冬日午后，在上海安福路街边坐着喝杯咖啡；傍晚移步西岸梦中心，于临江商铺外就坐，边吃甜品边看日落；晚上再去吴江路夜间市集点一份热气腾腾的小 吃……如今，"外摆"已成为上海一道独特风景，不仅为市民聚起触手可及的烟火气，更持续激发着街区的消费活力。 P 2 A . A 11.0 te .41 , 4 4 . 4 . 9 . . . . . 0 11. A 201 Pr t was . 8 . C e t 6 . . . . . . . te 127 8.97 201 15 99 AN t a 4 10 telling 6 1月10日，市民游客在上海市徐汇区西岸梦中心一家商铺外享用甜品。新华社记者陈浩明 摄 "外摆位让整条街都很热闹，大家可以直观感受到城市的烟火气和消费活力。"从杭州来上海过周末的刘先生，专程来到西岸梦中心体验沿江的外摆店铺。他 说："坐在这里吃东西、喝咖啡，看看风景和来往的行人，感觉非常放松。" 据上海市绿化和市容管理局介绍，目前上海全市已设近500处外摆区域，覆盖商户超4000家，业态以轻食、咖啡为主，与街区风貌相互融合，构建出层次丰 富、形态多元的城市商业生态。 在上海新乐路与东湖路交叉口，一道 ...

Core Viewpoint - The emergence of five-star hotels setting up street stalls reflects a shift in the hospitality industry, aiming to adapt to market changes and consumer preferences while providing high-quality food at accessible prices [4][6][8]. Group 1: Market Trends - In May, China's national catering revenue reached 457.8 billion yuan, a year-on-year increase of 5.9%, indicating a growing market for food services [2]. - The trend of "night economy" and "outdoor stalls" is expected to inject new momentum into service consumption as summer approaches [2][7]. - From January to May, national catering revenue totaled 2.28 trillion yuan, up 5.0% year-on-year, aligning with the growth of retail sales [7]. Group 2: Consumer Engagement - Consumers appreciate the opportunity to enjoy five-star hotel cuisine at affordable prices, with one customer noting the value of tasting high-quality food for a modest cost [4][5]. - The outdoor stalls have attracted significant foot traffic, with one hotel reporting a single-day revenue exceeding 80,000 yuan [4]. Group 3: Business Strategy - The initiative to set up outdoor stalls is a response to underperformance in traditional lodging and high-end dining, prompting hotels to explore new revenue streams [4][6]. - Hotels are maintaining high standards while adapting to a more casual dining format, ensuring that food is freshly prepared and meets quality expectations [6][8]. - The strategy aims to create a "five-star street stall" experience, reflecting a shift from prestige to profitability in the hospitality sector [8]. Group 4: Industry Adaptation - The trend of five-star hotels operating street stalls is not isolated to one location, as similar initiatives are observed across various cities in China [6]. - The flexibility in business models is seen as essential for survival in a competitive market, with hotels exploring new channels to meet consumer demand [8].