Core Insights - Yonghui Supermarket has officially exited the Hunan market, closing its last two stores in Changsha on August 26, marking its fourth complete withdrawal from a provincial market after Qinghai, Heilongjiang, and Jilin [1][2] - The exit from Hunan follows a series of store closures, with Yonghui having closed 227 stores nationwide in the first half of the year, reducing its total to 552 stores as of June 30, 2025, with predictions of further reductions to below 450 by year-end [4] Group 1: Yonghui Supermarket's Strategy - Yonghui's exit is part of a broader resource reallocation strategy as the company undergoes a transformation starting in 2024, focusing on various aspects including product strength and organizational structure [2] - The company had ambitious plans for Hunan, aiming to open 10-16 stores within three years, but only managed to establish 8 stores at its peak [1][4] Group 2: Market Competition - The Hunan retail market is highly competitive, particularly in Changsha, where local chains like Bubu Gao have historically dominated [4] - The entry of Yasi Supermarket into the Hunan market, taking over Yonghui's former locations, indicates a shift in competitive dynamics, as Yasi focuses on fresh food and has shown strong growth post-pandemic [5][7] Group 3: Industry Trends - The retail sector is facing challenges from online instant retail and changing consumer behaviors, leading to decreased foot traffic and sales for traditional supermarkets [4] - New retail formats such as Sam's Club and Hema Fresh are attracting younger consumers with differentiated products and superior service [4]

作 者丨杨坪 编 辑丨孙超逸 视频编辑丨柳润瑛 南方财经旗下 21 数字传媒、经视传媒组成联合报道组，采访观察传统商超企业何以转型发 展。 曾经，逛"人人乐"是众多80后、90后"老广"的童年回忆。 如今，这家成立近30年的老牌连锁超市，即将告别A股。 6月5日晚，人人乐连锁商业集团股份有限公司（简称人人乐，证券代码：002336.SZ）发布了 终止上市决定的公告，公司股票将于7月4日正式摘牌。 在公告退市后的第二个交易日——6月9日上午，21世纪经济报道记者来到了人人乐位于深圳 的总部办公地点。 图 / 21世纪经济报道，杨坪摄 身处退市旋涡中心的人人乐公司，仍在经营运行，两层办公楼内， 员工均在正常办公，但室 内有不少座位空缺。 【编者按】被称为 " 民营超市第一股 " 的人人乐宣布退市，这一 " 老广人 " 耳熟能详的品牌从能 与沃尔玛、家乐福 " 硬碰硬 " 到行至退市，不仅是一家上市公司告别 A 股的悲情故事，更是中国 商超格局变化的缩影。 图 / 21世纪经济报道，杨坪摄 公司前台告诉记者， 目前除了西安、深圳外，人人乐其他地区的运营主体均已转让。 作为曾经可以与沃尔玛、家乐福"硬碰硬"的民营超市 ...