][4] Group 1: Event Overview - Wuliangye, a major Chinese liquor brand, held a series of activities at the China Pavilion during the Osaka Expo, emphasizing Sichuan culture and liquor traditions [1][2] - The "Wuliangye Theme Day" included interactive experiences and a licensing ceremony for the "Shinryugin" restaurant, marking it as Wuliangye's second authorized overseas restaurant [1][4] Group 2: Cultural Representation - The event featured artistic installations reflecting Sichuan culture, including bamboo weaving and giant panda elements, promoting the theme of "harmonious coexistence" [2][3] - A multimedia exhibition titled "Wuliangye Museum" showcased the brand's history, ecological advantages, and craftsmanship, enhancing visitor engagement through interactive elements [3][4] Group 3: Marketing Strategy - Wuliangye's marketing activities extended beyond the expo, with simultaneous events in Tokyo and Osaka, offering unique dining experiences and interactive promotions [4][5] - The opening of a new Wuliangye restaurant in Singapore further expands the brand's global presence, featuring a modern Chinese aesthetic and a focus on Cantonese cuisine [5][6] Group 4: Brand Philosophy - The brand's activities at the expo align with its long-standing cultural philosophy of "harmonious coexistence," aiming to promote Chinese liquor and culture on an international stage [5][6] - Wuliangye has a historical connection with world expos, having participated since 1915, and continues to leverage these platforms to enhance cultural exchange and brand visibility [6]