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国际演艺之都
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演唱会给海口带来怎样的惊喜和期待?
Hai Nan Ri Bao· 2025-06-30 01:26
Core Insights - Haikou has successfully leveraged the recent Eason Chan concert series to boost local consumption and enhance its international influence, generating a total of 3.95 billion yuan in consumer spending from nearly 60,000 attendees [2][5][10] - The city has been recognized in the "Top 30 Cities for International Communication Influence" report, highlighting its growing cultural and entertainment industry [2][10] Economic Impact - Eason Chan's concert attracted 59,100 attendees, with 69.26% coming from outside the island, contributing to a total spending of 3.95 billion yuan [2] - Other concerts, such as those by the Times Youth League and Kanye West, also saw significant attendance and spending, with the Times Youth League generating 6.55 billion yuan from 70,100 attendees, and Kanye West's concerts bringing in approximately 7.3 billion yuan from nearly 80,000 attendees [3][4] - Jay Chou's concerts had 154,600 attendees, with 62% from outside the island, resulting in tourism revenue of 9.76 billion yuan [5] Government and Market Initiatives - The local government and businesses collaborated to offer various discounts and incentives for concert-goers, including hotel discounts, free entry to attractions, and dining vouchers, which collectively stimulated local consumption [6][10] - The establishment of a tourism and cultural industry development association aims to unify efforts across sectors to enhance the concert economy [7] Consumer Engagement Strategies - Haikou implemented creative marketing strategies, such as themed photo spots and city-wide promotions featuring Eason Chan's music, enhancing the overall experience for fans [8][9] - Local businesses reported increased foot traffic and sales during the concert period, with some restaurants and shops offering special deals for concert attendees [9][10] Competitive Advantages - Haikou benefits from its Free Trade Port policies, which facilitate easier entry for international artists and audiences, making it an attractive location for large-scale events [12][13] - The local government has introduced financial incentives for event organizers, with rewards reaching up to 11 million yuan for qualifying enterprises, further enhancing Haikou's appeal as a concert destination [14] Future Prospects - The success of recent high-profile events has positioned Haikou as a rising player in the entertainment industry, with more international acts scheduled to perform in the coming years [16] - The city's strategic focus on integrating tourism, culture, and entertainment is expected to continue driving growth and attracting global attention [16]
国际传播影响力Top30城市,海口何以入选?
Hai Nan Ri Bao· 2025-06-26 02:53
Core Viewpoint - Haikou has been recognized as one of the Top 30 cities for international communication influence in 2024, showcasing its growing cultural and entertainment industry, which attracts global attention [2][3]. Group 1: International Communication Influence - The 2024 report highlights Haikou's vibrant cultural performance industry and international consumption vitality as key factors for its recognition [2]. - The inclusion of Haikou in the Top 30 cities is seen as a milestone for its development as an international city, validating its strategy to become an international performing arts hub [3]. Group 2: Major Events and Their Impact - High-profile events, such as Eason Chan's world tour and the Broadway musical "Chicago," have significantly boosted Haikou's visibility on social media platforms [4]. - The Kanye West listening event in Haikou attracted nearly 80,000 attendees, with 96.5% of ticket buyers coming from outside the island, indicating strong international interest [5][6]. Group 3: Policy Advantages and Economic Impact - Haikou benefits from favorable policies under the Hainan Free Trade Port, facilitating the hosting of international performances, including visa exemptions for visitors from 59 countries [7]. - The local government has introduced financial incentives for hosting large-scale events, further encouraging the influx of international performances [7]. Group 4: Tourism and International Recognition - The hosting of international events has led to a significant increase in inbound tourism, with a 65.27% rise in overnight visitors and a 69.18% increase in total spending [9]. - The city's image as an open and welcoming destination has been enhanced through the experiences of international artists and audiences, contributing to its global recognition [8][9]. Group 5: Future Development Strategies - Experts suggest that Haikou should continue to leverage its unique advantages and differentiate itself in the performing arts market to strengthen its identity as an international arts city [10].
“政策包”给力 文化产业借力发力 广州以“文化+”战略打破边界 培育演艺新场景新消费、强化动漫影视优势
Guang Zhou Ri Bao· 2025-05-28 19:01
Core Viewpoint - The 21st China (Shenzhen) International Cultural Industries Fair has seen the release of a significant "policy package" aimed at boosting the cultural industry in Guangzhou, particularly in six sectors: film, performing arts, animation, online games, e-sports, and online audio-visual content. This package is expected to provide a clear blueprint for the future of Guangzhou's cultural industry [1]. Film Industry - The "policy package" includes initiatives to create a film industry belt around the Pearl River Delta, establish a creative topic database, and deepen cooperation in film production with Hong Kong and Macau. It aims to support the entire film industry chain from creation to distribution, injecting new vitality into Guangzhou's film sector [2]. - Guangzhou plans to enhance its film industry chain by consolidating resources for film creation, production, marketing, and distribution, with major projects like the Guangdong-Hong Kong-Macau Greater Bay Area Film Port and the 1978 Film Town [2]. - Upcoming films from Guangzhou include "Mr. Pingshi," set to release on August 15, and "Heroes of Sanyuanli," which presents a historical narrative of the region [2]. Performing Arts - The "policy package" outlines strategies for nurturing operating entities, expanding the "performing arts+" industry chain, and promoting resource sharing in the Greater Bay Area, positioning Guangzhou as an "International Performing Arts Capital" [4]. - In 2024, Guangzhou is set to approve 4,974 commercial performances, including 159 large-scale events with over 5,000 attendees, reflecting a robust performing arts market [4]. - The city will introduce measures to foster new performing arts spaces and enhance stage art creation, aiming to elevate the quality and diversity of performances [4]. Animation Industry - The animation sector's support policies in the "policy package" focus on building a dual-core highland between Guangzhou and Shenzhen, promoting original IP incubation and the digitalization of traditional culture [6]. - Guangzhou's animation industry boasts an annual output value exceeding 300 billion, accounting for about one-fifth of the national total, with over 200 animated films produced each year [6]. - Notable IPs like "Pleasant Goat and Big Big Wolf" and "Super Wings" are set for continued development, with a 20th-anniversary film expected to release this year [6][7]. International Collaboration - Guangzhou's local animation company, Yongsheng Animation, has been recognized as a key cultural export enterprise, with its IP "Pleasant Goat" included in the national cultural export project list [7]. - The company aims to leverage the "policy package" to enhance content creation and expand its international market presence through innovative IP development [7].
建设“国际演艺之都”:海口的演唱会经济账
Core Insights - The concert economy is emerging as a new catalyst for urban cultural tourism, with Haikou positioning itself as a destination for various concerts and music festivals, attracting fans nationwide [1][3][9] Group 1: Concert Impact on Tourism - Haikou has seen a surge in hotel bookings during the May Day holiday, ranking first among major tourist cities due to the popularity of concerts like the Times Youth League and Dao Lang [1][3] - The Times Youth League concert attracted 115,400 attendees, generating a total expenditure of 655 million yuan, with 95% of attendees coming from outside the island [3][4] - Concerts contribute significantly to local tourism revenue, with the ticket sales generating a multiplier effect of 1:4.8 on surrounding consumption [3][4] Group 2: Economic Contributions - The 2023 Jay Chou concert attracted 154,600 attendees, resulting in a tourism revenue of 976 million yuan, including 134 million yuan from accommodation and 72 million yuan from dining [2][4] - The Kanye West listening session in 2024 drew 80,000 attendees, contributing 730 million yuan to tourism, with 96.5% of ticket buyers from outside the island [4][6] Group 3: City Collaboration and Services - Haikou's government and local businesses have implemented a "fan-friendly" initiative to enhance the concert experience, including free public transport and special services for arriving fans [5][6] - The city has established service stations at the airport for concertgoers and organized free music events for fans unable to secure concert tickets [5][6] Group 4: Policy Support and Development - The Hainan provincial government has launched a three-year action plan to support Haikou in becoming an "International Performing Arts Capital," emphasizing the development of the cultural tourism industry [6][8] - Haikou benefits from favorable policies, such as tax exemptions on imported entertainment equipment and a visa-free entry policy for citizens from 59 countries, facilitating international tourism [7][8] Group 5: Long-term Cultural Engagement - The challenge for Haikou lies in transforming temporary cultural consumption into lasting cultural recognition, fostering emotional connections through local experiences and memories [9]