吴世春 梅花创投合伙人、黑马加速导师 很多创业者有个误区，觉得只要有个好点子，写个漂亮的商业计划书（BP），再把PPT讲得天花乱坠， 就能融到钱。 很多人一窝蜂地往AI、芯片、新能源里挤，以为这就叫符合风口。 但说句实话：在现在这个阶段，单凭一个BP，很难融到资了。 现在的资本非常理性，钱只流向确定性。 什么样的初创企业容易融到资？ 核心三点： 赛道是不是在"大势"上。 创始人是不是"老手"。 项目有没有经过验证？ 1.赛道：要符合国家趋势，但不要成为"炮灰" 第一点，赛道必须符合国家风口，但这不是让你去盲目地追热点。 结果做出来的东西全是同质化的，那不叫追"大势"，那叫"炮灰"。 什么叫符合国家趋势？ 是你做的事情解决了产业链里的实际问题，或者极大地提升了社会效率。 比如，你能不能替代进口，能不能把成本降下来，能不能解决卡脖子的环节。 资本是逐利的，但现在的资本更看重"政策红利"与"商业逻辑"的结合。 如果你的生意只能靠讲故事存活，没有政策的托底和市场的刚需，那阵风再大，也吹不起来你的船。 2.创始人：要是"老兵"，不是"演说家" 第二点，关于"人"。 我一直有个观点： 一流的团队加三流的方向，能做成二流以 ...

Core Viewpoint - The recent comments from the founders of Aikang Guobin and Baiguoyuan have sparked public controversy, highlighting a disconnect between their business philosophies and consumer expectations [1][4]. Company Insights - Aikang Guobin's CEO Zhang Ligang questioned the effectiveness of low-cost health check-ups, suggesting that consumers should be prepared to spend significantly more for accurate diagnoses, which undermines the necessity of the health check-up industry [4][9]. - Baiguoyuan's Chairman Yu Huiyong stated that the company focuses on educating consumers rather than catering to them, implying a belief that consumers are often uninformed [1][5]. Market Dynamics - The comments from both executives reflect a misunderstanding of consumer behavior, as consumers are generally savvy and make purchasing decisions based on their own logic and needs [5][6]. - The success of companies like Pinduoduo and Mixue Ice City is attributed to their understanding of market demands and consumer price sensitivity, contrasting with the educational approach suggested by Baiguoyuan's leadership [6][7]. Financial Performance - Baiguoyuan is facing increasing operational pressure, with projected revenue and net profit declines surpassing previous years, indicating a challenging market environment [9]. - The upcoming half-year report for Baiguoyuan is anticipated to reveal whether the company's performance aligns with or deviates from market expectations, particularly in light of the controversial consumer education stance [9][10]. Consumer Sentiment - The public reaction to the statements from both companies suggests a potential backlash against their perceived elitism and disconnect from consumer realities, which could impact their market positions [4][8].