从1985年破土动工的第一期工程，到如今涵盖9栋核心建筑、110万平方米建筑面积的超级综合体，国贸 商圈的四十年变迁，正是中国商业发展的缩影。 天生自带"国际范儿" 上世纪八十年代初，北京的商业格局集中在西单、王府井等传统商圈。彼时，随着改革开放的推进，中 国急需一个面向国际的贸易窗口，国贸商圈的前身——中国国际贸易中心的建设应运而生。 在国贸中心一层的历史陈列区展柜里，一张泛黄的设计图纸上标注着1985年的开工日期，旁边的老照片 里，戴着安全帽的建设者们正围着刚封顶的一期主楼欢呼。"当时东三环还是农田和简易厂房，谁也没 想到会建起这么一座'摩天大楼'。"国贸商城的一位老员工指着照片里的商场入口介绍，"1989年开业 时，一楼的进口商品柜台前排起长队，很多人专程从天津、石家庄来，就为了看看'国际范儿'的商场是 什么样。" 国贸一期的10万平方米建筑规模，在上世纪八九十年代的中国堪称"商业巨鳄"。当时商场内聚集了全国 罕见的进口腕表、高端化妆品专柜，成为北京第一个真正意义上的高端商业载体。"1992年在这儿买了 一块瑞士手表，花了我半年工资。"已退休的陈女士回忆，"那时候能在国贸消费，是身份的象征。商场 里的导 ...

Core Insights - The article highlights the emergence of new consumer brands in Henan, such as Mi Xue Bing Cheng, Pang Dong Lai, and others, which are reshaping the commercial landscape of the region [1][9][18] - Henan is transitioning from a traditional agricultural province to a hub of consumer innovation and modern retail, driven by a combination of local resources and market opportunities [12][13][19] Group 1: Commercial Development - The opening of Zhengdong Vientiane City marks a significant step in establishing Zhengzhou as an international consumption center, featuring a mix of urban retail and flagship stores [4][6] - The region has seen a surge in commercial complexes and flagship stores, with Mi Xue Bing Cheng achieving record sales of 600,000 cups in a single day [4][5] - The establishment of a "米" shaped high-speed rail network has transformed Zhengzhou into a consumer hub, facilitating access to 123 cities and an average daily passenger flow of over 300,000 [4][17] Group 2: Consumer Trends - New consumption patterns are emerging, with brands like Mi Xue Bing Cheng representing affordable consumption, while Pang Dong Lai symbolizes quality consumption [9][11] - The rise of experiential and emotional consumption is evident, as brands focus on creating unique shopping experiences and emotional connections with consumers [16][19] - The article notes that the success of these brands is rooted in their ability to understand and respond to the genuine needs of consumers [12][19] Group 3: Economic Impact - The retail sales in Henan are projected to reach 27,597 billion yuan in 2024, reflecting a year-on-year growth of 6.1% [17] - In the first five months of this year, the province's retail sales totaled 11,820.14 billion yuan, with Zhengzhou contributing 2,763 billion yuan [17] - The emergence of new consumer brands is expected to enhance the economic landscape of Henan, with more brands likely to gain national and international recognition [18][20] Group 4: Future Prospects - The article suggests that the rise of new consumer brands in Henan is not a fleeting trend but indicative of a deeper transformation in the region's commercial ecosystem [14][18] - The integration of local brands with international ones is anticipated to enrich the consumer market and elevate the region's commercial profile [20] - The potential for further innovation and brand development in Henan is significant, as the region continues to leverage its cultural heritage and entrepreneurial spirit [16][21]