城市文化IP
Search documents
从《雾山五行》看城市 文化IP的破圈之路
Xin Lang Cai Jing· 2025-12-29 17:12
(来源:衢州日报) 城市文化IP的根基在于高品质、有内核的原创内容。《雾山五行》的成功,首先得益于导演林魂团队对 极致国风的坚守。独特的水墨美学与顶尖的打戏设计,赋予了这一IP深厚的艺术底蕴与辨识度。真正的 文化IP必须承载独特的审美与精神内核,将地方风骨(如衢州的山水灵气)转化为令人过目不忘的视觉 奇观,这是IP打造的"灵魂"。 真人版翻拍的成功,则彰显了跨界联动与粉丝共创对IP生命力的强劲助推。UP主凭借高还原度精准捕 捉了"武侠神韵",这种基于热爱的二次创作是一种深度参与和情感联结。它打破了创作者与受众的界 限,形成了"官方引领,粉丝反哺"的良性生态。这种生态所激发的社群活力与情感黏性,正是IP持续火 热的关键。 进一步来看,B站UP主自制真人版《雾山五行》视频的网络热播,凸显了本土文化借力新兴媒介高效输 出的潜能。《雾山五行》的国风美学,通过从动画到短视频的媒介转换,得以触达更广泛、更年轻的群 体。这启示我们:打造城市文化名片,应积极拥抱动漫、短视频等形式,挖掘本土资源的现代表达潜 力,让地域特色在当代"活"起来、"潮"起来,从而迈向"全网传播"与"文化出海"。 《雾山五行》的破圈之旅,为国潮背景下的 ...
文化IP 城市出圈新名片(文化中国行·感知文化里的中国)
Ren Min Ri Bao· 2025-07-23 22:11
Group 1: Comedy Film Industry in Shenyang - The second China (Shenyang) Comedy Film Week was held, showcasing Shenyang as a recognized "Comedy City" with a rich history of comedy and performance arts [13][14] - The event included various activities that integrated comedy themes with cultural tourism and commercial scenes, aiming to create a cultural IP for the city [13][14] - The Shenyang Zhongchen Film Town received over 10,000 visitors daily during the film week, highlighting the growing interest in comedy-related tourism [13][14] Group 2: Lion Dance Culture in Foshan - The lion dance performance in Nanhai District, Foshan, features skilled acrobatics and has been a cultural symbol for over 20 years, recognized as a national intangible cultural heritage since 2006 [15][16] - Foshan has thousands of lion dance teams that perform during festivals, showcasing the city's cultural identity and spirit [15][16] - The local government is promoting lion dance culture through various events and initiatives, aiming to enhance cultural tourism and community engagement [16] Group 3: Snow Leopard Cultural Integration in Xining - Xining is leveraging the snow leopard as a cultural and tourism resource, with the Xining Wild Animal Park being the only breeding research base for snow leopards in China [17][18] - The city plans to integrate snow leopard culture into various tourism products and experiences, aiming to establish Xining as the "Snow Leopard Capital" [17][18] - Snow leopard-themed merchandise and events are being developed to enhance local tourism and cultural awareness, contributing to economic growth [18][19]
沈阳有“喜”事:喜剧电影周擦亮城市IP
Xin Hua She· 2025-07-15 14:23
Core Insights - The second China (Shenyang) Comedy Film Week successfully enhanced Shenyang's image as a "Comedy City," integrating local cultural and tourism resources with commercial activities to create a vibrant cultural IP [1][3] - Shenyang's inherent "comedy gene" is being cultivated through continuous events, which improve the city's brand value and cultural vitality [1][2] Group 1: Event Impact - The Comedy Film Week attracted nearly 10,000 visitors daily since its opening, with over 1,000 people registering as extras, leading to a 400% increase in visitor numbers compared to regular days [2] - The event significantly boosted the local hospitality sector, raising hotel occupancy rates to 95% [2] Group 2: Cultural Significance - The film week featured a theme activity showcasing comedy film posters from the 1950s to the present, reflecting the evolution of Chinese comedy and collective audience memories [2] - Shenyang is positioning itself as a cultural and creative hub, linking past cultural memories with modern expressions [2][3] Group 3: Future Development - The Zhongchen Film Town Cultural Industry Park aims to become a one-stop platform for film production, integrating various services such as digital filming and copyright trading [3] - The event is expected to foster further integration of culture, commerce, and tourism, enhancing Shenyang's open city image and cultural confidence [3]
“一座山 一方城 一群人”摄影艺术展在沈阳绿岛美术馆启幕
Xin Hua Wang· 2025-05-26 02:08
Core Viewpoint - The photography art exhibition "A Mountain, A City, A Group of People" featuring artists Xu Weihao, Zhang Guotian, and Wang Qingsong opened at the Shenyang Green Island Art Museum, showcasing over 50 diverse photographic works that highlight the vitality and charm of photography as an art form [2][4]. Group 1 - The exhibition is divided into three sections: "A Mountain," "A City," and "A Group of People," each presenting distinct artistic styles and expressions from the three featured artists [4]. - The opening ceremony included a congratulatory letter from the Chinese Photographers Association, emphasizing the exhibition's role in showcasing the innovative spirit of art [2]. - The exhibition received positive feedback from attendees, with many praising the beauty and uniqueness of the displayed works [4]. Group 2 - Shenyang's Vice Mayor Liu Keben highlighted the exhibition's role in transforming the art museum into a new cultural landmark for the city, emphasizing the collision of diverse artistic expressions [6]. - An academic forum titled "The Multidimensional Integration of Photography Practice in Contemporary Art" was held during the event, discussing various topics related to photography and its impact on urban culture [6]. - The exhibition is set to run until October 23, establishing a foundational style for the future development of the Green Island Art Museum [8].