Group 1 - The International Organization for Standardization (ISO) has recently approved the establishment of the Digital Marketing Technical Committee (ISO/TC 352) [1] - China will take on the role of the secretariat for this technical committee, which has garnered widespread attention from the international community [1] - A total of 42 countries, including Germany, Italy, Finland, South Korea, Brazil, and Indonesia, are participating in the work of this committee [1] Group 2 - Regional marketing organizations from Asia, Africa, and Europe will collaborate through the establishment of liaison mechanisms to promote the development of international standards [1] - China aims to adhere to the principles of "consultation, construction, and sharing" while actively serving the international standardization community [1] - The initiative seeks to build a global consensus and continuously improve the digital marketing standard system, contributing to an open, inclusive, and fair governance framework for the global digital economy [1]

Core Viewpoint - Chinese home appliance companies are increasingly moving from merely capturing market share to establishing a discourse system and leading international standards in the global market [1][3] Group 1: International Standardization - The ISO 25732 international standard, led by Haier, has been successfully approved for establishment at the ISO/TC 37 2025 meeting, marking another significant breakthrough for the Chinese home appliance industry in international standardization [1][3] - The meeting was hosted by the Japanese National Committee and included over 150 expert representatives from more than 20 member countries, including China, Japan, the United States, Germany, and the United Kingdom [1] Group 2: Standard Content and Applications - The full name of the established standard is "Technical Communication - Application of Concept Information in Information Products," which provides standardized recommendations for the development of information products [3] - The standard aims to address collaboration difficulties and inefficiencies caused by varying interpretations of concepts among different technical personnel and designers during software or smart product design [3] - The implications of this standard extend beyond the home appliance industry, as its defined terminology and knowledge system will be applicable in cutting-edge technology fields such as artificial intelligence, semantic web, software engineering, and information architecture [3] Group 3: Future Collaborations and Impact - The ISO/TC 37 technical committee plans to collaborate with ISO/IEC JTC1/SC42 (the artificial intelligence subcommittee) based on this standard, which will play a crucial role in building foundational standards for global IoT, big data, and artificial intelligence fields [3] - The successful establishment of the ISO 25732 international standard reflects the ongoing deep participation and positive contributions of Chinese home appliance and related technology companies in international standardization efforts [3]

Core Viewpoint - The 2025 Qingdao International Standardization Conference aims to promote the deep integration of standards and industries, enhance international cooperation, and drive high-quality economic and social development through high standards [1][2]. Group 1: Conference Highlights - The conference is hosted by the Qingdao Municipal People's Government and organized by the Qingdao Market Supervision Administration [1]. - The event includes the launch of the "Qingdao Initiative for Strengthening Standardization Cooperation among Shanghai Cooperation Organization Member States" and the establishment of the Qingdao International Standard Service Station [1]. - Various ceremonies were held, including the release of the Chinese National Standard foreign language versions and the Chinese version of the International Organization for Standardization (ISO) standard exploration game [1]. Group 2: International Cooperation and Standards - IEC President Joe Kubus emphasized that standards are powerful tools that facilitate innovation, market access, and effective policy implementation [1]. - The importance of international cooperation in standardization is highlighted, as it helps member countries understand market trends and influence standard-setting, thereby improving market share [1]. - ISO Secretary-General Sergio Mujica noted that international standardization work can accelerate the achievement of sustainable development goals, with China playing an increasingly significant role in standard-setting [1]. Group 3: China's Role in Global Standardization - The leaders from the State Administration for Market Regulation emphasized China's commitment to being a contributor to global development and a maintainer of international order [2]. - China aims to work with the international community to enhance the role of international standard organizations like ISO and IEC, and to explore new mechanisms for standardization cooperation within frameworks such as BRICS and the Shanghai Cooperation Organization [2]. - Since 2017, the Qingdao International Standardization Conference has successfully held four sessions, promoting international standardization exchanges and enhancing the international influence of Chinese standards [2].

Group 1 - The core viewpoint is that China's international standardization efforts are making significant progress, with a target of over 83% overall conversion rate of international standards by the end of 2024 [1][3] Group 2 - The scope of international standardization cooperation is expanding, with China signing 125 cooperation documents with 71 countries and organizations, and publishing over 2300 foreign language versions of national standards [1][2] - The governance capacity for international standards is being enhanced, with China actively participating in international standard organizations and taking leadership roles in key areas such as smart shipping and cultural heritage protection [2] - The level of international standardization work is improving, with over 14,000 Chinese experts registered to participate in international standardization efforts, contributing to the development of international standards [2][3] - The degree of collaboration between domestic and international standards is increasing, with China actively proposing international standards in various fields and receiving recognition from the International Organization for Standardization [3]