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特斯拉指控法国饮料公司恶意抢注Cybercab商标
Xin Lang Cai Jing· 2026-02-25 08:04
特斯拉表示,Unibev在申请商标时告诉美国专利商标局,"cyber"、"cab"或"cyber cab"并没有被任何人 用于类似商品,特斯拉认为这是错误的,并称自己在 2024 年就透露了这个名称,但未能及时申请商 标。 特斯拉指责Unibev抢注该商标,并表示该品牌打算向特斯拉收取该商标的费用。特斯拉在文件中还指 出,Unibev还拥有"Teslaquila"等其他商标,并申请了"Cyberquad"和"Cybertaxi"等商标。 责任编辑:于健 SF069 据电动汽车新闻网站Electrek报道,马斯克的特斯拉公司已向美国专利商标局(USPTO)提交了一份新 的申诉,针对法国饮料制造商Unibev对"Cybercab"这一商标的使用提出异议。 在向美国专利商标局提交的文件中,特斯拉对Unibev的商标提出了 5 项异议,指责该公司存在欺诈等不 当行为。 特斯拉质疑了Unibev使用该商标的意图,因为该公司并无制造或销售车辆的历史,并且Unibev的负责人 让-路易·勒塔利在社交媒体上关注了特斯拉的高管,包括马斯克,因此不可能对特斯拉的"Cybercab"计 划一无所知。 责任编辑:于健 SF069 特 ...
春晚,白酒春节营销的巅峰之战|观酒周报
2 1 Shi Ji Jing Ji Bao Dao· 2026-02-09 06:50
Group 1 - The upcoming Spring Festival is a crucial marketing period for the liquor industry, with a long holiday expected to boost consumption opportunities [1] - The CCTV Spring Festival Gala has announced four major liquor sponsors: Wuliangye, Yanghe, Gujinggong, and Langjiu, with each having a significant presence in the event [1][2] - There are expectations of additional liquor brands participating in the Spring Festival Gala, despite a perceived reduction in sponsorship compared to previous years [1] Group 2 - In recent years, the Spring Festival Gala has typically featured a core group of four liquor sponsors, with additional brands appearing in various capacities [2][3] - The number of liquor brands participating in the Spring Festival Gala has varied, with a peak of nine brands in 2024, indicating a trend of increasing brand involvement [4] - Some liquor companies are shifting their focus to local television programs to strengthen brand presence in their key markets, while still maintaining participation in major events like the CCTV Spring Festival Gala [5] Group 3 - Various liquor brands are exploring partnerships with social media platforms to enhance engagement and marketing reach during the Spring Festival [8] - Companies like Xijiu are entering into direct sales partnerships with platforms like Meituan to facilitate quicker delivery and boost sales [9] Group 4 - New product launches are occurring, such as the introduction of a low-alcohol liquor by Shui Jing Fang, which has seen significant pre-sale success [10] - The UMEET blueberry sparkling wine from Moutai has achieved impressive sales figures on its launch day, indicating strong market interest [11] - Luzhou Laojiao aims to enhance its market position and is targeting a top-three industry ranking, reflecting competitive ambitions within the sector [12] Group 5 - Chongqing Beer reported growth in revenue, profit, and sales volume for 2025, indicating a recovery and positive trend in the beer market [14]
被商标抢注坑怕了!因为马斯克一句话,特斯拉法务紧急注册新商标
Sou Hu Cai Jing· 2026-01-30 06:03
据报道,马斯克当时是在会议上表示,其打造的无人驾驶车辆Cybercab因为名称中的"cab"(出租车)可能 导致公众误解以及部分地区无法通过商标注册,所以他考虑给新车起一个更特别的名字。Cybercar与 Cybervehicle这两个名字就是这么被提出来的。 作为一家企业的员工,最怕的恐怕不是沉重的KPI或者是闯什么天大的祸,而是老板突然的"灵机一动"。 前段时间,马斯克召开了特斯拉的财报电话会议,在会上他提了两个车型新名称:Cybercar与 Cybervehicle。而有媒体发现,在那场会议之后的当晚,特斯拉就紧急提交了关于这两个名称的商标申请。 不过按照大多数企业的正常流程,这种商标注册往往都是企业内部早已沟通好,完成商标申请流程之后才 会在公开场合宣布。而特斯拉这次急急忙忙注册商标的行为,很有可能这两个名字就是马斯克的"灵机一 动",法务团队事先并不知情。 总之,老板一张嘴,法务跑断腿,心疼特斯拉法务团队三秒钟吧。 至于特斯拉的法务团队为什么会议一结束就紧急申请商标,那是因为特斯拉被商标抢注坑 过。"Cybercab"这个名字当初就因为没有及时注册商标导致被一家生产苏打水的企业抢注。时间再往前, 因 ...
鸡排哥大火后,账号的广告报价公布,商标被其他公司抢注
Xin Lang Cai Jing· 2025-10-02 09:28
Core Insights - The rise of "Chicken Chop Brother" highlights the importance of emotional value in business, where customer interactions are driven by warmth and sincerity rather than just product quality [1][9] - The phenomenon of trademark registration by other companies poses a significant risk to "Chicken Chop Brother," as multiple businesses have already claimed the brand in various sectors, potentially limiting his ability to expand [5][7] - The situation reflects a broader trend in the short video and influencer ecosystem, where personal brands can be quickly capitalized on by the market, often leaving individual creators vulnerable [7][11] Summary by Sections - **Popularity and Engagement**: "Chicken Chop Brother" has gained over 372,000 followers by offering genuine customer service, with advertising rates as low as 10 yuan, appealing to many for its authenticity [3] - **Trademark Issues**: His brand has been registered by several companies across different industries, which could hinder his future business aspirations if he wishes to scale [5][7] - **Emotional Value**: The success of "Chicken Chop Brother" underscores a consumer desire for authentic interactions, suggesting that emotional value is a unique asset that cannot be easily replicated or commodified [9] - **Legal Awareness**: For sustainable brand development, it is crucial for "Chicken Chop Brother" to enhance his legal awareness to protect his rights and prevent exploitation of his efforts by others [11] - **Industry Reflection**: The story serves as a reminder of the challenges faced by individual creators in balancing commercialization with the preservation of their original emotional appeal [11][13]
2个跨境电商老板被抓
Sou Hu Cai Jing· 2025-09-26 09:59
作者丨无心 编辑丨Shadow 近日,一起跨境电商领域的超大金额诈骗案被曝光:黄某和武某发现广告结算漏洞后,以"疯狂开广告账户薅羊毛"为手段,合计骗取超7000万元广告费…… 最终两人受到该有的惩罚,上海一法院依法作出判决:黄某因犯合同诈骗罪、销售假冒注册商标的商品罪,被判有期徒刑十一年六个月,并处罚金55万元; 武某因犯合同诈骗罪,被判处有期徒刑十年二个月,并处罚金30万元。 时间拨回最初,一次意外的退款操作,成了心怀不轨的涉案人员试探法律边界的起点…… 图源:检察日报·明镜周刊 某跨境电商公司老板黄某主营手表、服饰等商品,出于拉动销售额的目的,他与境外社交平台的广告服务代理商A公司签订合作协议。具体合作流程为:黄 某先向A公司预充广告款项,A公司则依据境外社交平台提供的实际广告消耗数据,定期与平台进行结算。 黄某团队通过子账户进行高频广告投放时,偶然察觉到结算环节存在漏洞:向代理商A公司申请广告预付款退款,系统迅速通过后,境外社交平台的广告投 放却未同步暂停。核心原因是A公司与平台信息互通存在延迟:即便客户退款完成,平台仍会继续投放广告,期间产生的费用会向A公司结算,而A公司因 已退款,无法再向客户追回这 ...
韦东奕假账号被关闭
第一财经· 2025-06-10 10:05
2025.06. 10 本文字数:508,阅读时长大约1分钟 6月10日,微博官方发文:经用户投诉和站方核实,微博账号@韦东奕本人 、@韦东奕1991 确认为 假冒仿冒账号,不仅侵犯了个人权益,也扰乱了网络传播秩序和公众认知,因违反社区公约有关规 定,目前已受到关闭账号的处置。 据北京日报,近期,随着韦东奕在短视频平台开通个人账号一夜爆火,不少自媒体账号开始通过"消 费"韦东奕引流变现。其中,"韦东奕严选""韦小奕"等账号加速"吸粉"、趁机卖货,还有的借韦东奕 健康状况售卖矿泉水等商品。 爱企查App显示,早在2021年6月,"韦东奕"就曾被位于河南、上海的两家公司申请注册为商标, 国际分类涉及广告销售、教育娱乐以及服装鞋帽。不过,这些商标申请后来均被驳回,无一生效。 据悉,因卓越的数学天赋与朴实的形象,韦东奕一直被外界称为"韦神"。而"韦神"这一称号,自 2016年12月以来也已经被多方抢注商标。相关商标申请人除了多名自然人,还包括位于江苏、贵 州、河北等多个省份的广告、商贸、科技类公司;商标国际分类涉及网站服务、教育娱乐、科学仪器 等。从商标状态来看,部分"韦神"商标已注册成功。 微信编辑 | 雨林 推荐 ...