（文/朱道义 编辑/张广凯） "被资本做局了"，是当下很火的一句网络热梗。 8月31日，有网友称，在魏家凉皮西安市明丰伯马都店就餐时，发现可乐机上有一只老鼠，"之前刷到过魏家，下了高铁就近找一个吃，吃完发现一个老鼠就 这么水灵灵地喝可乐。""已经找经理退款。"根据该网友发布的照片，一只老鼠俯卧在可乐机接水处，且配合其描述，让人不难判断"涉事鼠"是活的。 而该门店工作人员则回应称，已排查所有监控，"消杀人员来查了所有的轨迹，我们店里是根本没有一只老鼠的，连老鼠的活动轨迹都没有，前厅后厨全部 排查了一遍。"该工作人员还称，门店夜间的监控只要拍到像苍蝇、小飞虫等活物，就会发出警报。 随后9月3日及4日，据新京报、南方都市报等多家媒体报道，魏家凉皮品牌的相关负责人证实确有此事，事发时间为8月31日中午，并表示，"已经报警处 理，警方已立案调查了。目前初步通过监控视频和当时现场情况判断，我们怀疑这是一起'恶性事件'，也就是有顾客故意为之。" 顾客、商家、品牌方三方描述的不一致，让事件显得更为扑朔迷离。彼时，警方的通报尚未发出，"涉事鼠"的死活就成为验证"谁在撒谎"的问题核心，中国 食品产业分析师朱丹蓬指出，"若老鼠是活 ...

Core Viewpoint - JD.com has announced emergency measures to support delivery riders affected by the "choose one" policy imposed by competing platforms, ensuring riders can freely accept orders and maintain their income [1][3][6]. Group 1: Emergency Measures - JD.com will guarantee sufficient order volume for riders who have been blocked by competing platforms to ensure their income does not decrease [3][6]. - The company will increase its recruitment of full-time riders from 50,000 to 100,000 over the next three months [3][6]. - JD.com will prioritize job placements for the partners of riders, such as full-time delivery personnel and cleaners, to significantly boost household income [3][6]. - The company commits to never forcing part-time riders to choose one platform, encouraging them to maximize their income by accepting orders from various platforms [3][6]. Group 2: Industry Context and Criticism - JD.com criticized competing platforms for their practices, highlighting that over 60% of restaurants in the industry are operating at a loss while some platforms enjoy gross margins exceeding 40% [4][6]. - The company pointed out the safety issues faced by riders, noting that accident rates for riders are more than three times higher than those for delivery personnel [4][6]. - JD.com expressed concern over the monopolistic behavior of certain platforms, which have led to significant income reductions for millions of riders [4][6]. Group 3: Internal Policies and Profit Management - JD.com's CEO, Liu Qiangdong, has mandated that the net profit margin for JD's delivery service should not exceed 5%, aiming to avoid the high commission rates seen in other platforms [11][12]. - The company plans to provide full-time riders with social insurance and is exploring commercial health insurance options for part-time riders to address their medical needs [12][11]. - Liu emphasized the importance of technology in reducing costs and improving efficiency rather than exploiting merchants and riders [12][11].