Core Insights - Douyu's Q2 revenue reached 1.054 billion yuan, showing steady growth compared to the same period last year [2] - Gross profit was 142 million yuan, a year-on-year increase of 68.5%, with a gross margin of 13.5% [2] - The company achieved a net profit of 37.83 million yuan, with an adjusted net profit of 25.28 million yuan [2] Group 1: Innovation Business Performance - Douyu's innovative business line has seen continuous growth for ten consecutive quarters, with Q2 revenue from innovation, advertising, and other sources reaching 476 million yuan, a year-on-year increase of 96.8% [3] - The growth in innovative business revenue is primarily driven by game membership and voice service contributions [3] - The company launched themed activities like "Island Journey" and "Peace Elite" to enhance user engagement and increase viewership [3] Group 2: Revenue Structure Optimization - The proportion of revenue from innovative business, advertising, and other sources increased to 45.2%, marking a significant improvement compared to the previous year [4] - Douyu's mobile MAU reached 36.4 million, with 2.8 million paying users and an average ARPPU of 255 yuan [4] - The company has shifted from a single revenue model to a diversified income approach, including customized marketing activities and enhanced advertising services [4] Group 3: Future Outlook - Douyu's Q2 performance highlights its commercial capabilities, with expectations for continued value creation for shareholders [5] - The company plans to maintain its strategic focus on cost efficiency and prepare for the complexities of the live streaming market in the second half of the year [5]