随着市场动作的进一步展开，我们注意到在与外卖平台绝缘的同时，魏家突出加大了异地实体店的开设。与此同时，海底捞（06862）、小菜园（00999）等 餐饮巨头们不断加码外卖。 面对这种"或许"，谁也没有答案。 魏家好像没有"淡季和旺季"，只有旺季和旺旺季。 一如当初首位商家入驻美团一样，市场发出了平台经济来临的信号，现在魏家第一个公开宣布退出所有平台，或许也将是重大转折的信号。 8月22日，魏家餐饮集团正式对外确认退出饿了么平台的信息，同时表示："后期会恢复（上架），具体时间待定。" 作为不常吃魏家的海底捞人，笔者年内几次进入魏家门店都遇到了饱和客流量，就不说大唐不夜城附近常常人满为患的门店，单是高新区一处商业街区周 边，周内或周末都不缺客流，客座率能够达到70%左右。 魏家另一品牌魏斯利同样吸引力十足，周末在外拿号排队半个小时已是常态，而且以穿着时尚的年轻人居多。算上1999年魏家正式成立，这26年间它不仅抓 住了"老陕"的胃，同时抓住了新时代都市年轻人的胃，其位于陕餐头部品牌愈发稳固。相关资讯可见《迅猛开店：魏斯理"接火"达美乐》 在深耕本土且占据优势地位之后，魏家也开启了全国布局，先后闯入上海、南京、成都 ...

（文/朱道义 编辑/张广凯） "被资本做局了"，是当下很火的一句网络热梗。 8月31日，有网友称，在魏家凉皮西安市明丰伯马都店就餐时，发现可乐机上有一只老鼠，"之前刷到过魏家，下了高铁就近找一个吃，吃完发现一个老鼠就 这么水灵灵地喝可乐。""已经找经理退款。"根据该网友发布的照片，一只老鼠俯卧在可乐机接水处，且配合其描述，让人不难判断"涉事鼠"是活的。 而该门店工作人员则回应称，已排查所有监控，"消杀人员来查了所有的轨迹，我们店里是根本没有一只老鼠的，连老鼠的活动轨迹都没有，前厅后厨全部 排查了一遍。"该工作人员还称，门店夜间的监控只要拍到像苍蝇、小飞虫等活物，就会发出警报。 随后9月3日及4日，据新京报、南方都市报等多家媒体报道，魏家凉皮品牌的相关负责人证实确有此事，事发时间为8月31日中午，并表示，"已经报警处 理，警方已立案调查了。目前初步通过监控视频和当时现场情况判断，我们怀疑这是一起'恶性事件'，也就是有顾客故意为之。" 顾客、商家、品牌方三方描述的不一致，让事件显得更为扑朔迷离。彼时，警方的通报尚未发出，"涉事鼠"的死活就成为验证"谁在撒谎"的问题核心，中国 食品产业分析师朱丹蓬指出，"若老鼠是活 ...

Group 1 - A customer reported seeing a mouse in a beverage machine at a Wei Jia Liang Pi store in Xi'an, which has attracted significant attention [1] - The official customer service of Wei Jia Liang Pi confirmed the incident and stated that the police have been notified and an investigation is underway, suspecting it may be a deliberate act by a customer [1][1] - The company has stated that there have been no previous reports of mice in the store since its opening and that they work with a pest control company [1][1] Group 2 - Wei Jia Liang Pi was established in 1999 and is a brand under Shaanxi Wei Jia Catering Group Co., Ltd., which currently operates over 400 stores [1] - The Shaanxi Wei Jia Catering Group Co., Ltd. was founded in February 2023, with Wei Wenjun as the legal representative, and includes multiple brands such as Wei Jia Liang Pi, Wei Jia Convenience, Wei Ke Coffee, and Wei Si Li Hamburger [1]

"我们把所有监控排查了一遍，消杀来查了所有的轨迹，我们店里是根本没有一只老鼠的，连老鼠的活 动轨迹都没有，前厅后厨全部排查了一遍。"该店员表示，"我们夜间的监控除了像苍蝇、小飞虫，只要 有活物，就会报警。"此外，该店员回应称，在事发第一时间他们就对可乐机全部清洗消毒，并在第二 天安排了消杀。 针对此事，北京商报记者致电了魏家凉皮客服，对方表示并不清楚。根据品牌官方微信公众号，魏家餐 饮集团隶属于"魏斯理控股"，魏家餐饮旗下拥有魏家凉皮、魏家便利、魏斯理汉堡等多个品牌。 北京商报讯（记者 张天元）9月3日，"网曝魏家凉皮可乐机上趴只老鼠"相关话题在社交平台上引发讨 论。根据安徽日报元新闻官方微博，有消费者在社交平台发文称，其在西安市的魏家凉皮明丰伯马都店 就餐时，在可乐机上发现了一只老鼠。针对此事，魏家凉皮明丰伯马都店的一位工作人员回应称，该事 件属实，但是那只老鼠是死老鼠，系两位顾客联手做局。 ...

Core Viewpoint - The article discusses the rapid expansion of "Wei Family Universe," a restaurant empire built on a strong supply chain and cross-industry ventures, originating from a small cold noodle stall in Xi'an [1][2]. Group 1: Company Overview - Wei Family, officially known as Xi'an Huarong Wei Family Catering Management Co., Ltd., was founded by Wei Wenjun, who started with a street-side cold noodle stall over 20 years ago [1][3]. - The company has developed a diverse portfolio, including cold noodles, hamburgers, Hunan cuisine, Japanese cuisine, and convenience stores, with nearly 400 outlets nationwide [1][16]. Group 2: Supply Chain and Expansion Strategy - Wei Family established a centralized kitchen in 2016 to ensure standardized ingredient supply across its outlets, significantly enhancing production capacity [6][21]. - The company has ventured into convenience stores, combining retail and dining, with 46 convenience store locations in Xi'an [8][12]. - Wei Family has successfully entered the Western fast food market with its first hamburger store, "Wei Si Li," which has expanded to 28 locations across several provinces [12][15]. Group 3: Brand and Market Position - The "Wei Family Universe" is characterized by its affordable pricing and generous portions, making it a popular choice among consumers, often referred to as the local "Sally's" [1][17]. - The brand has gained significant traction on social media, with discussions and user-generated content driving awareness and interest, resulting in nearly 80 million views on related posts [23][25]. Group 4: Business Model and Ecosystem - Wei Family operates a vertically integrated business model, encompassing food production, logistics, and even construction, with over 30 affiliated companies across various sectors [28][33]. - The company has established a "base + farmer" model for sourcing raw materials, ensuring quality and cost-effectiveness [23][21]. Group 5: Challenges and Future Outlook - Despite its success, the company faces challenges related to its rapid diversification into non-core areas like health and wellness, which may strain service quality and brand coherence [33]. - The reliance on a single founder for decision-making may pose risks as the company seeks to scale nationally, potentially exposing it to operational vulnerabilities [33].